Buropa
Buropa is Morocco's #1 B2B wholesale distributor of school supplies, office materials, fine art products, and backpacks, serving retailers, educational institutions, government bodies, and corporate buyers via a proprietary mobile app and direct sales from its Casablanca logistics hub.
- Company typePrivate
- Founded1991
- HeadquartersSidi Maarouf, Morocco
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Buropa does
Buropa is a Casablanca-headquartered B2B wholesale distributor specializing in school supplies, office materials, fine art products, and backpacks for the Moroccan market. Founded in 1991, the company has built its position as Morocco's #1 B2B distributor in this category over 34 years, operating from a single logistics center in the Sidi Maarouf industrial zone and serving retailers, educational institutions, government bodies, banks, and industrial groups nationwide. The company holds exclusive authorized distribution rights for major international brands including Pilot, Oxford, Navigator, Eastpak, Giotto, Royal Talens, Varta, and Conquerant, and has built a portfolio of proprietary brands (Teenpack, Mashmallow, Officeline, Tetrix) manufactured through its subsidiary Bu Industry.
The company's core technology is the Buropa App, which it markets as Morocco's first B2B ordering mobile application for school and office supplies. The app offers an 8,000+ product catalog with smart search, real-time order tracking, live notifications, and an AI-powered voice assistant that can search products, confirm availability, and place orders on behalf of the user. Distribution channels include the mobile app, a corporate website for B2B account opening with digital invoicing, and a direct field sales team reachable by phone and email. The company is privately held with no disclosed external funding, and is led by CEO Jacob Perez.
Buropa's go-to-market combines enterprise field sales for large accounts with self-serve mobile ordering, targeting wholesale buyers across four vertical segments: retailers, educational institutions, government institutions, and corporate organizations. Revenue is generated through one-time wholesale transactions on bulk orders, with pricing restricted to authorized B2B corporate accounts. Named enterprise customers include Moroccan retailers Marjane and Carrefour, financial institutions Attijariwafa Bank and Crédit Agricole, and industrial group Lafarge. The company has also signaled export intent via a dedicated "Exporting" page and supports French and Spanish website versions alongside the default English/Arabic.
Buropa firmographics
Firmographics- Name
- Buropa
- Legal name
- Buropa
- Website
- https://website.buropa.ma
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Buropa is Morocco's #1 B2B wholesale distributor of school supplies, office materials, fine art products, and backpacks, serving retailers, educational institutions, government bodies, and corporate buyers via a proprietary mobile app and direct sales from its Casablanca logistics hub.
- Ownership category
- akta.pro rank
Buropa industry classification
Industry- Product category
- Wholesale School & Office Supplies Distribution
- NAICS
- Stationery and Office Supplies Merchant Wholesalers (42412)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
- akta.pro secondary industry
- Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)
Keywords
Where Buropa is headquartered
LocationHeadquarters
- HQ city
- Sidi Maarouf
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
Buropa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale B2B Distribution: Bulk sale of school supplies, office materials, fine arts products, and backpacks to retailers, institutions, companies, and government bodies across Morocco. Products sourced from exclusive international brand partnerships and proprietary brands.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Buropa product offering
Product offeringCore offering
Buropa is Morocco's leading B2B wholesale distributor of school supplies, office materials, fine art products, and backpacks. The company operates as the exclusive authorized distributor in Morocco for international brands including Pilot, Oxford, Navigator, Eastpak, Giotto, Royal Talens, Varta, and Conquerant, while also offering its own proprietary brands (Teenpack, Mashmallow, Officeline, Tetrix) produced through subsidiary Bu Industry. Orders are placed via the proprietary Buropa App, direct sales team, or corporate website.
Product overview
Buropa is Morocco's leading B2B distributor of wholesale school supplies, office materials, fine art products, and backpacks. The company operates as an exclusive authorized distributor of international brands (Pilot, Navigator, Oxford, Eastpak, Giotto, Royal Talens, Varta, Conquerant) and offers its own brands (Teenpack, Mashmallow, Officeline, Tetrix). The Buropa App serves as the digital platform for ordering, providing AI-powered voice ordering, real-time tracking, and access to 8,000+ products. The company also operates Bu Industry, a manufacturing subsidiary focused on environmentally conscious production.
Differentiator
Problem solved
Functional benefit
Brands
- Teenpack: Backpack brand distributed by Buropa in Morocco
- Mashmallow
- Officeline
- Tetrix
- Conquerant
- Bu Industry
Products and services
- Buropa App Morocco's first B2B ordering mobile application for school and office supplies, enabling wholesale customers to browse 8,000+ products, place bulk orders via AI voice or manual interface, track deliveries in real time, and receive live order status notifications.
- Navigator Paper Premium paper products including Eco-Logical, Universal, Expression, Presentation, and Colour Documents featuring UHD Formula technology, distributed exclusively by Buropa in Morocco.
- Pilot Pens Professional writing instruments including Sign Pen felt-tip markers and G-2 gel ink pens in multiple colors, distributed exclusively by Buropa in Morocco.
- Oxford Notebooks Spiral-bound notebooks and writing books in vibrant colors with professional design, distributed exclusively by Buropa in Morocco.
- Eastpak Backpacks Premium backpacks with varied patterns and vibrant colors for school and travel, distributed exclusively by Buropa in Morocco.
- Giotto Art Supplies Color pencils and art supplies including Giotto Colors 3.0 and School Pack for school artistic activities, distributed exclusively by Buropa in Morocco.
- Teenpack Teenage backpack collection featuring smiley motifs with matching lunch bags and pencil cases, produced by Buropa's subsidiary Bu Industry.
- Mashmallow Complete school supply kits for children including colored pencils, felt-tip pens, modeling clay, and gouache, produced by Buropa's subsidiary Bu Industry.
- Conquerant Notebooks Notebooks with multicolored covers designed for back-to-school and school year requirements, distributed exclusively by Buropa in Morocco.
- Tetrix School and office supplies brand in the Buropa portfolio, produced by Buropa's subsidiary Bu Industry.
- Exporting Services B2B exporting services that connect Buropa-distributed products to diverse international markets, enabling wholesale buyers worldwide to access the company's brand portfolio.
Companies that use Buropa
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Buropa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Buropa partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- PilotflagshipExclusive authorized distributor of Pilot pens in Morocco. Pilot is a leading global pen and writing instrument brand.
- OxfordflagshipExclusive authorized distributor of Oxford notebooks in Morocco. Oxford is a prominent stationery and notebook brand.
- NavigatorflagshipExclusive authorized distributor of Navigator paper in Morocco. Navigator offers premium paper products including Eco-Logical, Universal, Expression, Presentation, and Colour Documents with UHD Formula technology.
- EastpakflagshipExclusive authorized distributor of Eastpak backpacks in Morocco. Eastpak is a renowned brand for durable and stylish backpacks and luggage.
- GiottocoreExclusive authorized distributor of Giotto art supplies in Morocco, including Giotto Colors 3.0 and School Pack for artistic activities.
- Royal TalenscoreExclusive authorized distributor of Royal Talens fine art products in Morocco.
- VartacoreExclusive authorized distributor of Varta batteries and related products in Morocco.
- ConquerantcoreExclusive authorized distributor of Conquerant notebooks and school supplies in Morocco.
- Bu IndustrycoreManufacturing subsidiary of Buropa capitalizing on extensive experience in international brands. Focuses on future-oriented products while remaining committed to environmental preservation. Invested in factory equipped with cutting-edge experts and machinery to meet international demand. Produces own brands including Teenpack, Mashmallow, Officeline and Tetrix.
Scale indicators7 records
Recent moves3 records
Expansion highlights5 records
Buropa competitors and assessment
Company assessmentEmerging players
- Pilot Corporation: Japanese manufacturer of premium writing instruments (a key Buropa distribution partner) that sells through selective B2B distributors across markets - comparable as a flagship brand partner and competitor product channel.
- BIC Group: Global manufacturer of writing instruments, school supplies, and personal care products that sells through B2B distributors worldwide - comparable as a brand partner and competitor product within Buropa's category space.
Direct peers
- Manutan: European B2B distributor of office supplies, school supplies, and workplace equipment to institutions and companies with e-commerce ordering - directly comparable in customer mix, catalog breadth, and B2B wholesale GTM.
- Lyreco: Pan-European B2B distributor of office supplies, school supplies, and workplace consumables, operating a comparable exclusive-brand-plus-private-label wholesale model with a digital ordering platform - the closest global analog to Buropa, but at much larger scale and broader geographic footprint.
- Hamelin Brands: European manufacturer-distributor of school and office supplies (notebooks, folders, binders) sold through B2B wholesale channels - comparable in product categories, customer base, and brand-licensed distribution model.
- CWF Group: French B2B specialist in children's school supplies, back-to-school ranges, and licensed character brands - directly comparable as a B2B distributor serving retail chains with branded school supply products.
Broad incumbents
- ODP Corporation (Office Depot): Large North American office supplies retailer and B2B distributor serving enterprises and institutions - broad incumbent with overlapping product range (office supplies, school supplies, technology) sold via B2B contracts.
- Newell Brands: Global consumer goods conglomerate owning multiple brands in Buropa's distribution categories (Sharpie, Paper Mate, Parker, Elmer's) - broad incumbent whose brand portfolio partially overlaps Buropa's exclusive distribution offerings.
- Staples Solutions: Global office supplies retailer and B2B solutions provider serving enterprises and SMBs across categories overlapping Buropa's office supply catalog - broader incumbent operating at greater scale with a multi-country footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Buropa social profiles
Digital presenceBuropa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buropa leadership team
Management profileNumber of profiles
Profiles1 record
Buropa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Buropa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buropa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buropa
What does Buropa do?
Buropa is Morocco's leading B2B wholesale distributor of school supplies, office materials, fine art products, and backpacks. The company operates as the exclusive authorized distributor in Morocco for international brands including Pilot, Oxford, Navigator, Eastpak, Giotto, Royal Talens, Varta, and Conquerant, while also offering its own proprietary brands (Teenpack, Mashmallow, Officeline, Tetrix) produced through subsidiary Bu Industry. Orders are placed via the proprietary Buropa App, direct sales team, or corporate website.
Is Buropa a public or private company?
Buropa is a private company. It is classified as unknown and is currently operating.
When was Buropa founded?
Buropa was founded in 1991. It employs 251 to 500 people.
Where is Buropa based?
Buropa is headquartered in Sidi Maarouf, Morocco, in the Africa region.
How does Buropa make money?
One revenue line is on record: wholesale B2B Distribution.
Who are Buropa's main competitors?
Emerging players on record are Pilot Corporation and BIC Group. Direct peers are Manutan, Lyreco, Hamelin Brands and CWF Group. Broad incumbents are ODP Corporation (Office Depot), Newell Brands and Staples Solutions.
Does Buropa have an API?
No public API is recorded for Buropa.
What industry is Buropa in?
Buropa's product category is Wholesale School & Office Supplies Distribution. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces, with a secondary code of CRAEAEAD, Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail). Its NAICS code is 42412 and its SIC code is 5190.