Woodland

Name

Woodland

Legal name

Woodland

Website

https://woodl.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. MVP Development Services: Custom MVP development services for entrepreneurs and businesses with ideas but lacking technical capabilities. Projects span entertainment, data warehouses, payment systems, and drone applications.
2. Project-based Consulting: Technology consulting and project development including event applications, real estate dashboards, and specialized software solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Woodland is an Amsterdam-based innovation consultancy that rapidly builds custom Minimum Viable Products (MVPs) for entrepreneurs and businesses that have ideas but lack the technical expertise to implement them. The firm delivers bespoke technology solutions across diverse domains — including drone-based crop inspection, wristband payment systems for events and student associations, dynamic pricing software for moving companies, GIS-like mapping dashboards for real estate firms, interactive event pods, and HR automation — using state-of-the-art publicly available tools combined with its founders' AI expertise.

Product overview

Woodland is a data solutions and innovation consultancy specializing in rapidly building MVPs using state-of-the-art technology, with founders having backgrounds in artificial intelligence. The company operates as a project-based consultancy rather than a unified product platform, delivering custom solutions across diverse domains including event technology (Tactile, Mobile Application, Smarter Form), logistics optimization (Dynamic Pricing), drone technology (Agrifly, Drones Now), data visualization (Woodland Maps, Science Park Dashboard), fintech/payments (F. Products, F. Polsband), HR automation (Digital Temp Agency), and interactive installations (Your Digital Self/Magic Mirror). Their approach leverages publicly available tools to build MVPs quickly for entertainment, enterprise, and research applications.

Differentiator

Problem solved

Functional benefit

Brands

• Tactile: Digital interaction platform making interaction with digital services at events feel natural and easy
• Agrifly
• F. Products
• F. Polsband
• Drones Now
• Woodland Maps
• Woodland Labs

Products and services

• Tactile (Event Interaction Platform) Wholly-owned Woodland venture (Tactile B.V.) offering digital interaction solutions for events, including purpose-built interaction pods designed for durability and efficient production, plus a brand-new mobile application built for events during the corona pandemic. Targets event organizers and entertainment venues.
• Agrifly (Drone-Based Crop Inspection) Wholly-owned Woodland venture providing drone-based agricultural crop quality inspection using 5-camera drones and experimental 5G network file transfer. Delivered in partnership with the University of Groningen and 5G Project Groningen. Targets agricultural operations needing scalable, precise crop inspection.
• Drones Now (Drone Innovation and Shows) Wholly-owned Woodland spin-off delivering drone shows and quadcopter innovation projects. Originated from Woodland's early drone experimentation and now operates as a separate business unit.
• Woodland Maps (Interactive GIS-like Mapping) Interactive maps extended with data overlays that create tailor-made GIS-like tools for geographic data visualization. Currently used by one of the biggest real estate companies in the Netherlands for decision-making.
• F. Polsband (Wristband Payment System) Fast, contactless wristband payment system for student associations, festivals, and parties. Delivered 12-22% turnover improvements in pilot deployments and processed 18,701 transactions for 1,625 active users in 2015.
• F. Products (Student Payment System) Payment system enabling students to pay for beers and events at study associations without interrupting activities. Supports fun statistics and promotional use cases via gathered data.
• Dynamic Pricing Software (for Rehousing Market) Scheduling and dynamic pricing software for the Dutch rehousing market, applying a different discount each day to even out the number of customer requests per day. Developed for Holland Movers.
• MVP Development Services (Core Consulting Offering) Project-based consulting service where Woodland's AI-background founders rapidly build custom Minimum Viable Products for entrepreneurs and businesses with innovative ideas but lacking technical expertise. Engagements span entertainment, data warehouses, payment systems, dashboards, and drone applications.
• Science Park Dashboard Comprehensive data dashboard combining weather, traffic, and public transportation information, intended to be deployed online and at building entrances around Science Park.
• Digital Temp Agency (HR Automation) HR automation solution for flex workers covering hiring, contracting, scheduling, and payrolling. Built to address the cost and complexity of most existing HR services for entrepreneurs.

Quantifiable outcome

• 12-22% turnover improvement at events using wristband payment system
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Tactile B.V.coreStrategic or Co-development Partner · 1 January 2020Ongoing collaboration for event interaction technology. Woodland built event applications and interaction pods for Tactile, including a brand new mobile application during the corona pandemic. The relationship involves co-development of interaction pods designed for the event interaction market.
• Holland MoverscoreStrategic or Co-development Partner · 1 January 2020Development of smarter forms and dynamic pricing software for the rehousing/moving market. Woodland created a stepped form to reduce visitor overwhelm and developed smart pricing algorithms with daily variable discounts for smoother customer request patterns.
• University of GroningenminorStrategic or Co-development Partner · 1 January 2017Research collaboration for Agrifly drone project. The university received drone imagery directly for analysis, with results available before the drone touched down.
• AgriflycoreStrategic or Co-development Partner · 1 January 2017Agricultural drone venture developed by Woodland using 5-camera drones and 5G technology for crop quality inspection, with collaboration with University of Groningen.
• F. ProductsminorStrategic or Co-development Partner · 1 January 2016Payment system venture for student associations to pay for beers and events, developed by Woodland with pilot planned at Amsterdam restaurant.
• Drones NowcoreStrategic or Co-development Partner · 1 January 2014Spin-off venture from Woodland's early drone innovation projects. Started with one of the first drone shows worldwide and expanded into a separate business focused on drone services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Faktion: Belgian/Dutch AI and data-science consultancy that builds custom enterprise AI solutions and MVPs for clients across industries. Highly comparable to Woodland in size, geography (Benelux), AI-led consulting model, and project-based delivery.

Broad incumbents

• Xebia: Larger Dutch-headquartered digital transformation and software engineering consultancy with AI, cloud, and DevOps practices. Compares to Woodland on custom software and MVP delivery but operates at far greater scale across more verticals.
• Trifork: European technology consultancy building custom software, digital products, and cloud-native solutions for enterprises and the public sector. Comparable to Woodland in custom software delivery and Nordic/Dutch footprint, though materially larger.
• Thoughtworks: Global technology consultancy specializing in custom software engineering, platform modernization, and AI-driven product development. Comparable to Woodland on technology-led consulting and MVP-style product builds, but at enterprise scale.
• Netlight: Nordic-origin management and technology consultancy with a strong digital product and engineering practice. Compares on custom software delivery and culture-driven consulting model; operates across Europe with a much larger consultant base.
• IDEO: Global design and innovation firm that prototypes new products and digital experiences for clients across sectors. Comparable to Woodland in innovation-studio positioning and cross-industry prototype delivery, but with significantly larger scale and global reach.
• Deloitte Digital: Digital innovation arm of Deloitte, providing custom digital product builds, prototypes, and emerging-tech solutions to large enterprises. Comparable to Woodland on custom MVPs and emerging-tech experimentation but at vastly greater scale and brand.
• AKQA: Global design and innovation agency that builds digital products, services, and experiences for major brands. Comparable on custom digital product delivery and innovation-studio positioning, though focused on creative/digital brand work at enterprise scale.
• BCG X: BCG's build-and-invest tech and design division, creating and scaling new ventures with enterprise clients. Comparable to Woodland on innovation studios and venture-building with corporate partners, but with the resources of a tier-one consulting firm.

Emerging players

• ustwo: Independent product studio building digital products, apps, and ventures for clients and on its own account. Closely comparable to Woodland's venture-building model (Tactile, Agrifly spin-offs) and MVP delivery approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/woodland---woodl-nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodland