Hunter Foods

What Hunter Foods does

Hunter Foods is a Dubai-headquartered snacks and superfoods manufacturer founded in 1985 by Mr. Bharat Narayan, operating as Hunter Foods LLC under UAE law. The company manufactures and distributes a portfolio of owned brands spanning the premium Hunter's Gourmet line (Platinum Selection, Truffle Collection, Gold Edition, Chilli Curated, Classique), the mainstream Hunter's brand, and nostalgia-led UAE heritage brands Safari, Aladin, and Ali Baba. It also operates a Hunter's Collection import-and-distribute platform for international brands including Lizi's Granola, Flahavan's Oats, and Nairn's Oat Biscuits.

The company's core technology is a hand-cooked potato chip manufacturing process located in JAFZA, Dubai, using 100% sunflower oil with same-day packaging in foil-lined packaging for freshness. Product attributes emphasize clean-label positioning: non-GMO, MSG-free, no artificial colours/flavours/preservatives, with many SKUs gluten-free, dairy-free, vegan, and Halal certified. The product portfolio extends beyond chips into vegetable chips, quinoa chips, baked pretzels, brown rice crackers, organic cereal cakes, organic superfoods (chia, quinoa, maca, flax, wheatgrass), and fried onions, with continuous line extension evidenced by 2024 Truffle Collection and 2025 Gold Edition and Chilli Curated launches.

Hunter Foods generates revenue through wholesale distribution to enterprise retail (Carrefour, Spinneys, Waitrose, LuLu, Choithrams), hospitality (Jumeirah, Marriott, Fairmont, InterContinental), foodservice (Starbucks), convenience and forecourt (ADNOC, Emarat, Dubai Duty Free), e-commerce (Amazon, Noon, Kibsons, Talabat), and institutional channels (NYU Abu Dhabi, Swiss International Scientific School) across 60+ countries. Pricing is not publicly disclosed and is determined by retailers and distributors per channel. The company claims to be the first UAE snack company to export worldwide. Revenue, ownership structure details, and management team beyond the founder are not publicly disclosed.

Name

Hunter Foods

Legal name

Hunter Foods LLC

Website

https://hunterfoods.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Hunter Foods is a Dubai-based, family-owned manufacturer of gourmet and better-for-you snacks founded in 1985. It produces hand-cooked potato chips, vegetable chips, organic superfoods, and other specialty foods across multiple brands, distributing to 60+ countries via retail, hospitality, foodservice, and e-commerce channels.

Ownership category

akta.pro rank

Product category

Savory Snacks

NAICS

Other Snack Food Manufacturing (311919)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

akta.pro secondary industry

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

Keywords

• Snack food manufacturing
• Gourmet potato chips
• Baked snack products
• Organic superfoods distribution
• Better-for-you snacks

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Snack Food Manufacturing and Distribution: Hunter Foods generates revenue through manufacturing and distributing innovative gourmet and better-for-you snack products. The company operates a global footprint serving retail, foodservice, and distribution partners worldwide, marketing products under brands such as Hunter's Gourmet, Hunter's, Safari, Aladin, and Ali Baba. Revenue is generated through wholesale distribution to retailers, foodservice operators, and through e-commerce channels.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels5 records

Core offering

Hunter Foods manufactures and distributes gourmet and better-for-you snack products from its Dubai (JAFZA) facility. The portfolio spans hand-cooked potato chips, quinoa chips, vegetable chips, brown rice crackers, baked pretzels, organic superfoods, cereal cakes, fried onions, granolas and oats. Products are marketed under owned brands (Hunter's Gourmet, Hunter's, Safari, Aladin, Ali Baba) and an imported/distributed collection (Lizi's, Flahavan's, Nairn's).

Product overview

Hunter Foods is a UAE-based manufacturer of innovative, gourmet, and better-for-you snacks and foods, established in 1985. The company operates a multi-brand portfolio architecture consisting of owned/manufactured brands (Hunter's Gourmet premium gourmet line, Hunter's accessible snack brand, Safari nostalgic specialty snacks, Aladin and Ali Baba children's snacks) and an imported/distributed brand (Hunter's Collection featuring Lizi's Granola and Flahavan's Oats). The product portfolio centres on hand-cooked potato chips across multiple tiers (Platinum Selection, Truffle Collection, Gold Edition, Chilli Curated, Classique Range), complemented by vegetable chips, quinoa chips, baked pretzels, rice crackers, cereal cakes, organic superfoods, fried onions, granola, and oats. All products are characterised by clean-label attributes: non-GMO, predominantly MSG-free, no artificial colours/preservatives, cooked in 100% sunflower oil, and many are gluten-free, vegan, and Halal certified.

Differentiator

Problem solved

Functional benefit

Brands

• Hunter's Gourmet: A curated selection of innovative, niche and premium quality snacks and foods produced and/or packaged in Dubai. Emphasizes exceptional quality, health, and flavour. Products include hand cooked potato chips, quinoa chips, organic superfoods, vegetable chips, baked pretzOs, and brown rice crackers.
• HUNTER'S
• Safari
• Aladin
• Ali Baba
• Hunter's Collection

Products and services

• Hunter's Gourmet Hand Cooked Potato Chips (Platinum, Truffle, Gold Edition, Chilli Curated, Classique, Crinkled, and Middle Eastern flavour ranges) Signature hand-cooked potato chip range cooked in 100% sunflower oil in Dubai, including ultra-premium (Foie Gras, Black Caviar), truffle, international-cuisine, chilli, classic sea-salt/vinegar, crinkled, and Middle Eastern flavour (Shawarma, Fattoush, Shakshuka) variants. Targets gourmet, health-conscious, and foodie consumers through retail, hospitality, and e-commerce channels.
• Hunter's Gourmet Quinoa Chips Gluten-free chips made with quinoa, featuring Latin-American-inspired flavours and ancient-grain positioning. Targets health-conscious consumers seeking gluten-free, non-GMO alternatives to traditional potato chips.
• Hunter's Gourmet Vegetable Chips Crunchy vegetable chips made with whole and sliced real vegetables with nutrients and flavour intact, including mixed vegetable variants. Targets health-conscious snackers seeking guilt-free vegetable-based snacking.
• Hunter's Gourmet Brown Rice Crackers Crunchy brown rice crackers in sea salt, multigrain, and black sesame flavours. Provides guilt-free snacking for health-conscious consumers and is suitable as a gluten-free option.
• Hunter's Gourmet Baked PretzOs Super thin, light, crispy baked pretzels made with sea salt, positioned as a movie-night, party-platter, and lunch-box alternative to traditional potato chips.
• Hunter's Gourmet Organic Superfoods Organic, non-GMO superfoods sourced directly from dedicated farmers, free from synthetic pesticides. Includes Chia Seeds, White Quinoa, Tri-Colour Quinoa, Maca Powder, Flax Seeds, Roasted Cocoa Nibs, and Wheatgrass Powder. Targets health-conscious consumers and was recognised at the 2021 Gulfood Innovation Awards.
• Hunter's Gourmet Organic Cereal Cakes Italian-made organic rice and corn cakes that are crunchy, low-fat, and gluten-free. Designed as a bread substitute or snack base for custom toppings.
• Hunter's Gourmet Fried Onions Crunchy golden fried onions made using an exclusive in-house recipe, available in 450g and 100g cans. Contains 50% less oil than home-cooked versions and no artificial preservatives, colours or flavours.
• Hunter's Ridges Thin-Cut Hand Cooked Potato Chips Mainstream thin-cut crinkled hand-cooked potato chips under the Hunter's brand ('SIMPLE. BOLD. HONEST.'), available in Himalayan Pink Salt, Hot & Sweet, Sour Cream and Onion, and Sea Salt flavours. Targets younger consumers seeking accessible, quality snacks.
• Safari Chips and Safari Potato Grills Iconic UAE snack brand established in 1985, cooked in sunflower oil with nostalgic flavours (Salt, Chilli). A staple in UAE lunchboxes during the 1980s and 1990s; Potato Grills are available in Chilli and Salt variants.
• Aladin Snacks Children's-favourite snack brand and iconic Dubai treat known for melt-in-the-mouth goodness and a unique tomato flavour. Targets families and returning UAE residents.
• Ali Baba Snacks Children's-favourite and iconic Dubai treat offering melt-in-the-mouth goodness and a unique tomato flavour, popular since the brand's inception.
• Lizi's Granola Imported natural granola brand distributed by Hunter Foods in the Middle East under the Hunter's Collection. Includes ten flavours such as Original, Gluten Free, Belgian Chocolate, Treacle & Pecan, Low Sugar, and High Protein; glycaemic-load tested and free from artificial sweeteners.
• Flahavan's Oats Imported Irish porridge oats produced since 1785 by a family company in small batches using traditional milling methods. Includes Organic Porridge Oats, Irish Porridge Oats Original, Irish Quick Oats, and Quick Oats Original portable porridge; sourced from Barra and Husky oats from local Irish family farms.
• Nairn's Oat Biscuits Imported Scottish oat biscuits distributed by Hunter Foods under the Hunter's Collection brand, available in gluten-free and regular oat biscuit variants.
• Gourmet Hamper Box Curated gourmet gift hamper box featuring Hunter's Gourmet premium snacks, designed for gifting occasions.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Lizi's GranolacoreOthersHunter Foods distributes Lizi's Granola products under the Hunter's Collection brand in the Middle East. Lizi's offers ten tasty granola options, each with measured glycaemic load to ensure it doesn't spike sugar levels, with no artificial sweeteners or sugar substitutes.
• Flahavan'scoreOthersHunter Foods distributes Flahavan's Irish porridge oats under the Hunter's Collection brand. Flahavan's has been made by an Irish family company since 1785, producing oatmeal in small batches using traditional milling methods across seven generations.
• Nairn's Oat BiscuitsminorOthersHunter Foods distributes Nairn's Oat Biscuits under the Hunter's Collection brand, offering gluten-free and regular oat biscuit options.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kettle Brand Chips: US-based hand-cooked potato chip manufacturer known for small-batch kettle-cooking and better-for-you positioning. Most directly comparable to Hunter Foods on craft production method, premium positioning, and clean-label credentials across potato chips and related snacks.
• Tyrrells Crisps: UK-based premium hand-cooked crisp manufacturer acquired by PepsiCo. Closely comparable to Hunter's Gourmet tier on craft potato chips, premium flavour extensions, and gourmet positioning in retail and foodservice channels.
• Pipers Crisps: UK premium hand-cooked crisp brand with award-winning flavour extensions. Directly comparable on craft potato chip production, premium flavour portfolio, and better-for-you claims targeting gourmet and foodservice channels.
• Popchips: US-based better-for-you popped snack brand. Comparable to Hunter Foods on the better-for-you snack positioning, multi-flavour product range, and broad retail distribution through premium and mainstream channels.

Broad incumbents

• Frito-Lay (PepsiCo): PepsiCo's snack foods division and owner of Lay's, the dominant global potato chip brand. Competes with Hunter Foods across mass-market and increasingly premium chip segments in MENA and global markets, with vastly superior scale and marketing reach.
• Pringles (Kellanova): Global stackable snack brand owned by Kellanova. Competes broadly with Hunter Foods in the salty snack category globally, particularly in retail channels where shelf competition for premium snacking occasions is intensifying.
• Calbee: Japan's largest snack manufacturer with global expansion across potato chips, vegetable snacks, and better-for-you categories. Comparable on multi-brand portfolio approach, international distribution ambition, and continuous product innovation cadence.

Emerging players

• Boulder Canyon Authentic Foods: US-based better-for-you chip brand specialising in kettle-cooked and popped snacks with clean ingredients. Comparable to Hunter Foods on craft production, non-GMO and no-artificial-ingredient positioning, and multi-format snack portfolio expansion.

Regional players

• Want Want Group: Major Asian snack conglomerate with rice crackers, chips, and confectionery across China and broader Asia. Comparable on multi-brand CPG snacking portfolio and international distribution strategy, though primarily operating in Asia rather than competing directly with Hunter Foods in MENA.
• Halwani Bros: Saudi Arabia-based packaged food manufacturer with broad portfolio including chips, processed meats, and snacks across MENA. Comparable on regional MENA food manufacturing scale, multi-category portfolio approach, and distribution to the same retailer and hospitality channels as Hunter Foods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/hunterfoods
• Facebookfacebook.com/hunterfoods
• LinkedInlinkedin.com/company/hunter-foods/?trk=top_nav_home
• Instagraminstagram.com/huntersgourmetofficial

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunter Foods