What Business Today does

Business Today is an Indian business news media brand operating since 1982 under Living Media India Limited, part of the India Today Group. It serves two primary audiences: corporate executives and business leaders who consume premium business journalism and attend executive networking events, and retail investors and market participants seeking market data, economic analysis, and personal finance guidance. Its core products include the Business Today Website (real-time business and market news), BT TV (video programming distributed via website and YouTube with sub-brands like Market Today, Easynomics, and BT Explainer), and the Business Today Magazine (print and digital editions featuring cover stories, deep dives, and interviews). Supporting product surface includes BT Bazaar (Hindi-language business news), financial planning tools and calculators, gold/silver rate tracking, BT Reels short-form video, and BT Billionaires wealth coverage.

The company monetizes through four diversified revenue streams: print and digital magazine subscriptions, digital advertising (website, video pre-roll, sponsored content, newsletters), event sponsorships (BT Golf across multiple Indian cities, BT Banking & Economy Summit, BT Sustainability Awards, BT India's Best CEOs Awards, BT Davos), and ticketed/awards events. Distribution spans a national digital audience via businesstoday.in, BT TV on YouTube, an active WhatsApp news channel, and an in-person events footprint across major Indian cities. Marquee corporate partnerships with Big Four firms (PwC, EY, Deloitte, Accenture) and large Indian corporates (Mahindra, AU Small Finance Bank, Indian Oil, Lenovo, Qatar Airways, PepsiCo) anchor the events business and provide both editorial credibility and sponsorship revenue. Business Today is privately held within the India Today Group, headquartered in New Delhi with operations in Noida, and employs 101-250 people.

The underlying technology is a conventional digital news publishing platform with video/streaming infrastructure, magazine printing and digital subscription systems, and short-form video distribution — there is no disclosed proprietary AI/ML stack, API offering, or developer-facing product. The strategic posture in 2025-26 is one of franchise extension: expanding the events calendar (BT Golf multi-city scaling, BT Davos, AI Summit), launching adjacent awards products (Hidden Gems), deepening the Hindi-language presence via BT Bazaar, and renewing high-value corporate sponsor relationships across banking, energy, aviation, consulting, and consumer goods sectors.

Name

Business Today

Legal name

Living Media India Limited

Website

https://businesstoday.in

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Business Today is an Indian business news media brand (founded 1982) under the India Today Group, publishing business, market, and economic journalism via its website, magazine, BT TV, and a portfolio of marquee corporate events including BT Best CEOs, BT Golf, and BT Banking & Economy Summit, serving corporate executives, retail investors, and event sponsors.

Ownership category

akta.pro rank

Product category

Business News Media

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

Business, Financial & Trade News Publishers (MPAJADAC), Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), Trade Shows & Industry Expos (B2B) (MPAGAHAB), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Business news media
• Financial journalism
• Business magazine
• Market analysis
• Corporate events

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions targeting business professionals and executives
2. Event Sponsorships: Corporate sponsorships for events including BT Golf, BT Best CEOs Awards, BT Sustainability Awards, BT Banking & Economy Summit, BT Davos, and various industry conferences
3. Digital Advertising: Website display advertising, video pre-roll, sponsored content, and newsletter advertising across Business Today digital platforms
4. Awards Events: BT India's Best CEOs Awards, BT Most Sustainable Companies Awards, BT Best Banking & Economy Summit generate revenue through event tickets, sponsorships, and partner branding

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Business Today is a business news publication that delivers multi-format business, market, and economic journalism through its website, monthly print and digital magazine, and BT TV video programming, complemented by Hindi-language news (BT Bazaar), short-form video (BT Reels), and a calendar of corporate events and awards programs including BT Golf, BT Best CEOs Awards, BT Banking & Economy Summit, and BT Most Sustainable Companies. The business monetizes through magazine subscriptions, digital advertising, event sponsorships, and corporate partnerships.

Product overview

Business Today is a comprehensive business news media platform operating as a single unified brand with multiple content channels and service offerings. The core products include the Business Today Website (delivering real-time business news, market data, and sector-specific coverage), BT TV (video programming with sub-brands like Market Today, Easynomics, Drive Today, and BT Explainer), and the Business Today Magazine (print and digital editions with deep-dive journalism). Supporting offerings include BT Bazaar (Hindi-language news), Tools & Calculators (financial planning calculators), Gold & Silver Rates (commodity tracking), Visual Stories and BT Reels (short-form visual content), and BT Billionaires (wealth tracking). The company also operates event brands including BT Golf (corporate golf tournaments), BT Most Sustainable Companies awards, BT Best CEOs Awards, and BT Banking & Economy Summit, positioning it as both a content platform and event organizer for India's business community.

Differentiator

Problem solved

Functional benefit

Brands

• BT TV: Video news channel featuring market analysis, interviews, and financial content
• BT Bazaar
• BT Golf
• BT Reels
• BT Billionaires
• BT Sustainability Awards
• BT Banking and Economy Summit
• BT India's Best CEOs Awards
• BT 500

Products and services

• Business Today Magazine (Print and Digital) Monthly print and digital business magazine offering in-depth journalism including cover stories, editor's notes, deep dives, interviews, and special issues on topics like sustainability, economy, and corporate leadership, sold via subscriptions to business professionals and executives.
• Business Today Website Primary digital news platform delivering business news, market updates, economy coverage, and industry analysis across sectors including markets, banking, IT, energy, auto, and personal finance; supported by digital advertising.
• BT TV Video content platform featuring Business Today TV programming with sub-programs like Market Today, Easynomics, Drive Today, and BT Explainer, covering market analysis, expert interviews, and news segments distributed via YouTube and digital streaming.
• BT Bazaar Hindi-language business news platform covering markets, economy, personal finance, and trending topics in Hindi for wider reach across Indian audiences, including an e-commerce marketplace for financial products and services.
• BT Golf Corporate golf tournament series bringing together India's business leaders, with legs across multiple Indian cities, offering executive participants and sponsor activations to enterprise partners.
• BT Billionaires Tracking and profiling India's wealthiest individuals and their business ventures, investment activities, and wealth creation stories, delivered as a dedicated content vertical on Business Today platforms.
• BT Most Sustainable Companies Awards Annual awards program and event recognizing companies demonstrating excellence in ESG practices and sustainable business operations, with sponsor partnership opportunities.
• BT Best CEOs Awards Annual leadership awards evaluating CEOs on financial performance, strategic direction, shareholder returns, and other leadership parameters from the BT 500 list companies, with sponsor and jury partnerships.
• BT Banking & Economy Summit Annual summit bringing together banking and economy experts to discuss monetary policy, fiscal consolidation, credit growth, domestic demand, and banks' role in economic expansion, with sponsor and partner packages for enterprises.
• Business Today Digital Subscription (Print + Digital Annual Bundle) Annual subscription bundle combining monthly print magazine delivery and access to digital magazine editions, offered to business professionals and executives at a discounted annual rate.

Quantifiable outcome

• BT Golf 2025-26 season held across 6+ major cities in India
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major and minor.

• AU Small Finance BankmajorGTM or Marketing Partner · 27 February 2026AU Small Finance Bank was presenting sponsor of BT Golf 2025-26 season (sixth leg at Classic Golf Resort, Gurugram). Bank celebrated receiving universal banking license from RBI in August 2025, positioning itself as a customer-focused financial institution following regulatory approval. Partnership featured executive participation and brand visibility at corporate golf events.
• Indian Oil Corporation Limited (CPCL)minorGTM or Marketing Partner · 21 February 2026H Shankar, Managing Director of Chennai Petroleum Corporation Limited (subsidiary of Indian Oil), highlighted company's commitment to sports development at Chennai leg of BT Golf 2025-26 event. Indian Oil aims to support golf's evolution and encourage upcoming talent through partnership with Business Today.
• Primus PartnersminorStrategic or Co-development Partner · 30 January 2026Primus Partners conducted a pan-India budget expectations survey for Business Today capturing responses from 1,755 individuals across socio-economic classes. Survey findings were published ahead of Union Budget 2026, identifying demographic personas with varying priorities ranging from tax relief to income stability.
• Qatar AirwaysminorGTM or Marketing PartnerQatar Airways is listed as a corporate partner for BT Golf tournament events, providing brand visibility among corporate golf audiences.
• EY IndiamajorGTM or Marketing PartnerEY India partnered with Business Today for the 'EY Business Today Hidden Gems 2026' awards program recognizing emerging companies and business leaders.
• PwC IndiamajorGTM or Marketing PartnerPwC India partnered with Business Today for the 14th edition of BT India's Best CEOs Awards (jury representation) and 'PwC De-risking the Future' event series.
• Accenture IndiaminorGTM or Marketing PartnerAccenture India partnered with Business Today for 'Accenture Leadership Dialogues' event series focusing on business leadership topics.
• Lenovo IndiaminorGTM or Marketing PartnerLenovo India is partner for FIFA World Cup 2026 coverage on Business Today platform.
• Mahindra GroupmajorStrategic or Co-development PartnerMahindra Group thought leaders participated in BT Sustainability Awards 2026 session titled 'Sustainability as Business Purpose', discussing ESG integration in corporate operations. Group Chairman Harsh Mariwala served as jury chair for BT Best CEOs Awards.
• Deloitte IndiamajorStrategic or Co-development PartnerDeloitte India participated in BT Sustainability Awards 2026 event, with thought leaders discussing sustainability as business purpose and ESG principles driving capital, consumer trust, and profitability.
• PepsiCo India & South AsiaminorStrategic or Co-development PartnerPepsiCo India & South Asia participated in BT Sustainability Awards 2026 session exploring corporate sustainability integration.
• IRMA (Institute of Rural Management Anand)minorStrategic or Co-development PartnerIRMA participated in BT Sustainability Awards 2026 session discussing ESG principles and sustainable business practices in rural management context.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moneycontrol: Moneycontrol is Network18's flagship real-time market and business news platform with strong retail-investor following, mobile apps and video content; it is Business Today's closest digital-first competitor in markets and personal finance.
• Business Standard: Business Standard is a longstanding Indian business daily and website owned by Business Standard Pvt Ltd, offering comparable coverage of markets, economy and corporate news to Business Today's executive audience.
• Mint: Mint is HT Media's business daily and digital platform covering markets, economy and personal finance, with a similar premium English-language audience profile to Business Today and overlapping coverage of corporate India.
• Forbes India: Forbes India is the licensed Indian edition of Forbes covering business, wealth and entrepreneurship; it overlaps with Business Today on executive readership, rankings, and premium event sponsorships.
• Financial Express: Financial Express is the Indian Express Group's business daily and digital platform with comparable coverage of markets, economy and corporate India to Business Today.
• CNBC TV18: CNBC TV18 is Network18's English business TV channel and digital platform; it competes directly with BT TV for executive viewers, advertising dollars, and business-news video audiences in India.
• Bloomberg Quint (now NDTV Profit / Bloomberg TV India): Bloomberg's former India JV with Quint and now NDTV's business channel compete with BT TV and Business Today digital for premium English business-news viewers and advertisers seeking global editorial credibility.
• Fortune India: Fortune India is the Indian edition of Fortune magazine covering business leadership, lists and corporate strategy; it competes with Business Today magazine for premium B2B advertisers and CEO-audience mindshare.
• Economic Times: Economic Times is India's largest-selling English business daily and operates ETMarkets, ETPrime, and a suite of business events; it competes head-to-head with Business Today across news, market data, rankings, and corporate awards for the same Indian executive and retail-investor audience.

Broad incumbents

• India Today (India Today Group flagship): India Today is Business Today's sister publication within the same India Today Group; while a general-interest news magazine, it shares newsroom, events infrastructure, and advertiser relationships, and serves overlapping executive households.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/BusinessToday
• Facebookfacebook.com/BusinessToday
• Xx.com/BT_India
• LinkedInlinkedin.com/company/business-today

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Today