Atlanta Magazine

What Atlanta Magazine does

Atlanta Magazine is a regional general interest publication founded in 1961 and based in Atlanta, Georgia, operating under parent HOUR MEDIA (legal entity HOUR MEDIA d/b/a ATLANTA MAGAZINE). The publication delivers long-form nonfiction, lifestyle coverage, service journalism, and literary essays to Atlanta-area readers across print magazine, digital editions, website content, and email newsletters. Its product portfolio extends beyond the flagship title into adjacent verticals: GaBiz (Georgia business), Southbound (Southeast travel), Georgia Design (home and design), and Savor Georgia (food and drink), along with the recurring Atlanta 500 directory and dedicated World Cup 2026 coverage.

The publication runs five core revenue streams: recurring magazine subscriptions and one-time single-issue sales via the SimpleCirc platform, display and sponsored advertising across print and digital, signature events (Georgia Design Awards, Whiskey Festival, Top Doctors celebration, Women Making A Mark, GrillFest) generating ticket and sponsorship revenue, and Atlanta Magazine Custom Media (AMCM) producing custom publications and branded content for destinations and organizations. Core technology is a standard digital content management and publishing platform supporting web, digital editions, and email distribution; no proprietary AI or technology features are disclosed.

The audience consists primarily of Atlanta-area general interest readers, with secondary segments of Georgia and Southeast travelers and the Georgia business community. Distribution reaches consumers through direct subscriptions, newsstand, digital storefront, email, and in-person events, while enterprise audiences are served through AMCM custom media services. Headcount is reported at 1-10, indicating a lean editorial core likely supported by shared infrastructure within the HOUR MEDIA group.

Name

Atlanta Magazine

Legal name

HOUR MEDIA d/b/a ATLANTA MAGAZINE

Website

https://atlantamagazine.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlanta Magazine is a regional general interest publication founded in 1961, serving Atlanta-area readers with print and digital editorial across dining, culture, health, design, business, and travel, plus signature events and custom media services.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Food, Cooking & Beverage Magazines (MPAJAEAF), Business, Finance & Industry Trade Magazines (MPAJAEAM), Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Local lifestyle magazine
• Regional news publication
• City culture journalism
• Food dining coverage
• Travel magazine

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Magazine Subscriptions: Recurring subscription revenue from monthly/annual magazine subscriptions sold directly to consumers via SimpleCirc platform
2. Single Issue Sales: One-time revenue from individual magazine copy purchases through SimpleCirc
3. Advertising: Revenue from display advertising, sponsored content, and partner messages throughout the magazine and website
4. Events and Sponsorships: Revenue from signature events including Georgia Design Awards, Whiskey Festival, Top Doctors celebration, Women Making A Mark, and GrillFest, including ticket sales and sponsorships
5. Custom Media / Branded Content: Revenue from Atlanta Magazine Custom Media (AMCM) producing custom publications and content for destinations, visitor guides, and partner organizations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Atlanta Magazine is a regional general interest magazine, founded in 1961, covering Atlanta-area news, culture, dining, arts, travel, health, design, and business content across print and digital channels. The publication produces the flagship Atlanta Magazine along with sub-brands including GaBiz (business), Southbound (travel), Georgia Design, and Savor Georgia, and monetizes through subscriptions, single-issue sales, advertising, custom media services, and signature community events.

Product overview

Atlanta Magazine is a single unified general interest publication focused on the city of Atlanta, published since 1961 by Hour Media. The company operates as a print and digital magazine providing lifestyle coverage, service journalism, long-form nonfiction, and literary essays. Related products include GaBiz Magazine (business coverage), Southbound Magazine (travel publication), digital editions for online access, email newsletters, signature events (Georgia Design Awards, Whiskey Festival, Top Doctors, Women Making A Mark, GrillFest), and the annual Atlanta 500 directory. The company also produces special coverage series like World Cup 2026 coverage.

Differentiator

Problem solved

Functional benefit

Brands

• GaBiz: Business magazine section covering Georgia business news
• Southbound
• Georgia Design
• Savor Georgia

Products and services

• Atlanta Magazine
• GaBiz Magazine
• Southbound Magazine
• Atlanta 500
• Atlanta Magazine Signature Events
• Atlanta Magazine Custom Media

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 5280 Magazine: Long-running Denver city magazine covering dining, culture, and lifestyle with similar sub-brands and signature events. Closest comparable in format — city-focused general-interest monthly with multi-brand portfolio and events business — operating in a different geography.
• Atlanta Journal-Constitution (AJC): Atlanta's flagship daily newspaper and dominant local news outlet. Both compete for the same Atlanta-area readers and local advertising dollars, with AJC's coverage of news, culture, food, and business directly overlapping Atlanta Magazine's editorial territory.
• Atlanta Business Chronicle: Weekly business publication covering Atlanta's business community. Directly competes with Atlanta Magazine's GaBiz sub-brand for Georgia business news readers and B2B advertisers in the same metro.
• Los Angeles Magazine: City-focused general-interest magazine covering LA's dining, culture, design, and lifestyle with similar sub-brand and event extensions. Closely mirrors Atlanta Magazine's product structure in a larger metro.
• Chicago Magazine: Long-running Chicago city magazine with dining, culture, travel, and home verticals plus events. Comparable in format, multi-brand strategy, and signature events portfolio to Atlanta Magazine.
• Boston Magazine: Established city magazine covering Boston's dining, culture, and lifestyle with companion sub-brands and signature events. Highly comparable structure, revenue mix, and audience to Atlanta Magazine.

Broad incumbents

• Garden & Gun: National Southern lifestyle magazine covering food, travel, sporting culture, and design. Overlaps with Atlanta Magazine's Southbound, Georgia Design, and Savor Georgia content verticals but competes at a broader Southern geographic scope.
• Southern Living: Flagship regional lifestyle brand covering the South broadly with food, travel, home, and garden content. Operates at national scale via Dotdash Meredith and overlaps directly with Atlanta Magazine's Southbound, Georgia Design, and Savor Georgia sub-brands.

Emerging players

• What Now Atlanta: Digital-native local media outlet covering Atlanta restaurant openings, real estate, and business. Represents the emerging digital-native competitor segment pressuring Atlanta Magazine's local advertising share and reader attention.

Regional players

• Where Atlanta (Where Magazine): Visitor-guide publication distributed through hotels in Atlanta. Comparable in distribution channel (custom media for destinations) and direct competition with Atlanta Magazine Custom Media (AMCM) for visitor-guide advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/atlantamag
• LinkedInlinkedin.com/company/atlantamagazine
• Instagraminstagram.com/atlantamagazine
• Xx.com/atlantamagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Magazine