Bulmers
- Company typePrivate
- Founded1935
- HeadquartersClonmel, Ireland
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Bulmers firmographics
Firmographics- Name
- Bulmers
- Legal name
- Bulmers Limited
- Website
- https://bulmers.ie
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Bulmers industry classification
Industry- Product category
- Cider
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Cider & Perry Production (AFAFAAAD)
Keywords
Where Bulmers is headquartered
LocationHeadquarters
- HQ city
- Clonmel
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
Bulmers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Cider Product Sales: Bulmers generates revenue through the sale of alcoholic cider products across multiple formats including bottles, cans, and draught. Products are distributed through retail stores and on-trade venues (pubs, restaurants).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bulmers product offering
Product offeringCore offering
Bulmers manufactures and sells Irish apple cider under a single house brand. The core offering is Bulmers Original, crafted in Clonmel, Co. Tipperary from a timeless recipe since 1935 and available in bottle, can, and draught formats. The portfolio is extended through Bulmers Light (30% fewer calories), Bulmers 0.0 (alcohol-free), and seasonal flavour variants including Strawberry & Lime and Berries, sold through retail and on-trade channels.
Product overview
Bulmers is a single-product cider brand offering the Original Irish Cider as its core product, complemented by sub-brands and flavor variants. The portfolio includes Bulmers Original (the flagship cider since 1935), Bulmers Light (30% fewer calories), Bulmers 0.0 (alcohol-free), and seasonal flavor extensions such as Bulmers Strawberry & Lime and Bulmers Berries. All products are crafted from Irish apples in Clonmel, Co. Tipperary.
Differentiator
Problem solved
Functional benefit
Brands
- Bulmers Original: The Original Irish Cider - Crisp & refreshing apple cider, available in bottle, can and draught. Best served chilled.
- Bulmers Light
- Bulmers 0.0
- Bulmers Strawberry & Lime
- Bulmers Berries
Products and services
- Bulmers Original The Original Irish Cider, crafted in Clonmel, Co. Tipperary since 1935 from a timeless recipe using Irish apples. Crisp and refreshing, best served over ice. Available in bottle, can, and draught formats for adult consumers seeking a quality cider for social occasions.
- Bulmers Light Light Irish cider with 30% fewer calories than Bulmers Original, offering the same refreshment with reduced calories. Available in bottle and can formats for calorie-conscious adult consumers.
- Bulmers 0.0 Alcohol-free cider delivering the crisp, refreshing taste of Bulmers with 0.0% alcohol. Available in 330ml and pint bottle formats for adult consumers seeking a non-alcoholic option that does not compromise on taste or the social experience.
- Bulmers Strawberry & Lime A crisp blend of ripe strawberry and zesty lime, described as refreshingly light and unmistakably Bulmers. Available in bottle and can formats as a flavour extension of the core cider range.
- Bulmers Berries Bursting with ripe berry flavour for a smooth, refreshingly crisp finish. Available in bottle and can formats as a flavour extension of the core cider range.
Quantifiable outcome
- Up to 2,000 tonnes of CO₂ equivalent reduction through ammonia heat pump installation
- +3 more outcomes
Companies that use Bulmers
Customer profileSegments1 record
Ideal customer profiles1 record
Bulmers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bulmers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- O'NeillsflagshipPartnership between Bulmers and iconic Irish sportswear brand O'Neills to create a limited edition jersey celebrating 90 years of Bulmers. This co-development initiative commemorates the brand's heritage, craft, and community connections. The jersey is available in both men's and women's styles.
- All Ireland Pollinator PlancoreBulmers is a proud member of the All Ireland Pollinator Plan and has collaborated on drafting a Bulmers Pollinator Pathway Plan. The initiative extends from Clonmel and aims to support pollinators through hedgerow maintenance and apple tree distribution.
- Repak Plastic PledgecoreBulmers has signed up to the Repak Plastic Pledge, reinforcing commitment to reducing plastic packaging and improving recycling across their production site.
- DrinkawareminorBulmers partners with Drinkaware to promote responsible alcohol consumption and awareness.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Bulmers competitors and assessment
Company assessmentDirect peers
- Kopparbergs Bryggeri: Swedish craft-style fruit cider brand with strong international distribution in flavoured cider. Direct challenger to Bulmers' flavoured variants in key on-trade and retail channels.
- Strongbow (Heineken): World's leading volume cider brand owned by Heineken, sold in many of the same retail and on-trade channels as Bulmers. Closest direct competitor in mainstream cider globally.
- Somersby (Carlsberg Group): Global mainstream flavoured cider brand owned by Carlsberg, competing with Bulmers Flavours and Original variants in retail cider aisles across Europe, Asia and beyond.
- Aspall Suffolk Cyder: Premium British heritage cider maker now owned by Molson Coors, competing with Bulmers at the premium end of the off-trade and on-trade cider category.
- Magners: Same cider portfolio marketed internationally as the Bulmers brand's international equivalent under C&C Group plc. Direct competitor in the cider category with shared product DNA and ownership.
- Westons Cider: UK family-owned heritage cider maker (Stowford Press, Scrumpy Jack) producing premium traditional ciders. Comparable in heritage-driven positioning and UK/Irish market overlap with Bulmers.
- Stella Artois Cidre (AB InBev): AB InBev's premium packaged cider offering, positioned at on-trade premium occasions similar to Bulmers draught. Direct competitor in pubs and restaurants globally.
Broad incumbents
- Anheuser-Busch InBev (AB InBev): World's largest brewer with Stella Cidre and craft cider investments. Competes with Bulmers across European and Latin American on-trade channels through category giants.
- Diageo plc: Largest global premium spirits and beer conglomerate, with a smaller cider exposure but immense distribution, marketing and regulatory resources compared to Bulmers.
- Heineken N.V. Global brewer owning Strongbow, Bulmers' most direct cider competitor, with vast on-trade scale and category-management resources comparable to a parent like C&C Group plc.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Bulmers social profiles
Digital presenceBulmers compliance and trust
Trust signalCompliance2 records
Bulmers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bulmers leadership team
Management profileNumber of profiles
Bulmers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bulmers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bulmers
What does Bulmers do?
Bulmers manufactures and sells Irish apple cider under a single house brand. The core offering is Bulmers Original, crafted in Clonmel, Co. Tipperary from a timeless recipe since 1935 and available in bottle, can, and draught formats. The portfolio is extended through Bulmers Light (30% fewer calories), Bulmers 0.0 (alcohol-free), and seasonal flavour variants including Strawberry & Lime and Berries, sold through retail and on-trade channels.
Is Bulmers a public or private company?
Bulmers is a private company. It is classified as corporate owned and is currently operating.
When was Bulmers founded?
Bulmers was founded in 1935. It employs 501 to 1,000 people.
Where is Bulmers based?
Bulmers is headquartered in Clonmel, Ireland, in the Europe region.
How does Bulmers make money?
One revenue line is on record: cider Product Sales.
Who are Bulmers's main competitors?
Direct peers on record are Kopparbergs Bryggeri, Strongbow (Heineken), Somersby (Carlsberg Group), Aspall Suffolk Cyder, Magners, Westons Cider and Stella Artois Cidre (AB InBev). Broad incumbents are Anheuser-Busch InBev (AB InBev), Diageo plc and Heineken N.V..
Does Bulmers have an API?
No public API is recorded for Bulmers.
What industry is Bulmers in?
Bulmers's product category is Cider. Its primary akta.pro industry code is AFAFAAAD, Cider & Perry Production. Its NAICS code is 3121 and its SIC code is 2080.