Mineral Marketing

What Mineral Marketing does

Mineral Marketing, LLC is a private, US-based oil and gas mineral marketing company founded in 2011 and headquartered in Alva, Oklahoma. It operates MineralMarketing.com, a nationwide marketplace that connects owners of oil and gas mineral rights — including producing and non-producing interests, royalties, working interests and overriding royalty interests — with a curated base of 34,000-plus prospective buyers comprising individual investors, producers, operators and publicly-traded corporations. The company earns revenue exclusively through transaction-based fees, primarily commissions on negotiated mineral-rights sales, buyer's premiums (typically ~10%) on live and online auctions, lease marketing fees, and fees on the sale of oil and gas service companies, equipment and operations.

The firm's go-to-market is sales-led and relationship-driven, executed through seven regional divisions covering every major US producing basin (Oklahoma, Kansas, Colorado, Texas, Pennsylvania, Mississippi and a Kansas City/Mid-Continent hub). Distribution combines direct field sales with live auction events and online auctions conducted through the Proxibid platform. The company's strategic positioning rests on three reinforcing assets: a proprietary, long-tenured buyer database; deep personal relationships among its leadership within the National Auctioneers Association (NAA); and an embedded partnership with United Country Real Estate | Auction Services, which provides affiliation with 300+ auctioneers and ~500 franchise offices across the US, Mexico and Central America. The business has executed limited international expansion, most notably a 2015 multi-city business development tour to China, but the overwhelming majority of activity remains US-domestic.

The firm is founder/management-owned with no disclosed institutional capital. Shane Terrel serves as President/CEO and Shawn Terrel as co-owner and COO (the latter also President of United Country Auction Services since 2017). Headcount sits in the 11–50 band, there are no disclosed funding rounds, no patents or trademarks on record, no mobile or SaaS product, no public API, and no AI/ML capabilities referenced. Revenue, growth rate and transaction volumes are not publicly disclosed, and the most recent dated material evidence runs through 2019.

Name

Mineral Marketing

Legal name

Mineral Marketing, LLC

Website

https://mineralmarketing.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Mineral Marketing is a private US marketplace and brokerage that connects oil and gas mineral rights owners with a 34,000-buyer database of investors, producers and operators via regional offices, live auctions and Proxibid online auctions.

Ownership category

akta.pro rank

Product category

Oil & Gas Mineral Asset Brokerage

SIC

Mineral Royalty Traders (6795)

akta.pro primary industry

Mineral & Subsurface Rights Brokerage (Oil, Gas, Mining) (BPAJADAI)

akta.pro secondary industry

Real Assets — Natural Resources & Minerals (Mining, Royalties/Streaming) (FSAHAIAK)

Keywords

• Oil and gas marketing
• Mineral rights brokerage
• Auction services
• Lease marketing
• Energy asset sales

Headquarters

HQ city

Alva

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Oil & Gas Mineral Rights Sales: Commission-based sales of oil and gas mineral rights including producing and non-producing mineral interests, royalties, working interests, and overriding royalty interests
2. Auction Services: Live and online auction services for oil & gas assets with buyer's premium (typically 10%)
3. Lease Marketing: Marketing and negotiating oil & gas mineral leases on behalf of property owners
4. Oil & Gas Equipment & Operations Sales: Sales of oil & gas service companies, operations, facilities, equipment, infrastructure and leasehold A&D

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mineral Marketing operates a nationwide marketplace and marketing platform for American oil and gas assets, connecting mineral rights owners with a qualified portfolio of investors, producers, operators, and publicly-traded corporations. The company offers privately-negotiated sales, lease marketing, and live/online auction services for minerals, royalties, working interests, equipment, facilities, and oil & gas company operations across most major U.S. plays.

Product overview

MineralMarketing.com is a nationwide marketing platform for American oil and gas assets, operating as a unified marketplace that connects mineral rights owners with qualified buyers. The platform offers a comprehensive suite of services including Oil & Gas Mineral Rights Marketing, Auction Services, Lease Marketing, and Privately-Negotiated Sales, along with specialized services for Oil & Gas Royalties, Working Interests, Overriding Royalty Interests, O&G Equipment & Facilities, and Companies/Operations transactions. The platform leverages a database of 34,000+ prospective buyers to generate successful transactions for its clients.

Differentiator

Problem solved

Functional benefit

Products and services

• MineralMarketing.com Marketplace Platform Nationwide online marketplace connecting buyers and sellers of oil and gas mineral assets, featuring property listings, auction services, and a database of qualified prospective buyers including investors, producers, operators, and publicly-traded corporations.
• Oil & Gas Mineral Rights Marketing Marketing service for oil and gas mineral rights, including both producing and non-producing mineral interests across multiple US states, targeted at the company's 34,000+ prospective buyer database.
• Auction Services Live and online auction services for oil and gas assets, including minerals, equipment, and operations, with integration to Proxibid platform for online bidding and typically a 10% buyer's premium.
• Lease Marketing Marketing services for oil and gas leasehold properties, including lease negotiations and transaction facilitation for mineral leasing on behalf of property owners.
• Privately-Negotiated Sales Direct sales service for oil and gas assets negotiated privately between buyers and sellers without the auction format, coordinated through the company's nationwide buyer network.
• Oil & Gas Royalties & Working Interests Marketing Marketing of oil and gas royalties, working interests, and overriding royalty interests to qualified investors through the Mineral Marketing buyer network.
• O&G Equipment & Facilities Marketing Marketing services for oil and gas equipment, facilities, and infrastructure assets, surfaced to the nationwide buyer database and through auctions.
• Companies/Operations Marketing (A&D) Marketing services for entire oil and gas companies, operations, and leasehold A&D transactions, marketed to the qualified buyer network of investors, producers, operators, and publicly-traded corporations.

Quantifiable outcome

• Over $10 million in total sales at Spring Clearinghouse Auction Event
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered major, minor and core.

• United Country – Jelliff Auction & RealtymajorChannel Partner/ Reseller/ Distributor · 24 April 2019Joint marketing partnership for 1,176+/- contiguous net mineral acres auction in Clarion County, PA. United Country – Jelliff Auction & Realty served as exclusive marketing partner alongside Hickman Geological Consulting and Mineral Marketing.
• Hickman Geological Consulting, LLCmajorStrategic or Co-development Partner · 24 April 2019Technical consulting partner for oil and gas mineral evaluations and geological assessments; partnered on Clarion County, PA auction offering 1,176 contiguous net mineral acres.
• Wiggins AuctioneersminorChannel Partner/ Reseller/ Distributor · 5 December 2017Partnership with Wiggins Auctioneers for Garfield County, Oklahoma producing minerals auction. Wiggins provided online auction bidding platform and auctioneering services.
• United Country Real Estate | Auction ServicescoreStrategic or Co-development Partner · 6 September 2017Shawn Terrel, Mineral Marketing co-owner and COO, promoted to President of United Country Real Estate | Auction Services - the nation's largest rural & lifestyle real estate and auction organization. The auction services division supports 300+ individual auctioneers and nearly 500 franchise real estate offices across the US, Mexico, and Central America.
• National Auctioneers Association (NAA)coreGTM or Marketing Partner · 11 July 2014MineralMarketing.com has been an avid supporter of the NAA for over fifteen years. Shawn Terrel served as past director of the board of the NAA and past president of the Oklahoma State Auctioneers Association. Featured on back cover of Conference and Show Guide at 65th annual conference.
• ProxibidmajorChannel Partner/ Reseller/ DistributorOnline auction platform partner (ahid=6105) for conducting online auctions of oil and gas mineral assets, enabling nationwide and international buyer participation.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Proxibid: Proxibid is the online auction platform that powers Mineral Marketing's online bidding (ahid=6105). It is an enabling technology partner rather than a direct competitor, but its marketplace reach parallels Mineral Marketing's auction channel.
• National Association of Royalty Owners (NARO): NARO is a national trade association representing mineral and royalty owners, providing educational resources and a marketplace exposure. While not a direct competitor, it is an ecosystem participant that channels owners toward brokers like Mineral Marketing.

Emerging players

• LandGate: LandGate is a digital marketplace and data platform for land and subsurface rights, including mineral rights, water rights, and solar/wind leases. It overlaps with Mineral Marketing on the mineral rights side but takes a broader, tech-enabled approach.

Direct peers

• Detring Energy Advisors: Detring Energy Advisors is an oil and gas M&A and asset disposition advisory firm handling mineral rights, working interests, and producing property sales. It is directly comparable on the privately-negotiated sales side of Mineral Marketing's offering.
• EnergyNet: EnergyNet is a leading online auction platform for oil and gas properties, mineral rights, and working interests. It is the most direct competitor to Mineral Marketing's online auction and listing model, serving the same US-based mineral rights buyer and seller base.
• Meagher Energy Advisors: Meagher Energy Advisors is a transaction advisory firm focused on oil and gas asset sales, mineral rights brokerage, and A&D. It competes for the same institutional seller and buyer relationships that Mineral Marketing cultivates.
• US Mineral Exchange: US Mineral Exchange operates an online marketplace for buying and selling oil, gas, and mineral rights across the US. It mirrors Mineral Marketing's core marketplace offering and competes for the same fragmented, often-inherited mineral rights seller segment.
• Haggerty & Associates: Haggerty & Associates is an oil and gas property and mineral rights brokerage serving clients across multiple US basins. It targets the same seller demographic (often inherited mineral owners) using a relationship-driven, multi-state brokerage model similar to Mineral Marketing.

Broad incumbents

• BOK Financial Energy Group: BOK Financial's Energy Banking group provides A&D advisory, mineral management, and transaction services to oil and gas clients. It competes for institutional mineral rights transactions with a much broader financial services footprint than Mineral Marketing.
• Enverus (PRISM): Enverus (formerly DrillingInfo/Petroleum Place) provides a broad data, analytics, and A&D platform for the energy industry, including mineral rights transactions. It is a much larger incumbent that overlaps with Mineral Marketing's transaction-facilitation role from a different angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OilGasMinerals
• LinkedInlinkedin.com/company/mineral-marketing-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mineral Marketing