What Garden & Gun does

Garden & Gun Magazine, LLC is a privately held Southern lifestyle media brand headquartered at 21 Magazine Street in Charleston, South Carolina, founded in 2007 and operating with 51-100 employees. The company's core product is a bimonthly Garden & Gun Magazine covering Southern culture, food, bourbon, music, arts, travel, sporting, and home and garden, complemented by digital publications including G&G Weddings, the Wild South podcast (launched 2024 with Duck Camp as presenting partner), the Back Porch Sessions video series, the Made in the South Awards, the Good Dog Photo Contest, published books, and themed newsletters such as Distilled.

The business operates across five revenue streams: print and digital magazine subscriptions (with an introductory price of $15), advertising and sponsored content, e-commerce through the wholly owned Fieldshop by Garden & Gun (including a corporate gifting specialty sales program), physical hospitality via wholly owned Garden & Gun Club locations in Louisville, Kentucky and Atlanta, Georgia, and event ticketing and sponsorships (bourbon dinners, maker markets, Camp G&G). Distribution reaches nationally via subscriptions while events and tourism-board partnerships concentrate across the Carolinas, Georgia, Kentucky, Tennessee, Louisiana, Alabama, Florida, Texas, and Virginia. Recurring partners include Louisville Tourism, Explore Charleston, Visit Macon, Visit Myrtle Beach, West Virginia Tourism, Visit Nebraska, and brand sponsors such as Crypton, Sunbrella, Serena & Lily, Faherty, Duck Camp, and Stitzel-Weller Distillery.

The underlying technology stack is a traditional digital media publishing platform extended with event management and e-commerce capabilities; no proprietary AI or ML systems are described in the source material. The company's go-to-market combines content marketing, email newsletters, organic social, a weekly podcast, hosted events, an annual awards program, and partnerships with destination marketing organizations and lifestyle brands.

Name

Garden & Gun

Legal name

Garden & Gun Magazine, LLC

Website

https://gardenandgun.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Garden & Gun Magazine, LLC is a privately held Southern lifestyle media brand founded in 2007 and headquartered in Charleston, South Carolina, operating a bimonthly magazine, podcast, e-commerce shop, physical clubs, and events targeting affluent consumers interested in Southern food, bourbon, music, travel, sporting, and culture.

Ownership category

akta.pro rank

Product category

Lifestyle Media

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

akta.pro secondary industries

Home, Garden & DIY Magazines (MPAJAEAG), Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Lifestyle magazine publishing
• Southern culture media
• Premium print subscriptions
• Bourbon lifestyle content
• Regional media brand

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions offering content focused on Southern lifestyle, food, bourbon, sporting, music, arts, and culture. Subscriptions are available at $15 introductory rate.
2. Fieldshop E-commerce: G&G's online store selling branded merchandise, books, barware, and curated Southern lifestyle products. Includes corporate gifting and specialty sales programs.
3. Garden & Gun Club: Physical club locations offering bourbon cocktails, dining experiences, and events in Louisville and Atlanta.
4. Events and Sponsorships: Hosted events including bourbon dinners, maker markets, holiday gatherings, and partnerships with tourism boards and brands. Revenue from sponsorships, ticket sales, and branded activations.
5. Advertising: Magazine and digital advertising opportunities for brands targeting Southern lifestyle consumers, including sponsored content sections and partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Garden & Gun publishes a bimonthly Southern lifestyle magazine and operates a portfolio of related media properties including The Wild South podcast, Back Porch Sessions video series, G&G Weddings digital publication, and the Made in the South Awards program. The company also runs Fieldshop, an e-commerce store selling branded merchandise and curated Southern lifestyle products, and operates physical Garden & Gun Club hospitality venues in Louisville and Atlanta offering bourbon cocktails, dining, and events.

Product overview

Garden & Gun is a Southern lifestyle media brand centered on its bimonthly Garden & Gun Magazine, supplemented by digital publications (G&G Weddings), a podcast (The Wild South), video series (Back Porch Sessions), and an annual awards program (Made in the South Awards). The brand extends into e-commerce via Fieldshop by Garden & Gun, physical hospitality venues (Garden & Gun Club in Louisville and Atlanta), and a membership program (G&G Society). Additional offerings include published books, themed newsletters (Distilled for bourbon), event programming, and the Good Dog Photo Contest.

Differentiator

Problem solved

Functional benefit

Brands

• Fieldshop by Garden & Gun: E-commerce platform selling branded merchandise, books, and products related to Southern lifestyle
• Garden & Gun Club
• G&G Society
• G&G Weddings
• The Wild South
• Made in the South Awards
• Back Porch Sessions
• Good Dog Photo Contest

Products and services

• Garden & Gun Magazine The flagship bimonthly print and digital magazine covering Southern culture, food, drink, music, arts, travel, sporting, and home & garden content for affluent readers interested in the modern South.
• G&G Weddings A special digital publication dedicated to wedding inspiration featuring Southern couples' celebrations, venue guides, registry ideas, and party planning content for engaged couples.
• The Wild South Podcast A weekly podcast featuring conversations with sporting legends, conservationists, and outdoor enthusiasts from the South and beyond, presented in partnership with Duck Camp.
• Back Porch Sessions An intimate live music video series featuring acoustic performances by Southern and American artists recorded at G&G offices and partner venues.
• Made in the South Awards An annual awards program celebrating Southern makers across six categories: Home, Crafts, Food, Outdoors, Style, and Drink, plus a Sustainability Award.
• Fieldshop by Garden & Gun An online store selling branded merchandise, books, barware, and curated Southern-made lifestyle products, including corporate gifting and specialty sales programs.
• Garden & Gun Club Physical club locations in Louisville, Kentucky and Atlanta, Georgia offering bourbon cocktails, dining experiences, and events celebrating Southern culture.
• G&G Society A subscription membership program offering exclusive benefits, event access, and enhanced content for dedicated Garden & Gun readers.
• Distilled Newsletter A bourbon-focused email newsletter arriving every other week with stories, recipes, interviews, and updates from the world of bourbon.
• G&G Published Books Books published under the Garden & Gun imprint, including the Bless Your Heart trivia game, Southern Women, S Is for Southern, The Southerner's Cookbook, The Southerner's Handbook, and Good Dog.
• G&G Events Hosted ticketed events including bourbon dinners, cocktail tastings, maker markets, and seasonal celebrations across Southern cities.
• Good Dog Photo Contest An annual user-submitted photo contest celebrating dogs, with winners and runners-up receiving prize packs including custom dog beds from partner Crypton.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Stitzel-Weller DistillerycoreGTM or Marketing Partner · 17 July 2026Stitzel-Weller Distillery partnered with G&G for the 'After Hours at Stitzel-Weller' event celebrating the launch of Blade and Bow Bourbon's Solera Reserve at their Shively, Kentucky location.
• Duck CampcoreGTM or Marketing Partner · 17 May 2024Presented in partnership with Duck Camp for The Wild South podcast featuring conversations with sportsmen and sportswomen in the South and beyond. Duck Camp provides sponsorship and brand alignment with the outdoor sporting community.
• Florida's Paradise CoastminorGTM or Marketing PartnerG&G partnered with Florida's Paradise Coast for a 'Southern Neapolitan Night' event in Naples, Florida, celebrating coastal hospitality and flavors.
• Visit SeviervilleminorGTM or Marketing PartnerVisit Sevierville sponsored the 'Taste of Tennessee' event in Greenville, SC, highlighting Smoky Mountains traditions.
• Louisville TourismcoreGTM or Marketing PartnerOngoing partnership with Louisville Tourism for bourbon-related content, Garden & Gun Club activations, and events celebrating Bourbon City's hospitality and culinary scene.
• CryptoncoreGTM or Marketing PartnerCrypton Home performance fabrics partnered with G&G for the Good Dog Photo Contest, providing prize packs including custom dog beds. Crypton is positioned as ideal for pet owners due to stain-resistant properties.
• Explore CharlestoncoreGTM or Marketing PartnerExplore Charleston has been a recurring G&G partner for events including SEWE Cocktails & Conservation, G&G Club activations, and Charleston destination content.
• Wilmington and BeachesminorGTM or Marketing PartnerTourism partnership for sponsored content about coastal North Carolina destinations, including a quiz about which destination suits the reader's vacation style.
• Visit NebraskaminorGTM or Marketing PartnerSponsored travel content highlighting Nebraska's sandhills, working ranches, and prairie-born cuisine as an unexpected travel destination.
• West Virginia TourismminorGTM or Marketing PartnerSponsored travel content about West Virginia destinations for summer getaways and outdoor recreation.
• Tara Guérard SoiréecoreGTM or Marketing PartnerRenowned wedding planner Tara Guérard partnered with G&G for wedding content, including a G&G Weddings Celebration event designed by her firm.
• Elizabeth EakinsminorGTM or Marketing PartnerHeritage wool rug brand featured in G&G's Charleston headquarters coverage, highlighting the partnership in interior design content.
• LEE IndustriesminorGTM or Marketing PartnerFurniture manufacturer provided seating and textiles for G&G's new Charleston headquarters, featured in office atmosphere content.
• FahertyminorGTM or Marketing PartnerCoastal lifestyle brand Faherty co-hosted an evening with G&G celebrating coastal style on King Street.
• Visit MaconminorGTM or Marketing PartnerVisit Macon partnered with G&G for Back Porch Sessions recordings featuring the Macon Music Revue and Allman Betts Band, promoting Macon's musical heritage.
• Visit Myrtle BeachminorGTM or Marketing PartnerVisit Myrtle Beach partnered with G&G for the Big Something Back Porch Session at the Boathouse in Myrtle Beach.
• Evermore Orlando ResortminorGTM or Marketing PartnerEvermore Orlando Resort partnered with G&G for the inaugural Camp G&G, a weekend of food, art, music, and lagoon activities for all ages.
• SunbrellaminorGTM or Marketing PartnerPerformance fabric brand Sunbrella featured in home and garden content about outdoor living and durability.
• Serena & LilyminorGTM or Marketing PartnerHome décor brand Serena & Lily celebrated the opening of their first Charleston storefront with G&G co-hosted events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Southern Living: Flagship Southern lifestyle magazine covering food, home, garden, and travel — the closest direct competitor to Garden & Gun in audience, editorial voice, and multi-format monetization (print, digital, books, events).
• Magnolia Journal: Quarterly lifestyle magazine from Magnolia (Joanna Gaines) covering home, food, and garden — operates at a similar scale to Garden & Gun with a comparable premium lifestyle positioning and limited print cadence.
• Cowboys & Indians: Long-running American lifestyle magazine covering Western and Southern culture, sporting, food, and travel — shares Garden & Gun's audience profile of affluent readers interested in heritage and outdoor pursuits.
• Country Living: Hearst-published lifestyle magazine focused on rural and country home, food, and travel content — overlaps meaningfully with G&G's home/garden and travel verticals while serving a broader national footprint.
• Coastal Living: Lifestyle magazine covering coastal home, food, and travel — shares Garden & Gun's premium positioning, multi-channel monetization model, and emphasis on regional lifestyle identity.
• Food & Wine: Major food, beverage, and travel publication operating across print, digital, events, and a festival business — directly comparable to Garden & Gun's food/bourbon content pillars and experiential extensions.
• Bon Appétit: Condé Nast food and lifestyle brand with magazine, digital, video, and event verticals — comparable in editorial format mix and audience demographic to G&G's food and lifestyle content.
• Domino: Lifestyle media brand covering home, design, and entertaining — overlaps with Garden & Gun's home/garden content pillar and shares a similar digitally-led, premium-positioned monetization model.

Broad incumbents

• Better Homes & Gardens: Dotdash Meredith flagship lifestyle brand with deep home, garden, and food coverage — operates at significantly larger scale than G&G and competes across overlapping categories like home, garden, and entertaining.
• Architectural Digest: Condé Nast's design and lifestyle authority — competes for premium Southern design and architecture advertising that also targets Garden & Gun's affluent home and garden readers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gardenandgunmag
• Facebookfacebook.com/gardenandgun

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garden & Gun