What Turyap does

Turyap is a privately held Turkish real estate marketing and brokerage franchise founded in 1985 in Istanbul. Operating as the self-described first and largest real estate marketing company in Turkey, Turyap runs a nationwide franchise network of approximately 400 representative offices ("temsilcilik") and roughly 2,000 employees, with city-level coverage extending across all 81 Turkish provinces and into international markets through Turyap Global offices in the USA (Los Angeles, New York), Dubai, Montenegro (Budva), Greece (Alexandroupoli), and Romania (Constanta).

The company's core technology consists of three layered assets: (1) the consumer-facing turyap.com.tr listing portal searchable by category (rent/sale), property type, and city; (2) the TuryapNet internal portal (turyap.online) used by franchise representatives to publish listings and access a shared nationwide property database; and (3) an aggregated inventory database that connects franchise offices across regions, allowing cross-office property search and listing sharing. Turyap holds ISO 9001:2008 quality certification covering the entire franchise system and complies with Turkey's KVKK personal data protection law.

Turyap makes money through two principal streams: (i) recurring franchise participation fees paid by independent representative offices to operate under the Turyap brand, access training, marketing materials, legal advisory, and the TuryapNet database; and (ii) transaction commissions earned on property sales and rentals facilitated through the network. The company supplements these with institutional corporate sales services — running auctions for distressed property portfolios of banks and government entities (including TOKI and TMSF) — plus an Urban Transformation consulting service and a Special Projects office handling large-scale residential and commercial development marketing. Customer segments span individual residential buyers and sellers (primary), commercial property investors, land/development clients, institutional/banking accounts, and international property buyers.

Name

Turyap

Legal name

Turyap

Website

https://turyap.com.tr

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Turyap is a privately held Turkish real estate marketing franchise founded in 1985, operating approximately 400 offices across Turkey and select international markets, serving individual buyers and sellers, banks (via corporate/auction sales), and developers through a shared property database and standardized franchise system.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Real estate brokerage
• Property listings
• Franchise network
• Real estate auctions
• Property marketing

Headquarters

HQ city

Istanbul

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees: Franchise offices pay to join the Turyap network, receiving brand rights, training, support, and access to the property database. New franchisees benefit from reduced participation fees.
2. Real Estate Transaction Commissions: Commission-based revenue from property sales and rentals facilitated through the franchise network. Agents represent buyers and sellers in transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Turyap operates a franchise-based real estate marketing network, connecting residential and commercial property buyers with sellers through approximately 400 offices across Turkey and internationally. Core services include property listing and search via the turyap.com.tr platform, brokerage commissions on sales and rentals, franchise operations support (training, brand, marketing, legal advisory), auction organization for distressed portfolios (TOKİ, TMSF, banks), and international property transactions through Turyap Global.

Product overview

Turyap is Turkey's first and largest real estate marketing company, established in 1985, operating approximately 400 offices nationwide with nearly 2,000 employees. The core offering consists of the Turyap.com.tr listing platform and TuryapNet franchise portal, complemented by corporate sales services for financial institutions, auction organization for properties including TOKİ and TMSF portfolios, franchise partnerships providing brand access and training, and international services through Turyap Global offices in the USA, Montenegro, Greece, and Romania. The product ecosystem centers on connecting property sellers and renters with buyers through a network of trained consultants operating under standardized brand and service quality protocols.

Differentiator

Problem solved

Functional benefit

Brands

• TuryapNet: Online portal for Turyap property listings and services
• Turyap Global
• Turyap Özel Projeler Ofisi

Products and services

• Turyap.com.tr Platform Primary online real estate listing platform where properties for sale and rent are published, featuring search functionality across categories (residential, commercial, land), types, cities across Turkey, and agent/office filters. Used by individual buyers, sellers, and renters.
• TuryapNet Dedicated online portal for Turyap franchise representatives to manage and publish property listings, access the nationwide portfolio database, and collaborate across regions. Internal franchise tool.
• Kurumsal Satış (Corporate Sales) Corporate real estate sales service for banks and financial institutions handling surplus property portfolios, including property showcases, auction organization, written bid collection, catalog and brochure production, and media campaigns. Targets enterprise clients.
• Franchise Sistemi (Franchise System) Franchise offering enabling independent real estate offices to operate under the Turyap brand, with access to training, marketing support, the TuryapNet platform, legal advisory services, and participation in property auctions. Targets entrepreneurs and independent brokers.
• Müzayede (Auctions) Real estate auction services where Turyap organizes and facilitates property auctions, including those for TOKİ and TMSF portfolios and bank-distressed assets. Targets institutional sellers and qualified bidders.
• Eğitim (Training) Real estate marketing training programs covering property valuation (appraisal), land registry and zoning information, customer communication, and ongoing professional development for franchise consultants. Targets Turyap network consultants.
• Turyap Global International real estate services facilitating cross-border property transactions, with representatives in the USA (Los Angeles, New York), Greece (Athens), Montenegro (Budva), and Romania (Constanta). Targets international property buyers and Turkish diaspora.

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Century 21: Global real estate franchise with operations in Turkey. Directly comparable franchise-driven brokerage model serving residential and commercial buyers and sellers.
• Coldwell Banker: International residential and commercial real estate franchise. Comparable to Turyap in franchise structure and franchise-supported agent network.
• ERA Real Estate: Global real estate franchise network with footprint in Turkey. Comparable franchise model focused on residential brokerage and agent support.
• Keller Williams Realty: Large agent-led real estate franchise system. Comparable to Turyap in franchise model, training programs, and nationwide agent network.
• RE/MAX: Global real estate franchise network present in Turkey. Closely comparable to Turyap's franchise model, agent training, and brand-driven brokerage offering.

Broad incumbents

• Sotheby's International Realty: Luxury-affiliated global real estate brokerage franchise. Comparable affiliate-network model, with overlap on luxury residential and international buyer representation served by Turyap Global.
• Knight Frank: Global real estate advisory with residential and commercial brokerage. Comparable international advisory and cross-border transaction footprint to Turyap Global.

Regional players

• Sahibinden: Turkey's dominant online classifieds and real estate listing portal. Comparable through property listing discovery, but a digital-first platform rather than a franchise brokerage.
• Hepsiemlak: Major Turkish online real estate listing platform (part of Hepsiburada group). Comparable through property search/listings, but delivers leads to independent agents and brokerages rather than running its own franchise network.

Emerging players

• BiggerPockets: US-based real estate investor platform for deal-making, education, and listings. Adjacent proptech comparison to TuryapNet for the network/database and education angle of Turyap's training programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sariyermaden

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turyap