What Station10 does

Station10 is a London-based, founder-owned digital analytics and data consultancy founded in 2011 by David Ellis. The firm delivers professional services across five pillars — Data Strategy & Planning, Analytics Engineering, Deep Dive Data & Data Science, Customer Activation & Optimisation, and Data Governance — alongside a proprietary PERM Model framework for organisational data capability assessment. Its core technology stack centres on the Adobe ecosystem (Adobe Analytics, Adobe Target, Adobe Launch, Adobe Heartbeat), Google Analytics including GA4 with BigQuery integration, and supporting tooling such as ObservePoint, Power BI, and Python-based analytics. The company is an accredited Adobe and Google partner and delivers implementation, migration, optimisation, and training engagements to enterprise clients.

Station10 monetises through project-based consulting and ongoing retainer engagements, operating as a sales-led consultancy that acquires clients via direct outreach, referrals, and its professional network. It serves a diversified enterprise roster spanning Retail & CPG (Tesco, Boots, Asda, Selfridges, Ted Baker), Media (UKTV, Sky, Discovery Channel), Travel & Hospitality (British Airways, TUI, Virgin Atlantic), Financial Services (Legal & General, Allianz, Hodge Bank), Betting & Gaming (Ladbrokes), Pharmaceutical (Boehringer Ingelheim), Telecommunications (BT), Energy (Energia), Government (Ministry of Defence), and Non-profit (World Animal Protection). Notable engagements include a 500+ tag migration across 70+ digital properties for Legal & General, the first UK Adobe Heartbeat implementation for UKTV, and real-time reporting automation supporting Ladbrokes' £1bn+ annual revenues.

The business is privately held, bootstrapped, and led by founder David Ellis as Managing Director alongside a commercial director, heads of discipline, and a 25-person team. Geographic footprint is UK-domiciled, with all disclosed markets served within the United Kingdom. Differentiation rests on deep Adobe/Google specialisation, a values-driven positioning emphasising sustainability (Ecologi, Green Web Foundation, GMP certification) and security (Cyber Essentials Plus), and a mix of professional services revenue from implementation and strategic advisory work.

Name

Station10

Legal name

Station10

Website

https://station10.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Station10 is a London-based, founder-owned digital analytics consultancy that helps UK enterprises implement Adobe and Google analytics, run conversion optimisation programmes, and build data governance and capability across five service pillars.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Professional Services & Consulting: Station10 generates revenue through professional consulting services including analytics implementation, optimization strategy, data governance, conversion rate optimisation, and training. Services are delivered through project-based engagements and ongoing client partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Station10 is a UK-based digital analytics and data consultancy that helps enterprises decode multi-channel customer data to drive commercial value. It delivers five core service pillars — Data Strategy & Planning, Analytics Engineering, Deep Dive Data & Data Science, Customer Activation & Optimisation, and Data Governance — implementing and optimising platforms such as Adobe Analytics, Adobe Target, Adobe Launch, and Google Analytics (GA4) for clients across retail, media, travel, financial services, and government verticals.

Product overview

Station10 is a data consultancy offering a portfolio of five core service pillars: Data Strategy & Planning, Data Implementation, Deep Dive Data & Data Science, Customer Activation & Optimisation, and Analytics Engineering. These services are delivered through specialised modules including Adobe Services (Analytics, Target, Launch), Google Analytics Support, Conversion Rate Optimisation, and the proprietary PERM Model framework. The company acts as an implementation and strategic partner for analytics platforms including Adobe Analytics, Adobe Target, Google Analytics/GA4, and related tools. Their services span from initial strategy and assessment through to technical implementation, optimisation, and advanced data science.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Strategy & Planning Strategic consulting service that helps organisations define their data objectives and build roadmaps for data-driven transformation across business operations, targeting enterprise clients across multiple sectors.
• Analytics Engineering Implementation and configuration of analytics platforms including Adobe Analytics, Google Analytics 4, and custom tracking solutions for enterprise organisations.
• Deep Dive Data & Data Science Advanced data analysis including statistical modelling, regression analysis, time series forecasting, and custom Python-based analytics to extract actionable customer insights.
• Customer Activation & Optimisation Conversion rate optimisation programmes, A/B testing, personalisation, and customer journey optimisation services designed to drive commercial value for enterprise clients.
• Data Governance Data governance framework development and implementation services to ensure data quality, regulatory compliance, and proper data management practices for enterprise clients.
• Adobe Services Implementation, migration, and optimisation services for Adobe Analytics, Adobe Target, and Adobe Launch (tag management) platforms, targeting enterprise organisations using the Adobe ecosystem.
• Google Analytics Support GA4 migration, implementation, and ongoing support services for Google Analytics platforms, including assistance with Universal Analytics to GA4 transitions.
• Conversion Rate Optimisation Conversion rate optimisation programmes including qualitative research, A/B testing, usability testing, and funnel optimisation for enterprise digital properties.
• PERM Model Proprietary framework for assessing and developing organisational data capabilities, used as a consulting methodology to benchmark and progress data maturity in client organisations.
• Data Capability Assessment Consulting service that evaluates current organisational data maturity and identifies improvement opportunities, often delivered in partnership with Adobe.
• GA4 to BigQuery Migration Migration service that connects Google Analytics 4 data to BigQuery to enable enhanced data storage, historical comparison, and year-on-year analysis between Universal Analytics and GA4 datasets.
• Tag Management Migration Migration of tag management systems across enterprise digital properties, including audit, reimplementation, and governance of hundreds of tags (e.g., 500+ tags across 70+ properties for Legal & General).

Quantifiable outcome

• Tag management migration achieved increased efficiency, more robust security, and reduced post-release issues through standardisation across federated code base
• +2 more outcomes

Named customers24 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AdobecoreTechnology or IntegrationStation10 is an Adobe partner providing Adobe Analytics, Adobe Target, Adobe Launch (tag management), and Adobe Heartbeat implementation services. They have delivered first-of-kind implementations in the UK and work extensively with Adobe technology across client engagements.
• GooglecoreTechnology or IntegrationStation10 provides Google Analytics (including GA4 migration services), Google Analytics Support, and GA4 to BigQuery migration services. They assist clients with Universal Analytics to GA4 transitions.
• AccuticsminorStrategic or Co-development PartnerStation10 collaborated with Accutics CEO Kasper Rasmussen on a webinar about enterprise-level campaign taxonomy, providing joint thought leadership on marketing data and campaign tracking.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bounteous: Digital analytics and experience consultancy with deep Adobe and Google partnerships, delivering implementation, CRO, and data strategy services to enterprise clients — directly comparable to Station10 in offering mix and client profile, though at significantly larger scale.
• Cardinal Path: Specialist analytics consultancy focused on Google Marketing Platform, GA4, and Adobe implementations with strong ties to platform vendors — directly comparable to Station10's core analytics engineering and GA4 migration service lines.
• Search Discovery: Adobe and Google analytics implementation specialist offering analytics strategy, implementation, and activation services — closely comparable to Station10's Adobe Services and Customer Activation & Optimisation pillars.
• Analytics8: Data and analytics consultancy delivering strategy, implementation, and activation services across BI and analytics platforms — overlapping with Station10's Deep Dive Data & Data Science and Analytics Engineering offerings.
• 33Sticks: Adobe-specialist analytics consultancy delivering implementation, governance, and activation services — comparable to Station10's Adobe Services and Data Governance modules at boutique scale.

Regional players

• Measurelab: UK-based Google Analytics specialist consultancy and Google partner — operates in the same UK analytics market as Station10 with comparable GA4 migration and analytics engineering services, representing the closest direct UK competitor.

Broad incumbents

• Perficient: Large US-listed digital consultancy with Adobe and Google analytics practices serving enterprise clients globally — competes with Station10 for enterprise analytics engagements but at much larger scale and broader service portfolio.
• Merkle: Global data-driven marketing and analytics consultancy within dentsu, with strong Adobe partnerships and enterprise analytics offerings — overlaps with Station10 on Adobe analytics, CRO, and customer activation services for large enterprises.
• Genpact: Global professional services firm with a large data and analytics practice serving enterprise clients including financial services and retail — competes with Station10 for enterprise data strategy and governance engagements, particularly in regulated verticals.

Emerging players

• Accutics: Marketing campaign taxonomy and data governance specialist — Station10 explicitly partnered with Accutics for a joint webinar on campaign taxonomy, indicating overlapping customer interest in marketing data structure and governance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/station10_uk
• LinkedInlinkedin.com/company/-station10-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Station10