Auto Italia
- Company typePrivate
- Founded1993
- HeadquartersBucharest, Romania
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Auto Italia firmographics
Firmographics- Name
- Auto Italia
- Legal name
- SC AUTO ITALIA IMPEX SRL
- Website
- https://autoitalia.ro
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Auto Italia is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices6 records
Markets served
Auto Italia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain
Revenue model
- New Vehicle Sales: Sales of new vehicles from represented brands including Fiat, Alfa Romeo, Jeep, Maserati, Fiat Professional, Abarth, Lancia, Leapmotor, and Chery
- Mopar Parts and Accessories: Online sales of original Mopar parts, accessories, and merchandise through moparstore.autoitalia.ro
- After-sales Service: Technical assistance and support for vehicle maintenance and repair through authorized service centers
- Pre-owned Vehicle Sales: Smart Selections division commercializes pre-owned vehicles
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mopar Parts - Various price points from 42.97 Lei to 22,197.56 Lei |
| Unit Pricing | Pay-as-you-go | Delivery fee for parts orders |
| Other | Pay-as-you-go | 14-day return policy |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Auto Italia product offering
Product offeringCore offering
Auto Italia is an authorized automotive importer and dealer group operating in Romania since 1993. It sells new vehicles from brands including Fiat, Alfa Romeo, Jeep, Maserati, Fiat Professional, Abarth, Lancia, Leapmotor, and Chery through an authorized showroom network, and operates the Mopar Store e-commerce platform for original parts and accessories. Additional offerings include a pre-owned vehicle division (Smart Selections), authorized after-sales service and technical support, and damage assessment services.
Product overview
Auto Italia is an authorized automotive dealership and import group operating in Romania, representing multiple vehicle brands including Fiat, Alfa Romeo, Jeep, Maserati, Fiat Professional, Abarth, Lancia, Leapmotor, and Chery. The company operates an authorized dealer network and maintains an e-commerce platform (Mopar Store) for selling original spare parts, accessories, and merchandise. Additional services include used car sales (Smart Selections division), vehicle service and technical support, and damage assessment. The product portfolio spans city cars, luxury vehicles, SUVs, commercial vans, and electric vehicles.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Selection: Division specializing in pre-owned/used automobiles
- MoparStore
Products and services
- Fiat vehicles
- Alfa Romeo vehicles
- Jeep vehicles
- Maserati vehicles
- Fiat Professional commercial vehicles
- Abarth vehicles
- Lancia vehicles
- Leapmotor electric vehicles
- Chery vehicles
- Mopar Store e-commerce platform
- Mopar original parts and accessories
- Smart Selections (Auto Rulate)
Quantifiable outcome
- 24-month warranty on original parts
- +1 more outcomes
Companies that use Auto Italia
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Auto Italia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Auto Italia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mediterranean Car AgencycoreExclusive importer of Fiat Group brands (Fiat, Fiat Professional, Alfa Romeo, Lancia, Abarth) in Israel since 1950. Became strategic partner through Levi Group acquisition, providing coordination and management support for Auto Italia operations in Romania.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Auto Italia competitors and assessment
Company assessmentDirect peers
- Emil Frey Group: Swiss-headquartered, one of Europe's largest privately held automotive retail and distribution groups operating multiple premium brands through authorized dealerships across the continent. Directly comparable to Auto Italia as a multi-brand authorized importer/dealer with a broad premium-to-mainstream portfolio and country-specific distribution rights.
- Inchcape plc: London-listed global automotive distributor representing multiple OEM brands across emerging and developed markets, with a strong focus on premium and luxury marques. Comparable to Auto Italia as a multi-market authorized distributor whose value is built on long-term OEM franchise rights and country-level operational execution.
Broad incumbents
- Bilia AB: Stockholm-listed Scandinavian automotive dealer group representing 25+ brands through a network of full-service dealerships and authorized service centers. Comparable business model to Auto Italia — multi-brand authorized retail plus service — though Bilia operates at significantly larger scale across the Nordics.
- Hedin Mobility Group: Privately held European mobility group (now encompassing the former Pendragon plc in the UK) operating multi-brand automotive retail, distribution, and aftermarket businesses across Europe. Comparable to Auto Italia as a multi-brand dealer group with European geographic scope and a mix of premium and mainstream OEM relationships.
- Group 1 Automotive: US-listed multi-brand automotive retailer operating 200+ dealerships and collision centers across the US and UK. Comparable to Auto Italia as a multi-brand authorized dealer group with new vehicle sales, parts, service, and finance/F&I revenue streams, though at substantially larger scale.
- AutoCanada: Toronto-listed multi-brand automotive dealer group with new and used vehicle retail plus parts, service, and collision operations across Canada and the US. Comparable to Auto Italia in business model — multi-brand authorized retail plus used-car and aftermarket — though AutoCanada operates at larger consolidated scale.
- Vertu Motors: London-listed UK automotive retailer operating a network of franchised dealerships and after-sales service centers across Britain. Comparable to Auto Italia as a multi-brand authorized dealer with significant aftersales and used-car exposure, though focused on the UK market.
- Sonic Automotive: US-listed multi-brand automotive retailer with franchised dealerships, EchoPark used-vehicle stores, and a captive finance arm (Sonicsync). Comparable to Auto Italia's combination of new-vehicle franchised retail plus a dedicated used-car division (Smart Selections), though at much larger US scale.
- Asbury Automotive Group: US-listed multi-brand automotive retailer with franchised dealerships and Clicklane digital vehicle purchasing platform. Comparable to Auto Italia in multi-brand authorized retail plus a growing digital/used-car channel, providing a benchmark for how digital infrastructure can complement dealer operations.
Emerging players
- CarMax: US-listed largest used-vehicle retailer with omnichannel buying and a captive finance arm. Relevant comparable to Auto Italia's Smart Selections pre-owned division, illustrating the scale and digital capabilities that a dedicated used-car platform can build within an established dealer ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Auto Italia social profiles
Digital presenceAuto Italia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Italia leadership team
Management profileNumber of profiles
Profiles1 record
Auto Italia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Italia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Italia
What does Auto Italia do?
Auto Italia is an authorized automotive importer and dealer group operating in Romania since 1993. It sells new vehicles from brands including Fiat, Alfa Romeo, Jeep, Maserati, Fiat Professional, Abarth, Lancia, Leapmotor, and Chery through an authorized showroom network, and operates the Mopar Store e-commerce platform for original parts and accessories. Additional offerings include a pre-owned vehicle division (Smart Selections), authorized after-sales service and technical support, and damage assessment services.
Is Auto Italia a public or private company?
Auto Italia is a private company. It is classified as corporate owned and is currently operating.
When was Auto Italia founded?
Auto Italia was founded in 1993. It employs 101 to 250 people.
Where is Auto Italia based?
Auto Italia is headquartered in Bucharest, Romania, in the Europe region.
How does Auto Italia make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are mopar Parts and Accessories, after-sales Service and pre-owned Vehicle Sales.
Who are Auto Italia's main competitors?
Direct peers on record are Emil Frey Group and Inchcape plc. Broad incumbents are Bilia AB, Hedin Mobility Group, Group 1 Automotive, AutoCanada, Vertu Motors, Sonic Automotive and Asbury Automotive Group. CarMax is listed as an emerging player.
Does Auto Italia have an API?
No public API is recorded for Auto Italia.