Cobra Products
Cobra Products is a US manufacturer of drain cleaning and plumbing tools, operating as a brand under Homewerks Worldwide LLC. It sells consumer-grade Cobra Tools and professional-grade Cobra Pro equipment through wholesale distributors, retail stores, and direct e-commerce.
- Company typePrivate
- Founded-
- HeadquartersSwedesboro, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Cobra Products does
Cobra Products is a US-based manufacturer of drain cleaning and plumbing tools, operating as a brand under Homewerks Worldwide LLC, a privately held parent headquartered at 55 Albrecht Drive, Lake Bluff, Illinois. The business sells a full line of plumbing specialty and drain cleaning products through a dual-brand structure: Cobra Tools targets homeowners, DIY consumers, and maintenance professionals with consumer-grade equipment, while Cobra Pro serves licensed plumbers and commercial/MRO buyers with heavier-duty, corrosion-resistant professional equipment.
The product portfolio spans power machines (cable drum machines and electric spinners from 25-foot to 100-foot cable lengths), drain cleaning tools (drum augers, drain augers, power snakes, sewer rods, flat tapes, bladders, toilet augers, and plungers), appliance brushes for HVAC and dryer-vent maintenance, and replacement parts. Core technology centers on music wire cable construction with corrosion-resistant drums, contour-welded steel tubular frames, pneumatic foot switches, and auto-feed mechanisms for cable handling. Branded specialty lines include Snake-it, Plunge-It, and Plunge-N-Store.
The business model is straightforward hardware sales with a one-time purchase pricing structure. Distribution runs through three channels: plumbing wholesale distributors (accessed via an online Supply List ordering tool), retail plumbing supply stores, and a direct e-commerce storefront at cobratools.com. The company operates with a reported headcount of 1-10 employees, has no disclosed external funding, holds five registered brand trademarks but no patents, and is not a candidate for AI-led product differentiation given the mechanical nature of its product line. No acquisition activity, leadership transitions, or international expansion are documented in the source material.
Cobra Products firmographics
Firmographics- Name
- Cobra Products
- Legal name
- Homewerks Worldwide LLC
- Website
- https://cobratools.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cobra Products is a US manufacturer of drain cleaning and plumbing tools, operating as a brand under Homewerks Worldwide LLC. It sells consumer-grade Cobra Tools and professional-grade Cobra Pro equipment through wholesale distributors, retail stores, and direct e-commerce.
- Ownership category
- akta.pro rank
Cobra Products industry classification
Industry- Product category
- Plumbing and Drain Cleaning Tools
- NAICS
- Small Electrical Appliance Manufacturing (335210)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Drain & Pipe Cleaning Tools (Plungers, Snakes) (CRAJAIAJ)
- akta.pro secondary industry
- Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)
Keywords
Where Cobra Products is headquartered
LocationHeadquarters
- HQ city
- Swedesboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cobra Products business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Hardware Tool Sales: One-time sale of drain cleaning tools, power machines, and plumbing equipment. Products are purchased outright by customers through retail and wholesale channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Cobra Tools - Consumer/DIY products |
| One time/ perpetual license | Pay-as-you-go | Cobra Pro - Professional grade products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Cobra Products product offering
Product offeringCore offering
Cobra Products is a manufacturer of drain cleaning and plumbing tools organized into two product lines: Cobra Tools for homeowners and DIYers, and Cobra Pro for professional plumbers. The portfolio includes power machines (cable drum machines, electric spinners), drain cleaning tools (drum augers, drain augers, power snakes, sewer rods, flat tapes, bladders, toilet augers, plungers), appliance brushes, and replacement parts, all built around music wire cable technology with corrosion-resistant construction.
Product overview
Cobra Products is a manufacturer of drain cleaning and plumbing tools organized into two main product lines: Cobra Tools for homeowners and maintenance professionals, and Cobra Pro for professional plumbers. The Cobra Tools portfolio includes Power Machines (Cable Drum Machines and Electric Spinners), Drain Cleaning Tools (Drum Augers, Drain Augers, Power Snakes, Sewer Rods, Flat Tapes, Bladders, Toilet Augers, and Plungers), Appliance Brushes, and Replacement Parts. The Cobra Pro professional line includes higher-capacity Power Machines, auto-feed Drum Augers, heavy-duty Toilet Augers, and replacement cables. All products are designed for clearing clogs in residential and commercial plumbing systems ranging from small household drains to 4-inch sewer lines.
Differentiator
Problem solved
Functional benefit
Brands
- Cobra Tools: Consumer-grade drain cleaning and plumbing tools offering durable performance and great value for homeowners.
- Cobra Pro
Products and services
- Cable Drum Machines (Cobra Tools) Power drain cleaning machines ranging from handheld models to powerful drum machines with corrosion-resistant cables from 25 feet to 100 feet, designed for homeowners and maintenance users clearing various clog types.
- Electric Spinners (Cobra Tools) Electric-powered drain cleaning tools for homeowner and maintenance applications, featuring high-torque motors and music wire cables for clearing household clogs.
- Drum Augers (Cobra Tools) Manual and power-assisted drum augers for clearing sink, shower, and tub drains, featuring pistol grips and quick-lever cable locks for consumer users.
- Drain Augers (Cobra Tools) Hand-operated drain augers with Speed-Grip handles for clearing clogs in small to medium household drains, available in various cable lengths and diameters.
- Power Snakes (Cobra Tools)
Companies that use Cobra Products
Customer profileSegments4 records
Ideal customer profiles4 records
Cobra Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cobra Products partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Homewerks Worldwide LLCcoreCobra Products is now part of the Homewerks Worldwide LLC family of brands. Homewerks Worldwide is the parent company overseeing Cobra Tools and Cobra Pro product lines. The partnership provides Cobra with access to Homewerks' broader distribution network and brand portfolio.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Cobra Products competitors and assessment
Company assessmentDirect peers
- RIDGID: RIDGID (Emerson Electric) is the leading manufacturer of professional drain-cleaning machines, drum augers, and toilet augers. It is the most direct head-to-head competitor across both Cobra Tools and Cobra Pro lines.
- General Pipe Cleaners: Specialty drain-cleaning machine manufacturer offering electric spinners, drum machines, and sectional cable equipment. Directly comparable to Cobra's Power Machines category and professional plumbing channel.
- Spartan Tool: Manufacturer of heavy-duty professional drain-cleaning machines, cables, and cutting tools for plumbers and municipalities. Closely comparable to Cobra Pro's professional-grade power machine line.
- Milwaukee Tool: Dominant professional power-tool brand that has expanded into drain cleaning with cordless, M18-compatible machines. Competes directly with Cobra Pro in the licensed-plumber segment.
- Korky: Specialty manufacturer of toilet repair parts, toilet augers, and plungers sold through plumbing wholesale. Directly comparable to Cobra's Toilet Augers and Plungers categories.
- Duracable Manufacturing: Manufacturer of replacement drain-cleaning cables, blades, and machine components. Closely comparable to Cobra's Replacement Parts line and music wire cable technology.
Broad incumbents
- BrassCraft: Major plumbing specialty manufacturer with broad supply-line coverage through wholesale distributors. Operates across many of the same plumbing channels as Cobra but with a much wider product portfolio.
- Oatey: Leading manufacturer of plumbing repair products, drain chemicals, and specialty tools. Shares wholesale distribution channels with Cobra but spans a broader plumbing-product portfolio.
- Fluidmaster: Established manufacturer of toilet repair parts and fill valves with strong plumbing-channel presence. Comparable to Cobra via shared wholesale-distribution relationships and adjacent category overlap.
- DEWALT: Major power tool brand offering drain-cleaning attachments and drill-powered snakes for both pro and consumer markets. Competes with Cobra Tools' Power Snakes category while serving a much broader tool portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cobra Products social profiles
Digital presenceCobra Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cobra Products leadership team
Management profileNumber of profiles
Cobra Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cobra Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cobra Products
What does Cobra Products do?
Cobra Products is a manufacturer of drain cleaning and plumbing tools organized into two product lines: Cobra Tools for homeowners and DIYers, and Cobra Pro for professional plumbers. The portfolio includes power machines (cable drum machines, electric spinners), drain cleaning tools (drum augers, drain augers, power snakes, sewer rods, flat tapes, bladders, toilet augers, plungers), appliance brushes, and replacement parts, all built around music wire cable technology with corrosion-resistant construction.
Is Cobra Products a public or private company?
Cobra Products is a private company. It is classified as corporate owned and is currently operating.
When was Cobra Products founded?
Cobra Products was founded in -1. It employs 1 to 10 people.
Where is Cobra Products based?
Cobra Products is headquartered in Swedesboro, United States, in the North America region.
How does Cobra Products make money?
One revenue line is on record: hardware Tool Sales.
Who are Cobra Products's main competitors?
Direct peers on record are RIDGID, General Pipe Cleaners, Spartan Tool, Milwaukee Tool, Korky and Duracable Manufacturing. Broad incumbents are BrassCraft, Oatey, Fluidmaster and DEWALT.
Does Cobra Products have an API?
No public API is recorded for Cobra Products.
What industry is Cobra Products in?
Cobra Products's product category is Plumbing and Drain Cleaning Tools. Its primary akta.pro industry code is CRAJAIAJ, Drain & Pipe Cleaning Tools (Plungers, Snakes), with a secondary code of CRADAKAK, Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners). Its NAICS code is 335210 and its SIC code is 3630.