Simply Gum
Simply Gum is a Brooklyn-based clean-label confectionery company that makes plastic-free chewing gum from chicle tree sap and has expanded into mints, vegan fruit bites, chocolate bars, and sour candies sold DTC via Shopify, through wholesale platforms Faire and Mable, and at retailers including Whole Foods.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Simply Gum does
Simply Gum Inc. is a Brooklyn-based clean-label confectionery company founded in 2013 by Caron Proschan. The company's flagship product is chewing gum manufactured using chicle (natural tree sap from Central America) as the gum base in place of the synthetic plastics (polyvinyl acetate, polyisobutylene) found in conventional gum. Its portfolio has expanded beyond gum into a multi-category confectionery line that includes Simply Mints (breath mints in tins and pouches), Simply Fruit Bites (vegan gummies made with natural pectin), Chocolate Date Bars and Peanut Butter Crispies (date-based candy bars coated in dark chocolate), and the recently launched Simply Sours hard candies. All formulations adhere to a clean-label standard of five or fewer ingredients with no artificial flavors, colors, sweeteners, or synthetic plastics, and the line carries Gluten-Free (GFCO), Kosher, Non-GMO, and Vegan certifications.
The company operates a direct-to-consumer e-commerce business on Shopify (simplygum.com) with a Subscribe & Save subscription model delivering a 10% discount via Recharge Payments, complemented by a wholesale distribution channel through Faire and Mable targeting independent retailers, plus marketplace listings on Amazon (US and Canada) and shelf placement at retailers including Whole Foods. Pricing is positioned at a premium relative to mass-market gum (e.g., $17.99 per 6-pack of gum, $14.99–$30.99 for assorted formats), reflecting the clean-label positioning and natural ingredient sourcing. Target customer segments are health-conscious consumers seeking transparency in ingredient lists, vegan and plant-based buyers, gluten-free consumers, and event planners/party hosts purchasing wedding, baby shower, and bachelorette-themed mint pouches. The company is privately held, reportedly bootstrap-funded aside from a single $300,000 round dated October 2013, with no institutional investors, parent company, M&A activity, or known external capital structure identified in the data.
Simply Gum firmographics
Firmographics- Name
- Simply Gum
- Legal name
- Simply Gum Inc.
- Website
- https://simplygum.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simply Gum is a Brooklyn-based clean-label confectionery company that makes plastic-free chewing gum from chicle tree sap and has expanded into mints, vegan fruit bites, chocolate bars, and sour candies sold DTC via Shopify, through wholesale platforms Faire and Mable, and at retailers including Whole Foods.
- Ownership category
- akta.pro rank
Simply Gum industry classification
Industry- Product category
- Natural Plastic-Free Chewing Gum and Confectionery
- NAICS
- Nonchocolate Confectionery Manufacturing (311340), Chocolate and Confectionery Manufacturing (31135)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Chewing Gum & Mints (CRADABAC)
- akta.pro secondary industry
- Fruit Snacks & Dried Fruit (CRADABAJ)
Keywords
Where Simply Gum is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simply Gum business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through simplygum.com Shopify store. Products sold as one-time purchases or subscription (Subscribe & Save with 10% discount). Shipping free on orders $35+ and all subscriptions.
- Wholesale Distribution: Wholesale distribution through Faire and Mable platforms to retail stores. Retailers purchase at wholesale pricing and resell to consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | 6-Pack Gum Options (Classic, Sugar-Free, Mint Lovers, Originals) |
| Unit Pricing | Monthly | 12-Pack Gum Sampler |
| Unit Pricing | Monthly | Mint Tins (6 tins) |
| Unit Pricing | Monthly | Mint Pouches (50 pouches) |
| Unit Pricing | Monthly | Chocolate Date Bars (2 bags, 12 bars total) |
| Unit Pricing | Monthly | Fruit Bites |
| Unit Pricing | Monthly | Simply Sours |
| One time/ perpetual license | Monthly | Gift Cards |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Simply Gum product offering
Product offeringCore offering
Simply Gum manufactures and sells a portfolio of clean-label confectionery products, anchored by plastic-free chewing gum made from chicle (natural tree sap from Central America) instead of synthetic plastic gum bases. The portfolio extends beyond gum to include breath mints, sour hard candies, vegan fruit gummies, and date-based chocolate bars, all formulated with five or fewer ingredients and free from artificial flavors, colors, sweeteners, and synthetic plastics. Products are certified gluten-free, vegan, kosher, and non-GMO, and are sold directly to consumers and through retail/wholesale partners.
Product overview
Simply Gum is a clean-label confectionery company that expanded from its original plastic-free chewing gum into a multi-category portfolio. The core offering consists of natural chewing gum made from chicle tree sap (available in organic cane sugar-sweetened and xylitol sugar-free varieties), complemented by Simply Mints (breath mints in tins and pouches), Simply Sours (hard candies), Fruit Bites (vegan gummies), and Chocolate Date Bars/Peanut Butter Crispies (date-based candy bars). Products are characterized by simple, recognizable ingredients and exclude artificial flavors, colors, sweeteners, and synthetic plastics. The company was founded in 2014 and is female and AANHPI founded.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Gum (Organic Cane Sugar Sweetened) Natural chewing gum made from chicle (tree sap) base and sweetened with organic cane sugar, with no artificial flavors, colors, sweeteners, or synthetic plastics. Available in 6-pack and 12-pack assortments for individual consumers seeking a clean-label daily chewing gum.
- Sugar Free Gum (Xylitol Sweetened) Sugar-free chewing gum made from chicle tree sap and sweetened with plant-based xylitol, offering functional dental benefits (cavity-fighting, plaque reduction, enamel strengthening). Available for health-conscious consumers and individuals managing sugar intake.
- Simply Mints Breath mints available in tin format (30-count) or individually wrapped pouches, made with five or fewer ingredients each. Flavors include Peppermint, Wintergreen, Ginger, Cinnamon, Lemon, and Awaken (caffeinated with matcha).
- Chocolate Date Bars - Salted Peanut Candy bars with a gooey date base mixed with roasted peanuts, coated in dark chocolate, made with clean-label real ingredients and no artificial sweeteners, flavors, or colors. Each order contains 2 bags with 6 bars per bag.
- Peanut Butter Crispies Chocolate-covered candy bars with a crispy interior of peanuts, puffed rice, and quinoa, coated in dark chocolate and made with clean-label ingredients.
- Fruit Bites Vegan gummy fruit snacks made with real fruit and natural pectin instead of gelatin, available in Peach & Raspberry and Cherry & Apple flavors. Winner of Clean Eating Magazine's Clean Choice Award for Sweet Snacks.
- Simply Sours Hard sour candies with balanced sourness from real ingredients, offered as a clean-label alternative to conventional sour candies in Citrus Berry and Fruit Punch flavors.
- Gift Cards
Quantifiable outcome
- 749 reviews on Assorted Gum Sampler, indicating strong customer engagement
- +2 more outcomes
Companies that use Simply Gum
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Simply Gum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Simply Gum partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Whole FoodsminorSimply Gum products sold at Whole Foods retail locations. Mentioned on company Instagram: 'Spotted at @wholefoods'. Products include gum, mints, sours, and chocolates.
- FairecorePrimary wholesale platform for Simply Gum. Retailers can purchase wholesale through Faire with free returns on first order and 60-day payment terms. Rated as 'Top Shop on Faire' with 4.9 stars. Simply Gum is designated as a 'FaireReady' brand.
- MableminorWholesale platform for retail distribution of Simply Gum products.
- AmazonminorProducts available on Amazon.com (US) and Amazon Canada (amazon.ca) for online marketplace distribution.
- ShopifycoreE-commerce platform powering simplygum.com online store. Handles payment processing, subscription management (Recharge Payments), and store operations.
- Recharge PaymentscoreSubscription management platform powering the 'Subscribe & Save' functionality on simplygum.com. Enables recurring billing and delivery scheduling.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Simply Gum competitors and assessment
Company assessmentDirect peers
- PUR Gum: PUR Gum is a natural, xylitol-sweetened, aspartame-free chewing gum brand directly competing with Simply Gum's sugar-free xylitol line. They overlap on natural ingredient positioning, target the same health-conscious consumer, and sell across D2C, mass retail, and Amazon.
- Glee Gum: Glee Gum is one of the few other chewing gum brands made from chicle tree sap harvested in Central America. It is the closest direct peer to Simply Gum because both compete in the plastic-free, natural chewing gum category with similar ingredient profiles and clean-label positioning.
- Project 7: Project 7 produces clean-label gums and mints with similar natural-ingredient positioning to Simply Gum. Both target health-conscious consumers seeking better-for-you alternatives to mainstream confectionery brands.
Emerging players
- YumEarth: YumEarth is a clean-label candy brand making organic, allergy-friendly gummies, lollipops, and sours — direct portfolio overlap with Simply Gum's Fruit Bites and Simply Sours lines. Both target parents and health-conscious consumers seeking better-for-you confectionery.
- Hu Kitchen: Hu Kitchen is a clean-label chocolate and confectionery brand with overlapping positioning to Simply Gum's chocolate bars. Both focus on simple, paleo-friendly, non-artificial ingredients and are sold across D2C and premium retail channels like Whole Foods.
- Unreal Snacks: Unreal Snacks produces clean-ingredient chocolate snacks and candies with comparable positioning to Simply Gum's chocolate date bars and peanut butter crispies. Both compete in the better-for-you confectionery category with similar certifications and D2C-led distribution.
- SmartSweets: SmartSweets makes low-sugar, clean-label gummy candy with strong D2C and retail presence. It is an emerging player in the better-for-you confectionery space and overlaps with Simply Gum's Fruit Bites positioning around reduced-sugar, real-ingredient candy.
Broad incumbents
- Mondelez International: Mondelez owns Trident and Stride, both major gum brands with established retail distribution and marketing muscle. It is a broad incumbent whose product portfolios overlap directly with Simply Gum's category.
- Hershey Company: Hershey's portfolio includes Ice Breakers mints and gum, overlapping with Simply Gum's mints product line. As a CPG incumbent with significant R&D and retail scale, Hershey could launch competing natural variants.
- Wrigley (Mars): Mars Wrigley is the dominant incumbent in chewing gum (Extra, Orbit, 5 Gum) with global distribution, massive marketing budgets, and shelf leverage across all retail channels. It represents the broad incumbent competitive threat to Simply Gum's niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simply Gum social profiles
Digital presenceSimply Gum compliance and trust
Trust signalCompliance5 records
Simply Gum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Gum leadership team
Management profileNumber of profiles
Profiles1 record
Simply Gum funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Gum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Gum
What does Simply Gum do?
Simply Gum manufactures and sells a portfolio of clean-label confectionery products, anchored by plastic-free chewing gum made from chicle (natural tree sap from Central America) instead of synthetic plastic gum bases. The portfolio extends beyond gum to include breath mints, sour hard candies, vegan fruit gummies, and date-based chocolate bars, all formulated with five or fewer ingredients and free from artificial flavors, colors, sweeteners, and synthetic plastics. Products are certified gluten-free, vegan, kosher, and non-GMO, and are sold directly to consumers and through retail/wholesale partners.
Is Simply Gum a public or private company?
Simply Gum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Gum founded?
Simply Gum was founded in 2014. It employs 1 to 10 people.
Where is Simply Gum based?
Simply Gum is headquartered in New York, United States, in the North America region.
How does Simply Gum make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are Simply Gum's main competitors?
Direct peers on record are PUR Gum, Glee Gum and Project 7. Emerging players are YumEarth, Hu Kitchen, Unreal Snacks and SmartSweets. Broad incumbents are Mondelez International, Hershey Company and Wrigley (Mars).
Does Simply Gum have an API?
No public API is recorded for Simply Gum.
What industry is Simply Gum in?
Simply Gum's product category is Natural Plastic-Free Chewing Gum and Confectionery. Its primary akta.pro industry code is CRADABAC, Chewing Gum & Mints, with a secondary code of CRADABAJ, Fruit Snacks & Dried Fruit. Its NAICS code is 311340 and its SIC code is 2060.