The Cyber Hut
The Cyber Hut is an independent identity security analyst firm offering subscription research, training, and advisory services to IAM practitioners, security vendors, and VC/PE investors through its Fusion Analyst Platform and direct advisory engagements.
- Company typePrivate
- Founded2019
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Cyber Hut does
The Cyber Hut, trading as TCH Research Ltd (Company number 13188456, registered in England & Wales), is an independent identity security analyst firm founded by Simon Moffatt and headquartered in Manchester, UK. It delivers subscription research, training, and advisory services through its core Fusion Analyst Platform, which bundles the IAM Radar vendor intelligence reports, Academy Training (CIAM Design, Authentication Design, Bitesize courses), Masterclass Training, monthly briefings, live Q&A, and a practitioner Slack channel. Subscription pricing is transparently published at £29/month for practitioners and £49/month for vendors and investors, with a separate Teachable-hosted Academy and Anchor FM/Spotify-distributed podcast (The Analyst Brief with Simon Moffatt and David Mahdi) extending the content funnel.
Revenue is generated through three streams: recurring subscriptions to the Fusion Analyst Platform, one-time and subscription training program enrollment, and bespoke professional services including CISO Advisory, Vendor Strategy Advisory, Identity Architecture Assurance, Identity Security Assessment, and Analyst Inquiry sessions. The firm serves three customer segments in parallel — buy-side decision makers (CISOs, security architects, practitioners), identity security vendors seeking go-to-market and product positioning support, and VC/PE investors requiring due diligence advisory. Distribution is entirely digital and direct: self-serve subscription, Teachable-powered training, podcast/blog content marketing, and conference speaking at major industry events including Identiverse, RSAC, Blackhat EMEA, Gartner IAM London, Future Identity Festival, and the ID Underground Summit.
The firm operates as a boutique founder-led entity with a stated headcount of 1-10, with Simon Moffatt providing overall strategy, content management, and analyst delivery. Simon Moffatt is a published author (Consumer Identity & Access Management Design Fundamentals, IAM at 2035), a NIST/IETF contributor, and holds CISSP, CCSP, CEH, and CISA certifications alongside Fellow status with the Chartered Institute of Information Security. The company has raised no external funding and generates revenue through subscription and pay-as-you-go commercial mechanics, with the 2025 commercial cadence centered on expanding webinar collaborations with emerging identity vendors (Apono, Strata Identity, Silverfort, Permiso, Token Security, Entro Security) and broadening the research catalog into agentic AI and non-human identity subcategories.
The Cyber Hut firmographics
Firmographics- Name
- The Cyber Hut
- Legal name
- TCH Research Ltd
- Website
- https://thecyberhut.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Cyber Hut is an independent identity security analyst firm offering subscription research, training, and advisory services to IAM practitioners, security vendors, and VC/PE investors through its Fusion Analyst Platform and direct advisory engagements.
- Ownership category
- akta.pro rank
The Cyber Hut industry classification
Industry- Product category
- Cybersecurity Research and Advisory
- NAICS
- Computer Training (61142)
- akta.pro primary industry
- Cybersecurity & Identity Consulting (BPAHAEAG)
- akta.pro secondary industry
- Cybersecurity Learning Platforms (EDAFANAF)
Keywords
Where The Cyber Hut is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Cyber Hut business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Subscription Access (Fusion Analyst Platform): PAYG and subscription-based access to training, research, and advisory services. Tiers include practitioners at £29/month and vendors at £49/month, providing access to Radar Market Reports, Academy Training, Masterclass Training, Monthly Briefing & Live Q&A, and Practitioner Slack Channel.
- Advisory Services: Strategic security advisory including CISO Advisory, Identity Architecture Assurance, Identity Security Assessment, Analyst Inquiry, and Vendor Strategy Advisory services for practitioners, vendors, and investors.
- Training Programs: Academy training including CIAM Design and Auth Design courses, with recorded content and optional live workshops. Training is accessible through subscription or one-time enrollment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Practitioners - £29/month - Training, research and advisory access |
| Subscription | Monthly | Vendors - £49/month - Go-to-market and strategy support |
| Subscription | Monthly | Investors - Retained Inquiry Hours - Advisory during due diligence and market analysis |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Cyber Hut product offering
Product offeringCore offering
The Cyber Hut is an independent identity security market analysis firm providing subscription-based research, practitioner training, and advisory services to the global identity and access management industry. It operates the Fusion Analyst Platform as its subscription delivery vehicle, tracks identity vendors through the IAM Radar report, runs Academy training (CIAM Design, Authentication Design, Bitesize) on a Teachable-hosted academy, and conducts direct advisory engagements including CISO Advisory, Vendor Strategy Advisory, Analyst Inquiry, Identity Architecture Assurance, and Identity Security Assessment.
Product overview
The Cyber Hut is an independent identity security analyst firm offering a portfolio of research, training, and advisory services. Their core offering is the Fusion Analyst Platform, which provides subscription-based access to the IAM Radar market intelligence reports, Academy Training programs (CIAM Design, Auth Design, Bitesize), monthly briefings, and practitioner community features. They supplement this with direct advisory services including Analyst Inquiry sessions, Vendor Strategy Advisory, CISO Advisory, Identity Architecture Assurance, and Identity Security Assessment. Their IAM 2 Industry Analysis Map tracks the global vendor landscape, and The Analyst Brief podcast provides weekly independent analysis. The company primarily serves buy-side decision makers, vendors seeking go-to-market support, and investors requiring due diligence and market analysis.
Differentiator
Problem solved
Functional benefit
Brands
- The Analyst Brief Podcast: Industry podcast where hosts Simon Moffatt and David Mahdi discuss identity, cyber, risk and data security, providing independent industry analysis and insight.
- Fusion Analyst Platform
- IAM Radar
- IAM 2.0 Industry Analysis Map
Products and services
- Fusion Analyst Platform Subscription and PAYG access platform bundling Radar Market Reports, Academy Training, Masterclass Training, monthly briefings and live Q&A, and a practitioner Slack channel for identity security professionals.
- IAM Radar (Industry Radar) Subscription vendor intelligence report providing continual coverage and curated headlines with expert analyst comment on established and emerging identity and access management vendors for industry, consultancy, vendor, and investment communities.
- CIAM Design Academy training course teaching how to design, build, and assess secure and usable consumer identity experiences for B2C and IoT ecosystems.
- Authentication Design and Management Academy training course with over 7 hours of recorded content covering FIDO, passkeys, OATH, PSD2 standards, biometrics, MFA definitions, and authentication design, assessment, and measurement for B2E, B2C, IoT, and machine ecosystems, with optional live workshops available.
- Bitesize Short-form identity and access management training courses delivered via the Cyber Hut Academy platform (academy.thecyberhut.com) for practitioners seeking focused topic coverage.
- Analyst Inquiry Inquiry sessions and written responses for licensed Fusion Analyst Platform users, providing discussion of key questions, interpretation of research, and review of architecture- or process-related documents.
- Vendor Strategy Advisory Advisory service for identity and security vendors covering go-to-market strategy, product use case mapping, voice of customer feedback, and content support for emerging markets.
- CISO Advisory Strategic advisory service for CISOs and security leaders providing identity security best practices, industry experience, and in-depth research support for communicating with business and security stakeholders.
- Identity Architecture Assurance Advisory service helping clients review, understand, and improve their identity architecture for stronger security posture and improved functionality.
- Identity Security Assessment Assessment service to evaluate and improve organisational identity security posture and practices across people, process, and technology.
Companies that use The Cyber Hut
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
The Cyber Hut technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Cyber Hut partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- PermisominorWebinar collaboration on holistic identity security covering both human and non-human identities, featuring Ian Ahl from Permiso.
- Token SecurityminorWebinar collaboration on AI agent security, discussing challenges in managing agentic-AI from an identity perspective.
- SilverfortminorWebinar collaboration on identity security playbook, discussing the IDEAL framework for moving from scattered tools to a connected, enforceable identity strategy.
- AponominorWebinar collaboration where Simon Moffatt discussed AI applications in identity lifecycle management, focusing on access request management, privilege removal, and access review efficiency with Ofir Stein from Apono.
- Strata IdentityminorWebinar collaboration on IDP rationalization, discussing how organizations can reduce complexity without ripping and replacing existing identity providers, featuring Aldo Pietropaolo from Strata Identity.
- Entro SecurityminorWebinar collaboration on non-human identity (NHI) security challenges, featuring Itzik Alvas from Entro Security.
- HYPRcoreStrategic relationship with HYPR providing ongoing strategy support and unique market insights for passwordless MFA positioning. HYPR is cited as a key customer with recurring engagement.
- Sift / KeylessminorConsumer authentication webinar collaboration with Gal Steinberg from Sift/Keyless.
- PlainIDminorContent collaboration with PlainID on identity security best practices, with Lani Leuthvilay from PlainID's Product Marketing team.
- MonokeeminorWebinar organization collaboration on Identity Orchestration with Roberto Griggio from Monokee.
- NuggetsminorConsultancy engagement with Seema Khinda Johnson from Nuggets to help articulate unique value propositions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Cyber Hut competitors and assessment
Company assessmentDirect peers
- Liminal: Liminal is a boutique strategy advisory and market intelligence firm focused exclusively on digital identity, offering research, briefings, and advisory to investors and identity vendors. It mirrors The Cyber Hut's combination of independent analyst content, investor due diligence support, and vendor strategy advisory in the same identity niche.
- Constellation Research: Constellation Research is an independent advisory and research firm founded by Ray Wang, covering disruptive technology with a subscription and advisory model. While not identity-specific, it shares the boutique independent analyst DNA, subscription-plus-advisory revenue mix, and CXO-targeted advisory engagements that define The Cyber Hut's model.
- KuppingerCole Analysts: KuppingerCole is an independent analyst firm founded by Martin Kuppinger focused almost exclusively on identity, access management, and adjacent cybersecurity topics. It is the closest direct peer to The Cyber Hut in terms of niche depth (IAM), independent positioning, advisory services, and conference-led thought leadership.
- TAG Cyber: TAG Cyber is an independent cybersecurity research and advisory firm founded by Ed Amoroso, providing enterprise security buyers with vendor research, advisory, and education services. It is comparable in structure (independent, founder-led, advisory-and-research-led) and overlapping buyer base (CISOs, vendors, and security investors).
Broad incumbents
- Forrester Research: Forrester is a major incumbent research and advisory firm with a dedicated cybersecurity and identity research practice serving enterprise CISOs and vendors. It competes with The Cyber Hut for enterprise advisory budget but as part of a broad research portfolio rather than an identity-specialist boutique.
- Omdia: Omdia is a global technology research and advisory firm formed from the combination of Ovum, Heavy Reading, and acquired boutique research firms including Enterprise Strategy Group. It serves enterprise buyers and vendors across cybersecurity and adjacent categories with subscription research and bespoke advisory.
- IDC: IDC is one of the largest global IT market intelligence and advisory firms, with dedicated cybersecurity and identity research practices serving enterprise buyers, vendors, and investors. It competes at the enterprise end of the same buyer segments but as part of a vast research portfolio across all IT categories.
- Gartner: Gartner is the largest incumbent IT research and advisory firm, with significant dedicated IAM and identity security coverage led by analysts including Ant Allan and Homan Farahmand. It serves the same buy-side enterprise and vendor clients but at much larger scale and as part of a broader portfolio, not as an identity-specialist.
- Enterprise Strategy Group (now part of Omdia): Enterprise Strategy Group is a research and analyst firm covering enterprise IT and cybersecurity with substantial practitioner-focused research, analyst inquiry, and advisory services. It is now part of Omdia/TechTarget but historically operated as an independent boutique in a similar model to The Cyber Hut.
Emerging players
- IANS Research: IANS Research is a cybersecurity advisory firm providing research, peer community, and decision support to CISOs and security practitioners, with a similar membership-plus-advisory revenue structure. It is comparable in being practitioner-focused with research-led content, though broader in security scope and larger in membership base than The Cyber Hut.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Cyber Hut social profiles
Digital presenceThe Cyber Hut financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cyber Hut leadership team
Management profileNumber of profiles
Profiles1 record
The Cyber Hut funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cyber Hut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cyber Hut
What does The Cyber Hut do?
The Cyber Hut is an independent identity security market analysis firm providing subscription-based research, practitioner training, and advisory services to the global identity and access management industry. It operates the Fusion Analyst Platform as its subscription delivery vehicle, tracks identity vendors through the IAM Radar report, runs Academy training (CIAM Design, Authentication Design, Bitesize) on a Teachable-hosted academy, and conducts direct advisory engagements including CISO Advisory, Vendor Strategy Advisory, Analyst Inquiry, Identity Architecture Assurance, and Identity Security Assessment.
Is The Cyber Hut a public or private company?
The Cyber Hut is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Cyber Hut founded?
The Cyber Hut was founded in 2019. It employs 1 to 10 people.
Where is The Cyber Hut based?
The Cyber Hut is headquartered in Manchester, United Kingdom, in the Europe region.
How does The Cyber Hut make money?
Three revenue lines are on record. Subscription Access (Fusion Analyst Platform) is the primary driver. The others are advisory Services and training Programs.
Who are The Cyber Hut's main competitors?
Direct peers on record are Liminal, Constellation Research, KuppingerCole Analysts and TAG Cyber. Broad incumbents are Forrester Research, Omdia, IDC, Gartner and Enterprise Strategy Group (now part of Omdia). IANS Research is listed as an emerging player.
Does The Cyber Hut have an API?
No public API is recorded for The Cyber Hut.
What industry is The Cyber Hut in?
The Cyber Hut's product category is Cybersecurity Research and Advisory. Its primary akta.pro industry code is BPAHAEAG, Cybersecurity & Identity Consulting, with a secondary code of EDAFANAF, Cybersecurity Learning Platforms. Its NAICS code is 61142.