What Liberty Village of Peoria does

Liberty Village of Peoria is a not-for-profit continuing care retirement community (CCRC) operating on a single 6906 N Stalworth Drive campus in Peoria, Illinois, under the parent entity Residential Alternatives of Illinois, Inc. (RAI). The community serves seniors across the full care continuum through seven integrated product lines: The Villas (single-family and duplex homes for purchase in an age-restricted community), Estates Retirement Apartments (month-to-month rental apartments with all-inclusive pricing), Hawthorne Inn (assisted living with personalized care and certified nursing staff), Manor Court (24-hour skilled nursing), Garden Court (Alzheimer's and dementia care using activity/ability-based programming), Bounce Back (an interdisciplinary rehabilitation program offering physical, occupational, and speech therapy), and AJ's Fitness Center (wellness programming focused on endurance, strength, balance, and flexibility). The facility is Medicare and Medicaid certified, enabling it to bill government programs for skilled nursing and rehabilitation services.

The business operates on a hybrid revenue model: recurring monthly rentals and care-service fees (Estates, Hawthorne Inn, Manor Court, Garden Court, Bounce Back) supplemented by one-time home sales (The Villas) and amenity revenue (AJ's Fitness Center). Go-to-market is direct-to-consumer, relying on the company website, Facebook and Instagram pages, an online contact form, phone inquiries, and in-person facility tours. The company does not use external channel partners or resellers, and pricing is not publicly disclosed — prospective residents must contact the facility directly. Targeted customer segments include active seniors seeking maintenance-free living, independent seniors needing all-inclusive rental options, assisted-living residents, skilled nursing patients, memory care residents, and post-hospitalization rehabilitation patients.

From a corporate and operational perspective, Liberty Village of Peoria is a privately held, non-listed entity with 11-50 employees disclosed in firmographic data, operated by RAI as a d/b/a. There is no public disclosure of funding rounds, M&A activity, intellectual property, AI/ML capabilities, or third-party technology integrations. Strategic posture emphasizes breadth of care on a single campus and continuity for residents as their care needs evolve, supported by emergency preparedness programming and a hiring model that includes student loan repayment benefits to attract clinical staff.

Name

Liberty Village of Peoria

Legal name

Residential Alternatives of Illinois, Inc

Website

https://libertyvillageofpeoria.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Liberty Village of Peoria is a not-for-profit continuing care retirement community on a single Peoria, Illinois campus, offering independent living, assisted living, skilled nursing, memory care, rehabilitation, and wellness services to seniors across the full care continuum.

Ownership category

akta.pro rank

Product category

Senior Living and Continuing Care Retirement Community (CCRC) Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Independent Living within CCRC Campuses (IL Component) (HLADAAAF), Rental / Fee-for-Service CCRCs (HLADAEAB), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Senior living services
• Assisted living care
• Skilled nursing facility
• Memory care services
• Rehabilitation therapy

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Liberty Estates Rental Revenue: Month-to-month rental income from retirement apartments (studio, one-bedroom, two-bedroom) with all-inclusive pricing including meals, housekeeping, utilities, and fitness center membership.
2. The Villas Home Sales: Single family and duplex homes sold for purchase in an age-restricted community. Home ownership without exterior maintenance worries.
3. Skilled Nursing and Care Services: Revenue from Manor Court skilled nursing and Hawthorne Inn assisted living services. Accepts Medicare, Medicaid, and other insurance. Includes 24-hour licensed nursing care.
4. Bounce Back Rehabilitation Services: Rehabilitation services for patients recovering from hospitalization. Includes therapy services with case management to oversee insurance and Medicare benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Liberty Village of Peoria is a not-for-profit continuing care retirement community (CCRC) on a single Peoria, Illinois campus that provides a continuum of senior care services. Offerings span independent living (The Villas homes for purchase and Estates retirement apartments for rent), assisted living (Hawthorne Inn), skilled nursing (Manor Court), memory care (Garden Court), and post-hospitalization rehabilitation (Bounce Back), supported by an on-site fitness center (AJ's Fitness Center).

Product overview

Liberty Village of Peoria is a not-for-profit senior living community offering a comprehensive continuum of care through seven distinct products: The Villas (single-family homes for purchase), Estates Retirement Apartments (rental apartments), Hawthorne Inn Assisted Living, Manor Court Skilled Nursing, Garden Court Alzheimer's and Dementia Care, Bounce Back Rehabilitation Program, and AJ's Fitness Center. The community provides services ranging from independent living to skilled nursing care, with integrated wellness amenities across all levels of care.

Differentiator

Problem solved

Functional benefit

Brands

• The Villas: Single family and duplex homes for purchase in an age-restricted community offering maintenance-free living.
• Estates Retirement Apartments
• Hawthorne Inn
• Manor Court
• Garden Court
• Bounce Back Rehabilitation
• AJ's Fitness Center

Products and services

• The Villas

Segments6 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Residential Alternatives of Illinois, Inc (RAI)parentOthersParent company that operates Liberty Village of Peoria as d/b/a. RAI is an equal opportunity employer committed to diversity and inclusion in the workplace.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Five Star Senior Living: Large multi-state operator of senior living communities including CCRCs, assisted living, and rehabilitation. Comparable on full continuum-of-care service lines but operates at substantially greater scale than Liberty Village.
• Sunrise Senior Living: National operator of assisted living and memory care communities with a strong reputation in dementia programming. Comparable to Liberty Village's Garden Court memory care and Hawthorne Inn assisted living offerings.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and home health. Comparable across most of Liberty Village's care lines but at vastly greater scale and as a public company.

Direct peers

• Bickford Senior Living: Family-owned operator of assisted living, memory care, and independent living communities across the Midwest and Eastern U.S. Comparable on product mix (IL, AL, memory care) and Midwestern footprint.
• Lutheran Senior Services: Non-profit, faith-based operator of CCRCs and senior living communities across the Midwest, including Illinois. Directly comparable to Liberty Village as a not-for-profit multi-level senior care provider with similar continuum-of-care positioning.
• Senior Lifestyle: Operator of independent living, assisted living, and memory care communities across the U.S. with a strong Midwest presence. Comparable on product offering and target resident demographic.
• Lifespace Communities: Non-profit operator of continuing care retirement communities in multiple states, offering IL, AL, skilled nursing, and memory care. Closely matches Liberty Village's single-campus CCRC structure and non-profit operating model.
• Gardant Management Solutions: Illinois-based operator of assisted living and memory care communities serving moderate-income seniors. Comparable as a regional non-profit-affiliated senior living provider with overlapping assisted living and memory care offerings in the Midwest.

Regional players

• Heritage Operations Group: Illinois-based operator of assisted living and supportive living communities. Comparable as a regional Illinois provider of assisted living and memory care services within the same state market.
• Tutera Senior Living & Health Care: Midwest-based operator of assisted living, memory care, and skilled nursing communities. Comparable as a regional provider offering overlapping care levels and serving similar resident populations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Liberty.Village.of.Peoria
• LinkedInlinkedin.com/company/peoria-ford

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Village of Peoria