Cirka

What Cirka does

Cirka is an Australian privately-held facilities services company founded in 1988 and headquartered in South Yarra, Victoria, with additional offices across Adelaide, Sydney, Brisbane, and London. The company delivers integrated cleaning, hygiene, waste management, and venue presentation services to 80+ active contracts spanning commercial offices, multi-site corporate portfolios, education campuses, healthcare and aged care facilities, retail centres, government properties, and major public venues in Australia and the UK. Cirka generates revenue primarily through recurring multi-year B2B contracts, supplemented by event-based venue presentation services for high-profile clients including Victoria Racing Club, La Trobe University, Deakin University, University of South Australia, Calvary Hospital Adelaide, Walker Corporation, CBRE, Arts Centre Melbourne, Court Services Victoria, and UK venues such as Saracens StoneX Stadium, Harlequins Stoop, and Silverstone Circuit. The company reports a 95% contract retention rate with some relationships exceeding 30 years.

The company's technology platform is built around an integrated management system certified to AS/NZS ISO 9001:2015 (since 1995), ISO 14001:2015, and AS/NZS 45001:2018, with supplementary sustainability technologies including Container Deposit Scheme smart bins (deployed in partnership with The Charopy Team at Collins Square), NABERS energy rating management (5.5 at select sites), and SBTi-validated emissions reduction targets aligned to net-zero by 2050. In November 2023, Cirka acquired Melbourne-based Libby Reid Catering Group, extending the platform into catering and events management, and in June 2024 launched the Cirka88 retail cafe at Deakin University's Waurn Ponds Campus. The company is led by Group CEO Pat Donato, Executive Chairman Matthew Bond, and EGM Growth & Markets Jordy Groh, with a UK operation directed by UK Managing Director Gus Mackay. Cirka is a sales-led, contract-driven B2B services business with no disclosed funding rounds, no public listing, and revenue figures that are not publicly reported.

Name

Cirka

Legal name

Cirka

Website

https://cirka.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cirka is a privately-held Australian facilities services provider founded in 1988, delivering integrated cleaning, hygiene, waste management, and venue presentation services to 80+ contracts across commercial, education, healthcare, government, and major events sectors in Australia and the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Facility & Cleaning Services Contracts: Cirka generates revenue primarily through long-term facility services contracts with commercial offices, multi-site portfolios, retail centres, healthcare facilities, educational campuses, government properties, and public venues. Revenue is recurring based on contracted service delivery, with a 95% contract retention rate indicating strong recurring revenue stability.
2. Venues & Events Presentation Services: Cirka provides venue presentation and event cleaning services for major events including Melbourne Cup Carnival, Melbourne Royal Show, Tasting Australia, London Marathon, and British Grand Prix. Revenue is project/event-based but recurring through ongoing venue partnerships.
3. Catering & Retail Cafe Operations: Cirka operates catering services through its Libby Reid Catering Group acquisition and retail cafe operations including Cirka88 at Deakin University Waurn Ponds Campus, offering food, beverage, and hospitality services across client campuses and venues.
4. Cirka88 Cafe Retail Operations: Cirka's catering division operates the Cirka88 retail cafe brand at Deakin University's Waurn Ponds Campus, providing a diverse menu of gourmet food, vegan and gluten-free options, and freshly brewed coffee in partnership with St Remio Coffee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cirka is a facility services management firm delivering integrated cleaning, hygiene, waste management, and venue presentation services to commercial offices, multi-site portfolios, performing arts precincts, sporting and entertainment venues, education campuses, hospitals, retail centres, government properties, and build-to-rent communities across Australia and the United Kingdom. The company also operates catering services through its acquired Libby Reid Catering Group and a retail cafe (Cirka88) at Deakin University. Cirka supports 80+ contracts with a 95% retention rate and delivers venue presentation services for iconic events including Melbourne Cup Carnival, British Grand Prix, and London Marathon.

Product overview

Cirka is a service provider offering integrated facility services primarily focused on cleaning and presentation services. The company's core offering consists of commercial cleaning services across multiple sectors including offices, venues & events, education, health & aged care, retail, accommodation, and government. Additional services include hygiene services and waste management. Cirka operates through its core cleaning and presentation services platform, supplemented by acquired brand Libby Reid Catering Group (for catering and events management), and the sub-brand Cirka88 Cafe (retail cafe offering at Deakin University). The company was established in 1988 with 37 years of specialized experience, operating 80+ contracts across Australia and overseas with a 95% contract retention rate.

Differentiator

Problem solved

Functional benefit

Brands

• Libby Reid Catering: Catering division acquired in 2023, providing catering services for events and facilities management.
• Cirka88

Products and services

• Commercial Cleaning Services Professional cleaning services for commercial office complexes, national multi-site portfolios, and multi-use buildings, delivered by Cirka's own workforce under multi-year B2B contracts.
• Venues & Events Presentation Services Cleaning and presentation services for performing arts precincts, sporting and entertainment venues, and major events including Melbourne Cup Carnival, Melbourne Royal Show, British Grand Prix, London Marathon, and Cirque du Soleil productions.
• Education Cleaning Services Cleaning and associated services for educational campuses including universities (La Trobe, Deakin, University of South Australia), schools, and student accommodation facilities (UniLodge Brisbane).
• Health & Aged Care Cleaning Services Professional cleaning services maintaining highest standards in hospitals, aged care, and health facilities, including the renewed contract with Calvary Hospital Adelaide.
• Retail Cleaning Services Professional and experienced staff for multi-site, fast-paced retail environments, with experience servicing Myer Centre Adelaide (held since 2016) under CBRE property management.
• Government Cleaning Services Full range of facility services solutions for government agencies and public properties, including the cleaning and waste management contract with Court Services Victoria commenced in Melbourne in 2024.
• Accommodation Cleaning Services Cleaning and presentation services for accommodation facilities including student housing (UniLodge Brisbane properties) and Build-to-Rent communities (Indi Southbank), covering shared spaces such as lobbies, lounges, and gyms.
• Libby Reid Catering Group Catering and events management services acquired by Cirka Group in November 2023, adding catering capabilities to the facility services portfolio for events and facility clients.
• Cirka88 Cafe Retail cafe operated by Cirka's catering division at Deakin University's Waurn Ponds Campus, offering food, beverage, vegan and gluten-free options, and freshly brewed coffee in partnership with St Remio Coffee.

Quantifiable outcome

• 95% contract retention rate
• +5 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Creation Group (London)minorStrategic or Co-development Partner · 29 July 2024Creation Group partnered with Cirka UK for the 2024 British Grand Prix venue presentation services for Red Bull Pole Position and Hilton Garden Inn Silverstone.
• St Remio CoffeeminorStrategic or Co-development Partner · 12 June 2024Cirka partnered with St Remio Coffee for its Cirka88 Cafe at Deakin University Waurn Ponds Campus. St Remio Coffee is committed to sustainable farming practices, holds Rainforest Alliance Certification, and collects used coffee grounds to be repurposed as fertiliser.
• The Charopy TeamminorStrategic or Co-development Partner · 3 June 2024Cirka partnered with The Charopy Team for the 'Be Wise' sustainability and environmental campaign at Collins Square, installing Container Deposit Scheme smart bins throughout the Retail Plaza. Barcode technology ensures only recyclable containers are deposited, preventing waste stream contamination.
• TEFMA (Tertiary Education Facility Management Association)coreGTM or Marketing Partner · 22 February 2024Cirka is a regular sponsor and presenter at TEFMA conferences and workshops. Cirka Group CEO Pat Donato and EGM Technology & Transformation Alex Malinov hosted a keynote on cyber security, and Cirka sponsored the 2024 TEFMA Soft Services Workshop and 2023 Annual Conference in Sydney.
• Western ChancescoreStrategic or Co-development Partner · 14 December 2023Cirka partners with Western Chances, an organisation that helps young people from Melbourne's West reach their full potential in education and careers. Cirka has provided over nine million dollars in scholarships through Western Chances, empowered over 3,750 young people, and hosts regular internship programs with 3-4 interns per intake. The partnership was extended for another three years in November 2024, with $185,000 raised at the 21st Anniversary Gala to fund 185 scholarships.
• Libby Reid Catering GroupcoreStrategic or Co-development Partner · 2 November 2023Cirka Group acquired Melbourne-based Libby Reid Catering Group in November 2023, expanding its offerings into facilities and events management sectors and adding catering capabilities to its portfolio. The acquisition was integrated into Cirka Group, with Libby Reid Catering catering the TEFMA Soft Services Workshop shortly after acquisition.
• SuperyardcoreStrategic or Co-development Partner · 28 September 2023Cirka partners with Superyard in a sustainable initiative to source, hold, and redistribute reusable building materials from the Melbourne Cup Carnival, ensuring nothing goes to waste. The partnership benefits all involved by reducing waste, promoting sustainability, and providing nearly-new building materials to organisations in need.
• CBREcoreChannel Partner/ Reseller/ DistributorCirka operates as a cleaning services provider under CBRE's property management contracts, including Myer Centre Adelaide (held since 2016) and UK venue presentation services at Harlequins and Saracens stadiums.
• The Waste NetworkminorStrategic or Co-development PartnerCirka partners with The Waste Network as part of its sustainability initiative with Victoria Racing Club and Superyard at the Melbourne Cup Carnival, supporting broader sustainability goals.
• Walker CorporationcoreChannel Partner/ Reseller/ DistributorWalker Corporation engages Cirka for cleaning, hygiene, and waste management services at One Festival Tower Adelaide and Collins Square precinct. The partnership includes sustainability initiatives such as smart bin installation and 'Be Wise' environmental campaigns.
• Supply NationminorStrategic or Co-development PartnerCirka joined Supply Nation to support diversity and sustainability in its supply chain, engaging with Aboriginal and Torres Strait Islander businesses. Cirka attended Supply Nation's Connect 2024 'Legacy' event in Brisbane.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Spotless Group: Spotless is one of Australia's largest facility services and cleaning providers, now part of Sodexo. It directly competes with Cirka across commercial cleaning, venues, and government contracts and is named in Cirka's own awards (Spotless Trusted Partners Award). It represents the dominant scaled incumbent in Cirka's home market.
• ISS A/S: ISS is a global facility services leader providing cleaning, property services, and workplace experience across 30+ countries including Australia and the UK. It directly competes with Cirka in integrated facility services for commercial, healthcare, and education clients at large scale.
• Sodexo: Sodexo is a global food services and integrated facility management giant, and the parent of Spotless Group in Australia. It competes with Cirka across cleaning, venues, education, and government contracts, and at much larger scale with cross-sell into catering/food services.
• Cleanaway Waste Management: Cleanaway is Australia's largest waste management, recycling, and industrial services company, ASX-listed. It competes with Cirka in the waste management and recycling portion of its service offering and is far larger and more capitalized.
• Compass Group Australia: Compass Group is a global contract foodservice and support services giant, present in Australia via ESS and other brands. It overlaps with Cirka's venue/event hospitality and catering offerings and competes for institutional contracts.
• ABM Industries: ABM Industries is a US-listed facility services provider (janitorial, parking, HVAC) with UK operations under ABM UK. It is a comparable scaled cleaning and facility services operator with overlapping target markets to Cirka, especially in the UK.

Direct peers

• GJK Facility Services: GJK is a privately-held Australian facility services company headquartered in Melbourne providing cleaning, hygiene, and waste management nationally. It is the closest direct competitor to Cirka in the Australian mid-market with overlapping commercial, retail, and healthcare customers.
• Programmed Maintenance Services: Programmed (now owned by Sodexo) is a major Australian facility services and maintenance provider with cleaning, property maintenance, and staffing offerings. It directly competes with Cirka in commercial, government, and education segments.
• Serco Australia: Serco is a global public services and facility management operator with significant Australia operations including cleaning and facility services for government, defense, and healthcare clients. It competes with Cirka in government and large institutional segments.
• BIC Consolidated: BIC Consolidated is an ASX-listed Australian cleaning, facility services, and waste management company. It is a direct competitor to Cirka across commercial cleaning, government, and education contracts, with similar sector exposure but public-company financials.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cirka1
• Instagraminstagram.com/team_cirka

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cirka