ZBRA

What ZBRA does

ZBRA is a privately-held custom software development firm founded circa 2005 and headquartered in São Paulo, Brazil, with additional offices in Recife (Brazil), Houston, and San Diego. The company delivers three core service lines — Digital Products (custom web and mobile applications), Business Intelligence Tools and Systems Integration, and AI/Machine Learning solutions — primarily to enterprise and mid-market clients in the energy, healthcare/biotech, logistics, education, and industrial sectors. Notable reference clients include SLB (S&P 500, energy), NeoGenomics (biotech), Liberty Energy (oilfield services), and Mauell (industrial control systems), alongside several Brazilian NGOs and education platforms.

ZBRA's technical stack is technology-agnostic and cloud-native, spanning Angular front-ends, C#/.NET back-ends with RESTful and gRPC APIs, AWS (Lambda, S3, EC2, SQS) and Microsoft Azure (including Azure AD/SSO), Docker/Kubernetes containerization, Terraform IaC, PostgreSQL and SQL Server (with Spatial/GIS) databases, and event-driven microservices architectures. Differentiated deliverable assets include an event-driven asset tracking platform handling 150k+ assets with sub-1-minute latency (used in energy) and a cloud-native lab workflow central dashboard consolidating multiple LIMS and CRM systems for biotech clients (used by NeoGenomics), both built on the company's reference architecture.

The business model is professional services revenue from project-based, bespoke software development contracts, likely billed on time-and-materials or milestone basis. Go-to-market is direct enterprise sales through discovery calls, referrals, and industry reputation; the company holds Microsoft Gold Partner status and Great Place to Work recognition, signaling credibility in enterprise procurement. There is no publicly disclosed pricing, no self-serve product, and no disclosed funding rounds or external investors, leaving ownership and financial scale private.

Name

ZBRA

Legal name

ZBRA

Website

https://zbra.dev

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

ZBRA is a privately-held Brazilian custom software development firm delivering bespoke web, mobile, BI, systems integration, and AI/ML solutions to enterprise clients across energy, biotech, logistics, and education.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Custom software development
• Web application development
• Mobile app development
• Business intelligence solutions
• AI and ML development

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development Services: ZBRA generates revenue primarily through bespoke software development projects. They design, build, and deliver custom web and mobile applications, business intelligence tools, system integrations, and AI/ML solutions tailored to individual client needs. Revenue is project-based, likely with milestone or time-and-materials billing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ZBRA is a custom software development company that builds web applications, mobile applications, business intelligence (BI) tools, AI/ML solutions, and performs system integration for enterprise clients. Engagements are bespoke, scoped per client requirements, and delivered as project-based development services rather than packaged off-the-shelf products.

Product overview

ZBRA is a software development company offering three core service lines: Digital Products, Web & Mobile Apps (custom web and mobile application development); Business Intelligence Tools & Systems Integration (data-driven insights, BI tools, and enterprise system connectivity); and AI & Machine Learning (predictive analytics, intelligent automation, and computer vision solutions). The company also delivers industry-specific solutions including Asset Management for the energy industry with global tracking capabilities, and Lab Workflow with Central Dashboard for biotech operations. These services are complemented by specialized sub-products covering Data Management, Data Visualization & Reporting, Systems Integration, Analytics & Predictive Modeling, and custom software development. The portfolio is technology-agnostic, utilizing the client's preferred stack (AWS, Azure, Angular, C#, microservices, containers) while emphasizing agile methodologies, Test-Driven Development, and user-centric design.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Web Application Development

Quantifiable outcome

• Inventory audit time reduced from 3 days to 15 minutes (99.2% reduction)
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationZBRA is a Microsoft Gold Partner, demonstrating technical excellence and delivery of high-quality software solutions utilizing cutting-edge Microsoft technologies. This partnership ensures client access to the full spectrum of Microsoft tools and cloud services (Azure, Microsoft 365, etc.) with certified expertise.
• Great Place to Work (GPTW)minorOthersZBRA has been recognized by Great Place to Work among their top 150 workplaces, reflecting a culture of trust, pride, and camaraderie. GPTW provides workplace culture certification and benchmarking services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CI&T: Brazil-headquartered global technology services firm offering custom software development, AI, and digital transformation to enterprise clients. Closely comparable to ZBRA in geography, service mix, and enterprise target market — though at materially larger scale.
• Globant: LatAm-based digital and cognitive transformation services firm with AI, software engineering, and design capabilities for Fortune 500 clients. Direct competitor for enterprise custom development and AI engineering engagements.
• Stefanini: Brazilian-origin global IT services and consulting firm providing custom software, AI, and systems integration across enterprise verticals. Comparable business model and LatAm roots, with broader global footprint.
• Thoughtworks: Global technology consultancy specializing in custom software engineering, platform modernization, and AI/data engineering for enterprise clients. Highly comparable on custom development, agile delivery, and tech-agnostic positioning.
• Slalom: US-based business and technology consulting firm delivering custom software, data/AI, and digital transformation to enterprise and mid-market clients. Comparable on project-based custom development with strong regional delivery models.

Broad incumbents

• Accenture: Global professional services giant with extensive custom software development, cloud, and AI practices serving Fortune 500. Competes with ZBRA on enterprise custom development but at vastly greater scale and capability breadth.
• Tata Consultancy Services (TCS): Global IT services leader offering custom application development, enterprise integration, and AI/ML to large enterprises. Competes on enterprise custom software deals, particularly those with cost-sensitive delivery requirements.
• Cognizant: Major global IT services firm with deep enterprise custom software, cloud, and AI engineering practices. Directly comparable on large-enterprise custom development and systems integration work.
• Capgemini: Global IT and engineering services firm with strong custom software, cloud, and data/AI practices serving enterprise clients. Comparable on enterprise-scale custom development, particularly in energy and industrial sectors.

Emerging players

• Nearsure: Latin American nearshore custom software development firm offering staff augmentation and dedicated engineering teams to US clients. Comparable business model and geography; smaller scale than ZBRA but similar near-shore US delivery proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zbra-dev
• Xx.com/zbra_dev
• Facebookfacebook.com/zbra.solucoes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZBRA