MGX Equipment Services
MGX Equipment Services is a U.S. crane equipment dealer network, subsidiary of The Manitowoc Company, selling, renting, servicing, and remanufacturing cranes from Manitowoc, Grove, National Crane, Potain, and Hiab brands across 11+ locations in 9+ U.S. states for construction, infrastructure, oil and gas, and equipment rental customers.
- Company typePrivate
- Founded-
- HeadquartersMilwaukee, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What MGX Equipment Services does
MGX Equipment Services, LLC is a privately held, full-service crane equipment dealer and service provider operating as a subsidiary of The Manitowoc Company. The company is headquartered in Milwaukee, Wisconsin, and operates 11+ branch locations across 9+ U.S. states covering the Midwest, Southeast, Southwest, Rocky Mountain, and Central U.S. regions. MGX is the authorized dealer for the Manitowoc family of crane brands — Manitowoc, Grove, National Crane, Potain — and has expanded its portfolio to include Hiab loader cranes (13-state appointment), as well as Xtreme telehandlers, JLG, and Fisher snow/ice control equipment at select locations.
The company sells new and used cranes, operates a rental fleet for short- and long-term projects, supplies OEM replacement parts for many crane makes and models, and delivers comprehensive service and structural repair through certified technicians. A differentiated offering is the EnCORE remanufacturing program, which strips cranes to base weldments and reconstructs them with remanufactured engines, cylinders, hydraulic valves, new electrical harnesses, slewing bearings, and overhauled hoists. MGX also hosts NCCCO-certified crane operator training. Customer-facing technology is limited to the MGX mobile app (iOS/Android) and the MGX Direct online customer portal for inquiries, parts requests, and service scheduling; no AI/ML capabilities are disclosed.
MGX generates revenue through five primary streams: (1) one-time new and used crane sales (Manitowoc, Grove, Potain, National Crane, and other brands), (2) usage-based crane rentals, (3) transactional OEM parts sales, (4) professional service and repair work including EnCORE remanufacturing, and (5) professional services revenue from NCCCO operator training. Financing is offered through Manitowoc Finance with multiple structures (full payout loan, FMV lease, early buyout lease) on terms ranging from 24 to 84 months. Pricing is quote-based and not publicly disclosed. GTM is enterprise field sales through branch networks serving construction/infrastructure, oil and gas, equipment rental companies, and crane fleet operators, with documented enterprise wins including Groves Equipment Rental, Maxim Crane Works, W.O. Grubb, GST, and Coastal Crane, alongside major project supply (e.g., up to 17 cranes simultaneously for the Nice-Middleton Bridge connecting Maryland and Virginia).
MGX Equipment Services firmographics
Firmographics- Name
- MGX Equipment Services
- Legal name
- MGX Equipment Services, LLC
- Website
- https://mgxequipment.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MGX Equipment Services is a U.S. crane equipment dealer network, subsidiary of The Manitowoc Company, selling, renting, servicing, and remanufacturing cranes from Manitowoc, Grove, National Crane, Potain, and Hiab brands across 11+ locations in 9+ U.S. states for construction, infrastructure, oil and gas, and equipment rental customers.
- Ownership category
- akta.pro rank
MGX Equipment Services industry classification
Industry- Product category
- Construction Equipment Dealer & Service
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)
- akta.pro secondary industries
- Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
Keywords
Where MGX Equipment Services is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
MGX Equipment Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New and Used Crane Sales: Sales of new cranes from major manufacturers including Manitowoc, Grove, Potain, National Crane, and other brands, as well as high-quality pre-owned crane equipment
- Crane Rentals: Rental fleet of cranes for short-term and long-term projects, providing flexible access to equipment without capital purchase
- OEM Parts Sales: Sales of genuine replacement parts for many crane makes and models through parts inventory at branch locations
- Crane Service and Repair: Comprehensive crane repair, maintenance, structural repair, and remanufacturing services through certified technicians
- Crane Operator Training: Crane operator training and certification through NCCCO national certification program, including classes and exams
- Financing Services: Financing for qualifying equipment purchases through Manitowoc Finance, offering flexible payment options and leasing solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Full Payout Loan |
| Other | Multi-year contract | Fixed Price Purchase Option |
| Other | Multi-year contract | Tax or True Lease (Fair Market Value) |
| Other | Multi-year contract | Early Buyout Lease |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
MGX Equipment Services product offering
Product offeringCore offering
MGX Equipment Services is an authorized multi-brand crane dealer providing new and used crane sales, a national rental fleet, OEM parts supply, certified repair and maintenance, and the proprietary EnCORE remanufacturing program. The company also delivers crane operator training and NCCCO national certification, with financing available through Manitowoc Finance and an MGX Mobile App for customer access to parts, service, and equipment inquiries.
Product overview
MGX Equipment Services is a comprehensive crane equipment dealer and service provider offering a multi-brand portfolio of lifting solutions. The company operates as an authorized dealer for major crane manufacturers including Manitowoc, Grove, Potain, National Crane, Xtreme, Hiab, and Fisher. Their core offerings include new and used crane sales, an extensive rental fleet, OEM parts supply, and full-service capabilities including repair, maintenance, EnCORE remanufacturing, and structural repair. The company also provides crane operator training through the NCCCO national certification program. Technology offerings include the MGX mobile app (iOS/Android) for customer communication and the MGX Direct online customer portal. Services are delivered through branch locations across the United States with geographic expansion ongoing through acquisitions and new facility openings.
Differentiator
Problem solved
Functional benefit
Brands
- Upfits by Aspen Equipment: Formerly Aspen Equipment; rebranded facilities in Minnesota, Iowa, Nebraska, and Missouri offering upfit services and products.
- EnCORE
Products and services
- New and Used Crane Sales Authorized dealer sales of new cranes from Manitowoc, Grove, Potain, National Crane, and Hiab, as well as high-quality pre-owned crane equipment, sold to construction, infrastructure, oil and gas, and equipment rental buyers.
- Crane Rentals Rental fleet of cranes available for short-term and long-term projects, providing flexible access to equipment without the capital outlay of a purchase.
- Crane Parts OEM replacement parts for many crane makes and models, plus pre-owned parts and attachments, stocked at branch locations with parts inventory.
- Crane Service and Maintenance Comprehensive crane repair, maintenance, structural repair, and fleet maintenance services delivered by certified technicians through MGX service centers.
- EnCORE Crane Remanufacturing Proprietary remanufacturing program that strips used cranes to base weldments and reconstructs them with remanufactured engines, cylinders, hydraulic valves, new electrical harnesses and hoses, slewing bearings, and overhauled hoists, delivering an extended-life alternative to a new crane purchase.
- Crane Operator Training and Certification Crane operator training classes and exams delivered through the NCCCO national certification program, providing regulatory-compliant operator certification to construction and crane fleet customers.
- Equipment Financing through Manitowoc Finance Financing for qualifying equipment purchases facilitated through Manitowoc Finance, offering flexible payment options and leasing solutions with terms ranging from 24 to 84 months depending on equipment type and cost.
Quantifiable outcome
- MGX supplied up to 17 cranes simultaneously to New Nice-Middleton Bridge project
- +2 more outcomes
Companies that use MGX Equipment Services
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
MGX Equipment Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MGX Equipment Services partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, strategic and supporting.
- HiabcoreMGX Equipment Services appointed as the Hiab dealer for the U.S. in 13 states. Hiab is the world's largest manufacturer of loader cranes. This appointment expands MGX's equipment portfolio with another industry-leading crane brand.
- Ring Power CorporationstrategicMGX acquired certain crane assets of Ring Power Corporation, expanding its territory in Georgia, North Carolina, and South Carolina with new sales, used sales, parts, service, and rentals for Manitowoc, Grove, and National Crane product lines. Ring Power maintains its crane business in Florida.
- ManitowoccoreMGX Equipment Services is an authorized dealer for Manitowoc cranes including crawler cranes, mobile hydraulic cranes, and related equipment. Manitowoc expanded its direct-to-customer footprint with MGX as a key dealer partner.
- National Commission for the Certification of Crane Operators (NCCCO)supportingMGX hosts crane operator training including classes and exams through the NCCCO national certification program, providing operator certification services to customers.
Scale indicators6 records
Recent moves14 records
Expansion highlights6 records
MGX Equipment Services competitors and assessment
Company assessmentDirect peers
- United Rentals: Largest equipment rental company in North America, offering aerial work platforms, telehandlers, and crane/aerial solutions alongside a national branch network. Directly comparable to MGX in crane and aerial equipment rental, fleet financing, and large-customer sales motion, though at much greater scale and with broader industrial equipment breadth.
- ALL Erection & Crane Rental: One of the largest crane-only rental companies in North America, operating a multi-region branch network with new and used crane sales, parts, service, and operator training. Directly comparable to MGX as a multi-brand crane specialist dealer/rental.
- H&E Equipment Services: One of the largest independent equipment rental and sales companies in the U.S., with significant exposure to cranes, aerial platforms, and material handling. Directly comparable business model (rentals + sales + parts + service) overlapping with MGX in crane and aerial segments across overlapping geographies.
- CraneWorks: Crane-focused dealer and rental company selling, renting, and servicing all-terrain, rough-terrain, crawler, and boom truck cranes from major OEMs. Overlaps with MGX in crane specialty, parts/service offering, and multi-region dealer footprint.
- Maxim Crane Works: Major national crane rental company operating one of the largest fleet inventories of all-terrain, rough-terrain, crawler, and tower cranes. Existing MGX EnCORE customer (Manitowoc 2250) but directly competes with MGX in crawler and all-terrain crane rentals at the large-project level.
- Bigge Crane and Rigging Co. Independent crane-focused dealer and rental company selling and renting crawler, all-terrain, and rough-terrain cranes with parts, service, and remanufacturing. Closely comparable to MGX in crane-specific dealer/rental model and brand portfolio, including Grove, Manitowoc, and Liebherr lines.
- Sunbelt Rentals: Major national equipment rental provider with a fleet that includes cranes, aerial work platforms, telehandlers, and industrial maintenance equipment. Overlaps with MGX on crane and material handling rentals to construction customers, competing for large project accounts with national coverage.
- TNT Crane & Rigging: Large regional crane rental specialist with branches across Texas, Louisiana, and other southern states offering crawler, hydraulic, and boom truck rentals alongside parts and service. Comparable to MGX in service scope and overlapping with its new Phoenix and Baton Rouge territories.
Broad incumbents
- Liebherr (U.S. operations): Major global crane OEM with U.S. sales, service, and rental distribution. Competes indirectly with MGX for end-customer crane business via its own dealer channels and direct accounts, and overlaps in crawler, all-terrain, and tower crane categories where MGX distributes competitive brands.
- Manitowoc Company (parent) brand competition: Global crane manufacturer whose brands (Manitowoc, Grove, Potain, National Crane, Hiab) are sold and serviced by MGX. As the upstream OEM and parent of MGX, Manitowoc's direct-to-customer expansion strategy is the most strategically significant counter-party to MGX's dealer channel ambitions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MGX Equipment Services social profiles
Digital presenceMGX Equipment Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
MGX Equipment Services leadership team
Management profileNumber of profiles
Profiles2 records
MGX Equipment Services subsidiaries and ownership
Company hierarchySubsidiaries1 record
MGX Equipment Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MGX Equipment Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MGX Equipment Services
What does MGX Equipment Services do?
MGX Equipment Services is an authorized multi-brand crane dealer providing new and used crane sales, a national rental fleet, OEM parts supply, certified repair and maintenance, and the proprietary EnCORE remanufacturing program. The company also delivers crane operator training and NCCCO national certification, with financing available through Manitowoc Finance and an MGX Mobile App for customer access to parts, service, and equipment inquiries.
Is MGX Equipment Services a public or private company?
MGX Equipment Services is a private company. It is classified as corporate owned and is currently operating.
When was MGX Equipment Services founded?
MGX Equipment Services was founded in -1. It employs 251 to 500 people.
Where is MGX Equipment Services based?
MGX Equipment Services is headquartered in Milwaukee, United States, in the North America region.
How does MGX Equipment Services make money?
Six revenue lines are on record. New and Used Crane Sales are the primary driver. The others are crane Rentals, OEM Parts Sales, crane Service and Repair, crane Operator Training and financing Services.
Who are MGX Equipment Services's main competitors?
Direct peers on record are United Rentals, ALL Erection & Crane Rental, H&E Equipment Services, CraneWorks, Maxim Crane Works, Bigge Crane and Rigging Co., Sunbelt Rentals and TNT Crane & Rigging. Broad incumbents are Liebherr (U.S. operations) and Manitowoc Company (parent) brand competition.
Does MGX Equipment Services have an API?
No public API is recorded for MGX Equipment Services.
What industry is MGX Equipment Services in?
MGX Equipment Services's product category is Construction Equipment Dealer & Service. Its primary akta.pro industry code is TLABAFAD, Cranes & Heavy Lifting Equipment Rental/Leasing, with a secondary code of TLAKAHAE, Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches). Its NAICS code is 333924 and its SIC code is 3530.