Wide Angle Group
Wide Angle Group is a Los Angeles-based experiential marketing agency that designs and produces brand activations, projection mapping, VR experiences, and live events for global enterprise and nonprofit brand clients across five continents.
- Company typePrivate
- Founded2001
- HeadquartersLos Angeles, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Wide Angle Group does
Wide Angle Group (operating as WAG) is a Los Angeles-based experiential marketing agency that designs, produces, and executes brand activations, stage sets, projection mapping, VR experiences, and large-scale live events for global brands. The firm organizes its offering into three service lines — Design Services (digital modeling, large-scale projection, stage set design, VR and custom environmental installation), Implementation Services (global production, scheduling, budget tracking, conflict resolution, and local-agency coordination), and Experiential Activations (brand-led marketing events, sponsorship linkage, and social media-focused activations). Representative public projects include projection mapping on a Las Vegas casino tower, magic and aerialist stage rigs, Comicon VR environments, and a rock show staged on an aircraft-carrier deck.
The business model is custom project-based professional services revenue earned from enterprise and nonprofit brand clients; named reference clients span Alaska Airlines, Lexus, Puma, and Future Farmers of America. WAG positions itself as a creator-led boutique combining in-house designers and architects with a global production team. The firm self-reports executing projects across five continents — Europe, Asia, North America, South America, and Australia — through coordination with local agencies rather than through disclosed foreign offices. Its stated core technology is digital design modeling and visualization used to translate creative concepts into executable plans before production.
Operationally the firm is private, founder-led, and privately held with no disclosed parent company, funding rounds, acquisitions, or strategic investors. Leadership comprises Founder/Owner/President Ian Levitt and Vice President of Events and Ticketing Trevor Shickman. Marketing and channel activity is light, anchored by an Instagram presence (@wagworldwide) showcasing project visuals. No revenue, headcount, pricing, or contract data is publicly disclosed, and no AI/ML, patents, or formal certifications are stated.
Wide Angle Group firmographics
Firmographics- Name
- Wide Angle Group
- Legal name
- Wide Angle Group
- Website
- https://wideanglegroup.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Short description
- Wide Angle Group is a Los Angeles-based experiential marketing agency that designs and produces brand activations, projection mapping, VR experiences, and live events for global enterprise and nonprofit brand clients across five continents.
- Ownership category
- akta.pro rank
Wide Angle Group industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Festival & Live Entertainment Brand Partnerships (MPAAAGAF)
- akta.pro secondary industries
- Exhibitions, Trade Shows & Booth Management (HSACADAH), Corporate Event Decor, Branding & Signage (HSACADAJ)
Keywords
Where Wide Angle Group is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Wide Angle Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Experiential Marketing Services: Wide Angle Group generates revenue through providing experiential marketing, event design, and implementation services to global brands. Revenue comes from project-based engagements involving design, production, and execution of brand activations and events.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Wide Angle Group product offering
Product offeringCore offering
Wide Angle Group is an experiential marketing agency that designs and produces brand activations, large-scale events, and custom environments for global brands. Services span creative concepting, digital modeling of designs, global production execution, and on-site implementation across multiple continents, delivered as end-to-end project-based engagements for clients such as Alaska Airlines, Lexus, Puma, and Future Farmers of America.
Product overview
Wide Angle Group offers a unified suite of experiential event services organized into three core offerings: Design Services (creating moments through digital modeling, projections, VR experiences, and custom environments), Implementation Services (production and execution with global reach and budget/schedule management), and Experiential Activations (brand-focused marketing events and sponsorships). These services work together to connect global brands with audiences through design-centric experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Services End-to-end creative design services for experiential events, including digital modeling of project designs, large-scale projection mapping, custom stage set builds, VR experience environments, and custom environmental installations. Targeted at brands needing creative concepting and visualization for live marketing activations.
- Implementation Services Global production and execution services for experiential projects, covering scheduling, conflict resolution, budget management, and coordination with local agencies across Europe, Asia, North America, South America, and Australia. Built for brands that need a single partner to faithfully execute complex, multi-continent live marketing activations.
- Experiential Activations Brand activation and experiential marketing event services that connect global brands with audiences through sponsorships, venues, and events. Focused on driving social media exposure and audience attention for brand clients such as Alaska Airlines, Lexus, Puma, and Future Farmers of America.
Companies that use Wide Angle Group
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Wide Angle Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wide Angle Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Wide Angle Group competitors and assessment
Company assessmentDirect peers
- George P. Johnson Experience Marketing: Long-standing independent experiential marketing agency that designs and produces brand experiences, events, and activations for global enterprise clients — directly overlapping with WAG's design, build, and execute model.
- Jack Morton Worldwide: Global brand experience agency within the IPG network that creates live, digital, and hybrid experiential campaigns for major brands; a close comparable in scale, global footprint, and service breadth.
- MKG (formerly MKG Events): Boutique experiential marketing agency producing brand activations, pop-ups, and live events for consumer and enterprise clients; a similar mid-sized independent peer.
- Sparks: Philadelphia-headquartered experiential agency delivering live brand experiences, exhibits, and corporate events for global brands; directly comparable offering and customer base.
- Mosaic Group (Mosaic Experiential Marketing): Experiential marketing agency focused on brand activations, mobile tours, and field marketing for large enterprise brands; overlaps with WAG's activation services.
Emerging players
- MKG NYC: New York-based experiential agency producing pop-up experiences and brand activations for consumer brands; a smaller, design-forward peer with similar creative positioning.
- Optimist: Creative experiential agency producing design-led brand activations, launches, and immersive experiences; a comparable creative boutique.
Broad incumbents
- Dentsu Creative (Dentsu Experience Design): Global advertising holding company with significant experiential and brand-experience capabilities, competing for the same enterprise brand budgets as WAG but with much broader scale.
- Freeman: Largest brand-experience company in the world, providing event production, exhibit design, and experiential services globally; the dominant scale player WAG competes against for large enterprise activations.
Regional players
- Bizzuka (or similar regional experiential player): Regional event and experiential agency operating in adjacent US geographies; represents the type of mid-sized regional competitor WAG faces for non-flagship accounts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Wide Angle Group social profiles
Digital presenceWide Angle Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wide Angle Group leadership team
Management profileNumber of profiles
Profiles2 records
Wide Angle Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wide Angle Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wide Angle Group
What does Wide Angle Group do?
Wide Angle Group is an experiential marketing agency that designs and produces brand activations, large-scale events, and custom environments for global brands. Services span creative concepting, digital modeling of designs, global production execution, and on-site implementation across multiple continents, delivered as end-to-end project-based engagements for clients such as Alaska Airlines, Lexus, Puma, and Future Farmers of America.
Is Wide Angle Group a public or private company?
Wide Angle Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wide Angle Group founded?
Wide Angle Group was founded in 2001.
Where is Wide Angle Group based?
Wide Angle Group is headquartered in Los Angeles, United States, in the North America region.
How does Wide Angle Group make money?
One revenue line is on record: experiential Marketing Services.
Who are Wide Angle Group's main competitors?
Direct peers on record are George P. Johnson Experience Marketing, Jack Morton Worldwide, MKG (formerly MKG Events), Sparks and Mosaic Group (Mosaic Experiential Marketing). Emerging players are MKG NYC and Optimist. Broad incumbents are Dentsu Creative (Dentsu Experience Design) and Freeman. Bizzuka (or similar regional experiential player) is listed as a regional player.
Does Wide Angle Group have an API?
No public API is recorded for Wide Angle Group.
What industry is Wide Angle Group in?
Wide Angle Group's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAF, Festival & Live Entertainment Brand Partnerships, with a secondary code of HSACADAH, Exhibitions, Trade Shows & Booth Management. Its NAICS code is 541810 and its SIC code is 7311.