Aspall
- Company typePrivate
- Founded1728
- HeadquartersDebenham, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Aspall firmographics
Firmographics- Name
- Aspall
- Legal name
- Aspall
- Website
- https://aspall.co.uk
- Company type
- Private
- Founded year
- 1728
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Aspall industry classification
Industry- Product category
- Craft Cider and Vinegar
- NAICS
- Breweries (312120)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Gourmet & Fine Food Stores (CRAHAGAG)
- akta.pro secondary industries
- Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)
Keywords
Where Aspall is headquartered
LocationHeadquarters
- HQ city
- Debenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Aspall business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Cider Sales: Aspall produces and sells a range of cider products including Draught, Organic, Harry Sparrow, 1728, Premier Cru, Imperial, and Perronelle's Blush. Products are sold through retail partners and historically direct-to-consumer.
- Vinegar Sales: The company produces and sells vinegar products including Apple Cyder Vinegar, White Wine Vinegar, Red Wine Vinegar, Balsamic Vinegar, and organic/raw variants. Distributed through national retailers and independent shops.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Aspall product offering
Product offeringCore offering
Aspall is a historic British producer that manufactures and sells cyder (cider) and vinegar products from its Suffolk estate. Its cyder range includes Organic, Harry Sparrow, 1728 Fine Sparkling, Draught, Premier Cru, and Imperial variants, while its vinegar range spans white wine, red wine, apple cyder, raw, organic, balsamic, and Sauvignon Blanc varieties. Products are distributed through UK national supermarket chains, online retailers, independent food shops, and premium outlets for consumer and hospitality use.
Product overview
Aspall is a historic British cider and vinegar company founded in 1728, producing ciders at the original Aspall Cyder House in Suffolk. The product portfolio consists of two main categories: ciders (including Organic Cyder, Harry Sparrow, 1728 Fine Sparkling, Draught, Premier Cru, and Imperial varieties with ABV ranging from 4.6% to 11%) and vinegars (including White Wine Vinegar, Red Wine Vinegar, Apple Cyder Vinegar, RAW Apple Cyder Vinegar with Honey, Organic variants, Apple Balsamic Vinegar, Organic Balsamic Vinegar, and Sauvignon Blanc White Wine Vinegar). The company is the longest-standing holder of Soil Association accreditation and emphasizes traditional craftsmanship combined with modern production techniques.
Differentiator
Problem solved
Functional benefit
Products and services
- Aspall Organic Cyder A full-bodied cider made exclusively with organic apples, delivering floral notes and a complex dry finish. Soil Association accredited organic product at 6.8% ABV, targeted at consumers seeking certified organic craft cider.
- Aspall Harry Sparrow Cyder A refreshingly bittersweet cider named after Harry Sparrow, combining Suffolk character with French cider-making heritage. Medium dry and sessionable with floral aroma and cedar overtones at 4.6% ABV.
- Aspall 1728 Fine Sparkling Cyder A limited-edition bottle-fermented sparkling cider inspired by Aspall's 1728 founding date. A blend of culinary and bittersweet apples provides elegant citrusy flavour, with finer bubbles and creamier mousse at 11% ABV. Stocked at luxury retailer Harrods.
- Aspall Draught Cyder A crisp, medium dry cider celebrating 275 years of Aspall's cider-making heritage, created by the 8th generation brothers. Delicate aroma and fresh-pressed apple taste at 5.5% ABV.
- Aspall Premier Cru Cyder A sophisticated sparkling cider with light floral aroma and a long, dry finish at 6.8% ABV. The first cider developed by the 8th-generation Chevallier Guild brothers, taking seven years to create.
- Aspall Imperial Cyder A full-bodied cider honouring JB Chevallier's success at the Imperial Fruit Show in 1921, crafted annually with muscovado sugar and bittersweet apples from a single year's harvest. Notes of raisins, dates and prunes at 8.2% ABV.
- Aspall Apple Cyder Vinegar A delicate, fruity vinegar made with sweet and sharp apples, targeted at home cooks and culinary use.
- Aspall RAW Apple Cyder Vinegar with Honey A cloudy vinegar made with apples and natural bee's honey. Unfiltered, unpasteurised and complete with the mother. Vegetarian friendly and naturally gluten free.
- Aspall Organic Raw Apple Cyder Vinegar A raw apple cyder vinegar made with sweet and sharp organic apples. Organic, unfiltered, unpasteurised and complete with the mother.
- Aspall Organic Apple Cyder Vinegar A crisp vinegar made with sweet and sharp organic apples, targeted at consumers seeking certified organic vinegar for everyday culinary use.
- Aspall White Wine Vinegar A sweet, full-bodied vinegar made with Spanish grapes. Vegan friendly and naturally gluten free.
- Aspall Red Wine Vinegar A warm and fruity vinegar made with Spanish grapes, targeted at home cooks for dressings and marinades.
- Aspall Organic White Wine Vinegar A zingy vinegar made with Spanish grapes, certified organic for consumers seeking organic culinary ingredients.
- Aspall Organic Red Wine Vinegar A rich, fruity vinegar made with Spanish grapes, certified organic for culinary use.
- Aspall Organic Balsamic Vinegar A vinegar made in balsamic style in Modena, Italy, balancing bitter and sweet notes for dipping bread, roasting vegetables, or stirring through risotto.
- Aspall Apple Balsamic Vinegar A charmingly sweet and fruity vinegar made in balsamic style using apple cyder vinegar.
- Aspall Sauvignon Blanc White Wine Vinegar A mellow and round vinegar made with Spanish Sauvignon Blanc grapes, targeted at home cooks and food enthusiasts.
Companies that use Aspall
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Aspall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Aspall partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Aspall competitors and assessment
Company assessmentOthers
- Molson Coors Beverage Company: Aspall's parent company and global brewer. Comparable as the strategic owner controlling distribution, capital allocation, and portfolio strategy; relevant for understanding Aspall's positioning within a multi-brand global beverage portfolio.
Direct peers
- Thatchers Cider: Family-owned Somerset cidermaker (4th generation, founded 1904) producing draught and premium bottled ciders including Thatchers Gold, Haze, and Vintage, with national UK supermarket distribution. Directly comparable in craft/premium positioning, family heritage, and supermarket-led go-to-market model.
- Kopparbergs Bryggeri: Swedish cider producer (founded 1882) with strong UK brand presence (Kopparberg Mixed Fruit, Pear, etc.) sold through UK supermarkets and on-premise. Comparable in cider category focus and UK grocery-led distribution, though more skewed to fruit-flavored mainstream SKUs.
- Sarson's Vinegar: Heritage British vinegar brand (founded 1794) producing malt pickling vinegar and other vinegar SKUs in UK grocery. Comparable as a long-established British vinegar producer with national supermarket distribution in the same category as Aspall's vinegar line.
- Westons Cider: Family-owned Herefordshire cidermaker (founded 1880) producing Stowford Press, Wyld Wood, and Mortimer's Orchard ciders with national UK distribution. Comparable as a heritage British cidermaker serving mainstream and premium tiers via supermarket chains.
- Brothers Cider (Brothers Drinks): UK fruit-flavored cider brand (Brothers Strawberry, Toffee Apple, etc.) targeting younger consumers through supermarket and convenience channels. Comparable in UK off-trade cider focus, though positioned in the flavored mainstream tier rather than Aspall's traditional/premium segment.
Broad incumbents
- C&C Group plc: Ireland-based branded cider and beer producer (Bulmers, Magners, Tennent's). Comparable as a listed multi-brand cider owner with similar UK distribution mechanics to those Aspall leverages via Molson Coors.
- Strongbow (Heineken): UK's largest-selling cider brand, owned by Heineken, distributed across on-trade and off-trade nationwide. Comparable as a UK cider incumbent; represents the dominant mainstream competitor against which Aspall's craft positioning differentiates.
- Bulmers (Magners / C&C Group): Ireland-origin mainstream cider brand (founded 1935) owned by C&C Group, sold across UK and Ireland on-trade and off-trade. Comparable as a national-scale cider competitor; represents the volume tier that Aspall's premium line sits above.
- Heinz Vinegar (Kraft Heinz): Mass-market vinegar brand covering distilled malt, white wine, and apple cider vinegars in UK grocery. Comparable as a competing vinegar SKU in the same supermarket aisles where Aspall's premium vinegars are stocked.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aspall social profiles
Digital presenceAspall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aspall leadership team
Management profileNumber of profiles
Profiles2 records
Aspall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aspall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aspall
What does Aspall do?
Aspall is a historic British producer that manufactures and sells cyder (cider) and vinegar products from its Suffolk estate. Its cyder range includes Organic, Harry Sparrow, 1728 Fine Sparkling, Draught, Premier Cru, and Imperial variants, while its vinegar range spans white wine, red wine, apple cyder, raw, organic, balsamic, and Sauvignon Blanc varieties. Products are distributed through UK national supermarket chains, online retailers, independent food shops, and premium outlets for consumer and hospitality use.
Is Aspall a public or private company?
Aspall is a private company. It is classified as corporate owned and is currently operating.
When was Aspall founded?
Aspall was founded in 1728. It employs 101 to 250 people.
Where is Aspall based?
Aspall is headquartered in Debenham, United Kingdom, in the Europe region.
How does Aspall make money?
Two revenue lines are on record. Cider Sales are the primary driver. The others are vinegar Sales.
Who are Aspall's main competitors?
Molson Coors Beverage Company is listed as an others. Direct peers are Thatchers Cider, Kopparbergs Bryggeri, Sarson's Vinegar, Westons Cider and Brothers Cider (Brothers Drinks). Broad incumbents are C&C Group plc, Strongbow (Heineken), Bulmers (Magners / C&C Group) and Heinz Vinegar (Kraft Heinz).
Does Aspall have an API?
No public API is recorded for Aspall.
What industry is Aspall in?
Aspall's product category is Craft Cider and Vinegar. Its primary akta.pro industry code is CRAHAGAG, Gourmet & Fine Food Stores, with a secondary code of CRAHAGAJ, Olive Oil, Vinegar & Condiment Specialty Stores. Its NAICS code is 312120 and its SIC code is 2082.