YAKIMA BAIT CO.

What YAKIMA BAIT CO. does

Yakima Bait Company is a privately held fishing lure manufacturer founded in 1934 and based in Granger, Washington. The company designs, produces, and distributes branded fishing lures, diving plugs, trolling accessories, rigs, and related terminal tackle under a portfolio of heritage sub-brands including Rooster Tail®, FlatFish®, Hildebrandt®, Spin-N-Glo®, Mag Lip®, Lil' Corky®, Spin-N-Fish™, Poe's, Big Al's Fish Flash®, Worden's®, Triple Teazer®, and Maxi Jig. Core technology centers on lure engineering — propeller/spinner blade mechanics, plastic body design with UV-injected finishes and rattles, bait/scent-holding features, and alternative metal formulations (tin, bismuth) for spinner blades — packaged across multiple sizes and color combinations per SKU (e.g., FlatFish in 14 sizes and 100+ colorways; Rooster Tail in 10 sizes, 100 colors, and 135 finishes).

Products target recreational anglers fishing for salmon, steelhead, trout, walleye, bass, and kokanee, as well as professional fishing guides operating in the U.S. and Canada. The company sells through a multi-channel distribution model combining professional independent rep groups covering sporting goods dealers and distributors nationwide with direct-to-consumer e-commerce on yakimabait.com. Retail distribution includes mass (Walmart), sporting goods chains (Dick's Sporting Goods, Sportsman's Warehouse, Scheel's), specialty outdoor (Bass Pro Shops, Cabela's, Tackle Warehouse), and marketplaces (Amazon). Content marketing via blog/YouTube/Instagram and a pro-staff ambassador program support dealer pull-through. The company's largest documented corporate action is the 1988 acquisition of Helin Tackle Company and its original FlatFish molds, which were relocated from Michigan to the Granger facility and remain the basis for the company's flagship diving-plug line.

Name

YAKIMA BAIT CO.

Legal name

Yakima Bait Company

Website

https://yakimabait.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1–10 employees

Short description

Yakima Bait Company is a privately held fishing lure manufacturer founded in 1934 in Granger, Washington, producing branded spinners, diving plugs, trolling lures, and terminal tackle under heritage brands such as Rooster Tail®, FlatFish®, Hildebrandt®, and Spin-N-Glo® for recreational anglers across the U.S. and Canada via sporting goods retailers, specialty tackle shops, and direct e-commerce.

Ownership category

akta.pro rank

Product category

Fishing Lure Manufacturing

akta.pro primary industry

Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ)

akta.pro secondary industries

Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders) (CRAMALAM), General Fishing Tackle & Bait Retail (CRAMALAA)

Keywords

• Fishing lure manufacturing
• Freshwater fishing tackle
• Spinnerbaits and plugs
• Sport fishing equipment
• Terminal tackle products

Headquarters

HQ city

Granger

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Fishing Lure Sales: Manufacture and sale of branded fishing lures including spinners, diving plugs, trolling rigs, and terminal tackle through retail distribution channels and direct-to-consumer e-commerce.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Yakima Bait Company designs, manufactures, and sells branded fishing lures and terminal tackle for recreational anglers. Its product lines include spinners (Rooster Tail, Hildebrandt, Spin-N-Glo), diving and trolling plugs (FlatFish, Mag Lip, Spin-N-Fish), drift bobbers (Lil' Corky), flashers and dodgers (Big Al's Fish Flash, Fast Limit Dodger), hand-crafted cedar lures (Poe's), and species-specific rigs for salmon, steelhead, trout, kokanee, walleye, and bass. Products are sold direct-to-consumer via yakimabait.com and through a network of independent sales reps serving dealers, outdoor retailers, sporting goods chains, and mass-market retailers across the U.S. and Canada.

Product overview

Yakima Bait Company is a fishing lure manufacturer established in 1934, producing a diverse portfolio of iconic fishing products. The company offers multiple distinct product lines including spinners (Rooster Tail®, Hildebrandt®), diving plugs (FlatFish®, Mag Lip®), trolling accessories (Spin-N-Glo®, Fish Flash®), bobbers and floats (Lil' Corky®), and specialty lines (Poe's cedar lures, walleye rigs, salmon/steelhead jigs). Products target multiple freshwater and saltwater species including trout, salmon, steelhead, walleye, bass, and kokanee. The company acquired the FlatFish brand from Helin Tackle Company in 1988 and continues to manufacture in Granger, Washington.

Differentiator

Problem solved

Functional benefit

Brands

• Rooster Tail®: Iconic spinner bait, the world's most versatile multi-species lure since its creation. Available in 10 sizes, 100 colors and 135 finishes.
• FlatFish®
• Hildebrandt®
• Spin-N-Glo®
• Mag Lip®
• Lil' Corky®
• Spin-N-Fish™
• Poe's
• Big Al's Fish Flash®
• Worden's®

Products and services

• Rooster Tail® Classic multi-species spinner lure with split-ring hook mounting and a unique blade/feather tail combination for natural action. Sold to recreational anglers targeting trout, bass, salmon, steelhead, walleye, and other gamefish.
• FlatFish® Slow trolling, shallow diving, wide-wiggling plug designed for trolling and casting presentations; available in 14 sizes and over 100 colors and combinations. Sold to anglers targeting multiple gamefish species.
• Spin-N-Fish™ Patented bait/scent-holding UV trolling plug designed to hold fish-attracting scent during trolling. Sold to anglers targeting salmon, steelhead, trout, and walleye.
• Mag Lip® Extra deep-diving rattle/UV plug with erratic darting "Skip-Beat Action" for salmon, steelhead, trout and walleye. Available in seven sizes from 2.0 to 5.0.
• Lil' Corky® Buoyant egg imitation drift bobber that can be fished alone, with bait, as buoyant beads for trolling harnesses and spinners, or as a strike indicator for fly fishing.
• Spin-N-Glo® Buoyant, noise-producing spinner/bait floater producing strike-triggering action and vibration for casting, drifting, trolling, backtrolling, and plunking.
• Walleye Rigs Walleye fishing rigs covering seven different styles of bait trolling rigs designed by professional walleye anglers from the Northwest to the Great Lakes, including the Hammer Time Walleye Spinner.
• Hildebrandt® Spinnerbaits and spinners featuring premium alternative-metal spinner blades (tin, bismuth) with superior design, materials, and finish. Targeted at multi-species anglers.
• Trout/Kokanee Gear Species-specific trout and kokanee rigs including the Tight Line Kokanee Rig and Spin-n-Glo Kokanee Rig, designed with species-matched colors and components.
• Big Al's Fish Flash® No Drag Flasher® No-drag in-line flasher with UV-injected bodies, glo edge finishes, durable lexan plastic, stainless steel grommets, and premium dual ball bearing swivels designed to eliminate drag in trolling setups.
• Salmon/Steelhead Spinners Salmon and steelhead casting and trolling spinner lineup including Flash Glo®, Toman®, Mulkey®, Hildebrandt®, Bud's® and Rooster Tail® branded offerings.
• Poe's Hand-crafted cedar fishing lures for large saltwater and freshwater species, custom built and custom painted by professional lure craftsmen.
• Salmon/Steelhead Jigs Salmon and steelhead jigs featuring pre-sharpened heavy duty hooks with dressed or undressed heads, cleaned eyelets for easy rigging, and strong hooks for big fish.
• Spinners Brand-aggregated spinner lure category showcasing the company's full spinner portfolio.
• Triple Teazer® Heritage brand of the company's full spinner portfolio.
• Maxi Jig Heavy jig product line referenced within the company's product menu.
• Worden's® Fishing lure brand under the Yakima Bait Company umbrella.
• Fast Limit Dodger Teardrop-shaped trolling dodger with three waves that imparts swing tempo and occasional erratic dart, giving lures a wounded action. Available in 3-3/4" and 5" sizes.
• Spin-N-Glo Bottom Walker Sinking trolling aid used with spinner rigs for walleye fishing, available in 1, 2, and 3 ounce weights for different depth ranges.
• Apparel + Gear Branded apparel and gear featuring Yakima Bait Company logos.

Quantifiable outcome

• FlatFish has sold over 40 million units since 1933
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered minor.

• FishAmerica FoundationminorStrategic or Co-development PartnerConservation and research foundation of the American Sportfishing Association. Provides grants to nonprofits and conservation-minded groups to enhance fish populations, restore fisheries habitat, improve water quality, and advance fisheries research to improve sportfishing opportunities.
• Recreational Boating & Fishing Foundation (RBFF)minorStrategic or Co-development PartnerMission is to increase participation in recreational angling and boating. Operates TakeMeFishing.org providing fishing and boating information, conservation programs, and getting kids engaged in fishing.
• Keep America FishingminorStrategic or Co-development PartnerLeading advocacy organization preserving the right to sustainably fish on the nation's waterways. Works to keep public resources open, clean, and abundant with fish. Yakima Bait listed as partner on footer of website.
• Northwest Sportfishing Industry Association (NSIA)minorStrategic or Co-development PartnerRepresents over 300 sportfishing-related businesses across the Northwest. Serves as voice in government issues affecting sportfishing opportunities and fish populations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bandit Lures: Bandit Lures manufactures deep-diving crankbaits for bass and walleye; its deep-diving profile and tournament positioning overlap Yakima Bait's Mag Lip and Hildebrandt diving plug lines carried in the same tackle retailers.
• Rapala: Rapala is the largest global fishing lure and tackle brand, making hard baits, spinners and trolling lures sold through mass-market sporting goods retailers; its extensive multi-species lure catalog directly overlaps Yakima Bait's Rooster Tail, Hildebrandt and FlatFish franchises.
• ACME TACKLE: Acme Tackle is a direct competitor in diving plugs and spoons, most famous for the Kastmaster spoon and Kastmaster-style products sold alongside Yakima Bait's FlatFish and Hildebrandt spinners in the same tackle shops and chain retailers.
• Zoom Bait: Zoom Bait manufactures soft plastics and jigs for bass; its jig and soft-plastic lines compete with Yakima Bait's Maxi Jig and Salmon/Steelhead Jigs across mass-market sporting goods retailers.
• Northland Fishing Tackle: Northland produces trolling rigs, jigs, and spoons aimed at walleye, salmon and panfish anglers; its trolling hardware and spinner harnesses compete head-to-head with Yakima Bait's Spin-N-Glo, Big Al's Fish Flash and Walleye Rigs.
• Lindy Fishing Tackle: Lindy makes premium ice fishing, trolling and float rigs for walleye and panfish anglers; its trolling rigs, quiver spoons and floats overlap Yakima Bait's walleye rigs and Lil' Corky drift bobbers.
• Luhr-Jensen (Pure Fishing): Luhr-Jensen produces trolling and salmon/steelhead tackle including dodgers, flashers and plugs; its trolling accessories directly compete with Yakima Bait's Big Al's Fish Flash, Mag Lip and Spin-N-Fish trolling lines in the same tackle retail accounts.
• Strike King: Strike King is a major bass-focused lure brand offering jigs, spinnerbaits and hard baits; it competes with Yakima Bait's Hildebrandt spinnerbaits and Poe's specialty lures for finite shelf space in sporting goods chains.

Broad incumbents

• Pure Fishing: Pure Fishing is the largest U.S. fishing tackle conglomerate owning Abu Garcia, Berkley, Fenwick and Shakespeare; it competes broadly with Yakima Bait across nearly every product category through deeper catalogs and stronger retail relationships.
• Pradco Outdoor Brands: Pradco Outdoor Brands markets and distributes dozens of fishing lure brands including Rebel, Heddon, Cordell and Bomber; it is a larger portfolio incumbent whose hard-bait lines (crankbaits, topwaters) overlap Yakima Bait's diving plugs and spinners at mass retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoYxxwh2UmmsiQxjZFAeWBQ
• Instagraminstagram.com/yakimabaitco
• Xx.com/yakimabaitco
• Facebookfacebook.com/yakimabait

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YAKIMA BAIT CO.