Lutheran Home & Harwood Place

Name

Lutheran Home & Harwood Place

Legal name

The Lutheran Home

Website

https://thelutheranhome.org

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Fond Du Lac

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Independent Living - Entrance and Monthly Fees: 85% refundable entrance fees ranging from $110,000-$260,000 plus monthly fees starting at $2,090. Provides priority access to continuum of care services.
2. Assisted Living Services: Monthly service fees based on individualized care level assessments. Includes private suite, utilities, personal care assistance, meals, and activities.
3. Memory Care - All-Inclusive Rate: All-inclusive monthly rate covering 24-hour specialized staffing, medication management, secure environment, utilities, and structured daily activities.
4. Adult Day Services: Daily rates based on level of care ($91-$95/day). Additional services like spa bathing ($45), shaving ($13), and therapy services available.
5. Dining Program: Residents required to spend $1,200/year on dining options including Terrace dining room, pub, room service, to-go meals, and guest meals.
6. Bounce Back Program: Short-term transitional program with 7-28 day stays including apartment, PT/OT services, daily wellness checks, meals, and weekly housekeeping.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Lutheran Home & Harwood Place operates a nonprofit continuing care retirement community across two Wauwatosa, Wisconsin campuses, delivering a continuum of senior services: independent living apartments, assisted living, memory care assisted living (Elaine's Hope), skilled nursing, short-term post-acute rehabilitation (Bounce Back Program), and adult day services. The Harwood Place campus also operates a Children's Center providing licensed child care and intergenerational programming for staff, residents, and surrounding families.

Product overview

Lutheran Home & Harwood Place is a senior living campus operating as a two-location continuing care retirement community in Wauwatosa, WI. The portfolio consists of Harwood Place (luxury independent and assisted living apartments), The Lutheran Home (skilled nursing, short-term rehabilitation, and Elaine's Hope Memory Care Assisted Living), Adult Day Services, Children's Center (intergenerational child care), and the Mind Effects early-stage memory loss program. Services span from independent living with optional supportive services to 24-hour skilled nursing care, connected through a continuum-of-care model where residents have priority access to escalating levels of care as needs change.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living at Harwood Place Maintenance-free apartment living for older adults who are largely independent but want priority access to higher levels of care on the same campus. Includes dining, activities, and access to campus amenities.
• Assisted Living at Harwood Place Apartment-style living with personal care support, including help with daily activities, medication management, meals, and 24-hour staff availability.
• Elaine's Hope Memory Care Specialized assisted living for residents with Alzheimer's disease and other dementias, delivered in a secured household environment with wander management, structured programming, and person-centered care.
• Skilled Nursing at Lutheran Home 24-hour licensed nursing care for residents with chronic or complex medical needs, including wound care, medication administration, and ongoing clinical monitoring. Rated 4 stars by CMS.
• Bounce Back Short-Term Rehabilitation Post-acute physical, occupational, and speech therapy program for patients recovering from surgery, illness, or injury, with on-site physician oversight and 24-hour nursing.
• Adult Day Services Daytime supervised programming, socialization, and personal care for older adults who live at home but need engagement and oversight during the workday.
• Children's Center Licensed child care and early education program on the Wauwatosa campus, serving staff, residents' families, and surrounding community with intergenerational programming alongside seniors.
• Mind Effects Program Specialized cognitive and life-enrichment program supporting residents with memory impairment through structured therapeutic activities.

Quantifiable outcome

• Family satisfaction rating of 4.91/5.0 overall in 2026 Echelon Leading Age WI survey
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Elaine's HopecoreOthers · 1 January 2020Elaine's Hope Memory Care Assisted Living opened in 2020 as a dedicated memory care community within The Lutheran Home campus, providing specialized dementia care with secure environment, wander management technology, and 24-hour specialized staffing.
• Froedtert HealthcoreStrategic or Co-development PartnerDr. Cara C. O'Brien serves as Harwood Place Medical Director and is a Froedtert & Medical College physician specializing in Geriatric Medicine. Residents have convenient access to Froedtert Hospital located near Harwood Place.
• Medical College of WisconsincoreStrategic or Co-development PartnerMultiple physicians from Medical College of Wisconsin serve as medical directors at Lutheran Home and Harwood Place. Dr. O'Brien is an Assistant Professor and Dr. Bukowy is an Associate Professor. Collaborative approach to geriatric care education and practice.
• Generations UnitedflagshipStrategic or Co-development PartnerNational organization that certified Lutheran Home's intergenerational programming as a 'Program of Distinction' based on community's history of high-quality intergenerational programming connecting children with seniors.
• Always Best Care Senior ServicesminorChannel Partner/ Reseller/ DistributorPartnership provides companion services for Harwood Place residents who wish to be accompanied during transportation and travel, enhancing the At Your Service transportation program.
• Tatiana's Tiny ZoominorGTM or Marketing PartnerInteractive reptile zoo experience brought to Harwood Place for State Fair celebration, providing engaging activity for residents, staff, and guests.
• Ascension WisconsinminorStrategic or Co-development PartnerDr. Champalal Gupta affiliated with Ascension SE Wisconsin Hospital-St. Joseph Campus. Dr. Krishna Pandey affiliated with Ascension Saint Francis. Provides hospital network connections for emergency and specialty care.
• Aurora Health CareminorStrategic or Co-development PartnerDr. Krishna Pandey affiliated with Aurora St. Luke's Medical Center. Provides hospital network connections for emergency and specialty care.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/lutheran_home
• Facebookfacebook.com/TheLutheranHome
• LinkedInlinkedin.com/company/lutheran-home_902957

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lutheran Home & Harwood Place