What Medics Money does

Medics Money is a UK-based financial education and adviser-matching platform founded in 2016 by Dr Tommy Perkins and Dr Ed Cantelo. The platform serves UK doctors and healthcare professionals, providing free access to specialist financial advisers (chartered financial planners, specialist medical accountants, mortgage brokers) and educational content spanning NHS pensions, tax, practice finance, and personal wealth management. The platform operates a freemium model: content, guides, podcasts, and adviser matching are free for doctors, while revenue is generated from adviser listing fees, paid courses, and affiliate links.

Core products include an adviser directory with enquiry forms and category filters, three paid online courses (Financial Wellbeing for Doctors launched 2024, Essentials of GP Practice Finance launched December 2025, NHS Pension Tax Traps launched 2026), a podcast with 337+ episodes, and free downloadable guides with reported 30,000+ downloads. The company also operates a "Money Score" online assessment tool built on the ScoreApp platform and a dedicated accountant directory. The business has cultivated institutional partnerships with the Royal College of Obstetricians and Gynaecologists, Royal College of Surgeons, Doctors.net, Royal Medical Benevolent Fund, and Royal College of Emergency Medicine, lending credibility and providing vetted distribution into UK medical professional networks.

Medics Money was bootstrapped from inception and operated with a lean team of 1-10 employees until its acquisition by Pastest in July 2026. Pastest is a medical exam preparation company whose user base overlaps with Medics Money's audience of UK doctors and trainees, suggesting potential cross-sell and distribution synergies. Post-acquisition, Medics Money sits within Pastest's portfolio of medical-professional services, transitioning from an independent founder-led operation to a portfolio asset.

Name

Medics Money

Legal name

Medics Money Ltd

Website

https://medicsmoney.co.uk

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

1–10 employees

Short description

Medics Money is a UK-based financial education and adviser-matching platform serving doctors and healthcare professionals with free guides, podcasts, a Money Score tool, paid courses, and access to vetted specialist financial advisers.

Ownership category

akta.pro rank

Product category

Doctor and Healthcare Professional Financial Advisory Marketplace

NAICS

Offices of Certified Public Accountants (541211), Other Insurance Funds (525190)

SIC

Investment Advice (6282)

akta.pro primary industry

Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH)

akta.pro secondary industries

Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE), Medicine & Allied Health (Clinical) (EDAGABAG)

Keywords

• Medical accountant matching
• Doctor financial planning
• NHS pension advisory
• Medical mortgage advice
• Healthcare tax services

Headquarters

HQ city

Chichester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Adviser Listing Fees: Verified specialist advisers (accountants, mortgage advisors, financial advisers, solicitors) pay a small fixed fee to appear on the Medics Money platform and for receiving enquiries from doctors. This is the primary revenue stream and enables the free service for doctors.
2. Affiliate Links: Occasional affiliate links for recommended products that Medics Money uses themselves, with clear disclosure to users. Revenue is a minor secondary stream.
3. Educational Courses: Paid educational courses including Financial Wellbeing Course, NHS Pension Tax Traps, Business for GPs, and Essentials of GP Practice Finance. Taught by expert practitioners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Medics Money operates a free-to-doctors online platform that connects UK doctors and other healthcare professionals with verified specialist financial advisers — accountants, mortgage advisers, independent financial advisers, and solicitors — through a software-driven matching service. The platform layers free educational content (tax rebate guides, podcast, blog, financial scorecard, tax rebate calculator) and paid educational courses on top of the matching service, and is monetised primarily through fees paid by the listed advisers to appear on the platform and receive enquiries.

Product overview

Medics Money is a financial education platform and matching service for healthcare professionals, offering a suite of services that connect doctors with verified specialist advisers (accountants, mortgage advisers, IFAs, and solicitors) alongside educational content including courses, tax guides, podcasts, and assessment tools. The platform operates on a free-to-use model for doctors, generating revenue from adviser verification fees. Core offerings include: the adviser matching service (accountants, mortgage advisers, IFAs, solicitors), the tax rebate calculator and free guides, the Financial Early Warning Score assessment, and educational courses covering financial wellbeing, NHS pensions, and GP practice finance. The offering is structured as a platform combining adviser matching with educational content and tools.

Differentiator

Problem solved

Functional benefit

Brands

• Medics Money Podcast: A podcast hosted by Dr Tommy Perkins and Dr Ed Cantelo helping doctors, dentists and other professionals make better financial decisions. Covers topics including investing, financial planning, National Insurance and tax codes.

Products and services

• Medical Accountant Matching Service Self-serve matching service that connects UK doctors with verified, independent specialist medical accountants who understand NHS pensions, GP finances, locum finances, and doctor-specific taxation. The service includes independent reviews from verified GMC-registered doctors and price comparisons.
• Medical Mortgage Adviser Matching Service Self-serve matching service connecting UK doctors with whole-of-market independent specialist medical mortgage advisers who understand the specific mortgage challenges faced by doctors.
• Medical Financial Adviser (IFA) Matching Service Self-serve matching service that connects UK doctors with independent specialist medical IFAs who understand NHS pensions, investing, income protection, and retirement planning specific to healthcare professionals.
• Medical Solicitor Matching Service Self-serve matching service connecting UK doctors with verified specialist medical solicitors experienced in NHS contracts, GP partnership agreements, GMC representation, and medical property matters.
• Tax Rebate Calculator Free instant calculator providing personalised estimates of the tax rebates doctors can claim for GMC, BMA, Royal College, medical indemnity, and examination expenses based on income level and years of service.
• Free Tax Rebate Guides Free step-by-step specialty-specific guides for UK doctors to claim tax rebates on GMC fees, Royal College fees, examination expenses, and other professional training costs, covering up to 40% of expenses back for the past 4 tax years.
• Financial Early Warning Score Free 16-question proprietary assessment that generates a financial health score for doctors in under 3 minutes and produces a tailored action plan to improve their financial position.
• Medics Money Podcast Free podcast hosted by Dr Tommy Perkins and Dr Ed Cantelo covering investing, financial planning, National Insurance, tax codes, NHS pensions, wills, and other doctor-specific financial topics. Available on Apple Podcasts and Spotify with 337+ episodes.
• Financial Wellbeing Course Paid comprehensive course teaching doctors to make better financial decisions without working harder, condensing years of financial expertise into an easy-to-follow framework. Aimed at any doctor looking to improve their personal finances.
• NHS Pension Tax Traps Course Paid deep-dive course into NHS Pension complexities including tax traps, tapered allowances, and strategies to mitigate tax liability. Taught by Dr Tony Goldstone, Andy Pow, and the Medics Money team, aimed at any doctor looking to sort out their NHS Pension.
• Business for GPs Course Paid CPD-accredited business training for GP Registrars covering the financial and business skills needed to be a GP, addressing the lack of financial education in medical training.
• Essentials of GP Practice Finance Course Paid course for GP Partners, Practice Managers, and partners covering the financial habits of profitable GP practices, designed for those managing GP practice finances.
• GP Partnership Course Paid course run for GP Partners by GP Partners, empowering partners to make better business decisions using combined skills of GPs, accountants, and tax advisers. Aimed at GP Partners, Practice Managers, and other Partners.
• Medical Accounting Blog Free blog featuring articles on tax, pensions, mortgages, investing, income protection, GP partnerships, and other financial topics relevant to medical professionals.

Quantifiable outcome

• Average tax rebate of £1,245 per doctor using Medics Money guides
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, minor and core.

• PastestflagshipStrategic or Co-development Partner · 24 July 2026Pastest, a Manchester-based health-tech company and family business founded in 1972, acquired Medics Money in July 2026. The acquisition expands Pastest's services beyond exam preparation to include financial wellbeing support, aligning with their vision to assist doctors across exams, job-seeking, and finances. Medics Money founders Dr Tommy Perkins and Dr Ed Cantelo continue to lead the business.
• PricewaterhouseCoopers LLP (PwC)minorOthers · 1 January 2016Co-Founder Dr Ed Cantelo previously worked at PwC London for nine years as a Chartered Accountant and Chartered Tax Advisor before medical school. Historical professional association rather than active partnership.
• Royal College of Obstetricians and Gynaecologists (RCOG)coreGTM or Marketing PartnerRCOG logo displayed on Medics Money website indicating endorsement and partnership. RCOG supports the platform for helping members with financial literacy.
• Royal College of Surgeons (RCS)coreGTM or Marketing PartnerRCS (London) logo shown on website indicating institutional support for Medics Money's mission to improve doctor financial literacy.
• Doctors.netcoreGTM or Marketing PartnerDoctors.net logo displayed on site indicating partnership. Doctors.net is a professional networking platform for doctors.
• Royal Medical Benevolent Fund (RMBF)coreGTM or Marketing PartnerRMBF logo shown indicating support. RMBF is a charity providing financial support to doctors and medical students in need.
• Royal College of Emergency Medicine (RCEM)coreGTM or Marketing PartnerRCEM logo displayed on website indicating partnership and institutional endorsement of Medics Money services.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wesleyan: UK mutual society providing specialist financial advice, savings, investments and protection products to doctors, dentists and teachers. Most directly comparable to Medics Money because of its deep healthcare-vertical specialism, doctor-focused adviser network and long-running content/education programme for the UK medical profession.
• Chase de Vere Medical: UK independent financial adviser firm with a dedicated medical division serving doctors, consultants and dentists on NHS pensions, mortgages and income protection. Comparable as a specialist IFA competing for the same UK-doctor wallet and overlapping on the mortgage-adviser and IFA matching categories.

Broad incumbents

• Unbiased: UK adviser-matching platform connecting consumers with independent financial advisers, mortgage brokers and accountants. Broader incumbent that overlaps with Medics Money's lead-gen marketplace model but lacks the doctor-specific vertical specialism, NHS pension content and verified-adviser positioning.
• Hargreaves Lansdown: Largest UK direct-to-consumer investment platform offering pensions, ISAs, funds and research. Comparable as a destination where UK doctors self-direct their financial decisions but offers no healthcare-vertical content, NHS pension tax-trap specialism or adviser matching.
• AJ Bell: UK investment platform targeting DIY investors with pensions, SIPPs and ISAs. Overlaps with Medics Money on the doctor-investor persona and on guiding NHS pension decisions but lacks the medical-vertical trust, content library and specialist adviser network.
• MoneySupermarket: UK price-comparison marketplace covering insurance, mortgages and financial products. Overlaps with Medics Money's marketplace/lead-gen business model but operates across all consumers rather than specialising in healthcare professionals or NHS-specific financial complexity.

Emerging players

• BMA Services (British Medical Association): The UK doctors' trade union operates an in-house financial services arm offering mortgages, insurance and pensions to its membership. Comparable as a doctor-specific financial-services destination, with member-based reach that could compete with Medics Money's lead-gen model if BMA expands its consumer financial offerings.

Others

• AISMA (Association of Independent Specialist Medical Accountants): UK professional body representing accountancy firms that specialise in medical professionals. Comparable because Medics Money's adviser network draws heavily on AISMA-aligned accountants and Medics Money team member Andy Pow sits on the AISMA board; a structural industry counterpart rather than a direct competitor.
• Pastest: UK medical exam-preparation company founded in 1972 and now the parent of Medics Money following the July 2026 acquisition. Comparable as a healthcare-vertical content business with the same target audience (UK medical trainees and doctors), now the strategic owner of Medics Money and a key channel for cross-sell.

Regional players

• The MDU (Medical Defence Union): UK medical defence organisation providing indemnity, advice and support to doctors, including financial and medico-legal guidance. Comparable as a doctor-only institution that bundles professional support services, but it does not run an adviser-matching marketplace like Medics Money.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MedicsMoney
• YouTubeyoutube.com/channel/UCd4cLRc0xII9Z3jK7xNzLQQ
• LinkedInlinkedin.com/company/medics-money
• Facebookfacebook.com/medicsmoney

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medics Money