Smartfish Creative
Smartfish Creative is a Sunshine Coast, Australia-based full-service creative agency founded in 1999, delivering custom WordPress web design, branding, SEO, digital marketing, and print services to SMB and corporate clients across Australia.
- Company typePrivate
- Founded1999
- HeadquartersSunshine, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Smartfish Creative does
Smartfish Creative is a Sunshine Coast, Queensland-based full-service creative agency founded in 1999 by Chris Bourke, delivering web design, branding, SEO, digital marketing, graphic design, and print services. The company serves SMBs, corporate and enterprise clients, and e-commerce brands predominantly on the Sunshine Coast and across Australia, with selective international clients for branding work; the customer base includes real estate, hospitality, healthcare, construction, legal, agriculture, logistics, and mining verticals based on disclosed case studies.
Core offerings are centered on custom WordPress website builds (Small Business, Corporate, E-commerce, Website in a Day, Blog, Landing Page tiers), tiered SEO subscriptions (Small Business, Ultra Business, Platinum Business plans plus audit tiers), Australian-based managed WordPress hosting with a 99.9% uptime SLA, full-stack branding (logo, brand strategy, brand refresh, brand management), and ancillary print services. Technology is a conventional WordPress/HTML/CSS/JS stack augmented by an "AI Search Optimization" (AEO/GEO) practice that structures client content for ChatGPT, Gemini, Copilot, and Perplexity.
Revenue is generated through project-based engagements (project investment tiers from under $5,000 to $50,000+), monthly recurring subscriptions (SEO plans on 1-12 month terms, hosted WordPress), and retainer-based digital marketing. Distribution is consultation-led direct sales via phone, email, and in-person meetings at the Parrearra headquarters; the company claims 2,500+ businesses served (or 1,300+ clients per an alternate source) and 1,900+ brochures designed over its 25-year history, with no external funding, partnerships beyond vendor affiliations (HubSpot, Google, Meta, Mailchimp, Adobe, Canva), or disclosed acquisitions.
Smartfish Creative firmographics
Firmographics- Name
- Smartfish Creative
- Legal name
- Smartfish Creative
- Website
- https://smartfish.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smartfish Creative is a Sunshine Coast, Australia-based full-service creative agency founded in 1999, delivering custom WordPress web design, branding, SEO, digital marketing, and print services to SMB and corporate clients across Australia.
- Ownership category
- akta.pro rank
Smartfish Creative industry classification
Industry- Product category
- Web Design and Digital Marketing Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Concepting & Campaign Development (BPAFAEAD), Naming & Verbal Identity (BPAFAEAB), Creative & Brand Campaign Development (BPAFAAAB)
Keywords
Where Smartfish Creative is headquartered
LocationHeadquarters
- HQ city
- Sunshine
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Smartfish Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Web Design & Development: Custom website design and development services including small business websites, corporate websites, e-commerce websites, landing pages, and blog web design. Project-based pricing ranging from under $5,000 to $50,000+. Standard business websites take 2-4 weeks, more complex e-commerce projects take longer.
- SEO Services: Ongoing SEO services with multiple plan tiers including Small Business SEO Plan, Ultra Business SEO Plan, Platinum Business SEO Plan, Essential SEO Health Check, SEO Audit Premium, and SEO Audit Plus. Plans available for 1, 3, 6, and 12 month terms. Focus on keyword research, content optimization, link building, and local SEO.
- Web Hosting Services: Australian-based hosting services for WordPress websites including security monitoring, backups, performance support, and ongoing technical assistance. Includes website migration support.
- Branding & Logo Design: Logo design, brand identity development, brand guidelines, marketing collateral design. Custom logo design process takes around 5-7 business days for initial concepts with 2-5 additional days for refinement.
- Digital Marketing Services: Social media campaigns, content creation, social media branding, digital marketing strategies, PPC advertising, email marketing. Ongoing retainer-based engagement model.
- Training & Education: One-on-one training and coaching sessions covering SEO, email marketing, and web design. Digital mastery and branding training programs. Personalized lessons with tailored quotes.
- Print Services: Stationery printing (business cards, letterheads, NCR pads), print marketing (brochures, flyers, billboards, banners), corporate printing, real estate marketing materials, catalogues, annual reports, presentation folders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Project-based web design pricing ranging from small business to enterprise levels |
| Subscription | Monthly | SEO plans with multiple tiers for different business sizes and needs |
| Subscription | Monthly | Website hosting and maintenance services |
| One time/ perpetual license | Pay-as-you-go | Social media branding packages |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Smartfish Creative product offering
Product offeringCore offering
Smartfish Creative is a Sunshine Coast-based full-service creative agency that designs and develops custom WordPress websites (small business, corporate, e-commerce, landing pages, blog, and rapid-launch packages), delivers ongoing SEO services on tiered monthly plans, provides Australian-based web hosting, creates brand identities and logos, runs digital marketing and social media campaigns, produces graphic design collateral, and offers corporate and stationery printing. The agency serves SMBs, corporate clients, and e-commerce brands across Australia.
Product overview
Smartfish Creative is a Sunshine Coast-based full-service marketing agency offering a comprehensive portfolio of services rather than a unified software product. The core offering centers on strategic WordPress web design and development, complemented by SEO services (Small Business SEO Plan, Ultra Business SEO Plan, Platinum Business SEO Plan, and various SEO audit packages), digital marketing (social media campaigns, content creation, digital marketing strategies), branding (logo design, brand identity, brand management, brand refresh), graphic design, and printing services. The web design portfolio includes distinct product tiers: Small Business Website Package, Corporate Website Package, E-Commerce Website, Website in a Day, Blog Web Design, and Landing Page Website. All services are delivered as professional agency engagements rather than self-service software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Web Design Services Custom WordPress website design and development for Sunshine Coast businesses, including small business sites, corporate websites, e-commerce stores, landing pages, blog websites, and website makeovers. Each site is built with SEO foundations, mobile responsiveness, and conversion-focused layouts; no templates are used.
- SEO Services Ongoing SEO engagement covering keyword research, content optimization, link building, local SEO, and AI search optimization (AEO/GEO). Offered via tiered monthly plans plus standalone audits and health checks, focused on driving organic traffic and lead generation.
- Web Hosting Services Managed Australian-based hosting for WordPress websites including security monitoring, backups, performance support, SSL certificates, and website migration assistance. Optimized for WordPress performance and reliability.
- Branding and Logo Design Custom logo design and brand identity development, including logo redesign, brand guidelines, and marketing collateral design. Targets businesses needing strong visual identity, including startups, real estate agencies, hospitality brands, and corporate clients.
- Full Service Marketing
Quantifiable outcome
- Websites launch with solid SEO framework designed to support future search visibility and growth
- +3 more outcomes
Companies that use Smartfish Creative
Customer profileNamed customers23 records
Segments8 records
Ideal customer profiles4 records
Smartfish Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Smartfish Creative partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- WordPresscorePrimary website development platform. Smartfish specializes in custom WordPress website design and development, leveraging the platform's flexibility, scalability, excellent SEO capabilities, and extensive customization options. WordPress powers a large percentage of websites worldwide.
- HubSpotcoreAffiliated Sunshine Coast agency partner for HubSpot services. Provides CRM integration and inbound marketing capabilities for clients requiring marketing automation and lead management.
- Meta (Facebook, Instagram)coreMeta advertising platform expertise. Smartfish creates and manages social media ad campaigns across Facebook and Instagram, leveraging Meta's advertising tools for client campaigns.
- GooglecoreSEO and digital marketing services optimized for Google search platform. Focus on helping clients rank in Google search results and leverage Google Ads.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Smartfish Creative competitors and assessment
Company assessmentRegional players
- Kojo Creative: Australian full-service creative and digital agency offering branding, web design, and content services. Comparable to Smartfish in service mix and SMB-to-mid-market positioning, though based in Melbourne rather than a regional market.
- Stream Creative: Australian regional creative and digital agency providing branding, web design, and digital marketing. Comparable regional SMB focus and full-service delivery model to Smartfish.
Direct peers
- Ideaseven: Australian web design and development agency offering WordPress sites, SEO, and digital marketing to small and medium businesses. Closely matches Smartfish's SMB-focused service stack and recurring SEO/hosting model.
- Supple Digital: Australian digital agency delivering web design, SEO, PPC, and digital strategy for SMEs. Directly comparable to Smartfish on service portfolio and SMB customer segment.
- Anchor Digital: Brisbane-based digital agency offering web design, SEO, and digital marketing to Australian SMEs. Comparable regional Australian peer with overlapping web + SEO + digital marketing services.
Broad incumbents
- WebFX: Large US-based full-service digital marketing agency offering web design, SEO, hosting, and content at scale. Comparable on service breadth and recurring SEO/hosting model, but materially larger and more productized.
- Thrive Internet Marketing Agency: Full-service digital agency offering web design, SEO, social media, and PPC. Comparable service set to Smartfish but with national US reach and significantly larger headcount.
- Blue Fountain Media: Mid-sized digital agency offering branding, web design, and digital marketing for SMB and mid-market clients. Overlaps with Smartfish on core services and customer profile.
- Lounge Lizard: Full-service digital agency with web design, branding, SEO, and digital marketing offerings. Comparable in service mix, though typically serving larger mid-market and enterprise clients than Smartfish.
- Clay: Global digital design and branding agency offering web design, UX, and brand identity services. Comparable on creative/design services but typically serving premium enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Smartfish Creative social profiles
Digital presenceSmartfish Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartfish Creative leadership team
Management profileNumber of profiles
Profiles1 record
Smartfish Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartfish Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartfish Creative
What does Smartfish Creative do?
Smartfish Creative is a Sunshine Coast-based full-service creative agency that designs and develops custom WordPress websites (small business, corporate, e-commerce, landing pages, blog, and rapid-launch packages), delivers ongoing SEO services on tiered monthly plans, provides Australian-based web hosting, creates brand identities and logos, runs digital marketing and social media campaigns, produces graphic design collateral, and offers corporate and stationery printing. The agency serves SMBs, corporate clients, and e-commerce brands across Australia.
Is Smartfish Creative a public or private company?
Smartfish Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smartfish Creative founded?
Smartfish Creative was founded in 1999. It employs 1 to 10 people.
Where is Smartfish Creative based?
Smartfish Creative is headquartered in Sunshine, Australia, in the Oceania region.
How does Smartfish Creative make money?
Seven revenue lines are on record. Web Design & Development is the primary driver. The others are SEO Services, web Hosting Services, branding & Logo Design, digital Marketing Services, training & Education and print Services.
Who are Smartfish Creative's main competitors?
Regional players on record are Kojo Creative and Stream Creative. Direct peers are Ideaseven, Supple Digital and Anchor Digital. Broad incumbents are WebFX, Thrive Internet Marketing Agency, Blue Fountain Media, Lounge Lizard and Clay.
Does Smartfish Creative have an API?
No public API is recorded for Smartfish Creative.
What industry is Smartfish Creative in?
Smartfish Creative's product category is Web Design and Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7311.