Applied Design Works
Applied Design Works is a New York-based design and branding agency serving enterprise clients through integrated strategy, branding, digital, and experience design services, with marquee engagements including JFK Terminal 8, Grand Central Madison, and NYU Langone Health.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Applied Design Works does
Applied Design Works is a New York-based B2B design and branding agency founded in 2013, operating with a small team of 1-10 employees under founder and managing director Brad Scott. The firm delivers integrated professional services across five capability areas: strategy, design, branding, digital, and experience design. Its portfolio features high-profile enterprise engagements including the complete brand reimagining of JFK Airport's Terminal 8 within the airport's $19 billion redevelopment program, brand identity work for Grand Central Madison, and the NYU Langone Health reputation and touchpoint program. Additional work spans consumer and retail brands such as Westfield Century City, Mockly, and Cleanlogic, as well as the Atkinson Hyperlegible typeface, which was acquired into the Cooper Hewitt Smithsonian Design Museum's permanent collection.
The firm generates revenue through project-based professional services engagements delivered to enterprise clients, with fees likely scoped and priced per engagement rather than disclosed publicly. Its go-to-market is direct enterprise sales, with Brad Scott serving as the primary contact ([email protected], (212) 242-2414), and demand generation is supported by organic presence on LinkedIn, Pinterest, Instagram, and Twitter/X, plus industry-press earned media in outlets such as Transform Magazine, GDUSA, Roastbrief, and Ads of the World. The customer base is horizontal, targeting large organizations across aviation, healthcare, retail, transportation, and consumer goods that require comprehensive brand transformations.
The firm holds no patents, has no disclosed outside funding, no institutional investors, and no identified parent company. There is no evidence of proprietary technology platforms, AI/ML capabilities, API offerings, or disclosed partnerships. The competitive position rests on reputational capital from marquee projects, Smithsonian-validated design authority, and a multidisciplinary creative team, with no structural moat beyond the project portfolio itself.
Applied Design Works firmographics
Firmographics- Name
- Applied Design Works
- Legal name
- Applied Design Works
- Website
- https://applieddesignworks.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Applied Design Works is a New York-based design and branding agency serving enterprise clients through integrated strategy, branding, digital, and experience design services, with marquee engagements including JFK Terminal 8, Grand Central Madison, and NYU Langone Health.
- Ownership category
- akta.pro rank
Applied Design Works industry classification
Industry- Product category
- Brand Design Services
- NAICS
- Graphic Design Services (541430), Other Specialized Design Services (54149), Interior Design Services (541410)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
- akta.pro secondary industries
- Exhibition, Retail & Experiential Design (BPAHAKAL), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Applied Design Works is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Applied Design Works business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Branding and Design Services: Project-based professional services delivering branding, design strategy, digital, and experience design to enterprise clients. Revenue is generated through client engagements for named projects such as JFK Terminal 8, Westfield Century City, and NYU Langone Health.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Applied Design Works product offering
Product offeringCore offering
Applied Design Works is a New York-based B2B branding and design agency that delivers brand strategy, visual identity, digital design, environmental/experience design, and implementation services to enterprise clients. The firm builds long-term collaborative client relationships and executes comprehensive branding programs across sectors such as aviation infrastructure, healthcare, retail, transportation, and consumer products.
Product overview
Applied Design Works is a service-based design and branding agency offering a unified suite of professional services rather than a software product platform. Their core offerings span five integrated service areas: Strategy, Design, Branding, Digital, and Experience design. The company delivers brand identity development, environmental design, digital experiences, and physical space design through collaborative long-term client relationships. Their portfolio demonstrates work across diverse sectors including aviation infrastructure (JFK Terminal 8, Grand Central Madison), healthcare (NYU Langone Health), retail (Westfield Century City, Cleanlogic, Mockly), and accessibility (Atkinson Hyperlegible typeface).
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Services Comprehensive branding services including brand strategy, identity development, and brand implementation across multiple touchpoints, delivered to enterprise clients on a project basis.
- Design Services Design services spanning visual identity, environmental design, print collateral, and digital experiences for enterprise clients across aviation, healthcare, retail, and consumer goods sectors.
- Strategy Services Brand and business strategy consulting that helps organizations reshape their market positioning through design-led transformation engagements.
- Digital Services Digital design and development services for web, mobile, and interactive experiences, supporting enterprise clients' brand expression across digital channels.
- Experience Design Physical and digital experience design for spaces, environments, and customer touchpoints, including place branding and environmental/experiential design for venues such as transit terminals and retail destinations.
Companies that use Applied Design Works
Customer profileNamed customers7 records
Segments1 record
Applied Design Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Applied Design Works partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Applied Design Works competitors and assessment
Company assessmentDirect peers
- &Walsh: Boutique NYC branding and design studio led by Jessica Walsh, offering brand identity, digital, and experiential design for consumer and cultural clients.
- Manual: Independent creative agency focused on branding, identity systems, and visual design for enterprise clients — comparable in operating model and core deliverables.
- Pentagram: NYC-based partner-led design agency delivering branding, identity, and experience design for enterprise clients — the most direct comparable to Applied Design Works in model, geography, and offering.
- Lippincott: Brand strategy and design consultancy serving enterprise clients across identity, experience, and brand-led transformation — closely aligned with Applied Design Works' strategy-plus-execution model.
- Mucca: NYC-based independent design and branding studio known for identity work and environmental/experiential projects — directly comparable in scale, geography, and service mix.
- ESI Design: Experience design firm specializing in transit hubs, civic spaces, and branded environments — directly comparable to Applied Design Works' JFK Terminal 8 and Grand Central Madison work.
- Mother Design: Independent design studio within the Mother network delivering brand identity and experience design for global brands — comparable boutique-to-mid-scale positioning.
Broad incumbents
- Landor & Fitch: Global brand consulting and design network with extensive experience in aviation, transit, and corporate identity — a larger incumbent in the same place-branding and corporate-brand space.
- R/GA: Large global agency combining brand, digital, and experience design for enterprise clients — broader scope and scale, but overlaps in digital and experience design capabilities.
- Huge: Large digital-first agency offering strategy, branding, and experience design across enterprise verticals — overlaps with Applied Design Works on digital and experience practices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Applied Design Works social profiles
Digital presenceApplied Design Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Applied Design Works leadership team
Management profileNumber of profiles
Applied Design Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Applied Design Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Applied Design Works
What does Applied Design Works do?
Applied Design Works is a New York-based B2B branding and design agency that delivers brand strategy, visual identity, digital design, environmental/experience design, and implementation services to enterprise clients. The firm builds long-term collaborative client relationships and executes comprehensive branding programs across sectors such as aviation infrastructure, healthcare, retail, transportation, and consumer products.
Is Applied Design Works a public or private company?
Applied Design Works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Applied Design Works founded?
Applied Design Works was founded in 2013. It employs 1 to 10 people.
Where is Applied Design Works based?
Applied Design Works is headquartered in New York, United States, in the North America region.
How does Applied Design Works make money?
One revenue line is on record: branding and Design Services.
Who are Applied Design Works's main competitors?
Direct peers on record are &Walsh, Manual, Pentagram, Lippincott, Mucca, ESI Design and Mother Design. Broad incumbents are Landor & Fitch, R/GA and Huge.
Does Applied Design Works have an API?
No public API is recorded for Applied Design Works.
What industry is Applied Design Works in?
Applied Design Works's product category is Brand Design Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design, with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 541430 and its SIC code is 7311.