What Hejdoktor.dk does

Hejdoktor.dk A/S operates Denmark's largest online specialist healthcare platform, providing video and asynchronous text consultations between Danish residents and Danish-authorized clinicians including family doctors, dermatologists, psychologists, physiotherapists, dietitians, midwives, health visitors, and veterinarians. The platform is accessible via web and native iOS/Android apps and requires MitID (Denmark's national digital identity) authentication, with sessions typically starting within 15 minutes (video) or 60 minutes (text), operating 365 days a year between 06:00 and 22:00. Core technical components include integrations with FMK/Fælles Medicinkort (the national medication card), the national prescription server (receptserveren) for direct pharmacy fulfillment, e-journal access, and AI-assisted transcription of consultations for clinical documentation. The company has served more than 300,000 Danes since founding in 2013 and carries a 4.7/5 patient satisfaction rating.

The business runs a hybrid B2C and B2B2C model. Direct consumers pay per-consultation fees ranging from 349 kr (physiotherapy) to 999 kr (dermatology), with family-doctor and psychologist visits at 599 kr and 950 kr respectively, plus subscription offerings including SundVægt (a 475 kr/month medically supervised weight-loss program combining GLP-1 medication with coaching) and a 75 kr/month Herpes Support subscription. A substantial share of customer acquisition flows through partnerships with more than 25 Danish insurance companies, pension funds, and labor unions (Topdanmark, PFA, Codan, AP Pension, Alm Brand, IF, Jyske, Falck, Djøf, Dansk Sundhedssikring, and others) that offer Hejdoktor access to their policyholders and members as an embedded benefit. Adjacent revenue is generated via referral partnerships with Dynamic Code (home STI testing) and Apopro Online Apotek (pharmacy fulfillment with co-funded shipping and discount). The company has been a Falck Danmark A/S subsidiary since 2023 and employs between 11 and 50 staff.

Name

Hejdoktor.dk

Legal name

Hejdoktor.dk A/S

Website

https://hejdoktor.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Hejdoktor.dk is Denmark's largest online specialist healthcare platform, offering Danish residents video and text consultations with authorized doctors, psychologists, physiotherapists, dietitians, and other specialists via a MitID-authenticated web and mobile platform integrated with national prescription and health-record systems.

Ownership category

akta.pro rank

Product category

Telemedicine

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

akta.pro secondary industries

Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored) (HLALACAK), Dermatology & Acne Prescribing + Pharmacy Delivery Platforms (HLALAIAK), Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)

Keywords

• Online healthcare consultations
• Telemedicine services
• Specialist video consultations
• Digital health platform
• Prescription renewal services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Per-Consultation Fees: Patients pay a one-time fee for each individual consultation with a doctor, psychologist, physiotherapist, dietitian, dermatologist, or veterinarian. Prices vary by specialty, ranging from 349 kr to 999 kr per consultation. Payment is made upfront at the time of booking.
2. Monthly Subscriptions (SundVægt): The SundVægt weight loss program is sold as a monthly subscription at 475 kr/month, including an initial blood test, personalized coaching from doctors/dietitians/nurses, prescription for weight loss medication, ongoing follow-up consultations, and unlimited chat with the treatment team. No contract commitment required.
3. B2B2C Partner Channel Revenue: Insurance companies, pension funds, and employer organizations (e.g., Topdanmark, PFA, AP Pension, Falck) provide Hejdoktor access to their members/employees as a benefits package. Customers of these partners may receive free or subsidized access, with Hejdoktor billing the partner or receiving a per-user fee.
4. Chlamydia Home Test Referrals: Hejdoktor refers patients to its partner Dynamic Code for at-home STI testing (chlamydia/mycoplasma). If a patient tests positive, they return to Hejdoktor for a prescription consultation, generating a follow-on consultation revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hejdoktor.dk is Denmark's largest online healthcare platform connecting Danish residents with Danish-authorized doctors and specialists via video and asynchronous text consultations. Services cover family medicine, dermatology, psychology, physiotherapy, dietetics, midwifery, health nursing, and veterinary care, plus subscription-based weight management (SundVægt) and prescription renewals. Patients authenticate with MitID, receive electronic prescriptions routed to the national prescription server, and access the platform via web or native iOS/Android apps.

Product overview

Hejdoktor.dk is Denmark's largest telehealth platform offering a unified online healthcare service accessible via web and mobile app. The core platform provides two consultation modalities — video and asynchronous text messaging — connecting patients with Danish-authorized doctors and specialists including general practitioners, dermatologists, psychologists, dietitians, physiotherapists, midwives, health nurses, and veterinarians. The platform is organized around these specialist services, supplemented by subscription programs (SundVægt for weight management) and add-on services such as prescription renewal and home testing kits (chlamydia/mycoplasma via Dynamic Code partnership). Prescription renewals integrate with Danish pharmacy infrastructure via the Apopro Online Apotek partnership. The platform requires MitID authentication and operates 365 days a year with hours extending to late evening. Hejdoktor was acquired by Falck Danmark A/S in 2023.

Differentiator

Problem solved

Functional benefit

Brands

• SundVægt: A weight loss program combining weight loss medication, coaching, and guidance from doctors, dietitians, and nurses.
• Familielægen
• Psykologen
• Hudlægen
• Fysioterapeuten
• Diætisten
• Dyrlægen
• Jordemoder
• Sundhedsplejerske

Quantifiable outcome

• Average waiting time: 15 minutes for video consultations, 60 minutes for text consultations
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• TopdanmarkcoreChannel Partner/ Reseller/ DistributorTopdanmark is one of Denmark's largest insurance companies and a key distribution partner for Hejdoktor. Topdanmark offers its policyholders free or subsidized access to Hejdoktor's online doctor consultations as part of its health insurance product. Hejdoktor is featured on a dedicated Topdanmark partner page (app.hejdoktor.dk/p/topdanmark).
• Falck Danmark A/ScoreStrategic or Co-development PartnerHejdoktor was acquired by Falck Danmark A/S in 2023 and operates as an independent brand within the Falck group. Falck provides the operational and regulatory infrastructure while Hejdoktor maintains its digital-first approach. Falck also distributes Hejdoktor services through its own channels. Falck is mentioned as both parent company and commercial partner referencing Hejdoktor on its platform.
• PFA Forsikring (PFA Pension)coreChannel Partner/ Reseller/ DistributorPFA Pension is one of Denmark's largest pension companies and provides Hejdoktor access to its members as a health benefit. PFA members can access Hejdoktor's online consultations through a dedicated partner link (app.hejdoktor.dk/p/pfa).
• AP PensioncoreChannel Partner/ Reseller/ DistributorAP Pension provides its members with access to Hejdoktor's online doctor services as part of member benefits. Members access the service via app.hejdoktor.dk/p/appension.
• Codan SundhedsforsikringmajorChannel Partner/ Reseller/ DistributorCodan health insurance offers Hejdoktor as a covered health benefit to its policyholders. Codan also has a separate Codan Indboforsikring (home insurance) partnership with Hejdoktor.
• Alm BrandmajorChannel Partner/ Reseller/ DistributorAlm Brand is a Danish insurance company that provides its customers with access to Hejdoktor's online doctor consultation services as part of its insurance offerings.
• IF SkadeforsikringmajorChannel Partner/ Reseller/ DistributorIF is a major Scandinavian property and casualty insurer providing Hejdoktor access to its Danish policyholders through a dedicated partner link (app.hejdoktor.dk/p/if).
• Jyske ForsikringmajorChannel Partner/ Reseller/ DistributorJyske Forsikring provides its customers with access to Hejdoktor's online medical consultation services as a policy benefit.
• ABC ForsikringminorChannel Partner/ Reseller/ DistributorABC Forsikring is a Danish insurance company offering its policyholders access to Hejdoktor's online doctor services.
• Dynamic CodecoreTechnology or IntegrationDynamic Code is a Swedish laboratory company that provides Hejdoktor with at-home STI test kits (chlamydia and mycoplasma for men and women). Hejdoktor refers patients to Dynamic Code for testing; positive results redirect patients back to Hejdoktor for a prescription consultation. Dynamic Code's laboratory is ISO/IEC 17025 accredited and monitored by SWEDAC.
• Apopro Online ApotekminorChannel Partner/ Reseller/ DistributorApopro Online Pharmacy is a partner offering Hejdoktor customers free shipping (up to 29 kr value) and 10% discount on purchases. This creates a prescription fulfillment ecosystem where Hejdoktor prescribes medication and patients are directed to Apopro for fulfillment.

Scale indicators5 records

Recent moves7 records

Expansion highlights1 record

Direct peers

• Practio: Practio is a Danish online healthcare service offering video consultations and prescription delivery, including travel medicine and chronic-condition treatments. It is a direct competitor to Hejdoktor in the Danish DTC telehealth and online pharmacy space.
• Kry: Kry is a leading Nordic digital healthcare provider offering GP video consultations across Sweden, Norway, and Denmark, with public-payer partnerships. It directly competes with Hejdoktor in Denmark and shares the multi-specialty, app-first telehealth model.
• Doktor.se: Doktor.se is a Swedish online doctor and digital healthcare provider offering app-based GP consultations and specialist referrals. It is a comparable Nordic DTC telehealth operator with a similar specialist-access and prescription-renewal model.
• MinLæge: MinLæge is a Danish app-based GP video consultation service that competes directly with Hejdoktor's family-doctor offering, targeting the same Danish CPR-authenticated patient base for on-demand primary care.
• Visiba Care: Visiba Care is a Swedish enterprise telehealth platform used by Nordic healthcare providers for virtual consultations. It competes with Hejdoktor's MedConnect B2B motion in the employer and regional-health segment.
• Zava: Zava (formerly DrEd) is a European online doctor service offering asynchronous consultations and prescription delivery across the UK, Germany, France, and Ireland. It is comparable to Hejdoktor in its cash-pay, no-referral, multi-condition telehealth model.

Emerging players

• Platform24: Platform24 is a Nordic virtual-care platform offering asynchronous and synchronous triage and consultations to healthcare providers and insurers. It is an emerging competitor targeting the same payer and provider integrations Hejdoktor relies on.

Regional players

• Doktor.dk: Doktor.dk is a Danish regional telehealth service operated by the public healthcare regions for e-consultations with employed physicians. It is a regional alternative competing for the same Danish patient consultations, particularly in the public-funded segment.

Broad incumbents

• Teladoc Health: Teladoc Health is a global telehealth incumbent offering virtual care across primary care, mental health, and specialty conditions. It is comparable as a broad incumbent whose scale and payer relationships set competitive benchmarks for Hejdoktor's specialist offerings.
• Livi (Kry International): Livi is the Kry Group's app for publicly reimbursed digital GP consultations in Sweden and selected European markets. It is comparable to Hejdoktor as a publicly reimbursed, primary-care-first telehealth platform, even though its model is payer-funded rather than cash-pay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hejdoktor
• Instagraminstagram.com/hejdoktor

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hejdoktor.dk