What HIAB does

HIAB Oyj is a Finnish public company (Nasdaq Helsinki: HIAB) and the world's leading provider of on-road load handling equipment, founded in 1944 and headquartered in Helsinki, Finland, with a U.S. National Support Center in Perrysburg, Ohio. The company designs, manufactures, and services a multi-brand portfolio of equipment including HIAB and EFFER knuckle boom cranes, MOFFETT truck-mounted forklifts (including the lithium-ion E-Series), LOGLIFT forestry cranes, JONSERED recycling cranes, MULTILIFT hooklifts and skiploaders, GALFAB roll-off hoists, and WALTCO and ZEPRO tail lifts, supported by an installed base serviced through more than 3,000 service points worldwide. The technology stack combines equipment with a digital services layer: HiConnect (IoT telematics with API access), HiVision (industrial computer vision for semi-autonomous crane operation), HiSkill (VR training simulator), and ProCare (fixed-fee service contracts), collectively marketed as the HiPerform uptime suite, with a Forterra partnership extending into autonomous load handling.

The company generates revenue primarily through equipment sales across its end markets of construction, logistics and transportation, forestry, waste and recycling, mining, and industrial distribution, with a growing recurring-revenue layer from service contracts, parts (via the Hiab Webshop), telematics subscriptions, and training licenses. Go-to-market relies on a channel-partner-led model with 16 newly signed U.S. dealers in 2026 (including Custom Truck One Source and MGX/Manitowoc), complemented by direct enterprise sales through regional offices and the U.S. National Support Center. FY2025 sales totaled EUR 1.556 billion at a record 13.7% comparable operating profit margin, though revenue declined 6% year-over-year on weaker U.S. demand; the company is executing a EUR 20 million cost savings program while pursuing acquisitive growth, completing the ING Cranes (Brazil) acquisition in January 2026 and announcing the USD 1.035 billion Labrie Environmental Group (Canada/U.S./Mexico) acquisition in June 2026, following the 2025 divestiture of MacGregor to Triton Partners.

Name

HIAB

Legal name

Hiab Oyj

Website

https://hiab.com

Company type

Public

Founded year

1944

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HIAB Oyj is a Finnish public company and the world's leading provider of on-road load handling equipment — knuckle boom cranes, truck-mounted forklifts, forestry and recycling cranes, hooklifts, and tail lifts — sold under the HIAB, EFFER, MOFFETT, LOGLIFT, and related brands to construction, logistics, forestry, and waste management customers across more than 3,000 service points.

Ownership category

akta.pro rank

Product category

On-road load handling equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

akta.pro secondary industries

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

Keywords

• Load handling equipment
• Knuckle boom cranes
• Truck mounted forklifts
• Forestry cranes
• Hooklifts and liftgates

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of on-road load handling equipment including knuckle boom cranes, forestry cranes, truck-mounted forklifts, hooklifts, skiploaders, and liftgates under multiple brands (HIAB, EFFER, LOGLIFT, JONSERED, MOFFETT, MULTILIFT, GALFAB, WALTCO, ZEPRO).
2. Service and Maintenance Contracts: ProCare service packages including Extended Warranty, Essentials preventive maintenance, and Total Repair & Maintenance coverage. Fixed-fee contracts providing ongoing revenue from installed base.
3. Original Spare Parts: Sale of original spare parts and accessories through Hiab Webshop for all equipment brands, providing recurring revenue from the installed equipment base.
4. Digital Solutions Subscription: Subscription-based digital solutions including HiConnect telematics and HiSkill training simulator with yearly subscription fees per operator.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

HIAB designs, manufactures, and sells on-road load handling equipment—including knuckle boom cranes, truck-mounted forklifts, forestry and recycling cranes, hooklifts, skiploaders, and liftgates—under multiple brands (HIAB, EFFER, LOGLIFT, JONSERED, MOFFETT, MULTILIFT, GALFAB, WALTCO, ZEPRO). The company complements its equipment portfolio with intelligent digital services such as HiConnect IoT telematics, HiVision computer vision, HiSkill VR training, and ProCare predictive service contracts, serving construction, logistics, forestry, waste management, and industrial customers globally.

Product overview

Hiab is the world's leading provider of on-road load handling equipment, operating as a multi-brand portfolio company with distinct product lines serving various material handling applications. The core product offerings include HIAB and EFFER knuckle boom cranes for construction and logistics; MOFFETT truck mounted forklifts including the pioneering E-Series electric models; LOGLIFT forestry cranes and JONSERED recycling cranes for specialized material handling; MULTILIFT hooklifts, skiploaders, and GALFAB roll-off hoists for demountable applications; and WALTCO and ZEPRO tail lifts for vehicle loading. Supporting the equipment portfolio is a suite of digital services including HiConnect telematics for fleet management, HiVision camera-based vision systems for remote operations, HiSkill training simulators, and ProCare maintenance contracts. The company operates with over 3,000 service points worldwide and serves customers across construction, logistics, forestry, waste management, and municipal sectors.

Differentiator

Problem solved

Functional benefit

Brands

• HiConnect: IoT fleet and asset management solution providing data and insights through dashboards for monitoring equipment usage and optimizing performance
• HiVision
• ProCare
• HiSkill
• HiPerform
• HIAB
• EFFER
• LOGLIFT
• MOFFETT
• MULTILIFT
• GALFAB
• WALTCO
• ZEPRO
• JONSERED

Products and services

• HIAB Knuckle Boom (Loader) Cranes HIAB's core knuckle boom crane line and the world's leading loader crane brand, used for material handling, construction, and logistics applications.
• EFFER Heavy-Duty Knuckle Boom Cranes EFFER knuckle boom cranes for heavy-duty, high-capacity industrial material handling, complementing the standard HIAB range.
• MOFFETT Truck-Mounted Forklifts MOFFETT truck-mounted forklifts for delivery of goods from trucks to warehouses and distribution centers, including the pioneering E-Series lithium-ion electric models.
• LOGLIFT Forestry Cranes
• JONSERED Recycling Cranes
• MULTILIFT Hooklifts and Skiploaders
• GALFAB Roll-Off Cable Hoists
• ZEPRO Tail Lifts
• WALTCO Liftgates
• HiConnect IoT Telematics Platform
• HiVision Industrial Computer Vision Platform
• HiSkill VR Crane Operator Training Simulator
• ProCare Service Contracts
• HiPerform Uptime Solutions Suite
• Hiab Webshop (Original Spare Parts)
• HIAB WSPR Electric Hybrid Crane Electric hybrid loader crane that reduces carbon emissions by up to 85% versus conventional diesel-hydraulic cranes, used for sustainable material handling in load-sensitive or low-emission environments.

Quantifiable outcome

• Reduced total cost of ownership by 20% over five years with ProCare Total R&M service contract
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Labrie Environmental GroupflagshipTechnology or Integration · 2 June 2026North American refuse collection vehicle manufacturer acquired for USD 1.035 billion enterprise value. Based in Lévis, Quebec with approximately 1,200 employees across Canada, US, and Mexico. Generates USD 491 million in sales and USD 113 million in EBITDA. Transaction expected to close Q3 2026.
• Custom Truck One SourcecoreChannel Partner/ Reseller/ Distributor · 10 March 2026Strategic dealer agreement for distribution and service of HIAB loader cranes and MOFFETT truck mounted forklifts. Partnership covers 12 states for HIAB cranes (Western US) and 8 states for MOFFETT forklifts (Northeastern US). Custom Truck One Source operates over 40 locations with a rental fleet exceeding 10,400 units.
• MGX/ManitowoccoreChannel Partner/ Reseller/ Distributor · 9 February 2026MGX appointed as Hiab dealer for the U.S. in 13 states, expanding Hiab's direct-to-customer operations and market coverage.
• ING CranescoreTechnology or Integration · 26 November 2025Brazilian crane manufacturer acquired by Hiab to expand market presence in Brazil. Founded in 2010, ING Cranes generates approximately EUR 50 million in sales and employs 250 people. Acquisition completed January 2026.
• ForterraflagshipStrategic or Co-development Partner · 9 September 2025Strategic partnership to develop autonomous load handling solutions and advance automation in logistics operations. Collaboration combines Hiab's automation technology with Forterra's autonomous systems to enhance safety, efficiency, and sustainability through integrated automation.

Scale indicators15 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Palfinger AG: Austrian global market leader in loader cranes, tail lifts, and material handling equipment. Direct competitor to HIAB across knuckle boom cranes and truck-mounted solutions, with overlapping product portfolios serving construction and logistics customers.
• Manitowoc Company: US-based manufacturer of crawler, mobile, and tower cranes serving commercial construction and infrastructure markets. Directly comparable as a global crane OEM; MGX/Manitowoc is also an active HIAB dealer in 13 US states.
• Tadano Ltd. Japanese manufacturer of hydraulic cranes including rough terrain, all-terrain, and truck loader cranes. Direct peer in the truck-mounted loader crane category where HIAB and EFFER compete, with comparable end customers in construction and logistics.
• Manitou Group: French manufacturer of material handling, aerial work platforms, and earthmoving equipment. Directly comparable in telehandlers, forklifts, and truck-mounted solutions serving construction, agriculture, and logistics end markets.
• Konecranes Plc: Finnish manufacturer of lifting equipment and services including overhead cranes, port solutions, and industrial lifting. Comparable as a Finnish-headquartered lifting equipment peer with a strong service and digital recurring revenue model similar to HIAB's HiConnect/ProCare offering.
• JLG Industries (Oshkosh Corporation): US manufacturer of aerial work platforms, telehandlers, and material handling equipment under the JLG and SkyTrak brands. Directly comparable to HIAB in telehandlers and rough-terrain material handlers serving construction and logistics customers.
• Altec Industries: US-based manufacturer of equipment for the electric utility, telecommunications, and tree care markets, including truck-mounted cranes and aerial devices. Comparable as a truck-mounted equipment OEM serving North American fleets, overlapping with HIAB's WALTCO/MOFFETT/MULTILIFT portfolio.

Broad incumbents

• Liebherr-International AG: Privately held Swiss-German manufacturer of a broad range of construction machinery including mobile and crawler cranes. Overlaps with HIAB's loader crane portfolio but operates at much broader scale across heavy equipment, mining, and aerospace.
• Terex Corporation: US-based diversified manufacturer of aerial work platforms, materials processing equipment, and cranes. Comparable as a broad industrial equipment peer with Genie telehandlers competing with HIAB's material handling solutions, though Terex spans more end markets.

Emerging players

• Bobcat Company (Doosan): Compact equipment manufacturer owned by Doosan producing skid-steer loaders, compact track loaders, and telehandlers with material handling attachments. Partial overlap with HIAB in telehandlers and loader attachments for construction and agricultural end markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/hiabglobal
• YouTubeyoutube.com/user/Hiabglobal
• Facebookfacebook.com/Hiabglobal
• LinkedInlinkedin.com/company/hiab
• Instagraminstagram.com/hiabglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIAB