Glee Gum
Glee Gum, operated by Mazee LLC, is a US natural chewing gum brand founded in 1992 that uses chicle gum base from sapodilla trees. It sells Sugar-Free (xylitol) and Cane Sugar gum varieties direct-to-consumer and through natural food and specialty retailers in the US, Canada, and internationally.
- Company typePrivate
- Founded1992
- HeadquartersProvidence, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Glee Gum does
Glee Gum is a US-based natural chewing gum brand operated by Mazee LLC, a private New Jersey company that acquired the brand from founder Deborah Schimberg (Verve, Inc.) in 2021. Founded in 1992, the company produces chewing gum differentiated by its use of chicle — a natural gum base derived from the sap of sapodilla trees harvested in Central American rainforests — rather than the synthetic gum bases standard in the industry since the 1940s-50s. The product line spans Sugar-Free varieties sweetened with birch-derived xylitol and Cane Sugar varieties, offered in Bubblegum, Cinnamon, Lemon Lime, Mixed Berry, Peppermint, Spearmint, Tangerine, Watermelon, and Wintergreen flavors. Products are Non-GMO Project Verified, Kosher, vegan, gluten-free, and allergen-free (with the exception of soy from shared facility equipment), and packaged in biodegradable cellophane and recyclable cardboard rather than plastic.
The company sells through two primary channels: a direct-to-consumer e-commerce storefront at gleegum.com (WooCommerce-powered, shipping via USPS Priority Mail and UPS SurePost in the US, Canada Post in Canada, and GlobalShopex for international orders), and third-party retail distribution across natural food stores, specialty retailers, and conventional grocery stores in the US and Canada. Pricing is unit-based, ranging from $8.00 per tray for select 16-piece boxes up to $24.95 per tray for 55-piece pouch formats, with a $35 free-shipping threshold for US DTC orders. The business targets health-conscious, eco-conscious, allergen-sensitive, and diet-restricted (keto, diabetic, FODMAP, Feingold) consumer segments, and has historically generated brand awareness through PR placements in major national outlets including Good Morning America, The View, Rachael Ray, the Wall Street Journal, and Food Network. Operational footprint is modest: a registered Newark, NJ headquarters plus distribution warehouses in Rhode Island (US fulfillment) and Mississauga (Canadian fulfillment).
Glee Gum firmographics
Firmographics- Name
- Glee Gum
- Legal name
- Mazee LLC
- Website
- https://gleegum.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Glee Gum, operated by Mazee LLC, is a US natural chewing gum brand founded in 1992 that uses chicle gum base from sapodilla trees. It sells Sugar-Free (xylitol) and Cane Sugar gum varieties direct-to-consumer and through natural food and specialty retailers in the US, Canada, and internationally.
- Ownership category
- akta.pro rank
Glee Gum industry classification
Industry- Product category
- Natural Chewing Gum
- NAICS
- Nonchocolate Confectionery Manufacturing (31134), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Chewing Gum & Mints (CRADABAC)
Keywords
Where Glee Gum is headquartered
LocationHeadquarters
- HQ city
- Providence
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Glee Gum business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Direct E-commerce Sales: Consumer purchases through gleegum.com website. Orders shipped via USPS Priority Mail or UPS SurePost within US, Canada Post within Canada, and GlobalShopex for international orders.
- Retail Distribution: Products sold through natural food stores, specialty retailers, and conventional grocery stores across the US and Canada. Store locator available on website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 16pc Box - Xylitol Sweetened |
| Unit Pricing | Pay-as-you-go | 16pc Box - Cane Sugar Sweetened |
| Unit Pricing | Pay-as-you-go | 55pc Pouch - Various Flavors |
| Unit Pricing | Pay-as-you-go | 1lb Bulk Box |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Glee Gum product offering
Product offeringCore offering
Glee Gum manufactures and sells natural chewing gum made with chicle gum base derived from sapodilla trees. The product line is split between sugar-free varieties (sweetened with xylitol from birch trees) and cane sugar varieties, offered in multiple flavors and pack formats (16-piece boxes, 55-piece pouches, and 1lb bulk boxes). All products are gluten-free, vegan, kosher, non-GMO, allergen-free, and packaged in biodegradable cellophane.
Product overview
Glee Gum offers a portfolio of natural chewing gum products made with chicle gum base derived from sapodilla trees. The product line is divided into two main categories: Sugar-Free varieties sweetened with xylitol from birch trees (offered in Bubblegum, Spearmint, Lemon Lime, Peppermint, Watermelon, and Wintergreen flavors), and Cane Sugar varieties (offered in Bubblegum, Cinnamon, Mixed Berry, Peppermint, Spearmint, and Tangerine flavors). Products are available in 16-piece boxes (trays of 12 packs), 55-piece resealable pouches (trays of 6 pouches), and 1lb bulk boxes. All products feature chicle-based gum, natural flavors, biodegradable/compostable packaging, and are certified Kosher, Non-GMO Project Verified, vegan, gluten-free, and allergen-free (except soy due to facility shared equipment). The company operates through an e-commerce platform (WooCommerce) with payment processing via PayPal (US/Canada) and GlobalShopex (international).
Differentiator
Problem solved
Functional benefit
Products and services
- Sugar-Free Bubblegum 16pc Box Tray
Quantifiable outcome
- Sustainable chicle harvesting supports rainforest conservation and local economies in forest regions of Central America
- +2 more outcomes
Companies that use Glee Gum
Customer profileSegments4 records
Ideal customer profiles4 records
Glee Gum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Glee Gum partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GlobalShopexcoreInternational shipping and checkout partner for orders outside the US and Canada. GlobalShopex handles payment processing, duties, taxes, and delivery guarantee for international orders. Supports multiple payment methods including international credit cards, PayPal, Money Gram, bank wire transfers, and Alipay.
- PayPalcorePayment processing partner for US and Canada orders. PayPal provides secure payment processing with physical, technical, and administrative security measures including firewalls, data encryption, physical access controls, and information access authorization controls.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Glee Gum competitors and assessment
Company assessmentDirect peers
- PUR Gum: Direct competitor in natural/sugar-free gum, primarily using xylitol. Overlaps with Glee Gum's xylitol-sweetened line and targets the same keto, diabetic, and aspartame-avoiding consumer segments.
- Simply Gum: Direct competitor offering natural chewing gum made with chicle and natural ingredients. Almost identical product thesis (chicle base, no synthetics, biodegradable packaging), competing head-to-head in the natural gum category.
Emerging players
- Chicza (Rainforest Gum): Chicle-based chewing gum brand from the Yucatan, sharing Glee's natural chicle sourcing and rainforest conservation story. Direct competitor in the chicle-based natural gum niche.
- Xlear: Xylitol-focused brand offering chewing gum, mints, and nasal products. Shares Glee's xylitol-from-birch positioning and dentist-recommended oral health angle, with a broader xylitol product portfolio.
- Project 7: Natural and organic CPG brand with gum and mints in its portfolio. Targets a similar health-conscious consumer with clean-label ingredients and ethical sourcing claims.
- Candy People (True Gum): True Gum offers natural, plastic-free chewing gum with a similar sustainability and clean-label thesis to Glee Gum. Direct European natural gum competitor with overlapping target consumer.
Broad incumbents
- Hershey's: Markets gum including the Breathe brand and distributes Mentos gum under license. Competes in the same end-category as a broader CPG incumbent with cross-category distribution leverage.
- Mondelez International: Owns Trident, Stimorol, and Chiclets gum brands. Competes in the same chewing gum category with much larger distribution and marketing budgets, representing the dominant sugar-free gum incumbent.
- Mars Wrigley: Largest chewing gum incumbent globally (Extra, Orbit, Wrigley's, 5 Gum). Competes in the same end-category but with synthetic gum bases and aspartame/sorbitol sweeteners, representing the mainstream alternative Glee positions against.
Regional players
- Peppersmith: UK-based natural chewing gum brand using chicle and xylitol. Same product philosophy (natural, plastic-free, xylitol) but primarily serves the UK market, making it a thematic regional peer rather than direct US competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Glee Gum social profiles
Digital presenceGlee Gum compliance and trust
Trust signalCompliance3 records
Glee Gum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glee Gum leadership team
Management profileNumber of profiles
Glee Gum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glee Gum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glee Gum
What does Glee Gum do?
Glee Gum manufactures and sells natural chewing gum made with chicle gum base derived from sapodilla trees. The product line is split between sugar-free varieties (sweetened with xylitol from birch trees) and cane sugar varieties, offered in multiple flavors and pack formats (16-piece boxes, 55-piece pouches, and 1lb bulk boxes). All products are gluten-free, vegan, kosher, non-GMO, allergen-free, and packaged in biodegradable cellophane.
Is Glee Gum a public or private company?
Glee Gum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Glee Gum founded?
Glee Gum was founded in 1992. It employs 1 to 10 people.
Where is Glee Gum based?
Glee Gum is headquartered in Providence, United States, in the North America region.
How does Glee Gum make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are Glee Gum's main competitors?
Direct peers on record are PUR Gum and Simply Gum. Emerging players are Chicza (Rainforest Gum), Xlear, Project 7 and Candy People (True Gum). Broad incumbents are Hershey's, Mondelez International and Mars Wrigley. Peppersmith is listed as a regional player.
Does Glee Gum have an API?
No public API is recorded for Glee Gum.
What industry is Glee Gum in?
Glee Gum's product category is Natural Chewing Gum. Its primary akta.pro industry code is CRADABAC, Chewing Gum & Mints. Its NAICS code is 31134 and its SIC code is 2060.