RDH

What RDH does

RDH (Registered Dental Hygienists) is a professional trade media brand serving practicing dental hygienists and dental hygiene students in the United States. Founded in 1981 and currently operated as a subsidiary of Endeavor Business Media, a diversified B2B media conglomerate, RDH has published continuously for over four decades under the tagline "Empowering dental hygienists with clinical insights and career growth since 1981." The core product is a print and digital magazine (currently Volume 46, Issue 5, July 2026) covering patient care, ergonomics, infection control, pathology, and career/professional topics.

The brand operates as a multi-platform media portfolio. Beyond the core magazine, RDH maintains the RDH Magazine Podcast, the RDH Solutions Lab webinar platform, and an annual flagship conference called RDH Under One Roof. Content is distributed globally through digital editions and online articles, with ancillary offerings including white papers, e-books, video content, and the Innovator Awards program. The technology stack is a content publishing platform with multimedia distribution — not a proprietary technology product.

RDH monetizes through four revenue streams: print and digital subscriptions, advertising and sponsored content (including sponsored video coverage of product launches by dental industry manufacturers), fee-based continuing education programs (distributed via Dental Academy of CE), and conference ticket sales and sponsorships. Advertising relationships with brands such as HuFriedyGroup, Waterpik, and TheraBreath are visible in the content. The audience is reached through a fully owned ecosystem plus podcast partnerships (notably A Tale of Two Hygienists), and the brand sits within Endeavor Business Media's dental portfolio alongside Dental Economics, DentistryIQ, and Perio-Implant Advisory, enabling cross-promotion and advertiser bundling across the dental media category.

Name

RDH

Legal name

Registered Dental Hygienists

Website

https://rdhmag.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

RDH is a professional B2B trade media brand serving dental hygienists and students with a magazine, podcasts, webinars, white papers, and the annual RDH Under One Roof conference, operating under Endeavor Business Media.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Magazine subscriptions: Print and digital magazine subscription revenue from dental hygienists seeking clinical education and professional development content.
2. Advertising and sponsorships: Sponsored content, video content, and advertising revenue from dental industry manufacturers and brands targeting dental hygienists.
3. Continuing education programs: Fee-based continuing education courses and webinars for dental hygiene professional development credits.
4. Conference revenue: RDH Under One Roof annual conference ticket sales and sponsorships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

RDH is a multi-platform professional media brand serving dental hygienists, publishing RDH Magazine in print and digital form since 1981, complemented by the RDH Magazine Podcast, the RDH Solutions Lab webinar series, white papers, videos, and the RDH Under One Roof annual conference. The brand also runs continuing-education programming through partnerships such as the Dental Academy of CE. Revenue is generated primarily through advertising and sponsorships sold to dental manufacturers, suppliers, and service providers, supplemented by paid subscriptions, conference registration, exhibit fees, and CE programs.

Product overview

RDH operates as a multi-platform professional media brand serving dental hygienists since 1981. The core offering is RDH Magazine, a print and digital publication providing clinical education and career content. Supporting products include the RDH Magazine Podcast, the RDH Solutions Lab webinar platform, annual RDH Under One Roof Conference, a collection of white papers and e-books, and a video library featuring sponsored content and clinical demonstrations. The portfolio also includes partnership content through the A Tale of Two Hygienists podcast and the Innovator Awards program.

Differentiator

Problem solved

Functional benefit

Brands

• RDH Under One Roof: Annual conference for dental hygienists
• RDH Magazine Podcast
• RDH Solutions Lab
• Dental Economics
• DentistryIQ
• Perio-Implant Advisory

Products and services

• RDH Magazine (print and digital) Flagship trade magazine for practicing dental hygienists delivering clinical, professional, and career content in print and digital editions, with paid subscriptions and advertiser sponsorship inventory.
• RDH Magazine Podcast Audio content series covering clinical, professional, and career topics for dental hygienists, distributed via Apple Podcasts, Spotify, and other audio platforms; available for episode-level and series sponsorship.
• RDH Solutions Lab Webinar series from RDH delivering clinical and product-education presentations to dental hygienists, sold as sponsored content opportunities to dental manufacturers and suppliers.
• RDH Under One Roof Conference Annual in-person conference for dental hygienists offering paid attendee registration plus exhibit booths and sponsorship packages sold to dental manufacturers, suppliers, and service providers.
• Continuing Education (Dental Academy of CE partnership) CE program for dental hygienists delivered by RDH in partnership with Dental Academy of CE, generating enrollment/revenue and supporting sponsored clinical content.
• White Papers and Lead-Generation Content White papers produced on behalf of dental advertisers as a lead-generation channel to capture practicing hygienist engagement for sponsors.
• RDH Innovator Awards Awards program run by RDH recognizing dental hygienist innovators, used as an audience engagement and community-building channel supporting advertisers and sponsors.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• A Tale of Two HygienistscoreGTM or Marketing PartnerPodcast partnership where A Tale of Two Hygienists podcast content is featured on rdhmag.com, providing expanded reach for both the publication and the podcast brand within the dental hygiene community
• Dental EconomicsminorOthersSister publication under the same parent company Endeavor Business Media, sharing audience and cross-promotional opportunities
• DentistryIQminorOthersAffiliated dental industry publication under Endeavor Business Media, cross-promoting content and audiences
• Perio-Implant AdvisoryminorOthersSister publication focused on periodontics and implant dentistry, part of the Endeavor Business Media dental portfolio
• HuFriedyGroupminorGTM or Marketing PartnerFeatured in sponsored content about dental instrument cassettes for infection control and sterilization, demonstrating industry partnership for content marketing
• WaterpikminorGTM or Marketing PartnerSponsored video content featuring new Waterpik Promax water flosser product launch coverage at Chicago Midwinter 2026
• TheraBreathminorGTM or Marketing PartnerSponsored video coverage of TheraBreath toothpaste line launch at Chicago Mid-Winter Meeting
• Dental Academy of CEcoreChannel Partner/ Reseller/ DistributorPartner for continuing education course distribution, providing online CE courses to the RDH audience

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• DentistryIQ: Sister publication under Endeavor Business Media providing broader dental industry news across dental professions. Cross-promotes with RDH but covers a wider dental audience beyond hygienists.
• Dental Economics: Sister publication under Endeavor Business Media covering dental practice economics and management for dentists and practice owners. Adjacent within the same parent portfolio but targets dentists rather than hygienists.
• Perio-Implant Advisory: Sister publication under Endeavor Business Media focused on periodontics and implant dentistry. Overlaps with RDH on periodontal content for hygienists but primarily targets specialists and dentists.

Regional players

• Dental Tribune International: Global dental industry media company with a broad portfolio of dental trade publications across many countries. Comparable B2B dental media model but with global rather than US-centric geographic focus.

Direct peers

• Hygienetown: Online community and content platform for dental hygienists within the Dentaltown network. Directly comparable to RDH's online community function with discussion forums and clinical content.
• Inside Dental Hygiene: Dental hygienist-focused publication within the AEGIS Dental Network providing clinical and professional content. Directly competes for hygienist audience attention and CE delivery.
• Today's RDH: Digital-first dental hygienist publication focused on clinical tips, career advice, and product reviews. Competes with RDH for the same hygienist audience with a more digitally native, social-media-forward distribution approach.
• Dimensions of Dental Hygiene: Independent trade publication dedicated exclusively to dental hygienists, offering clinical content, continuing education, and a magazine/community model. RDH's most direct competitor for hygienist mindshare and CE credit delivery.

Others

• American Dental Hygienists' Association (ADHA): Professional membership organization for dental hygienists providing CE, advocacy, and member communications. Comparable audience and CE delivery but operates as a non-profit professional association rather than a commercial media brand.

Emerging players

• DrBicuspid.com: Digital dental news and clinical content platform serving dental professionals. Comparable online dental media model competing for hygienist and dentist attention through digital-first distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DentistryIQ
• YouTubeyoutube.com/channel/UCm8U6hZE-uCLCEx_MSs7fpw
• Facebookfacebook.com/RDHMagazine
• LinkedInlinkedin.com/company/registered-dental-hygienist
• Instagraminstagram.com/rdhmag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RDH