KUNR Public Radio
KUNR Public Radio is a nonprofit public radio station operating three FCC-licensed FM stations (KUNR, KNCJ, KNCC) serving Northern Nevada and the Eastern Sierra with local journalism, NPR syndicated programming, and bilingual Spanish-language content, funded by listener donations, business sponsorships, and CPB grants.
- Company typePrivate
- Founded1960
- HeadquartersReno, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What KUNR Public Radio does
KUNR Public Radio is a nonprofit community-supported public radio station headquartered in Reno, Nevada, operating three FCC-licensed FM stations - KUNR (the main station), KNCJ (Reno, with jazz programming), and KNCC (Elko) - to serve Northern Nevada and the Eastern Sierra. Founded circa 1960-1963 and affiliated with the University of Nevada, Reno, the station produces local journalism covering Nevada state government, Lake Tahoe environmental issues, Mountain West regional affairs, and elections, while carrying syndicated NPR programming (Morning Edition, All Things Considered, Fresh Air, Marketplace), BBC World Service, American Public Media, and Public Radio International content.
The station's core technology stack consists of FM broadcast infrastructure augmented by online streaming via kunr.org, a dedicated mobile application, and smart speaker integration through Alexa and Siri voice commands. Distribution is multi-channel: terrestrial radio across three stations, web/app streaming, email newsletters via Mailchi, and social media presence on Instagram, YouTube, and Facebook. Branded content products include Purple Politics Nevada (monthly political show), Al Aire con KUNR (Spanish-language news), Our Nevada Stories, Arts on the Airwaves, and KUNR Youth Media.
KUNR operates on a donation-based revenue model with no listener pricing. Revenue streams comprise sustaining monthly memberships, one-time gifts during membership drives, business sponsorships, planned giving (including vehicle donations), and institutional funding from the Corporation for Public Broadcasting. The station is a partner in the Mountain West News Bureau, a seven-state regional collaboration with NPR funded by CPB and the Eric and Wendy Schmidt Foundation. No revenue figures are publicly disclosed in the source material.
KUNR Public Radio firmographics
Firmographics- Name
- KUNR Public Radio
- Legal name
- KUNR Public Radio
- Website
- https://kunr.org
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KUNR Public Radio is a nonprofit public radio station operating three FCC-licensed FM stations (KUNR, KNCJ, KNCC) serving Northern Nevada and the Eastern Sierra with local journalism, NPR syndicated programming, and bilingual Spanish-language content, funded by listener donations, business sponsorships, and CPB grants.
- Ownership category
- akta.pro rank
KUNR Public Radio industry classification
Industry- Product category
- Public Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- National Public Radio Networks & Member Stations (NPR-style) (MPABADAB)
- akta.pro secondary industries
- Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF), Public/Nonprofit Radio Networks (NPR-style) (MPABABAB)
Keywords
Where KUNR Public Radio is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KUNR Public Radio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Listener Donations and Membership: The station relies on listener donations through monthly sustaining memberships, one-time gifts, and annual membership drive campaigns. The website features options for recurring monthly donations and one-time contributions.
- Business Sponsorships: Corporate sponsors can support the station through business sponsorships listed on the Business Sponsors page. Sponsors receive recognition while supporting local public media.
- Planned Giving: The station accepts planned gifts and vehicle donations as part of its planned giving program, providing long-term fundraising support.
- Corporation for Public Broadcasting Funding: KUNR receives funding from the Corporation for Public Broadcasting, a private corporation funded by the American people, as part of the public media ecosystem.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
KUNR Public Radio product offering
Product offeringCore offering
KUNR Public Radio is a nonprofit public radio station that broadcasts local journalism, NPR syndicated programming, and cultural content across three FM stations (KUNR, KNCJ, KNCC) to Northern Nevada and the Eastern Sierra. Programming is delivered free to listeners via FM radio, online streaming, a mobile app, and smart speakers, with original local content including Spanish-language news (Al Aire con KUNR), political coverage, and regional Mountain West reporting. The station is supported by listener donations, sustaining memberships, business sponsorships, and Corporation for Public Broadcasting grants.
Product overview
KUNR Public Radio operates a multi-station public radio network serving Northern Nevada and the Eastern Sierra. The core offering is KUNR FM radio broadcasting, supplemented by companion stations KNCJ (Reno) and KNCC (Elko). The station provides local news, NPR syndicated programming, and regional content through multiple delivery channels including a mobile app, smart speaker integration, and Spanish-language programming (Al Aire con KUNR). Key branded programs include Purple Politics Nevada, Our Nevada Stories, and Arts on the Airwaves. KUNR is part of the Mountain West News Bureau partnership and provides dedicated coverage areas for Lake Tahoe, Nevada State Government, and youth media.
Differentiator
Problem solved
Functional benefit
Brands
- KNCJ 89.5: KUNR's jazz music station serving the Reno area, featuring Sunday Jazz at Reno Little Theater concerts
- KNCC 91.5
- Al Aire con KUNR
- Purple Politics Nevada
- Mountain West News Bureau
Products and services
- KUNR FM Radio Broadcasting
- KNCJ 89.5 FM Radio Broadcasting
- KNCC Radio Broadcasting (Elko)
- KUNR Public Radio Mobile App
Quantifiable outcome
- Served as primary news source for Northern Nevada and Eastern Sierra through 3 radio stations
Companies that use KUNR Public Radio
Customer profileSegments3 records
Ideal customer profiles3 records
KUNR Public Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
KUNR Public Radio partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Sierra Nevada ForumscoreKUNR partnered with Sierra Nevada Forums to host an event with Nevada election officials on voting rights, featuring Nevada Secretary of State Cisco Aguilar and other officials.
- NPR (National Public Radio)coreKUNR is affiliated with NPR, carrying national news programming including Morning Edition, All Things Considered, Fresh Air, and other NPR shows. This partnership provides access to national journalism and network content.
- BBC World ServicecoreKUNR broadcasts BBC World Service programming, providing international news coverage to listeners in Northern Nevada.
- American Public Media (APM)coreKUNR carries programming from American Public Media, including Marketplace shows.
- Public Radio International (PRI)coreKUNR carries programming from Public Radio International.
- Mountain West News BureaucoreKUNR is a partner of the Mountain West News Bureau, a regional newsroom exploring issues that define the Mountain West region. The bureau is a collaboration with NPR and public media stations serving Arizona, Colorado, Idaho, Nevada, New Mexico, Utah and Wyoming, with funding from CPB and Eric and Wendy Schmidt.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
KUNR Public Radio competitors and assessment
Company assessmentDirect peers
- Nevada Public Radio (KNPR): Las Vegas-based NPR member station serving Southern Nevada; directly comparable as a fellow Nevada public radio licensee with similar funding mix (donations, CPB, underwriting) and overlapping coverage of Nevada state politics.
- CapRadio (Sacramento): NPR member station serving California's capital region with similar news-talk format and reliance on listener donations; comparable mid-market public radio operation in a western state capital area.
- Boise State Public Radio (KBSX/KBSS): Boise-based NPR affiliate serving Idaho; directly comparable small-market public radio operation in a Mountain West state capital.
- KUNC (Northern Colorado): Colorado-based NPR member station operating multiple stations; comparable scale, format, and CPB funding model to KUNR.
- Wyoming Public Radio: University of Wyoming-affiliated NPR member station serving a low-population western state; comparable in reliance on CPB funding and listener donations, and a fellow Mountain West News Bureau partner.
- Arizona Public Media (AZPM): University of Arizona-licensed NPR member station combining radio and TV; comparable Mountain West public broadcaster and Mountain West News Bureau partner.
- New Mexico Public Radio (KUNM): University of New Mexico-licensed NPR member station; closely comparable university-affiliated public radio operation with similar bilingual programming needs and Mountain West geography.
- Utah Public Radio (UPR): USU-licensed NPR member station serving Utah; comparable small-market public radio operation and Mountain West News Bureau partner with similar multi-station coverage model.
Broad incumbents
- NPR (National Public Radio): The national NPR network that KUNR is affiliated with; provides syndicated programming and is a strategic parent/partner rather than a direct competitor, but defines the broader public radio ecosystem KUNR operates within.
Others
- Corporation for Public Broadcasting (CPB): Federal funding entity for U.S. public media; not a peer broadcaster but the primary financial backer underwriting KUNR and effectively anchoring its operating budget each year.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
KUNR Public Radio social profiles
Digital presenceKUNR Public Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
KUNR Public Radio leadership team
Management profileNumber of profiles
Profiles7 records
KUNR Public Radio subsidiaries and ownership
Company hierarchySubsidiaries2 records
KUNR Public Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KUNR Public Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KUNR Public Radio
What does KUNR Public Radio do?
KUNR Public Radio is a nonprofit public radio station that broadcasts local journalism, NPR syndicated programming, and cultural content across three FM stations (KUNR, KNCJ, KNCC) to Northern Nevada and the Eastern Sierra. Programming is delivered free to listeners via FM radio, online streaming, a mobile app, and smart speakers, with original local content including Spanish-language news (Al Aire con KUNR), political coverage, and regional Mountain West reporting. The station is supported by listener donations, sustaining memberships, business sponsorships, and Corporation for Public Broadcasting grants.
Is KUNR Public Radio a public or private company?
KUNR Public Radio is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was KUNR Public Radio founded?
KUNR Public Radio was founded in 1960. It employs 11 to 50 people.
Where is KUNR Public Radio based?
KUNR Public Radio is headquartered in Reno, United States, in the North America region.
How does KUNR Public Radio make money?
Four revenue lines are on record. Listener Donations and Membership is the primary driver. The others are business Sponsorships, planned Giving and corporation for Public Broadcasting Funding.
Who are KUNR Public Radio's main competitors?
Direct peers on record are Nevada Public Radio (KNPR), CapRadio (Sacramento), Boise State Public Radio (KBSX/KBSS), KUNC (Northern Colorado), Wyoming Public Radio, Arizona Public Media (AZPM), New Mexico Public Radio (KUNM) and Utah Public Radio (UPR). NPR (National Public Radio) is listed as a broad incumbent. Corporation for Public Broadcasting (CPB) is listed as an others.
Does KUNR Public Radio have an API?
No public API is recorded for KUNR Public Radio.
What industry is KUNR Public Radio in?
KUNR Public Radio's product category is Public Radio Broadcasting. Its primary akta.pro industry code is MPABADAB, National Public Radio Networks & Member Stations (NPR-style), with a secondary code of MPABACAF, Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates). Its NAICS code is 51611 and its SIC code is 4832.