Association Services Group

What Association Services Group does

Association Services Group (ASG) is a privately held association management company (AMC) headquartered in LaGrange, Georgia, providing outsourced professional management services to trade associations, membership societies, and not-for-profit organizations. Founded in 1995 by Charles Hall, the firm currently employs 39 staff serving 41 clients — 19 full-service and 22 project-based — across verticals including agriculture, economic development, and public procurement. ASG has been continuously accredited by the Association Management Company Institute (AMCI) since 2002, placing it among roughly 80 accredited AMCs nationwide.

ASG delivers a coordinated suite of service modules under a Full Service Management umbrella: board management and operations, government relations / advocacy / grant administration, financial services (GAAP- and AMCI-aligned), membership administration, meetings and conferences, and communications and marketing. There is no proprietary technology platform; the offering is human-led professional services delivered from a single headquarters, supplemented by a registered IATA agency relationship that enables commissionable hotel procurement for client events. Customer tenure averages 7.5 years and staff tenure averages 6 years, evidencing high client stickiness and operational stability.

The company is owned by CEO Katie Oxford and other managing partners following a 2021 buyout from founder Charles Hall; Oxford is supported by COO Samantha Kilgore. ASG generates revenue through quote-based annual management fees (subscription/recurring model for full-service clients) plus project-based professional services fees. Customer acquisition is consultative and RFP-driven, with executive leadership directly engaged in the sales process. The firm has no external institutional funding, no parent company, and no disclosed revenue figures, operating as an independent small-cap professional services firm in the U.S. AMC market.

Name

Association Services Group

Legal name

Association Services Group, LLC

Website

https://associationservicesgroup.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Association Services Group is a privately held, AMCI-accredited association management company in LaGrange, Georgia, providing outsourced full-service and project-based management to 41 trade associations, membership societies, and not-for-profit organizations nationwide, with 39 staff and 30+ years of operating history.

Ownership category

akta.pro rank

Headquarters

HQ city

Lagrange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Full-Service Association Management: Comprehensive professional management services to trade associations, membership societies, and not-for-profit organizations. ASG provides structured operational support including governance, financial management, membership operations, meetings and conferences, and communications. Revenue derived from ongoing management fees for full-service clients.
2. Project-Based Services: Targeted support services for specific organizational needs, serving 22 project services clients alongside full-service management. Provides flexibility for associations requiring specialized assistance without full-service commitment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Association Services Group provides professional association management services to trade associations, membership societies, and not-for-profit organizations. Its core offering is Full Service Management, in which ASG supplies a dedicated team that handles board governance, financial management, membership administration, meetings and conferences, government relations and advocacy, grant administration, and communications on behalf of the client association. It also delivers Project-Based Services for organizations needing targeted support without a full-service commitment.

Product overview

Association Services Group offers a unified full-service association management platform with multiple integrated service modules. The core offering is Full Service Management, which provides comprehensive professional management including Board Management and Operations, Government Relations/Advocacy/Grant Administration, Financial Services, Membership, Meetings and Conferences, and Communications and Marketing. These modules work together as a coordinated ecosystem to provide complete operational support for trade associations, membership societies, and not-for-profit organizations, allowing volunteer leadership to focus on strategy and mission while experienced professionals manage day-to-day responsibilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Management Comprehensive association management service providing a dedicated team of professionals to support a client association's mission, operations, and long-term growth. Serves as a trusted extension of the client organization, handling day-to-day operations with care, clarity, and consistency. Currently contracted by 19 full-service clients.
• Board Management and Operations Administrative support strengthening an association's day-to-day operations, including dedicated phone lines, role-based email addresses, board and committee meeting coordination, agenda development, policy and governance support, and leadership transition planning. Designed for associations needing experienced administrative leadership.
• Government Relations, Advocacy, and Grant Administration Structured support for associations engaged in government relations, advocacy, or grant-funded initiatives. Manages legislative tracking, policy coordination, grant application coordination, compliance monitoring, and documentation and record management. Designed for associations needing professional advocacy and grant support.
• Financial Services Structured financial management aligned with GAAP and AMCI standards, including comprehensive accounting, accounts payable and receivable, annual budget development, monthly financial statements, audit preparation, and financial policy development. For associations needing professional financial oversight.
• Membership Membership administration and engagement support including database management, renewal and retention coordination, recruitment support, member communications, and membership reporting and performance monitoring. For associations seeking to professionalize their membership operations.
• Meetings and Conferences Comprehensive meeting and conference management supporting client goals while maintaining operational efficiency and fiscal responsibility. Manages events of all sizes from workshops to conferences with thousands of attendees in in-person, virtual, and hybrid formats. ASG is also a registered IATA agent enabling negotiation of commissionable hotel agreements.
• Communications and Marketing Strategic marketing and communications support managing digital and print communications, website content management, graphic design, email marketing, social media content development, press release drafting, member profiles, and annual reports. For associations needing professional communications execution.
• Project-Based Services Targeted support services for specific organizational needs, providing flexibility for associations requiring specialized assistance without committing to full-service management. Currently serving 22 project services clients across the country.

Quantifiable outcome

• 9.6% average revenue growth in first year of AMC management
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Florida Association of Public Procurement Officials (FAPPO)coreStrategic or Co-development Partner · 1 April 2026FAPPO selected ASG as its new association management partner starting April 2026. ASG provides full-service association management delivering strategic guidance and overseeing day-to-day operations. FAPPO has approximately 1,000 public procurement professionals representing more than 300 agencies across Florida. Prior to ASG, FAPPO worked with Real Business Solutions since 2009.
• Georgia Economic Developers Association (GEDA)coreStrategic or Co-development Partner · 1 November 2025GEDA selected ASG as its new association management partner starting November 2025. Jennifer Walls serves as Association Manager working closely with CEO Grant Cagle. GEDA has over 700 practitioners in economic development sectors including manufacturing, commercial, tourism, film, and conventions. Prior to ASG, GEDA worked with Nardone Consulting Group.
• Georgia Fruit and Vegetable Growers Association (GFVGA)coreStrategic or Co-development Partner · 1 January 1995GFVGA was one of ASG's first clients brought on shortly after Charles Hall founded the company in 1995. The association's mission was to become the 'Voice' of Georgia's produce industry, and today GFVGA hosts one of the premier regional trade shows in the U.S.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Association Management Inc. (AMI): AMI is an AMC providing professional management services to trade associations and membership organizations nationwide. It directly mirrors ASG's business model of delivering full-service association management to nonprofit and professional bodies.
• Virtual, Inc. Virtual, Inc. is an AMC specializing in technology and standards-based associations, offering full-service management, meetings, and member services. It is directly comparable to ASG in providing outsourced association management to membership organizations, though Virtual's portfolio is concentrated in technology sectors.
• Association Headquarters, Inc. (AH): AH is a mid-size AMC providing full-service association management to trade associations and professional societies. It is a direct peer to ASG in business model (full-service and project-based management, AMCI accredited) but is based in the Mid-Atlantic and serves a different geographic footprint.
• Mariner Management: Mariner Management is an association management company providing full-service management to trade associations and professional societies. It is a direct peer to ASG in offering outsourced governance, financial, membership, and meeting support to membership organizations.
• Association Solutions Group: Association Solutions Group is a small to mid-size AMC providing outsourced management to trade and professional associations. It is a direct peer to ASG in scope of services (governance, finance, membership, meetings) and target market of membership-based nonprofit organizations.
• Nardone Consulting Group: Nardone Consulting Group is a regional AMC that previously managed the Georgia Economic Developers Association (GEDA) before ASG won the contract in November 2025. It is a direct peer competing in the same regional association management market as ASG.
• Management Solutions Plus, Inc. Management Solutions Plus is an AMCI-accredited AMC providing full-service and project-based management to trade and professional associations. It is a direct peer to ASG in scope of services, target market, and AMC business model.

Broad incumbents

• SmithBucklin: SmithBucklin is the largest association management company (AMC) in the United States, serving hundreds of associations across virtually every industry vertical. It is directly comparable to ASG as both organizations provide outsourced management services to trade associations and membership societies, but SmithBucklin operates at a vastly larger national scale with broader capabilities.

Regional players

• Association Management Group (AMG): AMG is a regional association management firm providing full-service management to trade and professional associations. It is comparable to ASG in business model and target market, though its geographic concentration differs from ASG's Southeast focus.

Emerging players

• APG (Association of Professional & Government): APG provides association management and meeting services with a focus on professional and government-related organizations. It is comparable to ASG in delivering outsourced management to niche membership bodies, though at a smaller and more specialized scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/associationservicesgroup
• LinkedInil.linkedin.com/company/wix-com?trk=public_jobs_topcard_logo
• Xx.com/asg_lagrange

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association Services Group