Andy Wolf Eyewear
Andy Wolf Eyewear is a privately held Austrian eyewear company that designs and handcrafts acetate and metal optical frames and sunglasses in Austria and France, distributing them through partner optical retailers in 69 countries and direct-to-consumer e-commerce for sunglasses.
- Company typePrivate
- Founded2006
- HeadquartersHartberg, Austria
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Andy Wolf Eyewear does
Andy Wolf Eyewear (legal entity Andy Wolf Fashion GmbH) is a privately held Austrian eyewear company founded in 2006 by Andreas Pirkheim and Wolfgang Scheucher in Hartberg, Austria. The company designs and manufactures handmade acetate and metal eyeglass frames and sunglasses, operating two in-house production facilities: an acetate frame factory in Hartberg using 8mm thick Italian acetate sheets and a metal frame factory in Saint-Pierre in the Jura region of France (acquired in 2016 and certified Origine France Garantie). Its product portfolio spans multiple sub-brands including Core, Trend, Iconic Combination, AWearness (sustainable line using 40% recycled Acetate Renew and Monel with a modular kit system), and Elevated (luxury line with polarized ZEISS lenses), plus limited-edition artist collaborations such as the OH NO sunglasses with Austrian contemporary artist Erwin Wurm.
The company's business model is a hybrid go-to-market: sunglasses are sold directly to consumers through a multilingual e-commerce site (German, English, French, Dutch), while prescription optical frames and clips are distributed exclusively through a curated network of partner optical retailers in 69 countries, supported by a B2B dealer portal and a public storefinder tool. Revenue is generated through one-time product sales, with pricing held at retail and not publicly disclosed. Premium component supply relationships (ZEISS for lenses, Italian acetate suppliers) and brand collaborations (Vossen lifestyle line, Erwin Wurm) underpin a positioning centered on traditional European craftsmanship, sustainability, and contemporary design.
Andy Wolf operates with a headcount of 51-100 employees across its two production sites and runs active expansion initiatives, most notably the recruitment of independent sales partners across North American regions. The company has remained bootstrapped with no disclosed external funding rounds, no parent company, and ownership retained by the founders, while continuously broadening its international distribution and product portfolio since founding.
Andy Wolf Eyewear firmographics
Firmographics- Name
- Andy Wolf Eyewear
- Legal name
- Andy Wolf Fashion GmbH
- Website
- https://andy-wolf.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Andy Wolf Eyewear is a privately held Austrian eyewear company that designs and handcrafts acetate and metal optical frames and sunglasses in Austria and France, distributing them through partner optical retailers in 69 countries and direct-to-consumer e-commerce for sunglasses.
- Ownership category
- akta.pro rank
Andy Wolf Eyewear industry classification
Industry- Product category
- Designer Eyewear
- NAICS
- Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613), Ophthalmic Goods Merchant Wholesalers (423460)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Luxury & Designer Eyewear (CRAAAKAD)
- akta.pro secondary industries
- Sunglasses (Non-Prescription) (CRAAAKAB), Prescription Eyewear Frames (Optical) (CRAAAKAA)
Keywords
Where Andy Wolf Eyewear is headquartered
LocationHeadquarters
- HQ city
- Hartberg
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Andy Wolf Eyewear business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Eyewear Product Sales: Andy Wolf generates revenue through the direct sale of sunglasses and optical frames. Sunglasses are sold directly through their e-commerce platform, while prescription optical frames are sold exclusively through partner optical retail stores.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Andy Wolf Eyewear product offering
Product offeringCore offering
Andy Wolf Eyewear designs, manufactures, and sells handmade premium eyewear — primarily optical (prescription) frames and sunglasses — produced in-house at facilities in Hartberg, Austria (acetate) and Saint-Pierre in the Jura region of France (metal). The portfolio spans core collections, sustainable AWearness line, luxury Elevated line, trend lines, and limited-edition artist collaborations (e.g., Erwin Wurm OH NO), distributed via DTC e-commerce for sunglasses and a partner optical retailer network for prescription frames.
Product overview
Andy Wolf Eyewear is an Austrian eyewear brand founded in 2006, offering handcrafted optical frames and sunglasses. The product portfolio consists of four main sub-brands: AWearness (sustainable acetate and metal frames with matching clip-ons), Core (classic minimalist designs), Elevated (luxury line with intricate details and polarized ZEISS sunglasses), and Trend (bold contemporary styles). The Iconic Combination line blends acetate and metal elements. Beyond regular collections, the company releases limited editions and artist collaborations such as the OH NO collection with Erwin Wurm and the Vossen beach collection. All products are manufactured in-house in Hartberg, Austria (acetate) and the Jura region, France (metal), with distribution across 69 countries. Prescription optical frames are available exclusively through partner optical stores, while sunglasses can be purchased online.
Differentiator
Problem solved
Functional benefit
Brands
- AWearness: Sustainable eyewear collection using recycled content materials (Acetate Renew and Monel), with a kit system allowing parts to be replaced and recycled. Celebrates the 15th anniversary of Andy Wolf.
- Elevated
Products and services
- Optical (Prescription) Frames Handcrafted prescription eyeglasses in multiple sub-lines (AWearness, Core, Elevated, Trend, Iconic Combination) made from 8mm Italian acetate or Monel metal. Sold exclusively through selected partner optical stores to ensure professional fitting service.
- Sunglasses Handcrafted sunglasses featuring high-quality ZEISS lenses, available across AWearness, Elevated, and other collections. Sold directly online and through partner retailers, including the AWearness line with matching clip-ons.
- Clip-on Sunglasses (Clips)
Quantifiable outcome
- Acetate Renew is 40% recycled content while maintaining same properties as conventional acetate
- +1 more outcomes
Companies that use Andy Wolf Eyewear
Customer profileSegments2 records
Ideal customer profiles2 records
Andy Wolf Eyewear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Andy Wolf Eyewear partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- French Metal Frame Factory (Jura)coreAndy Wolf acquired a French metal frame factory in 2016, retaining all existing staff on long-term basis. The factory in Saint-Pierre, Jura region, is the cradle of metal frame production with tradition dating back to the 16th century. The acquisition enables complete production control and ensures high quality standards. Certified with Origine France Garantie for 100% French production.
- Erwin WurmcoreCollaboration with renowned Austrian contemporary artist Erwin Wurm on the OH NO sunglasses collection. The unisex sunglasses feature sculptural letters from Wurm's Flat Sculptures, wrapping around the temple for a 3D experience. Each comes with an exclusive collector's set including case, cloth, keychain, poster, booklet, and acrylic logo block.
- VossenminorAndy Wolf x Vossen beach collection inspired by Portugal's coast. The collection includes LINDA and AMADO sunglasses, beach towels, scrunchies, beach bags, robes, and shirts. Vossen is an Austrian fine textiles manufacturer known for premium bathroom and beach textiles.
- ZEISScoreAndy Wolf uses only high-quality lenses from ZEISS for all sunglasses. ZEISS is a leading optical systems manufacturer ensuring superior vision quality and protection.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Andy Wolf Eyewear competitors and assessment
Company assessmentDirect peers
- Lindberg: Danish premium eyewear manufacturer with proprietary minimalist designs and own production. Comparable to Andy Wolf on designer-led, handcrafted, premium-priced eyewear sold through exclusive optical retailers globally.
- MYKITA: Berlin-based designer and manufacturer of handcrafted eyewear with vertically integrated production in Germany. Highly comparable to Andy Wolf on handmade European craftsmanship, premium positioning, and direct-plus-retail distribution model.
- ic! berlin: German premium eyewear manufacturer known for patented screwless hinge design and in-house production. Comparable to Andy Wolf on handcrafted German/European manufacturing, designer positioning, and global optical retail distribution.
- Theo Eyewear: Belgian independent eyewear brand focused on bold, expressive design and acetate craftsmanship. Comparable to Andy Wolf as a family-scale European designer-manufacturer with independent optical retail distribution and artistic brand identity.
- Jacques Marie Mage: French-American luxury eyewear brand producing limited-edition handcrafted frames with strong collector and cultural cachet. Comparable to Andy Wolf on premium positioning, artistic storytelling, and limited-edition collaborations.
- Garrett Leight California Optical: American independent eyewear brand with own retail and wholesale distribution, focused on classic-contemporary design. Comparable to Andy Wolf on independent designer positioning and hybrid DTC-plus-optical-channel model.
- Matsuda: Japanese luxury eyewear manufacturer with handcrafted titanium and acetate frames and a cult following among collectors. Comparable to Andy Wolf on premium handcrafted materials, luxury pricing tier, and optical-retail distribution.
- Etnia Barcelona: Independent Barcelona-based designer eyewear brand with own production and global optical/wholesale distribution. Comparable to Andy Wolf on European designer positioning, own acetate manufacturing, and global partner-store network.
Broad incumbents
- Oliver Peoples: Premium American eyewear brand owned by EssilorLuxottica, distributed through own retail and high-end optical channels. Comparable to Andy Wolf on premium positioning and optical-retail distribution but operates at significantly larger scale within a conglomerate portfolio.
- Persol: Iconic Italian luxury eyewear brand owned by EssilorLuxottica with strong craft heritage and global premium distribution. Comparable to Andy Wolf on Italian/European craftsmanship heritage and acetate-frame expertise, but at vastly larger scale and brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Andy Wolf Eyewear social profiles
Digital presenceAndy Wolf Eyewear compliance and trust
Trust signalCompliance1 record
Andy Wolf Eyewear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Andy Wolf Eyewear leadership team
Management profileNumber of profiles
Profiles2 records
Andy Wolf Eyewear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Andy Wolf Eyewear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Andy Wolf Eyewear
What does Andy Wolf Eyewear do?
Andy Wolf Eyewear designs, manufactures, and sells handmade premium eyewear — primarily optical (prescription) frames and sunglasses — produced in-house at facilities in Hartberg, Austria (acetate) and Saint-Pierre in the Jura region of France (metal). The portfolio spans core collections, sustainable AWearness line, luxury Elevated line, trend lines, and limited-edition artist collaborations (e.g., Erwin Wurm OH NO), distributed via DTC e-commerce for sunglasses and a partner optical retailer network for prescription frames.
Is Andy Wolf Eyewear a public or private company?
Andy Wolf Eyewear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Andy Wolf Eyewear founded?
Andy Wolf Eyewear was founded in 2006. It employs 51 to 100 people.
Where is Andy Wolf Eyewear based?
Andy Wolf Eyewear is headquartered in Hartberg, Austria, in the Europe region.
How does Andy Wolf Eyewear make money?
One revenue line is on record: eyewear Product Sales.
Who are Andy Wolf Eyewear's main competitors?
Direct peers on record are Lindberg, MYKITA, ic! berlin, Theo Eyewear, Jacques Marie Mage, Garrett Leight California Optical, Matsuda and Etnia Barcelona. Broad incumbents are Oliver Peoples and Persol.
Does Andy Wolf Eyewear have an API?
No public API is recorded for Andy Wolf Eyewear.
What industry is Andy Wolf Eyewear in?
Andy Wolf Eyewear's product category is Designer Eyewear. Its primary akta.pro industry code is CRAAAKAD, Luxury & Designer Eyewear, with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 339115 and its SIC code is 3851.