What popchips does

Popchips is a better-for-you snack brand that produces popped potato chips using a proprietary heat-and-pressure process in pressurized chambers rather than deep frying, yielding chips with approximately 50% less fat than regular fried alternatives (4.5g vs 10g per 1oz serving) and 120 calories per serving. The brand's core product line comprises six flavored SKUs — BBQ, Sea Salt, Sour Cream & Onion, Sea Salt & Vinegar, Sweet Heat, and Nacho — supplemented by multiple variety pack configurations including .8oz single-serve bags, 5oz multi-bag packs, and a 30-count exclusive at Sam's Club. All products carry four certifications: Non-GMO Project Verified, Vegan (vegan.org), Gluten-Free Certification Organization (GFCO), and OU Kosher, and the brand is executing a complete transition to 100% avocado oil across the portfolio in 2026.

Popchips generates revenue through a multi-channel consumer goods model: direct-to-consumer e-commerce via a Shopify storefront fulfilled by CPG.IO, Amazon marketplace listings, warehouse-club distribution (Sam's Club exclusive 30-count), and traditional retail through grocery and convenience store partners identified via an online store locator. Pricing is unit-based, with single 5oz bags starting at $15.99 and variety packs ranging from $24.99 to $59.99. The company serves health-conscious snackers as its primary segment, with secondary retail buyers purchasing for household stocking and gatherings. Popchips operates as a brand within FTGU, LLC (d/b/a Our Home), a better-for-you snack portfolio company that also owns Pop Secret, Good Health, ParmCrisps, and Sonoma Creamery; the operating legal entity is VSB OpCo, LLC, a Delaware LLC. Marketing relies on a recipe blog (Poppin' Pairings), Klaviyo-powered email newsletters, and an active Instagram presence emphasizing the clean-ingredient and lower-fat positioning.

Name

popchips

Legal name

VSB OpCo, LLC

Website

https://popchips.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Popchips is a better-for-you snack brand that produces popped potato chips using a heat-and-pressure process instead of deep frying, offering six flavored SKUs with Non-GMO, Vegan, Gluten-Free, and Kosher certifications. It sells via DTC e-commerce, Amazon, Sam's Club, and grocery retail to health-conscious snackers across the contiguous United States.

Ownership category

akta.pro rank

Product category

Better-for-you popped snack chips

NAICS

Cookie and Cracker Manufacturing (311821)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

akta.pro secondary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Popped potato chips
• Better-for-you snacks
• Gluten-free chips
• Avocado oil snacks
• Popped snack foods

Headquarters

HQ city

Playa Vista

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from direct-to-consumer sales through popchips.com online store. Products sold include individual flavor bags in various sizes (0.8oz, 5oz) and variety packs. Also available through Amazon marketplace listings.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Popchips manufactures and sells popped potato, popped tortilla, and popped veggie chips made using a heat-and-pressure popping process rather than deep frying, producing chips with 50%+ less fat than regular fried chips. Products are sold direct-to-consumer via popchips.com, through Amazon, and via physical retail including Sam's Club and grocery stores. All flavors are Non-GMO Project Verified, vegan certified, gluten-free certified by GFCO, and OU Kosher certified.

Product overview

Popchips is a better-for-you snack brand that produces popped potato chips using heat and pressure instead of deep frying, resulting in chips with 50%+ less fat than regular fried chips. The core product line consists of six flavored varieties: BBQ, Sea Salt, Sour Cream & Onion, Sea Salt & Vinegar, Sweet Heat, and Nacho. All Popchips are certified Non-GMO, Vegan, Gluten-Free, and Kosher, and the brand is transitioning to 100% avocado oil. The company also offers multiple variety pack configurations (5oz, .8oz single-serve, and 30-count Sam's Club pack) to serve different consumption occasions from household snacking to on-the-go convenience. Popchips operates under Our Home, a better-for-you snack portfolio company that also owns Pop Secret, Good Health, ParmCrisps, and Sonoma Creamery.

Differentiator

Problem solved

Functional benefit

Products and services

• BBQ Popchips Tangy barbeque-flavored popped potato chips made with avocado oil, offering 50%+ less fat than regular fried chips. Available in 5oz and 0.8oz bags.
• Sea Salt Popchips Classic sea salt-flavored popped potato chips made with avocado oil, combining potatoes and sea salt in a simple ingredient list.
• Sour Cream & Onion Popchips Tangy sour cream and onion-flavored popped potato chips made with avocado oil, featuring a dairy-free vegan formula.
• Sea Salt & Vinegar Popchips Zesty sea salt and vinegar-flavored popped potato chips made with avocado oil, balancing potato, salt and vinegary snap.
• Sweet Heat Popchips Sweet and spicy popped potato chips that start sweet then bring the heat, made with avocado oil and potato flour.
• Nacho Popchips Cheesy nacho-flavored popped potato chips made with sunflower oil, vegan and non-dairy certified, containing 50% less fat than fried chip rivals.
• Popchips 0.8oz Variety Pack Variety pack containing 10 or 20 single-serve 0.8oz bags of Popchips in BBQ, Sea Salt, Sour Cream & Onion, Sea Salt & Vinegar, and Nacho flavors.
• Popchips BBQ & Sea Salt Variety Pack Mixed variety pack containing both 0.8oz and 5oz bags of BBQ and Sea Salt Popchips flavors.
• Popchips 5oz Variety Pack Variety pack containing 6 bags of 5oz Popchips in BBQ, Sea Salt, Sweet Heat, Sour Cream & Onion, Sea Salt & Vinegar, and Nacho flavors.
• 30ct Sam's Club Variety Pack Sam's Club exclusive variety pack containing 30 bags (12 BBQ, 8 Sea Salt, 6 Sour Cream & Onion, 4 Sea Salt & Vinegar), with each bag containing 100 calories.

Quantifiable outcome

• 50% less fat per serving compared to leading fried chip brands (4.5g vs 10g per 1oz serving)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Our HomecoreOthersOur Home is a better-for-you snack portfolio company that owns Popchips along with other brands including Pop Secret, Good Health, ParmCrisps, and Sonoma Creamery. Popchips is part of their brand portfolio showcased at Natural Products Expo West.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cape Cod Chips: Cape Cod is a premium kettle-cooked chip brand with broad grocery distribution, directly competing on shelf positioning and a 'better ingredient' story against Popchips.
• Kettle Brand: Kettle Brand is a direct competitor in the premium/better-for-you potato chip category, with hand-cooked kettle-cooked chips and strong grocery distribution — overlapping target shopper and shelf position with Popchips.
• Boulder Canyon Classic Potatoes: Boulder Canyon makes better-for-you potato chips in the same snack aisle, directly competing for the health-conscious snacker with avocado-oil and classic flavors — a near-twin product set to Popchips.
• Bare Snacks: Bare Snacks makes baked fruit and vegetable chips with a clean-ingredient positioning and Non-GMO/GFCO certifications — directly comparable BFY snack brand competing for the same health-conscious snacker.
• Late July Snacks: Late July is a premium organic and BFY chip and cracker brand with similar certifications (Non-GMO, GFCO) and a comparable target consumer overlapping Popchips' health-conscious snacker segment.
• Jackson's Honest: Jackson's Honest makes avocado-oil and sweet-potato chips with a clean-ingredient, BFY story nearly identical to Popchips' current positioning post its 100% avocado-oil transition.

Broad incumbents

• Lay's Baked: Lay's Baked is the mass-market BFY baked chip from PepsiCo Frito-Lay, competing with Popchips in the lower-fat chip segment via massive distribution scale and brand awareness that Popchips lacks.
• Pringles: Pringles is Kellogg's mass-market crisp using a similar 'uniform shape from processed dough' concept; not a health play but occupies overlapping shelf space and the popped/crisp format mind-share Popchips pioneered.

Others

• Pop Secret: Pop Secret is a sister brand within the Our Home portfolio; comparable as a Popchips parent-company cohort in BFY snacking, with shared retail scale and trade marketing even though it's a popcorn rather than chip product.
• ParmCrisps: ParmCrisps is another Our Home portfolio brand — comparable as a better-for-you crispy snack positioned to the same health-conscious snack consumer with cross-promotional synergies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/popchips
• Xx.com/popchips
• Facebookfacebook.com/popchips
• LinkedInlinkedin.com/company/popchips

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about popchips