Baterie Centrum

What Baterie Centrum does

Baterie Centrum (legal entity BCMAX, s.r.o.) is a Czech private limited company founded in 1996 in Ostrava, specializing in the wholesale and e-commerce distribution of batteries and LED lighting products. The company began manufacturing its own battery brands in 1999 and has since developed proprietary brands including BC LUX, Trixline (LED bulbs, extension cables, smart lighting), MAARS (professional cycling flashlights), and MOSQUITO (insect repellents and traps). Its catalog spans more than 800 SKUs across batteries, LED light sources, fixtures and flashlights, extension cables, garden lighting, doorbells, LED candles, outdoor/sport products, and seasonal Christmas/Halloween decorations.

The company runs a hybrid B2B/B2C go-to-market model. On the wholesale side it supplies major Central European retail chains such as COOP, Merkury Market, Kaufland, Baumax, and UNI Hobby across eight countries (Czech Republic, Slovakia, Germany, France, Poland, Serbia, Macedonia, Hungary). On the consumer side it operates a multi-language e-commerce platform (Czech, Polish, Slovak, Hungarian, English), lists on the MALL.CZ marketplace, and runs the BCMAX Partner program with XML-feed-driven automated ordering for mid-market resellers. Pricing is not publicly disclosed; most catalog items display a 'view price' (zobrazit cenu) CTA, consistent with quote-based B2B pricing rather than transparent B2C price tags.

BCMAX, s.r.o. is privately held with no institutional investor, parent company, or disclosed shareholders; a Data Protection Officer (Tomáš Macek) is the only named executive in the source data. The company has demonstrated regulatory capability beyond its core categories, securing Ministry of Health and SÚKL approvals and multiple EU Declarations of Conformity for FFP2 respirators and antigen tests during the COVID-19 period. Revenue, headcount, and funding history are not publicly disclosed, leaving financial scale to be inferred from operational footprint only.

Name

Baterie Centrum

Legal name

BCMAX, s.r.o.

Website

https://bateriecentrum.cz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Baterie Centrum (BCMAX, s.r.o.) is a Czech B2B/B2C distributor and own-brand manufacturer of batteries and LED lighting, founded in 1996, supplying major Central European retail chains across eight countries via wholesale, e-commerce, and the MALL.CZ marketplace.

Ownership category

akta.pro rank

Product category

Consumer Batteries and Lighting

NAICS

Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362), Electronics and Appliance Retailers (4492)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

akta.pro secondary industries

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Consumer batteries
• LED lighting products
• Extension cables
• Wholesale distribution
• Outdoor lighting

Headquarters

HQ city

Ostrava

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Distribution channels4 records

Marketing channels2 records

Core offering

Baterie Centrum (BCMAX, s.r.o.) sells consumer batteries, LED lighting, extension cables, garden and outdoor lighting, doorbells, LED candles, cycling/outdoor sport lighting, mosquito repellents and seasonal decorations through its own-brand portfolio (BC LUX, Trixline, MAARS, MOSQUITO) and third-party battery brands (GP, Philips, Varta, Panasonic, Rayovac, Duracell, Maxell). The company distributes these 800+ items via an own e-commerce platform, the MALL.CZ marketplace, and a B2B wholesale channel serving major retail chains across approximately 10 Central and Eastern European countries.

Product overview

Baterie Centrum (BCMAX, s.r.o.) operates an e-commerce platform selling a diverse portfolio of over 800 product items across multiple categories. The company was founded in 1996 and began manufacturing its own battery brands in 1999. Their product portfolio centers on batteries and LED lighting solutions (their BC LUX and Trixline own brands), complemented by extension cables, garden lighting, doorbells, LED candles, outdoor/sports equipment (including the MAARS cycling light brand), mosquito repellents, and seasonal Christmas/Halloween products. The offering also includes third-party battery brands (GP, Philips, Varta, Panasonic, Rayovac, Duarcell, Maxell). The company operates primarily as an e-commerce retailer with a wholesale division serving major retail chains.

Differentiator

Problem solved

Functional benefit

Brands

• BC LUX: Own brand of lighting products focused on energy-efficient illumination and home decoration.
• Trixline
• BCMAX Partner
• Maars
• MOSQUITO

Products and services

• Batteries (BATERIE)

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ledvance (formerly Osram Lamps): General lighting manufacturer and distributor serving European retail and wholesale. Comparable as a competing lighting brand in the same retail channels as BCMAX's Trixline.
• Signify (Philips Lighting): World leader in LED lighting, lamps, and fixtures. Overlaps with BCMAX's Trixline and BC LUX own brands and is one of the third-party brands the company distributes.
• GP Batteries: Hong Kong-headquartered global battery manufacturer distributed across European retail. Overlaps directly with BCMAX as a third-party brand the company distributes and competes against.
• Varta AG: European battery and lighting manufacturer with household, industrial, and micro-battery lines. Comparable as one of the principal competing battery brands carried alongside and against BCMAX's own labels.
• Duracell: Global alkaline battery leader distributed through European retail chains. Directly comparable as one of the major third-party brands BCMAX carries and competes against on shelf.

Regional players

• Conrad Electronic: European multi-channel electronics retailer and B2B distributor. Comparable to BCMAX's hybrid B2B/B2C model selling batteries, lighting, and electrical accessories across multiple European markets.
• Reichelt Elektronik: German-based electronics retailer and wholesaler carrying batteries, lighting, and electrical components. Comparable as a European e-commerce-plus-B2B distributor operating in overlapping product categories.

Direct peers

• Camelion Battery: Battery and lighting manufacturer with strong European and Asian distribution. Comparable to BCMAX as a competing private-label battery/lighting brand operating in similar retail channels.
• Ansmann AG: German-based manufacturer and distributor of batteries, chargers, LED lighting, and power solutions. Closely comparable to BCMAX as a private-label manufacturer plus multi-brand distributor serving European retail channels.

Emerging players

• Fenix Lighting: Specialist flashlight and cycling/outdoor lighting brand. Comparable to BCMAX's MAARS sub-brand as a focused cycling/outdoor lighting competitor in adjacent premium niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baterie Centrum