Agrifly

What Agrifly does

Agrifly is a Netherlands-based precision agriculture services company founded in 2016 by Wilco Stollenga in Groningen. It operates a drone-based crop-inspection service aimed at Dutch arable farmers (akkerbouwers) and livestock farmers (veehouders), using multispectral cameras to capture approximately 300 photos per field and producing NDVI (Normalized Difference Vegetation Index) crop reflection maps, color photography, and GPS-based variable-rate task maps for fertilizer spreaders that prescribe 0%, 80%, or 110% of baseline dosage depending on zone performance.

The technology stack combines drone-mounted multispectral sensing with a 5G streaming pipeline built in collaboration with Huawei, Ericsson, and Rijksuniversiteit Groningen under the 5Groningen initiative; imagery is uploaded mid-flight to the university's supercomputer and delivered as processed maps within tens of minutes of landing. Agrifly wraps this data layer in a Deming-cycle (Plan-Do-Check-Act) advisory methodology that translates NDVI outputs into actionable recommendations on fertilization, cultivation, and planting decisions.

Commercially, Agrifly sells its offering as a professional services engagement — drone flight, image processing, and tailored advisory — priced on a per-engagement basis rather than via publicly disclosed pricing. Distribution is direct to farmers in the Netherlands, supported by earned media (NOS, NRC, Emerce, Trouw, Volkskrant, BNR), industry events (Nationale Proeftuin Precisie Landbouw, Accenture Innovation Awards 2018), and educational content; the firm is privately held, founder-led, and has not disclosed institutional funding.

Name

Agrifly

Legal name

Agrifly

Website

https://agrifly.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Agrifly is a Netherlands-based precision-agriculture services firm that flies multispectral drones over farms to produce NDVI maps and GPS variable-rate fertilizer task maps for Dutch arable and livestock farmers.

Ownership category

akta.pro rank

Product category

Precision Agriculture Drone Services

NAICS

Crop Production (111)

SIC

Agricultural Services (700)

akta.pro primary industry

Aerial Surveying & Crop Scouting (Imaging, Mapping, Stand Counts) (AFACAIAJ)

Keywords

• Precision agriculture services
• Drone crop imaging
• Multispectral crop analysis
• NDVI mapping services
• Variable rate fertilization

Headquarters

HQ city

Eppenhuizen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Drone Scanning Services: Agrifly provides drone flight services to scan agricultural fields using multispectral cameras. Approximately 300 photos are captured per field and processed into actionable crop analysis maps.
2. Crop Analysis and Advisory: Scientific analysis of collected drone imagery, interpreting NDVI data and providing advisory recommendations for variable rate fertilization, cultivation practices, and planting decisions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Agrifly flies drones equipped with multispectral cameras over agricultural fields to capture approximately 300 images per parcel, then processes that imagery into NDVI vegetation maps and GPS-based variable-rate fertilization task maps for fertilizer spreaders. The workflow is built on a 5G streaming pipeline (developed with Huawei, Ericsson, and the Rijksuniversiteit Groningen supercomputer) so maps are available online within minutes of landing, followed by scientific advisory on cultivation and fertilization decisions.

Product overview

Agrifly is an innovative agricultural technology company offering drone-based precision farming services. The core offering is drone crop inspection flights using multispectral cameras, which generate NDVI crop reflection maps and color photography. These outputs are processed into variable-rate task maps for GPS-controlled fertilizer spreaders, enabling precision nutrient application. The company also offers data analysis and advisory services. The 5G streaming technology enables real-time data transmission during flights. The product portfolio follows a sequential workflow: drone flight data collection, image processing and NDVI analysis, task map generation, and advisory consultation for field management decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Drone Crop Inspection Services End-to-end drone flight service in which Agrifly operates a drone fitted with a multispectral camera over a customer's field, capturing crop imagery during the growing season; targeted at Dutch arable farmers (akkerbouwers) and livestock farmers (veehouders) who want field-level data without buying their own precision-agriculture hardware.
• NDVI Crop Reflection Mapping Multi-spectral image processing that produces NDVI (Normalized Difference Vegetation Index) maps showing plant-health variation across a field; intended for farmers using the map to identify underperforming zones and plan targeted intervention.
• Color Photography Field Mapping RGB color photos captured during the drone flight that reveal visible differences in crop stand across the field; offered alongside NDVI mapping so farmers have a second decision input source.
• Variable-Rate Fertilization Task Maps (Taakkaarten) GPS-based prescription maps translated from NDVI analysis that direct the farmer's fertilizer spreader to apply 0% (red zone), 80% (yellow zone), or 110% (green zone) of the original dosage, enabling variable-rate fertilization rather than uniform application.
• Data Analysis and Advisory Services Interpretation layer in which Agrifly studies the drone-collected data, explains intra-field variation, and delivers targeted agronomic advice covering fertilization, cultivation practice, planting timing, and variety selection, grounded in the Deming (Plan-Do-Check-Act) continuous-improvement cycle.

Quantifiable outcome

• Variable rate fertilization reduces fertilizer usage in underperforming areas while increasing in high-performing zones

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• HuaweicoreTechnology or Integration · 1 January 2016Collaboration on 5G drone technology development. Huawei is working with Agrifly to develop new ways to quickly transmit drone-captured agricultural data using 5G networks.
• EricssoncoreTechnology or Integration · 1 January 2016Collaboration on 5G drone technology development for agriculture. Part of the 5Groningen initiative to test 5G applications in real-world settings.
• Rijksuniversiteit GroningencoreStrategic or Co-development Partner · 1 January 2016Provides supercomputer infrastructure for processing drone imagery. Approximately 300 photos per field are uploaded during flight to the university supercomputer, where images are processed into large crop variation maps. The company was founded as a spin-off from the university ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PrecisionHawk: US-based provider of drone-based aerial data collection and analytics for agriculture, including crop scouting and variable-rate prescriptions — comparable service model and end-customer profile to Agrifly.
• Taranis: Israel/US-headquartered precision agriculture platform using aerial imaging (drones and satellites) for crop health monitoring and field-level decision support — directly overlaps Agrifly's NDVI-based scouting and variable-rate advisory offering for arable farmers.
• Gamaya: Switzerland-based precision agriculture company using hyperspectral imaging and AI for crop analytics — directly comparable in offering aerial imaging-driven agronomic insights to specialty and broadacre crop growers.
• Slantrange: US provider of drone-based remote sensing and analytics specifically for agriculture, with multispectral sensors and crop health algorithms — directly comparable in multispectral imaging and agronomic analytics.
• DroneDeploy: Drone mapping and analytics platform with agriculture-specific workflows for crop health assessment and field mapping — competes for the same farmer/consultant buyer that Agrifly targets, with broader enterprise tooling.
• Aerobotics: South Africa/US drone-and-satellite-based precision agriculture company focused on crop health monitoring and input optimization — comparable service offering and target farmer profile.

Others

• MicaSense (AgEagle): Multispectral sensor manufacturer (now part of AgEagle) whose RedEdge and Altum cameras are industry-standard for drone-based NDVI — enabling/adjacent hardware supplier whose products underpin Agrifly's data collection.
• Pix4D: Drone photogrammetry software platform widely used for agriculture mapping and NDVI processing — enabling/adjacent technology that Agrifly's multispectral pipeline depends on and could be displaced by.

Broad incumbents

• DJI Agriculture: Drone giant's dedicated agriculture line (Agras spraying drones, P4 Multispectral, DJI Terra) — broadly competes across the precision agriculture stack Agrifly operates in, from hardware to analytics.
• senseFly (Parrot): Established commercial drone manufacturer owned by Parrot, with a strong agriculture vertical (eBee fixed-wing drones for crop mapping) — broader portfolio player that overlaps Agrifly in drone-based field surveying.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/WilcoStollenga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrifly