What Doff Portland does

Doff Portland is a UK-based independent manufacturer of garden care products, founded in 1946 and operating as a wholly-owned subsidiary of Pelsis Limited (Pelsis Group), with a purpose-built manufacturing facility in Hucknall, Nottingham. The company produces insecticides, weedkillers, plant feeds, fertilisers, composts, slug and snail pellets, and outdoor cleaners across eight product categories, marketed under two brands: the core 'Doff' brand for everyday home gardeners and the premium 'Power Up' sub-brand featuring proprietary Bio-Protect, Bio-Boost, and DURAtech technologies for performance-focused consumers. A defining technical asset is the UK's only bespoke pellet mill producing ferric phosphate slug pellets, providing unique domestic manufacturing capability in regulated pest control products.

Doff operates a B2C go-to-market through more than 100 listed UK and Ireland garden centres, DIY stores, independent retailers, and the Amazon UK marketplace, supported by a 'Find a Stockist' digital locator, content-driven gardening advice blog, and organic social media presence on Facebook, Instagram, and LinkedIn. The company sells through unit-based pricing with a horizontal segmentation approach: value-tier everyday solutions under Doff and higher-margin premium performance products under Power Up. Revenue mechanics are one-time unit sales of physical garden care goods with no subscription or service model, distributed predominantly through third-party retail intermediaries.

The business is differentiated by 80 years of UK brand heritage, regulated product certifications (SA 8000, ISO 14001, OF&G Organic, EcoCert), and an IP Foundation Strategy emphasising proprietary formulations and exclusive partnerships. Operating geographies are limited to the United Kingdom and Ireland, and the company has 51-100 employees with no public revenue disclosure.

Name

Doff Portland

Legal name

Pelsis Limited

Website

https://doff.co.uk

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Doff Portland is a UK garden care manufacturer (founded 1946) producing weedkillers, plant feeds, composts, and slug pellets under the Doff and Power Up brands, serving home gardeners through 100+ UK and Ireland stockists and Amazon.

Ownership category

akta.pro rank

Headquarters

HQ city

Hucknall

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Garden Care Products Sales: Doff generates revenue through the manufacture and sale of physical garden care products including plant feeds, plant protection, weed control, lawn care, and pest control products. Products are sold through garden centres, DIY stores, independent retailers, and online marketplaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Doff Portland manufactures and sells branded garden care products from its purpose-built Nottingham factory, supplying weedkillers, lawn care treatments, plant feeds and fertilisers, growing essentials, composts, pest/insect/animal control products including organic ferric phosphate slug pellets, plant protection items, and outdoor cleaners. The company operates two consumer brands: Doff for everyday value solutions and Power Up for premium performance products backed by proprietary Bio-Protect, Bio-Boost, DURAtech and Smart Nitrogen technologies.

Product overview

Doff Portland is a UK manufacturer of garden care products operating since 1946, offering two main brands: the core Doff brand providing everyday garden solutions for amateur gardeners, and the Power Up premium performance sub-brand for demanding garden challenges. The product portfolio spans weed control, lawn care, plant food and fertilisers, growing essentials (including rooting powders), compost (including peat-free options), pest/insect/animal control (including organic slug pellets), plant protection, and outdoor cleaners. Doff is notably the owner of the UK's only bespoke pellet mill producing ferric phosphate slug pellets. The company operates from a purpose-built factory in Nottingham and is part of the Pelsis Group.

Differentiator

Problem solved

Functional benefit

Brands

• Power Up: The performance-led range from Doff, created for gardeners who need more power from their products. Developed with enhanced formulations for tougher challenges and better results, backed by testing for maximum impact.
• Pest-Stop

Products and services

• Weed Control Products Range of weedkiller products including fast-acting sprays and powerful concentrates designed to target weeds right down to the root for paths, patios, and borders, intended for home gardeners across the UK and Ireland.
• Lawn Care Products Products designed to help maintain healthy lawns, including lawn feeds and treatments for common lawn care challenges, intended for UK home gardeners.
• Plant Food and Fertilisers Range of plant feeds and fertilisers for vegetables, flowers and general plant nutrition, intended for UK home gardeners.
• Growing Essentials Essential products for successful growing including rooting powders and other propagation aids for edible and ornamental plants, intended for home gardeners.
• Compost Range of compost products including peat-free options made from coco coir, designed for houseplants and garden vegetables, sold to UK home gardeners.
• Pest, Insect and Animal Control Products for controlling garden pests including organic and conventional slug and snail pellets, barrier products and other pest control solutions for home gardeners.
• Outdoor Cleaners Cleaning products for outdoor spaces including patios, paths and garden furniture, intended for UK home gardeners.
• Plant Protection Products designed to protect plants from pests and environmental stress, including slug defence gels and copper tapes, sold to home gardeners.
• Power Up Slug & Snail Pellets Premium slug and snail bait containing 3% ferric phosphate (3x stronger than standard), with DURAtech pelleting technology for rainproof protection up to 14 days, intended for performance-focused UK gardeners.
• Doff Slug & Snail Pellets OF&G Organic Certified slug and snail killer pellets containing 1% ferric phosphate, showerproof for up to 10 days, suitable for use around edible crops up to day of harvest.
• Power Up The Ultimate Container & Basket Feed Liquid feed concentrate with highest NPK on the market (5-3-11), featuring slow release technology and smart nitrogen to deliver up to 4x more flowers and 5x bigger blooms, intended for UK performance-focused gardeners.
• Power Up The Ultimate Container & Basket Compost Professional grade peat-free compost with excellent moisture retention and anti-fungus gnat formulation, proven to give up to 3x more flowers and feeds for up to 6 weeks.
• Power Up The Ultimate Multi Purpose Compost Peat-free multi-purpose compost with water retention properties and anti-fungus gnat formulation, proven to grow up to 4x bigger plants and 3x more flowers.
• Power Up The Ultimate Houseplant Compost 100% peat-free houseplant compost made from professional quality coco coir with anti-fungus gnat formulation, excellent water retention and fine texture for supporting root growth.
• Power Up The Ultimate Houseplant Drip Feeder Houseplant feed drip feeder with Bio-Protect technology that feeds plants for up to 30 days, formulated with natural plant extracts to aid plant health and develop powerful root systems.
• Power Up The Ultimate Houseplant Feed Houseplant liquid feed concentrate with Bio-Boost technology for lush healthy growth, enhances root development and stress tolerance, yields up to 40 litres of feed from 200ml bottle.
• Power Up The Ultimate Multi Purpose Feed Balanced liquid feed concentrate (NPK 8-8-8) with Plant Safe Technology, suitable for soil application and foliar feeding, containing natural plant growth hormones.
• Power Up The Ultimate Tomato Feed Specialised tomato liquid feed with highest NPK and extra potassium for maximum tomato production, proven to deliver up to 50% more tomatoes with fulvic acid for improved nutrient uptake.
• Power Up The Ultimate Seaweed Plant stimulant concentrate with Bio-Boost technology using sustainably sourced seaweed and fermented organic stimulant to boost stress tolerance and improve nutrient uptake.
• Doff Natural Rooting Powder Organic certified rooting powder containing natural seaweed to increase propagation of both edible and ornamental plants, suitable for soft, semi-hard and hardwood cuttings.
• Doff Brand (Everyday Garden Solutions)
• Power Up Brand (Premium Performance Range) Performance-led consumer sub-brand offering enhanced formulations with proprietary Bio-Protect, Bio-Boost, DURAtech and Smart Nitrogen technologies for tougher garden challenges and better results faster.

Quantifiable outcome

• Power Up Container & Basket Feed delivers up to 4x more flowers and 5x bigger blooms
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Pelsis GroupcoreOthersDoff is a part of the Pelsis Group, a larger European manufacturer of pest control and garden care products. The Pelsis Group umbrella provides Doff with regulatory expertise, shared technical capabilities, and access to the wider pest control market including the Pest-Stop brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Westland Horticulture: Westland is the largest UK garden care manufacturer (growing media, lawn care, plant food, pest control), directly competing with Doff across compost, fertilisers, lawn care, and pest control categories on the same UK garden centre and DIY shelves.
• Neudorff: Neudorff is a German manufacturer of natural and organic garden care products (fertilisers, pest control, weedkillers) with growing UK presence, competing directly with Doff's Power Up and OF&G-certified organic SKUs in the premium and organic segments.
• Jeyes Group: Jeyes is a long-established UK household and outdoor cleaning brand (Jeyes Fluid, outdoor cleaners) with overlap into Doff's outdoor cleaners and garden maintenance categories and similar UK garden centre and DIY distribution.
• SBM Life Science: SBM acquired Bayer's consumer garden care business (Bayer Garden), making it a direct competitor to Doff in UK insecticides, weedkillers, and garden pest control products with national retail distribution.
• Vitax: Vitax is a UK-based garden care manufacturer (plant feeds, fertilisers, pest control, weedkillers) with a comparable product breadth and distribution into UK garden centres, making it one of the closest mid-sized direct competitors to Doff.

Emerging players

• Solabiol: Solabiol is a French organic and natural garden care brand (fertilisers, weedkillers, pest control) expanding across Europe; it competes with Doff's organic positioning and has begun appearing in UK organic gardening channels.
• Ecofective: Ecofective is a UK-based organic and bio-based garden care brand (plant feeds, pest control) that overlaps with Doff's organic and peat-free SKUs in garden centres, representing a niche but directly comparable emerging competitor.

Broad incumbents

• Scotts Miracle-Gro: Scotts Miracle-Gro is a global garden care giant (fertilisers, growing media, weed/pest control) with broad incumbent scale; its consumer brands (Miracle-Gro, Roundup-adjacent ranges) compete with Doff at UK retail but as part of a much wider portfolio.
• Bayer (Crop Science / Consumer): Bayer's crop science and former consumer garden business (now largely SBM) historically dominated UK garden chemicals, and Bayer's broader R&D pipeline and regulatory expertise set the competitive benchmark Doff must match in pesticide chemistry.

Regional players

• Bonide Products: Bonide is a US-based manufacturer of consumer garden pest control and lawn care products with comparable SKU breadth to Doff, but serves primarily North American retail rather than competing head-to-head in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61575060630123
• LinkedInuk.linkedin.com/company/doff-pelsis-group
• Instagraminstagram.com/doff_garden
• Xx.com/doff_portland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doff Portland