Foodservice Equipment & Supplies
- Company typePrivate
- Founded2010
- HeadquartersElmhurst, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Foodservice Equipment & Supplies does
Foodservice Equipment & Supplies (FE&S) is a B2B trade media company serving the foodservice equipment and supplies industry, described as the longest-running publication serving decision-makers in the roughly $15 billion U.S. E&S market. Founded in 2010 and based in Elmhurst, Illinois under parent company Zoomba Group (Chicago), FE&S connects equipment and supplies manufacturers and service providers with the full distribution channel, including dealers, specifiers, operators, and supply chain partners. Its core offering is the FE&S Magazine in print and digital form, supplemented by the FESFlix video platform, a comprehensive product catalog covering seven equipment categories (beverage, cooking, prep, refrigeration/storage, sanitation/safety, serving, tabletop), seven specialty newsletters, proprietary research products (Distribution Giants top-100 dealer rankings, Industry Forecast, Operator Purchasing Study, Best in Class Reports), and six award programs (Dealer of the Year, DSR of the Year, Hall of Fame, Tabletop Awards, Facility Design Project of the Year, Top Achievers).
FE&S generates revenue through four streams: advertising and sponsored content from manufacturers and suppliers reaching the dealer/operator audience, event revenue from the Dealer of the Year Awards Gala, Tour the Trends, and the FED Foodservice Equipment & Design Summit, plus subscriptions (freemium model, free for qualified foodservice professionals) and paid research products. Distribution spans a website (fesmag.com), digital editions, email newsletters, print subscriptions, social channels (LinkedIn, Facebook), and live/virtual events, serving audiences primarily in the United States and Canada.
The company employs 11-50 people, operates without disclosed venture or private equity funding, and is led by CEO Maureen Slocum. Notable industry recognition includes award coverage of major dealers such as Clark Associates ($3.97B in 2025 sales), Bargreen Ellingson ($420M), and The Wasserstrom Company. There is no evidence of AI/ML capabilities, M&A activity, or external fundraising.
Foodservice Equipment & Supplies firmographics
Firmographics- Name
- Foodservice Equipment & Supplies
- Legal name
- Foodservice Equipment & Supplies
- Website
- https://fesmag.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Foodservice Equipment & Supplies industry classification
Industry- Product category
- Trade Media Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industry
- Food, Cooking & Beverage Magazines (MPAJAEAF)
Keywords
Where Foodservice Equipment & Supplies is headquartered
LocationHeadquarters
- HQ city
- Elmhurst
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Foodservice Equipment & Supplies business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising Revenue: FE&S generates revenue from manufacturers and suppliers advertising in the magazine and on the website to reach the foodservice equipment dealer and operator audience.
- Sponsored Content: Featured sponsored content sections where manufacturing partners create promotional content featured prominently on the website and in newsletters.
- Event Revenue: Revenue generated from industry events including Dealer of the Year Awards Gala, Tour the Trends, FED Foodservice Equipment & Design Summit, and webcasts.
- Subscription Revenue: Magazine subscriptions, both free and paid, providing access to print and digital editions of FE&S publication.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free subscription for qualified professionals |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Foodservice Equipment & Supplies product offering
Product offeringCore offering
FE&S is a B2B trade media publication that produces a print and digital magazine covering the foodservice equipment and supplies industry, connecting manufacturers and suppliers with dealers, specifiers, operators, and supply chain partners. The publication provides industry news, trends, project profiles, research reports such as Distribution Giants and Industry Forecast, multiple specialty newsletters, the FESFlix video platform, awards programs, and industry events.
Product overview
Foodservice Equipment & Supplies (FE&S) is a B2B media publication operating as a single unified magazine and digital platform. The core offering is the FE&S Magazine (available in print and digital formats), complemented by the FESFlix video platform, a comprehensive Product Catalog covering 7 equipment categories (beverage, cooking, prep, refrigeration/storage, sanitation/safety, serving, tabletop), a suite of 7 newsletters, research reports (Distribution Giants, Industry Forecast), 6 award programs, event platforms including webcasts and the State of the Industry webcast, and an Industry Calendar. FE&S serves the foodservice equipment and supplies distribution channel including dealers, specifiers, operators, and supply chain partners.
Differentiator
Problem solved
Functional benefit
Products and services
- FE&S Magazine (Print & Digital) The longest-running publication serving decision-makers of the nearly $15 billion foodservice equipment and supplies industry, providing news, trends, and best practices for foodservice equipment dealers, specifiers, operators, and supply chain partners.
- FESFlix Video Platform FE&S video platform featuring industry-related video content, interviews, product showcases, and educational content for foodservice professionals.
- Distribution Giants Research Annual research report listing the top 100 foodservice equipment and supplies dealers by sales volume, providing rankings and benchmarking insights for the distribution channel.
- Industry Forecast Annual forecast providing valuable insights alongside proprietary research for the foodservice equipment and supplies industry.
- Dealer of the Year Award Program Annual award program recognizing the foodservice community's best foodservice equipment and supplies dealer companies.
- Hall of Fame Award Program Award given to individuals who have contributed to the foodservice equipment and supplies industry throughout their career.
- DSR of the Year Award Program Annual award recognizing the best in customer service and sales among Dealer Sales Representatives in the foodservice equipment industry.
- Tabletop Awards Program Award recognizing excellence in the strategic and functional application of tabletop design for the foodservice industry.
- Facility Design Project of the Year Award Award selected from the Facility Design Project of the Month, recognizing the highest quality design and execution in foodservice facility projects.
- Product Catalog & Buyer's Guide Comprehensive online catalog and buyer's guide to foodservice equipment and supplies across seven categories including beverage equipment, cooking equipment, prep equipment, refrigeration/storage, sanitation/safety, serving equipment, and tabletop/smallwares.
- Newsletter Suite Collection of specialty email newsletters including eMarketplace, Equipment Insights, Flash News, FESFlix Newsletters, Guide to Products, Service Insights, and The Specifier, delivered to qualified foodservice professionals.
- State of the Industry Webcast Annual webcast featuring industry leaders and experts discussing current challenges, best practices, and the outlook for the foodservice equipment and supplies industry.
- Industry Events & Conferences Event platform hosting the Dealer of the Year Awards Gala, Tour the Trends, Foodservice Equipment and Design Summit, webcasts, and a continuously updated industry events calendar.
Companies that use Foodservice Equipment & Supplies
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Foodservice Equipment & Supplies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Foodservice Equipment & Supplies partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Zoomba GroupcoreParent company of Foodservice Equipment & Supplies, providing publishing infrastructure and corporate support.
- rddmag.comminorRelated website within the foodservice media ecosystem.
- fedthoughtleadership.comminorRelated website for Foodservice Equipment & Design industry thought leadership content.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Foodservice Equipment & Supplies competitors and assessment
Company assessmentDirect peers
- Nation's Restaurant News: A B2B trade media brand (operated under Informa) covering the U.S. restaurant and foodservice industry. Directly comparable to FE&S as a long-running foodservice trade publication monetized through advertising, events, and subscriptions, though NRN skews more toward restaurant operators and FE&S toward the equipment/supplies distribution channel.
- QSR Magazine: A B2B trade publication serving the quick-service restaurant segment of the foodservice industry. Comparable to FE&S in its vertical focus, print+digital format, and reliance on equipment/supply manufacturer advertising, though with a narrower QSR end-market.
- Food Logistics: A B2B trade media brand covering the food supply chain. Comparable to FE&S in its vertical trade-magazine model and overlapping equipment/distribution advertiser base, but focused on logistics rather than foodservice operators and dealers.
- Foodservice Director: A B2B trade magazine targeting noncommercial foodservice operators (healthcare, education, corporate). Overlaps with FE&S's operator segment and shares the trade-magazine ad/subscription model, but with an institutional rather than dealer-channel focus.
- Modern Restaurant Management (MRM): A digital-first B2B media brand covering the restaurant industry. Comparable to FE&S in audience and advertiser base, but represents a more digitally native model without a print legacy, illustrating the format shift that FE&S is also navigating.
- Restaurant Hospitality: A B2B trade publication serving restaurant operators, with content on equipment, design, and operations. Direct comparable to FE&S in format, audience overlap, and advertising-driven model, with a similar longest-running heritage in the foodservice space.
- Restaurant Business: A B2B media outlet covering the restaurant industry, originally a print magazine and now digital-led. Closely comparable in business model (trade media, ad-supported, events) and overlapping audience with FE&S on the operator/equipment purchasing side.
- Food Engineering: A B2B trade publication (under Endeavor Business Media) covering food and beverage manufacturing/processing. Overlaps with FE&S on the equipment-manufacturer advertiser side and on industrial foodservice topics, while being adjacent on the processing/industrial end-market.
Broad incumbents
- Winsight: A larger B2B foodservice media, research, and events company (owner of Restaurant Business, Technomic, and other brands). Comparable in foodservice vertical and diversified media+research+events model, but operates at substantially greater scale and breadth than FE&S.
- Informa Markets (Foodservice Division): A large, diversified B2B media and events group whose foodservice events (e.g., National Restaurant Association Show via NRA) and related brands compete with FE&S for the same equipment-manufacturer marketing dollars. Comparable on advertiser overlap and events monetization, with vastly greater scale and portfolio breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Foodservice Equipment & Supplies social profiles
Digital presenceFoodservice Equipment & Supplies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foodservice Equipment & Supplies leadership team
Management profileNumber of profiles
Profiles1 record
Foodservice Equipment & Supplies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foodservice Equipment & Supplies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foodservice Equipment & Supplies
What does Foodservice Equipment & Supplies do?
FE&S is a B2B trade media publication that produces a print and digital magazine covering the foodservice equipment and supplies industry, connecting manufacturers and suppliers with dealers, specifiers, operators, and supply chain partners. The publication provides industry news, trends, project profiles, research reports such as Distribution Giants and Industry Forecast, multiple specialty newsletters, the FESFlix video platform, awards programs, and industry events.
Is Foodservice Equipment & Supplies a public or private company?
Foodservice Equipment & Supplies is a private company. It is classified as corporate owned and is currently operating.
When was Foodservice Equipment & Supplies founded?
Foodservice Equipment & Supplies was founded in 2010. It employs 11 to 50 people.
Where is Foodservice Equipment & Supplies based?
Foodservice Equipment & Supplies is headquartered in Elmhurst, United States, in the North America region.
How does Foodservice Equipment & Supplies make money?
Four revenue lines are on record. Advertising Revenue is the primary driver. The others are sponsored Content, event Revenue and subscription Revenue.
Who are Foodservice Equipment & Supplies's main competitors?
Direct peers on record are Nation's Restaurant News, QSR Magazine, Food Logistics, Foodservice Director, Modern Restaurant Management (MRM), Restaurant Hospitality, Restaurant Business and Food Engineering. Broad incumbents are Winsight and Informa Markets (Foodservice Division).
Does Foodservice Equipment & Supplies have an API?
No public API is recorded for Foodservice Equipment & Supplies.
What industry is Foodservice Equipment & Supplies in?
Foodservice Equipment & Supplies's product category is Trade Media Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPAJAEAF, Food, Cooking & Beverage Magazines. Its NAICS code is 513120 and its SIC code is 2721.