Vestjylland Forsikring
Vestjylland Forsikring is a Danish customer-owned mutual insurer, founded in 1843, underwriting personal and small-business insurance exclusively in Central and Western Jutland, distributed through local agents, phone, and an online customer portal.
- Company typePrivate
- Founded1843
- HeadquartersVidebæk, Denmark
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Vestjylland Forsikring does
Vestjylland Forsikring is a customer-owned (mutual) Danish insurance company founded in 1843 and headquartered in Videbæk, with 51–100 employees. It underwrites a broad multi-line portfolio spanning personal lines (car, electric car, motorcycle, trailer, camper, vintage vehicles, home, holiday home, contents, annual travel, health, accident, life, dog, hobby farm) and a smaller commercial line (business/erhverv), distributing exclusively in the Central and Western Jutland (Midt- og Vestjylland) region of Denmark. Products are sold via local insurance agents (assurandører), phone, email, and a digital self-service layer comprising the Mit Vestjylland customer portal and a web-based price calculator (Prisberegner), with a referral program and active Trustpilot presence (4.7/5) supporting acquisition. The company is regulated by Finanstilsynet, structures its ownership around its policyholders, and bundles value-added services such as Hejdoktor.dk online medical consultations with home contents coverage. The revenue model is recurring insurance premiums billed annually, with the company operating in a deliberately constrained geographic niche that concentrates its competitive moat on local brand trust and personal service rather than scale or technology.
Vestjylland Forsikring firmographics
Firmographics- Name
- Vestjylland Forsikring
- Legal name
- Vestjylland Forsikring
- Website
- https://vestjylland.dk
- Company type
- Private
- Founded year
- 1843
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vestjylland Forsikring is a Danish customer-owned mutual insurer, founded in 1843, underwriting personal and small-business insurance exclusively in Central and Western Jutland, distributed through local agents, phone, and an online customer portal.
- Ownership category
- akta.pro rank
Vestjylland Forsikring industry classification
Industry- Product category
- Personal Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311)
- akta.pro primary industry
- Motor Vehicle Liability Insurance (FSAJAMAC)
- akta.pro secondary industries
- Inland Marine / Personal Articles & Valuable Items Insurance (FSAJACAJ), Travel & Accident (Non-Life) Insurance (FSAJAMAN)
Keywords
Where Vestjylland Forsikring is headquartered
LocationHeadquarters
- HQ city
- Videbæk
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Vestjylland Forsikring business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Insurance Premiums: Vestjylland Forsikring generates revenue through insurance premiums charged to customers for coverage across vehicle, home, travel, health, accident, life, and business insurance products. The company is customer-owned, meaning profits benefit customers rather than external shareholders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Car insurance with liability and comprehensive coverage |
| Subscription | Annual | Home insurance (Husforsikring) |
| Subscription | Annual | Contents insurance (Indboforsikring) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Vestjylland Forsikring product offering
Product offeringCore offering
Vestjylland Forsikring is a customer-owned mutual insurance company that underwrites and distributes personal and small-business insurance products — covering vehicles, homes, contents, travel, health, accident, life, pets, hobby farms, and commercial operations — to individuals and businesses located in Midt- and Vestjylland (Central and Western Jutland), Denmark. Coverage is sold primarily through local agents, phone, and an online portal, with pricing calculated via an online tool.
Product overview
Vestjylland Forsikring is a Danish mutual insurance company offering a comprehensive portfolio of personal and commercial insurance products. The core product suite includes vehicle insurance (car, motorcycle, electric car, vintage vehicles, trailers, camper vans, caravans), home insurance (house, holiday home), contents insurance, health insurance, accident insurance, life insurance, and specialty coverage (dog insurance, hobby farm insurance, business insurance). The company operates a digital platform with a price calculator tool for car, home, and contents insurance, and a customer portal ('Mit Vestjylland') for policy management. Insurance products can be purchased with various add-on modules such as road assistance, glass coverage, extended bicycle insurance, and travel cancellation coverage. The company serves customers in Central and Western Jutland, Denmark.
Differentiator
Problem solved
Functional benefit
Products and services
- Bilforsikring (Car Insurance)
Quantifiable outcome
- Trustpilot rating of 4.7 out of 5 based on customer reviews
Companies that use Vestjylland Forsikring
Customer profileSegments2 records
Ideal customer profiles2 records
Vestjylland Forsikring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Vestjylland Forsikring partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hejdoktor.dkcorePartnership providing free online medical consultations to home insurance (indboforsikring) customers. All doctors are experienced specialists in general medicine. Service available all days including weekends and holidays. Customers can quickly get a medical evaluation of their or their child's situation.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Vestjylland Forsikring competitors and assessment
Company assessmentDirect peers
- Alka Forsikring: Danish direct-to-consumer insurer offering motor, home, contents, travel, accident and life insurance with a strong digital focus. Most comparable peer given similar size, Danish domicile, and multi-line personal lines focus, though Alka operates nationally rather than regionally.
- Länsförsäkringar: Swedish federation of regional mutual insurance companies selling P&C, life, banking and animal insurance through local agents. Highly comparable mutual/regional structure and local agent model, though operating in Sweden with multiple regional subsidiaries.
- Gjensidige Forsikring: Norwegian mutual insurer offering motor, home, health, accident, life and commercial lines through a regional branch network. Closest structural peer as a Nordic mutual with customer-ownership ethos and broad multi-line portfolio, though operating at much larger scale across Norway and the Nordics.
- Folksam: Swedish customer-owned mutual insurer offering P&C, life, and accident insurance with strong brand affinity and CSR positioning. Comparable on mutual structure and broad multi-line offering, though Swedish and significantly larger than Vestjylland.
Broad incumbents
- Tryg Forsikring: One of the largest Nordic P&C insurers, offering motor, home, travel, accident and commercial coverage across Denmark, Norway and Sweden. Broad incumbent competitor with overlapping product set and superior scale, though operating nationally and publicly listed.
- Topdanmark: Major Danish P&C and life insurer (subsidiary of Sampo Group) covering motor, home, contents, life and commercial lines nationally. Direct overlap in core product lines with much greater scale and brand reach.
- Codan (part of RSA/Intact): Danish insurance carrier offering personal and commercial P&C, life and health products nationally. Backed by Intact Financial/RSA, providing substantial capital, scale, and digital investment capacity versus regional players.
- Alm. Brand: Danish financial services group with P&C, life, and banking operations, historically rooted in mutual ownership. Offers a national multi-line insurance proposition with similar product breadth but at materially larger scale.
- If (Sampo subsidiary): Leading Nordic P&C insurer under Sampo Group offering motor, home, travel and commercial coverage across the Nordics and Baltics. Broad incumbent with overlapping product portfolio and vastly superior capital and digital infrastructure.
Emerging players
- AP Pension: Danish customer-owned pension and insurance company offering life, accident and health coverage. Comparable on customer-owned mutual ethos and Danish domicile, though primarily a pension provider rather than full P&C carrier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Vestjylland Forsikring social profiles
Digital presenceVestjylland Forsikring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vestjylland Forsikring leadership team
Management profileNumber of profiles
Vestjylland Forsikring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vestjylland Forsikring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vestjylland Forsikring
What does Vestjylland Forsikring do?
Vestjylland Forsikring is a customer-owned mutual insurance company that underwrites and distributes personal and small-business insurance products — covering vehicles, homes, contents, travel, health, accident, life, pets, hobby farms, and commercial operations — to individuals and businesses located in Midt- and Vestjylland (Central and Western Jutland), Denmark. Coverage is sold primarily through local agents, phone, and an online portal, with pricing calculated via an online tool.
Is Vestjylland Forsikring a public or private company?
Vestjylland Forsikring is a private company. It is classified as management employee owned and is currently operating.
When was Vestjylland Forsikring founded?
Vestjylland Forsikring was founded in 1843. It employs 51 to 100 people.
Where is Vestjylland Forsikring based?
Vestjylland Forsikring is headquartered in Videbæk, Denmark, in the Europe region.
How does Vestjylland Forsikring make money?
One revenue line is on record: insurance Premiums.
Who are Vestjylland Forsikring's main competitors?
Direct peers on record are Alka Forsikring, Länsförsäkringar, Gjensidige Forsikring and Folksam. Broad incumbents are Tryg Forsikring, Topdanmark, Codan (part of RSA/Intact), Alm. Brand and If (Sampo subsidiary). AP Pension is listed as an emerging player.
Does Vestjylland Forsikring have an API?
No public API is recorded for Vestjylland Forsikring.
What industry is Vestjylland Forsikring in?
Vestjylland Forsikring's product category is Personal Insurance. Its primary akta.pro industry code is FSAJAMAC, Motor Vehicle Liability Insurance, with a secondary code of FSAJACAJ, Inland Marine / Personal Articles & Valuable Items Insurance. Its NAICS code is 524126 and its SIC code is 6331.