Upside Group Franchise Consulting

What Upside Group Franchise Consulting does

Upside Group Franchise Consulting is a privately held, for-profit services firm headquartered in Scottsdale, Arizona, founded in 2000. Per the firmographic record, the company provides franchise selling, marketing, and consulting services — encompassing the matchmaking of prospective franchisees with franchisors, marketing support to both sides of the franchise transaction, and advisory work for clients evaluating franchise ownership or expansion. The company operates at a small scale, with reported headcount of 11-50 employees, and runs a single disclosed location in Scottsdale.

The business model is services-based, generating revenue through fees tied to franchise transactions and consulting engagements; however, no pricing schedule, contract structure, or revenue breakdown is disclosed in the available source material. Mario Altiery is identified as the founder and president, reflecting a founder-led governance model. Public-facing material is minimal: the firm's website at upsidefranchiseconsulting.com returned only a loading/verification page during source capture, and no product portfolio, technology stack, leadership bench, customer roster, partnerships, certifications, app presence, or funding history is available. There is no parent company, subsidiary structure, or public ticker disclosed.

Given the data limitations, the analytical takeaway is that Upside Group Franchise Consulting appears to be a small, founder-led niche consulting firm operating in the U.S. franchise intermediation market, with no disclosed technology differentiation, no external funding, and no documented expansion activity. Most operational, financial, and strategic dimensions beyond the basic firmographics are not supported by the input and should be treated as unknown rather than inferred.

Name

Upside Group Franchise Consulting

Website

https://upsidefranchiseconsulting.com

Company type

Private

Founded year

2000

Headcount range

11–50 employees

Short description

Upside Group Franchise Consulting is a privately held, founder-led firm in Scottsdale, Arizona that provides franchise selling, marketing, and consulting services to prospective franchisees and franchisors across the U.S.

Ownership category

akta.pro rank

Product category

Franchise Consulting Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Franchise consulting services
• Franchise sales advisory
• Franchise marketing services
• Franchise development
• Franchise brokerage

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Upside Group Franchise Consulting provides franchise selling, marketing, and consulting services to businesses and entrepreneurs. The firm advises clients on franchise development, franchise sales processes, and franchise-related marketing campaigns. Its offering is centered on advisory engagements rather than technology products.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• FranNet: FranNet is a US franchise consulting network that helps aspiring entrepreneurs evaluate and select franchise opportunities. It is the most direct comparable to Upside Group's franchise advisory offering.
• The Entrepreneur's Source: The Entrepreneur's Source is one of the largest North American franchise consulting and coaching organizations, offering franchise exploration and ownership advisory directly competitive with Upside Group.
• FranChoice: FranChoice is a franchise consulting firm that matches prospective franchisees with brands via a network of franchise advisors, mirroring Upside's core franchise advisory model.
• IFPG (International Franchise Professionals Group): IFPG is a membership-based network of franchise consultants and brokers. It serves a similar audience of prospective franchisees and competes for the same referral channels as Upside.

Broad incumbents

• Franchise Business Review: Franchise Business Review is a long-established research and advisory firm focused on franchisee satisfaction and brand performance. It overlaps with Upside in franchise advisory but with a broader, research-driven offering.
• 1851 Franchise: 1851 Franchise is a media and consulting platform serving franchise brands and prospective franchisees. Its broader content-and-advisory portfolio overlaps with Upside's marketing and consulting lines.

Emerging players

• FBA (Franchise Brokers Association): FBA is an association of individual franchise brokers and consultants. Its members compete head-to-head with boutique firms like Upside for aspiring franchisee clients.

Regional players

• GPS Franchise Consulting (part of The Entrepreneur's Source): GPS Franchise Consulting operates as a regional franchise advisory under The Entrepreneur's Source umbrella. It overlaps with Upside in franchise selection consulting but focuses on defined US territories.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/UpsideGroupFranchiseConsulting
• LinkedInlinkedin.com/company/upside-group-franchise-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upside Group Franchise Consulting