Alinatur

What Alinatur does

Alinatur Petfood S.L.U. is a Spanish family-owned pet food manufacturer headquartered in Lorca, Murcia, with more than 75 years of operating history in the animal feed sector. The company produces premium natural pet food for cats and dogs under two consumer brands — Amity and Bravery — formulating recipes without artificial preservatives or colorants and tailored to breed, size, and life stage. Manufacturing is consolidated at the Lorca facility (Saprelorca industrial estate), and the company is certified to IFS Food, UNE-EN-ISO 9001, UNE-EN-ISO 14001, and SGS standards, and is a member of ANFAAC, the Spanish national association of pet food manufacturers.

Alinatur generates revenue through a hybrid B2B and B2C model. Direct and indirect exports account for a substantial share of revenue, reaching more than 70 countries across five continents via a specialized international trade team and a dedicated B2B portal at b2balinatur.azurewebsites.net. In B2C channels, the Bravery brand is sold through Petco Mexico stores and online, and the company engages consumers through Facebook and Instagram and through Spanish-language content on its corporate blog. Alinatur does not publish pricing and operates with a headcount of 51-100 employees.

The company's go-to-market combines enterprise-style field sales for international distributors with channel-partner distribution and event-driven marketing, including regular participation in Interzoo (Nuremberg), CIPEU, and IFEPA's VI Salón de la Mascota. Brand awareness is also built through community engagement, including a recurring collaboration with Lorca City Council to supply dry food to municipal cat colonies and sponsorship of dog-walking events and pet seminars. R&D leadership is publicly represented by Dr. Domingo Ruiz Cano, who chaired the Scientific Committee at CIPEU in September 2023.

Name

Alinatur

Legal name

ALINATUR PETFOOD S.L.U.

Website

https://alinatur.es

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Alinatur Petfood is a Spanish family-owned manufacturer of premium natural pet food for cats and dogs, producing under the Amity and Bravery brands. The company exports to more than 70 countries and sells domestically through retailers including Petco Mexico, serving both B2B distributors and B2C pet owners.

Ownership category

akta.pro rank

Product category

Pet Food Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

akta.pro secondary industries

Dry Kibble (Dog & Cat) (CRADAFAA), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)

Keywords

• Pet food manufacturing
• Natural pet nutrition
• Premium dog food
• Premium cat food
• Animal feed production

Headquarters

HQ city

Lorcha

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pet Food Product Sales: Manufacturing and sale of high-quality pet food for cats and dogs under Amity and Bravery brands. Products sold domestically in Spain and exported to over 70 countries directly and indirectly.
2. International Distribution: Export operations to international markets through specialized international trade team. Distribution network spans five continents with partnerships with retailers like Petco Mexico.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Alinatur manufactures and distributes premium natural pet food for cats and dogs under its two flagship brands, Amity and Bravery. Products are made with carefully selected natural ingredients without artificial preservatives or colorants and are formulated for breed, size, and life stage. The company sells domestically in Spain and exports directly and indirectly to more than 70 countries across five continents.

Product overview

Alinatur is a family-owned pet food manufacturer with over 75 years of experience in animal nutrition. The company produces high-quality pet food for cats and dogs under two main brands: Amity and Bravery. Both brands focus on natural ingredients, avoiding artificial preservatives and colorants, and offer nutritional solutions tailored to each pet's breed, size, and life stage. The company operates a platform-plus-brand architecture, with Amity and Bravery serving as distinct sub-brands targeting different market segments. Alinatur exports to more than 70 countries across five continents and is a member of ANFAAC (Asociación Nacional de Fabricantes de Alimentos para Animales de Compañía).

Differentiator

Problem solved

Functional benefit

Brands

• Amity: Premium pet food brand for cats and dogs, marketed alongside Bravery brand.
• Bravery

Products and services

• Amity

Quantifiable outcome

• Reduction of environmental impact by 63,340 kg CO2
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Petco MexicocoreChannel Partner/ Reseller/ Distributor · 21 March 2025Spanish brand Alinatur's Bravery premium pet food is now sold at Petco Mexico stores and online, expanding market reach into the Mexican retail market through this established pet retail chain.
• ANFAAC (Associacion Nacional de Fabricantes de Alimentos para Animales de Compania)coreStrategic or Co-development PartnerAlinatur's participation in ANFAAC, the National Association of Food Manufacturers for Companion Animals, is a symbol of commitment to the strictest and most rigorous quality controls, both of raw materials and production processes.
• Ayuntamiento de LorcaminorStrategic or Co-development PartnerCollaboration agreement for cat colony feeding programs under the municipal 'Capture, Sterilize, Return' (CER) protocol. Alinatur provides 2,300 kg of dry food annually valued at 18,000 EUR to support urban cat colony management.
• InterzoocoreGTM or Marketing PartnerAlinatur participated as an exhibitor at Interzoo, the world's largest pet industry trade fair in Nuremberg, Germany, connecting with manufacturers, wholesalers and service providers from more than 60 countries showcasing latest pet products.
• IFEPA (Palacio de Ferias y Exposiciones de la Region de Murcia)minorGTM or Marketing PartnerAlinatur participated with two brand stands at the VI Salon de la Mascota event hosted at IFEPA, promoting Amity and Bravery brands to over 12,000 visitors.
• CIPEU - Congreso de la Industria Pet Food en EuropacoreGTM or Marketing PartnerDr. Domingo Ruiz Cano, Alinatur's R&D Director, participated as Scientific Committee Chairman at CIPEU (Pet Food Industry Congress in Europe) held in Zaragoza.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Acana (Champion Petfoods): Acana is a premium natural pet food brand owned by Champion Petfoods, producing biologically appropriate dry kibble and freeze-dried foods for dogs and cats. Highly comparable to Alinatur in product positioning, ingredient philosophy, and life-stage/breed-specific formulation, though larger in scale and with stronger North American brand recognition.
• Arden Grange: Arden Grange is a UK-based family-owned premium pet food manufacturer producing natural, hypoallergenic dry and wet food for dogs and cats. Closely mirrors Alinatur's family-owned structure, natural ingredients positioning, life-stage/breed-specific range, and international export focus, making it a strong direct peer in the European premium natural segment.
• Brit Premium (Brit Pet Food): Brit Pet Food is a Czech family-owned pet food manufacturer exporting to 80+ countries with premium and super-premium dog and cat food lines. Direct peer to Alinatur in business model, family ownership, geographic scope, and product positioning, with similar size and growth profile in the European pet food market.
• Taste of the Wild (Diamond Pet Foods): Taste of the Wild is a premium natural pet food brand owned by Diamond Pet Foods, marketing grain-free, natural dry food for dogs and cats with family-appealing ingredient stories. Direct competitor to Alinatur in the natural, premium dry kibble category with similar life-stage segmentation and international distribution.
• Wellness Pet Food: Wellness Pet Food is a US-based premium natural pet food brand producing dry kibble, wet food, and treats for dogs and cats with a focus on natural ingredients and life-stage nutrition. Comparable to Alinatur in the natural/premium positioning, formulation approach, and international distribution, though larger in scale.
• Canidae: Canidae is a US-based premium natural pet food brand producing limited-ingredient, grain-free dry and wet food for dogs and cats with a focus on simple, natural recipes. Highly comparable to Alinatur in natural positioning, limited-ingredient philosophy, life-stage/breed segmentation, and emphasis on quality certifications.

Emerging players

• Forthglade: Forthglade is a UK-based premium natural pet food brand specializing in wet food (canned and tray formats) for dogs, with a focus on natural, additive-free recipes. Comparable to Alinatur in natural positioning and European market focus, but with a more limited geographic footprint and primary focus on wet food rather than dry.
• Specific (Dechra): Specific is a European premium veterinary pet food brand owned by Dechra, offering life-stage and condition-specific nutrition for dogs and cats. Comparable to Alinatur in life-stage/breed customization and European market focus, but with a stronger veterinary-channel orientation and a narrower therapeutic positioning.

Broad incumbents

• Hill's Pet Nutrition: Hill's Pet Nutrition is a global premium pet food brand owned by Colgate-Palmolive, offering science-led dry and wet food for dogs and cats with breed and life-stage segmentation. Broad incumbent that competes with Alinatur across the same product categories and customer segments, but at much greater scale and with stronger veterinary-channel positioning.
• Royal Canin (Mars Petcare): Royal Canin is a global premium pet food brand owned by Mars, specializing in breed-specific, life-stage, and therapeutic nutrition for dogs and cats. Direct overlap with Alinatur's life-stage and breed-specific formulation philosophy, but operates at massive global scale through veterinary and specialty retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/amitypetfoods
• Instagraminstagram.com/amitypetfoods/?hl=es

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alinatur