What Insight Homes does

Insight Homes is a privately held production homebuilder headquartered in Bridgeville, Delaware, founded by Rob Lisle in 2006-2007. The company designs and constructs single-family homes and villas across master-planned communities in Sussex County, Delaware and Worcester County, Maryland, with a Build On Your Lot program extending its geographic reach to portions of Kent County DE and four additional Maryland Eastern Shore counties (Queen Anne, Caroline, Talbot, Dorchester) as of April 2025. Across 20+ active communities and 10+ decorated model homes, the company offers 21 floor plans ranging from 1,284 to 4,954 square feet with 2,500+ customization options, priced from approximately $188,900 for entry-level plans to over $1.49 million for luxury models in premium communities such as The Peninsula and Anchors Run.

The company's competitive position rests on a systems-based building methodology certified under the U.S. Department of Energy Zero Energy Ready Home (ZERH) program, EPA Indoor airPLUS, EPA WaterSense, ENERGY STAR, and National Green Building Standard Gold programs. Every home includes as standard: 2x6 advanced framing at 24-inch spacing, dense-pack blown-in insulation (R-23 walls, R-49 ceilings), conditioned crawlspaces with poured concrete foundations, ZIP system sheathing, MERV-13 air filtration, fresh air ventilation, low-VOC materials, York Affinity Series modulating HVAC (up to 20 SEER, 98% AFUE), Rinnai on-demand tankless water heating, and rooftop solar panels. The result is documented HERS scores in the 40s-55 range (compared to code standard of ~100 and ENERGY STAR ~80) and average homeowner energy bills under $100 per month year-round.

Insight Homes generates revenue primarily through one-time new home sales on a per-unit basis, with pricing determined by floor plan, community location, lot premiums, and options selected. Distribution is direct-to-consumer through community sales centers, model home tours, scattered lots, and the Build On Your Lot program, supported by a dedicated loan consultant partnership with Guild Mortgage that offers 10% down financing and contract-stage rate locks. The company targets primary residential buyers, retirees, vacation home buyers, and Build On Your Lot customers, with a 'We Love Realtors' channel supporting agent-driven referrals. Customer engagement is enabled through virtual tours, the MyInsight online account portal, and an extensive content marketing footprint. Operations are led by President Rob Elliott, VP of Operations Kevin Brozyna (10+ year tenure), and Founder/CEO Rob Lisle, with headquarters staff of 11-50 supported by subcontracted construction trades.

Name

Insight Homes

Legal name

Insight Homes

Website

https://itsjustabetterhouse.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Insight Homes is a privately held Delaware-based production homebuilder that designs and constructs U.S. Department of Energy Zero Energy Ready Homes across 20+ communities in Delaware and Maryland's Eastern Shore, serving primary residents, retirees, and vacation home buyers with premium standard features and solar included.

Ownership category

akta.pro rank

Product category

Energy-Efficient Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

akta.pro secondary industries

Single-Family Home Construction (Detached Homes) (IMAFABAA), Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD), Custom Home Building (IMAFABAC)

Keywords

• Residential homebuilding
• Energy efficient homes
• New construction homes
• Custom home construction
• Single family homes

Headquarters

HQ city

Bridgeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Home Sales: Insight Homes generates revenue primarily through the sale of newly constructed single-family homes and villa/townhome units. Revenue is earned on a per-unit basis, with pricing based on floor plan selection, community/lot location, options/upgrades chosen, and square footage. Homes are sold both in company-planned communities and via a 'Build On Your Land' program where customers own the lot separately. Pricing ranges from approximately $188,900 (1,284 sq ft base plan) to over $1.4 million (luxury models in premium communities). The company also collects lot premiums and HOA fees in communities. Average monthly energy bills are reported around $100 year-round, providing ongoing cost savings to homeowners that reinforces purchase value.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Insight Homes builds and sells new residential homes in Delaware and Maryland, including community-based new construction, move-in-ready spec homes, and custom builds through its Build On Your Lot program. Its homes are positioned around energy-efficient construction, DOE Zero Energy Ready Home certification, standard solar, HVAC, insulation, indoor-air-quality systems, and included premium features.

Product overview

Insight Homes is a home builder offering a unified portfolio of residential construction services centered on award-winning, energy-efficient new home construction. The core offering consists of single-family homes built across master-planned communities in Delaware and Maryland, complemented by a Build On Your Lot custom building program. The company differentiates through its Zero Energy Ready Home (ZERH) certification, offering 21 floor plans (1,284-4,954 sq ft, 3-7 bedrooms) with over $65,000 in premium standard features including York HVAC systems, tankless water heaters, advanced insulation, MERV-13 filtration, central vacuum, and solar panels. Move-in ready homes provide immediate delivery options. All homes meet DOE ZERH standards placing them in the top 1% nationally for energy efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Insight Homes New Construction
• Build On Your Lot Program
• Move-In Ready Homes

Quantifiable outcome

• 30% lower energy bills than comparable ENERGY STAR homes, averaging under $100/month year-round
• +9 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered minor and core.

• One Tree PlantedminorStrategic or Co-development Partner · 22 April 2022Insight Homes partners with One Tree Planted to help restore National Forests by planting 100 trees for each Insight Home sold in the month of May. This is part of Insight's environmental sustainability mission and Earth Day initiatives. The company also conducts hands-on volunteer events at local parks such as Cape Henlopen State Park.
• U.S. Department of Energy (DOE)coreStrategic or Co-development PartnerInsight Homes is a DOE Zero Energy Ready Home (ZERH) partner, certified to build homes meeting the DOE's most rigorous specifications for high-performance homes. The company has won the DOE Housing Innovation Award for 6 consecutive years and was named #1 in the nation for most ZERH certified homes 3 consecutive years. The partnership involves third-party certification, testing, and ongoing program compliance.
• U.S. Environmental Protection Agency (EPA)coreStrategic or Co-development PartnerInsight Homes is certified under EPA's Indoor airPLUS program (voluntary partnership and labeling program for improving indoor air quality) and is an EPA ENERGY STAR Partner. The company is also one of only builders in Delaware to qualify as EPA WaterSense homes.
• National Green Building Standard (NGBS) / Home Innovation NGBS Green PartnercoreStrategic or Co-development PartnerInsight Homes is certified as an NGBS Green Partner and has more Gold Certified NGBS homes than any other builder in Delaware. The National Green Building Standard provides the blueprint for green building practices that Insight adheres to across all homes.
• Delaware Green 4 Green ProgramminorStrategic or Co-development PartnerInsight Homes is listed as a certified Green 4 Green Builder in Delaware. The program offers home buyers rebates when purchasing green certified new construction homes. Insight has more Green 4 Green certified homes than any other builder combined and more rebates earned than all other builders combined. The program requires homes to meet strict energy efficiency standards and hold National Green Building Standard certification.
• Home Builders Association of Delaware (HBADE/BRAD)coreStrategic or Co-development PartnerInsight Homes is a member of the Home Builders Association of Delaware (also known as B.R.A.D. - Building and Remodelers Association of Delaware), affiliated with the National Association of Home Builders (NAHB). The company actively participates in the HBADE's annual Regal Awards competition and has won hundreds of awards through this association over many years.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Lennar: Lennar is one of the largest U.S. production homebuilders, selling new homes through master-planned communities and standardized floor-plan platforms. It is comparable through its community-based sales model and bundled standard-feature approach, but operates as a much larger national incumbent.
• Toll Brothers: Toll Brothers is a national luxury homebuilder with premium community developments, including in coastal and Mid-Atlantic markets. It is comparable to Insight's higher-end homes and amenity-rich community offerings, though Toll is broader and more luxury-oriented.
• K. Hovnanian Homes: K. Hovnanian Homes is a national homebuilder with communities in Mid-Atlantic markets including Delaware and Maryland. It is comparable as a for-sale residential builder offering planned communities, floor plans, and design options to consumers.
• Beazer Homes: Beazer Homes is a national homebuilder that markets energy-efficient new homes and offers production communities across multiple U.S. regions. It is comparable because both companies use energy performance and total-cost-of-ownership as important buyer value propositions.
• Meritage Homes: Meritage Homes is a national production builder known for energy-efficient new-home construction and standardized performance features. It is comparable to Insight on the green-building and lower-ownership-cost positioning, even though its geographic footprint differs.
• D.R. Horton: D.R. Horton is a large national homebuilder focused on for-sale single-family and attached homes across many U.S. markets. It is comparable to Insight as a production/community homebuilder serving entry-level through move-up buyers, though with a far broader footprint.
• Ryan Homes: Ryan Homes, part of NVR, is a large production homebuilder with new-home communities across Delaware, Maryland, and the broader Mid-Atlantic. It competes for similar move-up, retiree, and value-oriented homebuyers, though at much greater scale.

Regional players

• Thrive Home Builders: Thrive Home Builders is a Colorado-based builder focused on high-performance, energy-efficient, and healthier homes. It is comparable to Insight through DOE Zero Energy Ready-style positioning and sustainability-led differentiation, though it primarily serves a different regional market.

Direct peers

• Schell Brothers: Schell Brothers is a Delaware-based new-home builder active in coastal Delaware and surrounding Mid-Atlantic markets. It is highly comparable because it sells community-based, semi-custom new homes to many of the same regional buyer segments as Insight Homes.
• Gemcraft Homes: Gemcraft Homes builds new homes and offers build-on-your-lot services across Delaware, Maryland, Pennsylvania, and nearby markets. It is comparable to Insight's mix of community new-home sales and Build On Your Land construction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/insighthomes
• Xx.com/gogreendelaware
• LinkedInlinkedin.com/company/insight-homes---new-homes-in-delaware

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insight Homes