Momo

What Momo does

Momo, operating as MOMO Motorsports (legal entity MW Company LLC), designs and manufactures premium Italian-heritage steering wheels, vehicle safety equipment, and motorsport accessories for street, racing, and simulation applications. Founded in 1964 and headquartered in Kansas City, Missouri at 6600 Stadium Dr., the company sells across four steering wheel categories — Street (e.g., Race 2.0 from $259, Corse 2.0 at $309), Race (MOD. 08 330 at $249), Heritage (Prototipo Heritage at $299), and SIM (SIM GT 320 at $229) — alongside vehicle safety items (racing seats, harnesses, seat brackets), driver safety gear (gloves, fire-resistant underwear), shift knobs, hub adapters and other accessories, and branded apparel. The MyMOMO custom steering wheel platform enables buyer-configured combinations of materials, colors, and features.

The business operates a direct-to-consumer e-commerce storefront (momomotorsport.com) supplemented by phone-based sales support (1-800-788-9353) and a wholesale dealer program with a dedicated line (888-576-9638). Pricing is unit-based with Affirm installment financing at checkout and free domestic shipping over $50. Customers span four horizontal segments: street-legal vehicle owners seeking aftermarket upgrades, professional and amateur racers requiring FIA-compatible equipment, sim racing / eSports participants, and custom-personalization buyers. Recent strategic activity includes a multi-year sim racing partnership with Logitech G, partnerships with Skip Barber Racing School and Rockwell Autosport Development, and the announced sale of the MOMO brand by MW Company to Italy-based Univergomma, returning ownership to the brand's country of origin.

Name

Momo

Legal name

MW Company LLC

Website

https://momo.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Momo (MOMO Motorsports) designs and manufactures premium Italian-heritage steering wheels, vehicle safety equipment, and motorsport accessories for street enthusiasts, racing professionals, and sim racers via direct-to-consumer e-commerce and a wholesale dealer network.

Ownership category

akta.pro rank

Product category

Motorsport Equipment and Aftermarket Automotive Components

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Seating and Interior Trim Manufacturing (33636)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Passenger Vehicle Safety Systems Manufacturing (ICE) (IMACAAAO)

akta.pro secondary industry

Steering/Chassis Actuation for ADAS Manufacturing (EPS/Steer-by-Wire/Actuators) (IMACAMAI)

Keywords

• Aftermarket steering wheels
• Motorsport safety equipment
• Custom steering wheels
• Racing accessories
• Sim racing hardware

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Steering Wheels Sales: Sale of premium Italian racing steering wheels across street, race, heritage, and simulation categories. Products range from $229 to over $300 for premium models.
2. Vehicle Safety Equipment: Sales of safety equipment including racing seats, harnesses, and seat brackets for motorsports vehicles.
3. Driver Safety Gear: Sales of driver safety products including racing gloves and underwear/fire-resistant gear.
4. Shift Knobs and Accessories: Sales of heritage and street shift knobs along with accessories including hub adapters, hardware, horn buttons, and tow straps.
5. Apparel and Merchandise: Branded apparel including shirts, headwear, stickers, pins, and license plate frames.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MOMO Motorsports designs and manufactures premium Italian racing steering wheels across Street, Race, Heritage, and SIM categories, complemented by a full line of motorsport safety equipment including racing seats, harnesses, seat brackets, racing gloves, and fire-resistant underwear. The company also sells shift knobs, mounting accessories (hub adapters, hardware, horn buttons, tow straps), and branded apparel, with the MyMOMO configurator enabling fully customized steering wheels tailored to individual specifications.

Product overview

MOMO Motorsports is an Italian racing equipment company offering a comprehensive portfolio of steering wheels and motorsport safety products. The core product line consists of multiple steering wheel categories (Street, Race, Heritage, and SIM racing variants) along with the MyMOMO custom steering wheel builder. Supporting products include vehicle safety equipment (seats, harnesses, seat brackets), driver safety gear (gloves, underwear), shift knobs, accessories (hub adapters, hardware, horn buttons, tow straps), and branded apparel and merchandise. The offerings span from street-legal components to competition-grade racing equipment, with custom design capabilities through the MyMOMO platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Steering Wheels Premium Italian racing steering wheels sold across four categories (Street, Race, Heritage, and SIM/simulation) in sizes from 290mm to 350mm, with leather, microfiber, and aluminum finishes, targeting individual drivers, professional racers, and sim enthusiasts.
• MyMOMO Custom Steering Wheels Configurable steering wheel design service that lets customers select from popular MOMO base models and personalize materials, colors, and features to produce a fully bespoke steering wheel, intended for buyers who want unique, one-of-a-kind products tailored to individual style.
• Vehicle Safety Equipment Motorsport-grade vehicle safety hardware including racing seats, multi-point safety harnesses, and mounting seat brackets, sold to professional and amateur racers seeking FIA-compatible protection and secure driver installation in racing and high-performance vehicles.
• Driver Safety Gear Personal driver safety products including racing gloves and fire-resistant racing underwear, intended for use alongside MOMO vehicle safety equipment by drivers in high-performance, track-day, and competition settings.
• Shift Knobs Shift knobs offered in Street variants for everyday driving ergonomics and Heritage variants (including the Trefeo line) for vintage-inspired aesthetics, sold to vehicle owners seeking premium shift feel and brand-consistent interior styling.
• Steering Wheel Accessories Supporting installation and accessory products for steering wheel fitment, including hub adapters for various vehicle steering columns, mounting hardware, branded horn buttons, and tow straps for automotive recovery.
• Apparel and Merchandise Branded merchandise including shirts, headwear, stickers, pins, and license plate frames carrying MOMO branding, sold to motorsport fans and brand enthusiasts (e.g., Heritage F1 87 Tee in Black at $40).

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Logitech GcoreGTM or Marketing PartnerMulti-year sim racing partnership between MOMO and Logitech G. This partnership positions MOMO steering wheels in the sim racing ecosystem, combining Italian racing heritage with Logitech G's simulation hardware platforms.
• Rockwell Autosport DevelopmentminorStrategic or Co-development PartnerMOMO Motorsport partnership with Rockwell Autosport Development for motorsport development initiatives. Focuses on supporting racing development programs and young driver advancement.
• Skip Barber Racing SchoolcoreGTM or Marketing PartnerPartnership between Skip Barber Racing School and MOMO Motorsport. Provides MOMO equipment for racing school programs and creates brand visibility among aspiring professional racers and racing enthusiasts.
• Univergomma ItalycoreStrategic or Co-development PartnerMW Company announced the sale of MOMO brand to Univergomma Italy. This acquisition returns the iconic Italian racing brand to its roots, with Univergomma becoming the new parent company based in Italy.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sparco: Italian motorsport equipment manufacturer offering racing seats, harnesses, steering wheels, helmets, and racewear—directly competing with MOMO across nearly every product category including steering wheels and safety equipment.
• Nardi: Italian aftermarket steering wheel manufacturer with deep motorsport heritage, producing premium leather and classic-style wheels for street and racing applications—a near-perfect direct competitor to MOMO's core steering wheel business.
• OMP Racing: Italian motorsport safety brand producing FIA-certified seats, harnesses, steering wheels, and driver safety gear—direct overlap with MOMO's vehicle safety, driver safety, and steering wheel product lines.
• Personal: Italian aftermarket steering wheel brand historically associated with MOMO; competes directly in premium leather steering wheels for street and motorsport vehicles.
• Sabelt: Italian motorsport safety brand specializing in FIA-certified racing seats, harnesses, and safety equipment—directly competes with MOMO in the vehicle and driver safety categories.
• NRG Innovations: Aftermarket steering wheel and short hub manufacturer serving the import and sport compact tuning market—competes with MOMO in the street/aftermarket steering wheel category with a more tuner-oriented customer base.
• Grant Products: American aftermarket steering wheel manufacturer with deep motorsports heritage—directly competes with MOMO's classic and street steering wheel offerings in the U.S. market.
• Recaro: Premium automotive seating brand producing racing and performance seats—directly overlaps with MOMO's vehicle safety seat category at the high end of the motorsport and OEM performance markets.
• Simpson Race Products: Motorsport safety equipment manufacturer producing helmets, harnesses, HANS devices, and driver safety gear—competes with MOMO in FIA-certified driver safety products.

Emerging players

• Fanatec: Premium sim racing hardware manufacturer whose direct-drive wheel bases and ecosystem overlap with MOMO's SIM steering wheel line via the Logitech G partnership channel—represents both an opportunity (ecosystem) and competitive overlap in sim racing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MomoMotorsport
• YouTubeyoutube.com/momo
• Facebookfacebook.com/MOMOUKOfficial
• Instagraminstagram.com/momomotorsport
• LinkedInlinkedin.com/company/momo-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momo