Miami Beach JCC

What Miami Beach JCC does

Miami Beach JCC (MBJCC) is a private, 501(c)(3) nonprofit Jewish Community Center founded in 1985 and headquartered at 4221 Pine Tree Drive, Miami Beach, Florida. The organization operates a single physical campus that houses the Kotzen Aquatics Center (with a zero-depth entry heated pool), a fitness center, gymnasiums, cultural arts gallery, and early childhood classrooms, delivering a bundled portfolio of programs across aquatics, fitness, youth and adult sports leagues, gymnastics, summer and break camps (Camp Klurman), early childhood education, and arts/culture programming for adults (JCC-U). MBJCC serves approximately 5,000 members, 600 summer campers annually, and a broader community that includes the Jewish population of Miami Beach as well as interfaith participants; corporate memberships extend reach to local employers via B2B channels, and the J-Perks program links members to discounts at participating local businesses.

The business model is membership-driven and diversified across four revenue streams: recurring individual and family membership dues, per-program registration fees (aquatics, fitness, sports, camps, cultural classes), corporate membership packages, and donations/scholarship contributions through the "Powered By Community" initiative, tribute cards, and the Everyone Belongs Scholarship & Sustainability Fund. Go-to-market is community-led: direct membership sales supported by a Membership Director and on-site tours, a self-serve Daxko-powered online join portal, a weekly Constant Contact newsletter reaching 5,000+ recipients, and active organic social presence on Facebook, Twitter/X, and Instagram. Program scheduling is supported by the iOS "My J" mobile app, and ticketing for cultural events runs through TicketLeap. MBJCC is a beneficiary of the Jewish Federation of Greater Miami, which provides institutional funding and network affiliation; the organization is governed by a Board of Directors (Chairperson Michelle Ben-Aviv) and led by CEO Paul Frishman (M. Ed.), CFO Bernie Rovt, and COO Nataly Yusim.

Name

Miami Beach JCC

Legal name

Miami Beach JCC

Website

https://mbjcc.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Miami Beach JCC is a nonprofit Jewish community center in Miami Beach, Florida, operating a single campus with aquatics, fitness, youth sports, summer camp, early childhood education, and adult cultural programming for approximately 5,000 members and the broader local community.

Ownership category

akta.pro rank

Product category

Community Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Club Sports Programs (EDALAIAB)

Keywords

• Community center programs
• Youth sports leagues
• Fitness and aquatics
• Early childhood education
• Adult cultural education

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: The primary revenue stream comes from individual and family memberships that provide access to the facility and its programs.
2. Program Registration Fees: Revenue generated from various programs including early childhood education, sports leagues, summer camps, fitness classes, and arts/cultural programming.
3. Corporate Memberships: Business partnerships offering corporate membership discounts and the J-Perks program for member benefits at local businesses.
4. Donations and Fundraising: Donations through the 'Powered By Community' initiative, tribute cards, and scholarship funds including the 'Everyone Belongs Scholarship & Sustainability Fund'.
5. J-Perks Partner Program: A fee-free partner program driving member traffic to local businesses in exchange for member discounts at participating establishments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Miami Beach JCC operates a membership-based community center delivering recreational, educational, cultural, and fitness programming to approximately 5,000 members. Core offerings span early childhood education (Early Childhood Academy), youth programs (after-school, enrichment, sports leagues, gymnastics, racquetball), Camp Klurman day camp, fitness center access with 65+ weekly group exercise classes, swim lessons and aquatics through the Kotzen Aquatics Center, and arts and culture programming including the JCC-U adult learning series. Membership, program registration, corporate memberships, donations, and facility rentals generate the JCC's revenue, with the Jewish Federation of Greater Miami providing institutional support.

Product overview

Miami Beach JCC is a community center offering a unified portfolio of programs and services rather than a modular software platform. The core offerings center on Early Childhood Academy, Youth Programs, Sports & Leagues, Camp Klurman, Fitness, Aquatics, and Arts + Culture. The organization provides a mobile app ('My J') for member services, facility rentals, and member benefit programs like J-Perks and Corporate Memberships. The JCC operates as a membership-based community center with approximately 5,000 members, serving a diverse Jewish population and the broader Miami Beach community.

Differentiator

Problem solved

Functional benefit

Brands

• Camp Klurman: Summer camp program operated by the Miami Beach JCC for children and youth
• Kotzen Aquatics Center
• JCC-U
• J-Perks
• Everyone Belongs Scholarship & Sustainability Fund

Products and services

• Early Childhood Academy Early childhood education and care program for young children at the Miami Beach JCC facility.
• Youth Programs Comprehensive youth services including enrichment classes, the After-School Program (ASP), Parent Place, transportation, and birthday party hosting for children and teens.
• Sports & Leagues Organized youth sports programming including youth sports leagues, travel teams, sports camps, gymnastics, JCC Maccabi Games, and racquetball.
• Camp Klurman Day camp program offering summer camp, school days out, fall break, winter, and spring break camp experiences for children.
• Fitness Center State-of-the-art fitness facility offering private training, fitness center access, and over 65 free group exercise classes weekly for members.
• Aquatics Aquatic programming including swim lessons, Mariner program, and swim team, with access to a zero-depth entry heated pool at the Kotzen Aquatics Center.
• Arts + Culture Cultural programming including gallery exhibitions, arts support initiatives, and the JCC-U adult educational series with lectures and book discussions.
• My J App iOS mobile application that allows JCC members to reserve classes, access the latest schedules, and receive reminders.
• Facility Rentals Rental of JCC facilities (gymnasiums, aquatics center, cultural arts spaces) for private events and gatherings.
• Corporate Memberships Business membership program offering corporate discounts and benefits to local businesses for their employees.
• J-Perks Program Local business discount program that provides JCC members with discounts at participating partner businesses, driving member traffic to local establishments in exchange for promotional exposure.

Quantifiable outcome

• $175,000+ in scholarships provided to community members in need
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Baptist Health South FloridaminorStrategic or Co-development PartnerBaptist Health serves as a sponsor for the JCC-U adult education programming, specifically for wellness-focused Lunch & Learn sessions where health experts from Baptist Health present on topics such as metabolic health.
• J-Perks Business PartnersminorGTM or Marketing PartnerLocal businesses participating in the J-Perks program offer discounts to JCC members in exchange for promotional exposure to the 5,000+ member base. The program includes no fees for businesses and provides marketing materials, email blasts, and event participation opportunities.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Camp Keystone (FL): Established South Florida day/sleepaway summer camp; competes directly with Camp Klurman for the same seasonal enrollment dollars and staff pool.
• Adolph & Rose Levis JCC (Boca Raton): Regional JCC in Palm Beach County offering fitness, aquatics, summer camp, early childhood, and arts programming; competes with MBJCC for snowbird and second-home members migrating within South Florida.

Broad incumbents

• 92nd Street Y (New York): Nationally prominent Jewish community center operating membership, fitness, aquatics, preschool, camps, and adult education (JCC-U-style); a much larger-scale reference point for the JCC-U adult-learning sub-brand.
• Equinox (Miami Beach): Premium commercial fitness operator with a Miami Beach location; competing for the affluent adult and young-family demographic that overlaps with MBJCC's adult membership base.
• Life Time Athletic (Miami area): Premium commercial fitness club with multiple South Florida locations including aquatics, group classes, kids' programming, and summer camps; competes with MBJCC's fitness and family value proposition.
• Jewish Community Center of Manhattan: Urban JCC with comparable fitness, aquatics, early childhood, and cultural programming; serves as a national JCC benchmark for program breadth and pricing.

Direct peers

• Michael-Ann Russell Jewish Community Center: North Miami Beach JCC offering membership, early childhood, camp, fitness, aquatics, and cultural arts to the South Florida Jewish community—nearest Jewish communal peer competing for the same donor and member pool.
• Soref JCC (Plantation, FL): Another South Florida JCC delivering parallel membership, early childhood, summer camp, fitness, and cultural programming within the Jewish Federation ecosystem; comparable mission and program stack.
• YMCA of South Florida: Operates the most direct competitor set in Miami-Dade and Broward: membership-based community centers with aquatics, fitness, youth sports, summer camp, and after-school programs serving similar family and adult segments.

Others

• Greater Miami Jewish Federation: Umbrella funding body and beneficiary relationship for MBJCC; adjacent organization within the same Jewish communal network, relevant for fundraising collaboration and capital campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mbjcc
• YouTubeyoutube.com/@mbjcc
• Facebookfacebook.com/mbjcc
• Instagraminstagram.com/mbjcc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miami Beach JCC