Auxilium Adviesgroep

Name

Auxilium Adviesgroep

Legal name

Auxilium Adviesgroep bv

Website

https://auxiliumadviesgroep.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Leusden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Auxilium operates primarily on a subscription/membership model. Accounting firms (mkb-accountants) pay membership fees to gain access to the helpdesk, collegial network, quality system evaluations, courses at discounted rates, and all advisory services. The membership includes free helpdesk access, evaluation of quality systems, and waarneming (standby/cover services).
2. Training and courses: Revenue generated from in-person and online training courses on topics such as NVKM implementation, assurance, tax, and finance. Members receive discounts of up to 20% on course fees. Courses are offered as open enrollment and in-company formats.
3. Advisory and consultancy services: Fee-based advisory engagements across corporate finance, tax, legal, assurance, and financing services are billed separately or as part of the membership service package. Corporate finance mandates (M&A, due diligence, succession planning) generate professional services fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Auxilium Adviesgroep operates a subscription-based membership platform for Dutch SMB accountants (mkb-accountants), bundling six core service lines — Accountancy Advies, Fiscaal Advies, Corporate Finance Advies, Juridisch Advies, Financieren (financing mediation), and Ondernemersnetwerk (entrepreneur network) — under a single annual membership. Members receive a free helpdesk for technical/accounting questions, quality system evaluation, standby cover (waarneming), collegial peer review, up to 20% discounts on training courses, and access to a network of 400+ member accounting firms. The firm supplements the membership with training courses (open enrollment in Leusden and in-company) and partner products such as the Omniplan Adviesplanner financial planning tool.

Product overview

Auxilium Adviesgroep operates a membership-based platform for Dutch SME accountants, bundling six core service lines — Accountancy Advies, Fiscaal Advies, Corporate Finance Advies, Juridisch Advies, Financieren, and Ondernemersnetwerk — into a single subscription (Lidmaatschap). The membership provides a бесплатную helpdesk, quality system evaluation, and up to 20% discounts on a structured course catalog (Cursussen). Core services are delivered by in-house multidisciplinary teams of accountants, tax advisers, lawyers, and financing specialists. Supplementary online tools (e.g., Omniplan Adviesplanner) and periodic webinars are offered as member benefits. The company was founded 20 years ago and serves over 400 member offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Accountancy Advies Advisory and support for SMB accountants on technical accountancy regulations, quality systems, collegial peer review, and assurance engagements. For mkb-accountants in the Netherlands.
• Fiscaal Advies Tax advisory for SMB clients, including a helpdesk, broad fiscal advice, fiscal compliance, second opinions, tax audits, objections and appeals, and financial planning. For mkb-accountants and their SMB clients in the Netherlands.
• Corporate Finance Advies

Quantifiable outcome

• Reached milestone of 100 corporate finance clients assisted since launch (October 2023)
• +1 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Fiscount (Koepelorganisatie Auxilium/Fiscount)coreStrategic or Co-development Partner · 1 January 2011Auxilium and Fiscount jointly established a koepelorganisatie (umbrella organisation) for smaller independent accounting and tax advisory firms. In 2011, this organisation (originally as Kwaliteitscentrum Accountancy Nederland BV, KAN) signed a koepelconvenant horizontaal toezicht (horizontal supervision umbrella agreement) with the Dutch Belastingdienst (tax authority). The organisation's purpose is to guarantee quality systems for smaller and medium-sized accounting, administration, and tax advisory firms in a practical and affordable manner.
• Klerx Financieel AdviesminorGTM or Marketing PartnerKlerx Financieel Advies (operated by Tim Klerx) is a specialist in private mortgages for (former) entrepreneurs. Auxilium Financieringsdesk collaborates with Klerx, combining Auxilium's expertise in business financing with Klerx's expertise in residential mortgages. The partnership delivers holistic financial solutions for (former) entrepreneurs seeking to unlock home equity.
• Howden (formerly Koekenberg Van Vuuren)minorGTM or Marketing PartnerHowden is an insurance broker that has designed a professional liability insurance (beroepsaansprakelijkheidsverzekering) specifically for Auxilium members. The policy includes up to €2,500 reimbursement for Auxilium's complaint handling procedure without deductible. Howden guarantees full run-in coverage and risk-free switching from other providers.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Karbon: Cloud-based practice management and workflow platform for accounting firms; emerging tech-enabled competitor that automates many coordination and project-management tasks Auxilium addresses via its helpdesk and network model.
• TaxDome: All-in-one practice management platform for accounting and tax firms; emerging player offering client portals, document management, and workflow automation that overlaps with elements of Auxilium's member-facing services.

Broad incumbents

• HLB International: Global accounting and advisory network with shared service infrastructure for member firms; analogous to Auxilium's multidisciplinary support model but operating internationally with member-owned firms.
• BDO Nederland: Top-5 Dutch accounting firm with full-service accountancy, tax, corporate finance, and legal offerings; overlaps with Auxilium's service lines but serves a broader client base including mid-market corporates rather than the SMB-accountant channel.
• SRA: Dutch network of mid-market accounting and advisory firms; an established, larger incumbent with overlapping member base and ecosystem participation. Functions more as a cooperative of accounting firms than a pure advisory network.
• Russell Bedford International: International network of independent accounting and advisory firms; comparable in offering shared services, peer exchange, and pooled resources across member firms, but operating at global rather than Dutch scale.
• Mazars Netherlands: International audit, tax, and advisory firm with Dutch operations; offers overlapping multidisciplinary services and competes for the same professional services buyer, though at a larger scale and broader scope than Auxilium.
• Baker Tilly: International mid-market accounting and advisory network with a Dutch presence; offers overlapping corporate finance, tax, and assurance services that compete for the same SMB advisor audience, though at a larger, broader-scope firm.

Others

• Vistage: Global peer advisory and executive coaching organization for SMB CEOs; analogous 'membership-based peer network' concept applied to a broader SMB executive audience rather than Dutch accountants specifically.

Direct peers

• Fiscount: Dutch accounting advisory network serving smaller independent firms; co-founded the Auxilium/Fiscount koepelorganisatie for horizontal tax supervision. Operates a similar multidisciplinary advisory membership model targeting the same Dutch SMB accountant segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Aux_twit
• Facebookfacebook.com/Auxiliumadviesgroep
• LinkedInlinkedin.com/company/auxiliumadviesgroep

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auxilium Adviesgroep