What Brit does

Brit, operating under the legal entity VAFO PRAHA s.r.o., is a Czech Republic-headquartered pet food manufacturer founded in 1994 (or 2000 per legal record) that produces premium and super-premium nutrition for dogs, cats, and rodents. The company operates three modern production facilities in Czech Republic with an annual capacity of 58,000 tonnes, holding ISO 9001 and HACCP certifications, and exports to 54 countries across Europe, LATAM, and Asia Pacific. The product portfolio is organized under multiple sub-brands: Brit Care (super-premium with hypoallergenic, grain-free, sustainable, and insect-protein lines), Brit Premium by Nature, Brit Fresh, Brit Animals (rodents), Brit Mono Protein, Brit Paté & Meat, Brit Jerky, and Let's Bite (training treats), spanning dry kibble, wet pouches and cans, treats, and supplements formulated without protein substitutes, soy, or GMOs.

The company monetizes through wholesale product sales via a multi-tiered distribution model: 28+ regional distributors manage country-level sales to pet specialty stores, veterinary clinics, and physical retail chains (e.g., Arken Zoo, Djurmagazinet in Sweden), supplemented by direct-to-consumer e-commerce in select markets such as Poland through karmybrit.pl (operated by partner Azan 1 Sp.z o.o.). Pricing uses pay-as-you-go unit pricing with promotional bundle discounts; no subscription model is disclosed. End customers are individual pet owners segmented by pet dietary need (hypoallergenic, grain-free, sensitive digestion, weight management), life stage (puppy/kitten, adult, senior), and breed size (S/M/L/XL), with brand positioning supported by an FCI-organized breed catalog and professional consultations from in-house nutrition and veterinary experts. The business is privately held, family-controlled, with no external investors, M&A, or public listing identified.

Name

Brit

Legal name

VAFO PRAHA s.r.o.

Website

https://brit-petfood.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Brit (VAFO Praha s.r.o.) is a Czech Republic-based pet food manufacturer producing premium and super-premium dog, cat, and rodent nutrition across 58,000 tonnes of annual capacity, exported to 54 countries through regional distributors and retail channel partners.

Ownership category

akta.pro rank

Product category

Pet Food Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Dry Kibble (Dog & Cat) (CRADAFAA)

akta.pro secondary industries

Functional & Veterinary Diet Pet Food (CRADAFAF), Pet Treats & Chews (AFADAFAF), Small Animal Food (rabbit/guinea pig/hamster) (CRADAFAJ), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE)

Keywords

• Premium pet food
• Dog and cat nutrition
• Pet food manufacturing
• Hypoallergenic pet food
• Grain-free pet food

Headquarters

HQ city

Chrastany

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pet Food Product Sales: Sales of premium and super-premium pet food products for dogs, cats, and rodents through multiple product lines including Brit Care, Brit Premium, Brit Animals, and Let's Bite.
2. E-commerce Direct Sales: Direct-to-consumer sales through owned e-commerce platforms in select markets like Poland (karmybrit.pl), generating revenue through retail pricing to end consumers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Brit produces and sells premium and super-premium pet food and snacks for dogs, cats, and rodents through sub-brands including Brit Care (grain-free, hypoallergenic, sustainable, insect-protein), Brit Premium by Nature, Brit Fresh, Brit Animals, Brit Mono Protein, Brit Jerky/Functional Snacks/Training treats, and Let's Bite. The portfolio covers dry kibble, wet food (pouches, cans, sausages), treats, and supplements, with breed-, age-, size-, and condition-specific formulations, and is distributed across 54 countries.

Product overview

Brit is a pet food company offering premium and super-premium food for dogs, cats, and rodents. The product portfolio includes multiple sub-brands: Brit Care (sustainable, grain-free, hypoallergenic, insect-based formulas), Brit Premium by Nature (natural ingredients), Brit Fresh (fresh ingredients), Brit Animals (rodent food), Brit Mono Protein (single protein), Brit Jerky/Functional Snacks/Training treats, and Let's Bite (training treats). Products are available in dry kibble, wet food (pouches, cans, sausages), snacks, and supplements. The company also offers breed-specific and age-specific formulas, with special lines for puppies, seniors, sterilized pets, and pets with sensitivities.

Differentiator

Problem solved

Functional benefit

Brands

• Brit Care: Super premium pet food brand for dogs and cats, including specialized formulas like Hypoallergenic, Grain-Free, and Sustainable lines.
• Brit Premium
• Brit Animals
• Let's Bite

Products and services

• Brit Care (Dog line) Super-premium dog food line offering specialized formulas (Sustainable, Grain-Free, Hypoallergenic, Mini Grain Free, Insect-based, Fresh, Mono Protein, Functional Snacks) for dogs with various dietary needs and sensitivities.
• Brit Care (Cat line) Super-premium cat food line including Brit Care Cat Grain-Free Sensitive (Food Allergy Management), Brit Care Cat Pouch (e.g., Tender Turkey & Savory Salmon in Gravy with sea buckthorn and nasturtium), and other specialized formulas for cats with dietary sensitivities.
• Brit Jerky Jerky snack protein bars for dogs, including insect-protein and duck-protein variants, positioned as functional high-protein treats.
• Brit Premium by Nature (Cat) Premium natural-ingredient cat food line with life-stage, lifestyle (indoor), sensitivity, and sterilized-condition variants, including Kitten Chicken, Adult Chicken, Adult Salmon, Indoor Chicken, Sensitive Lamb, and Sterilized Chicken/Lamb/Salmon.
• Brit Premium by Nature (Dog) Premium natural-ingredient dry food line for dogs, formulated with natural ingredients across life-stage and breed-size variants.
• Brit Fresh Fresh-ingredient dog food line featuring high-quality fresh ingredients such as duck with millet.
• Brit Mono Protein Single protein source dog food line designed for pets requiring simplified or single-protein diets due to allergies or sensitivities.
• Brit Paté & Meat Wet food paté and meat products for dogs.
• Brit Functional Snack Functional dog snacks formulated for specific health benefits beyond basic nutrition.
• Brit Training Training-focused dog treats and snacks available in small, medium, and large sizes (Brit Training Snack S/M/L) for use during dog obedience and behavior training.
• Let's Bite Bite-sized training treats and functional snacks for dogs, marketed under the separate Let's Bite sub-brand.
• Brit Vitamins Vitamin supplements formulated for dogs to complement daily nutrition.
• Brit Care Puppy Milk Milk supplement formulated specifically for puppies to support early-life nutrition.
• Brit Animals (Rodent food) Complete food line for rodents and small animals, including Brit Animals Rabbit Junior Complete for junior rabbits.
• Brit Care Crunchy Crackers (Insect protein line) Crunchy cracker dog treats made with insect protein combined with various protein sources (whey, rabbit, salmon, lamb, tuna, turkey) and functional ingredients (probiotics, fennel, thyme, raspberries, mint, apples).
• Brit Care Cat Pouch (Wet food fillets in gravy) Super-premium grain-free wet cat food fillets in gravy (e.g., Tender Turkey & Savory Salmon), with 85% meat content and added sea buckthorn and nasturtium for urinary tract health.

Quantifiable outcome

• 58,000 tonnes annual production capacity

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• HelppesminorStrategic or Co-development PartnerHelppes is a center for assistance dog training. Brit is a proud partner supporting their work in training assistance dogs.
• Aura CanisminorStrategic or Co-development PartnerAura Canis is a canisterapeutic organization. Brit provides sponsorship and support for their therapeutic animal programs.
• Arken ZoocoreChannel Partner/ Reseller/ DistributorSwedish retail chain selling Brit pet food products online and in physical stores throughout Sweden.
• DjurmagazinetcoreChannel Partner/ Reseller/ DistributorSwedish retail chain partner offering Brit products to Swedish pet owners in stores and online.
• Todo para Mascotas UruguaycoreChannel Partner/ Reseller/ DistributorOfficial representative for Brit in Uruguay. Todo para Mascotas manages distribution to veterinarians and pet shops, selling only to registered businesses in the domestic animal sector.
• Azan 1 Sp.z o.o.coreChannel Partner/ Reseller/ DistributorOperator of karmybrit.pl, the official Polish e-commerce store for Brit products. Also distributes Carnilove and PawAway brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wellness Pet Company: Wellness Pet (owned by Clearlake Capital) is a North American super-premium pet food brand with natural, grain-free, and functional lines. Comparable to Brit Care in positioning, with significantly larger US distribution.
• Hill's Pet Nutrition: Hill's (Colgate-Palmolive) is a global super-premium pet food brand anchored in veterinary channels and Science Diet/Prescription Diet therapeutic lines. Comparable to Brit Care's functional and veterinary-adjacent positioning.
• Nestlé Purina: Nestlé Purina is one of the world's largest pet food manufacturers with brands like Pro Plan, ONE, and Felix. Competes with Brit across every price tier and channel in Europe and globally.
• Royal Canin: Royal Canin (Mars Petcare) is a global leader in breed- and life-stage-specific pet nutrition with deep veterinary clinic distribution. Overlaps with Brit's breed catalog and life-stage segmentation strategy but at much larger scale.

Regional players

• Bosch Tiernahrung: Bosch is a German premium pet food manufacturer focused on the DACH region, with comparable super-premium dry and wet food ranges. A regional peer to Brit given overlapping Central European distribution.

Direct peers

• Arden Grange: Arden Grange is a UK-based premium pet food brand with hypoallergenic, grain-free, and life-stage formulations. Comparable super-premium positioning to Brit Care, distributed through specialist pet retailers in Europe.
• Taste of the Wild: Taste of the Wild is a premium, grain-free pet food brand featuring novel proteins (roasted bison, venison, etc.). Direct competitor to Brit Care Grain-Free and Brit's hypoallergenic/novel-protein positioning.
• Carnilove: Carnilove is a premium dog and cat food brand sharing distribution through the same partner (Azan 1 Sp.z o.o. operates karmybrit.pl and also distributes Carnilove), and is widely understood to be another brand from the same Czech family-owned VAFO group. Highly comparable grain-free, hypoallergenic positioning.
• Acana: Acana (Champion Petfoods) is a premium and super-premium dog and cat food brand with biologically appropriate, region-specific formulas. Overlaps directly with Brit Care's natural, fresh-ingredient positioning in specialty retail.
• Orijen: Orijen (Champion Petfoods) is a super-premium pet food brand featuring whole-prey protein formulas. Comparable to Brit Care's high-meat-content and functional diet positioning in the specialty premium channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/britphilippines
• LinkedInlinkedin.com/company/vafo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brit