What Planet Home Living does

Planet Home Living is a privately held, full-service residential real estate developer founded in 2007 by Michael Marini (CEO) and David French (COO), headquartered at 1451 Quail Street, Suite 204, Newport Beach, California. The company specializes in small-lot ordinance (SLO) detached single-family homes and townhomes in walkable urban infill neighborhoods across Los Angeles County and Orange County — including Echo Park, Silver Lake, Eagle Rock, Glassell Park, North Hollywood, Lake View Terrace, Chatsworth, and Costa Mesa — with an active portfolio of roughly 13+ named communities ranging from 4 to 20 homes per project (Bruce Court, Inizio, Juniper Ranch, VITAE, COVO, PRISM, Manzanita, Morra, Elio, Palmea, Gaspar, Stoney Point Estates, ARTIS, Eagle Rock 13).

Core products are architect-designed detached residences on fee-simple lots that circumvent typical HOA and shared-wall condo structures, integrating smart-home features (Nest thermostats, Ring doorbells, Kevo keyless entry) with modern layouts, rooftop decks, private yards, and indoor-outdoor living. The company derives revenue almost entirely from one-time new home sales, with per-home pricing ranging from approximately $648,000 (PRISM) to over $1,059,000 (COVO), and estate-tier product (Stoney Point Estates) reaching 3,500–4,800+ sq ft. Sales are executed through a direct-to-consumer motion combining model home grand openings, pre-registration interest lists, broker co-op arrangements, and preferred-lender partnerships (Skyline Home Loans). A secondary Builder Services line offers JV and fee-builder services — planning, entitlement, design, construction, sales, and warranty — to third-party developers.

The operating model is boutique in scale (11–50 employees, single corporate office plus project sites), founder-led, and self-financed through traditional development lending rather than institutional equity. The customer base is fragmented individual end-buyers (young urban professionals and first-time purchasers seeking fee-simple ownership in established neighborhoods), with several projects demonstrating rapid absorption — PRISM (15 homes) sold out in under three weeks, and VITAE earned the 2018 PCBC Grand Award for Best Unique Residential Detached Housing.

Name

Planet Home Living

Legal name

Planet Home Living

Website

https://planethomeliving.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Planet Home Living is a privately held, Newport Beach-based residential developer founded in 2007 that builds architect-designed small-lot detached single-family homes and townhomes in walkable Los Angeles and Orange County neighborhoods, selling directly to individual homebuyers and first-time buyers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development / Homebuilding

NAICS

Residential Building Construction (2361), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Residential real estate development
• Small lot home building
• Urban infill development
• Modern home communities
• Detached single-family homes

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Primary revenue from selling newly constructed single-family detached homes and townhomes to individual buyers. Homes are sold at various price points depending on location, size, and amenities, ranging from approximately $648,000 to over $1,000,000.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Planet Home Living is a full-service residential real estate developer that builds and sells modern, architecturally designed single-family detached homes and townhomes in walkable Southern California urban neighborhoods. The company specializes in urban infill and small-lot ordinance developments in Los Angeles County and Orange County, integrating smart-home features and indoor-outdoor living design into communities typically ranging from 4 to 20 detached homes per project.

Product overview

Planet Home Living is a full-service real estate development company founded in 2007 and headquartered in Newport Beach, CA, specializing in the creation of modern, architecturally designed residential communities throughout the greater Los Angeles area and Orange County. The company's product portfolio consists of multiple named residential communities — including Bruce Court, Inizio, Juniper Ranch, VITAE (award-winning), COVO, PRISM, Manzanita, Morra, Elio, Palmea, Gaspar, Eagle Rock 13, Stoney Point Estates, and ARTIS — spanning sold-out, active-selling, and upcoming statuses. Communities range from small-lot detached homes (1,400–2,300 sq ft) in dense urban neighborhoods like Echo Park and Silver Lake, to larger estate-sized homes (3,500–4,800+ sq ft) in suburban areas like Chatsworth. In addition to its residential community portfolio, Planet Home Living offers a Builder Services division providing JV and Fee builder services for development, construction, branding, sales, and warranty. The company integrates smart home technologies (Ring, Nest, Kevo) into its homes and partners with Dwelling Live for post-purchase customer care.

Differentiator

Problem solved

Functional benefit

Products and services

• Bruce Court 13 fully detached modern residential homes on large hillside lots in Echo Park, Los Angeles, with rooftop decks, panoramic city skyline views, solar packages, and 2-car garages; no HOA.
• Inizio 17 new modern detached homes in Glassell Park with rooftop decks, 3-4 bedroom en suite configurations, oversized 2-car garages, and proximity to the LA River bike path and Dodger Stadium.
• Juniper Ranch 15 detached single-family homes in Lake View Terrace offering 4-5 bedroom floor plans with lofts, 2,534-2,884 sq ft of living space, oversized 2-car garages, and move-ins beginning December 2023.
• VITAE Award-winning community of 20 detached single-family homes in Costa Mesa with 2-3 bedrooms and 1,627-1,706 sq ft, Walk Score 87; awarded PCBC Grand Award for Best Unique Residential Detached Housing and 2018 SoCal Award for Best Architectural Design.
• COVO 10 modern detached homes in Silver Lake with 3 bedrooms, rooftop terraces, metal siding exteriors, and 1,860-2,000 sq ft; priced from $1,059,000.
• PRISM 15 single-family detached homes in Eagle Rock with 3 bedrooms, smart home integration (Ring, Nest, Kevo), 1,541-1,704 sq ft; sold out in under 3 weeks.
• Manzanita 4 unique fee simple detached homes in Silver Lake with 3 bedrooms, rooftop decks, panoramic Hollywood Sign and city views, 1,644-2,247 sq ft; Walk Score 92.
• ARTIS Small-lot community of single-family detached homes in Echo Park; won NAHB Nationals Gold Award for Best Interior Merchandising of a Model under 2,000 SqFt; designed by Chameleon.
• Stoney Point Estates 15 estate-sized homes on large 20,000+ sq ft lots in Chatsworth, Los Angeles County; 4-5 bedrooms; 3,500-4,800+ sq ft; transitional farmhouse style with mature oak trees.
• Elio New homes in Glassell Park with 2 bedrooms plus den, oversized decks, detached homes up to 1,385 sq ft.
• Morra 5 single-family detached homes with yards in Echo Park; 2-3 bedrooms; 1,434-1,480 sq ft; Walk Score 94.
• Palmea 8 detached single-family homes in North Hollywood near the NoHo Arts District; private yards.
• Gaspar Detached homes in Echo Park with 3 bedrooms, rooftop decks, panoramic downtown LA views; 1,893-2,082 sq ft.
• Eagle Rock 13 13 upcoming new detached single-family homes with rooftop decks in Eagle Rock, Los Angeles (90041); details forthcoming.
• Builder Services Full-service real estate development offering JV and Fee builder services for both horizontal and vertical construction including 'for sale' and 'built for rent' developments; covers planning, entitlement, design, value engineering, budgeting, estimating, feasibility, consultant/subcontractor selection, scheduling, construction, job cost accounting, branding, sales, lending, customer service, and warranty.

Quantifiable outcome

• PRISM sold out in less than 3 weeks with over half sold within 2 days of grand opening
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, key and support.

• KTGY Architecture + PlanningcoreStrategic or Co-development PartnerInternational award-winning architecture firm serving as architect and planner for multiple Planet Home Living communities including VITAE (PCBC Grand Award winner), PRISM, COVO, and Manzanita. Partnership spans approximately 150 small lot homes designed for Planet Home Living. Alan Scales, AIA, Principal at KTGY, has been closely involved in project design.
• Madison Modern HomekeyStrategic or Co-development PartnerInterior design firm credited for interior merchandising of VITAE community, which won PCBC Grand Award for Best Unique Residential Detached Housing.
• Fixe Design HousekeyStrategic or Co-development PartnerInterior design firm credited for interior design work on VITAE community alongside Madison Modern Home.
• ChameleonkeyStrategic or Co-development PartnerDesign team credited for winning NAHB Gold Award for Best Interior Merchandising of a Model under 2,000 SqFt for ARTIS small-lot community in Echo Park.
• Dwelling LivesupportTechnology or IntegrationCustomer care partner providing home management platform for Planet Home Living homebuyers. Homebuyers receive access to product warranties, homecare tips, personalized maintenance, calendar and schedules, monthly maintenance reminders via email, and service request submission through Dwelling LIVE platform.
• Skyline Financial Corp (dba Skyline Home Loans)keyChannel Partner/ Reseller/ DistributorPreferred lender and financing partner providing mortgage services for homebuyers. NMLS Company ID #12072. Links provided on community pages for prequalification.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lennar Corporation: One of the largest US homebuilders with significant Southern California operations including urban infill product through Lennar Urban. Massive scale advantage and broad product portfolio compared to PHL's boutique positioning.
• Tri Pointe Homes: Large publicly traded California-focused homebuilder with multiple regional brands including Pardee Homes. Operates across the same Southern California geographies as PHL but at significantly greater scale and broader product range.
• Meritage Homes: Large publicly traded homebuilder with California operations including energy-efficient homes. Comparable Southern California presence but with national footprint and broader product spectrum than PHL.
• Taylor Morrison: Large publicly traded national homebuilder with California operations including urban infill and luxury product. Comparable Southern California market presence but with national diversification and greater scale than PHL.
• KB Home: Large publicly traded homebuilder with deep Southern California operations including urban infill and small lot communities. Comparable geographic focus and entry-level buyer segments, but with national scale and broader product portfolio.
• Pardee Homes: Southern California-focused homebuilder (Tri Pointe subsidiary) with urban and suburban communities across LA markets. Overlaps with PHL in LA geography and single-family detached product, but at substantially greater scale.

Direct peers

• Thomas James Homes: California-focused homebuilder building modern, design-forward single-family homes in infill urban and suburban locations. Comparable product positioning and target buyer (move-up and luxury urban professionals) to PHL.
• The New Home Company: California-focused homebuilder (now part of Tri Pointe Homes) specializing in thoughtfully designed urban infill and master-planned communities in coastal California markets. Highly comparable boutique-to-scale positioning.
• Warmington Residential: California homebuilder with significant Southern California presence building detached single-family homes in urban and suburban infill locations. Comparable product type and target market to PHL.
• City Ventures: California-based homebuilder specializing in urban infill, transit-oriented, and sustainability-focused attached and detached single-family homes. Most directly comparable to PHL given shared focus on compact, modern urban housing in Southern California.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/planethomelivingCA
• LinkedInlinkedin.com/company/planet-home-living
• Instagraminstagram.com/planethomeliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Home Living