What Calumma does

Calumma (trading as Calumma Reclame & Signcenter) is a privately held, full-service visual communications and signage firm headquartered at Jagerserf 8, 3851 SM Ermelo, Netherlands. Founded in 1987 and operating with a headcount of 1–10, the company serves primarily local and regional Dutch small and medium-sized businesses. Its service offering spans facade advertising (gevelreclame), interior advertising (binnenreclame), outdoor advertising (buitenreclame), vehicle branding (voertuigreclame), trade show displays (beursreclame/standbouw), and small- and large-format printing (drukwerk), supplemented by corporate gifts and packaging.

The company operates as an integrated design-to-installation provider. Production is conducted in-house using an iMaxcan F2500GS flatbed printer (direct-to-material, up to 2500x1250mm, 100mm thickness, 6 colors plus white with high-gloss spot varnish), a Mimaki JV300-160 8-color roll-to-roll printer (CMYKlClMlK plus orange) with lamination and contour cutting, a 100W laser cutter/engraver with a 900x1250mm bed and rotation unit capable of processing more than 20 material types, a flatbed CNC cutting/routing table, and a cutting plotter. Vehicle wrapping uses 3M and Avery wrap films; facade letters (freesletters) are CNC-cut in acrylic, PVC foam, aluminum, stainless steel, dibond, wood, and Trespa, with 3D doosletters and LED-illuminated lichtbakken produced in-house.

Calumma's business model is project-based and quote-driven, with pricing determined per engagement through consultation. The go-to-market motion is sales-led, relying on direct phone and email contact, a website portfolio for top-of-funnel awareness, and social media channels (Facebook, Twitter, Instagram) for brand presence. Word-of-mouth and repeat local referrals appear to be a primary acquisition channel. Revenue is generated through one-time design, production, and installation fees, with no disclosed recurring contracts, subscription pricing, or enterprise master agreements. Customer segments include Dutch SMBs, event participants, and physical retail/office properties requiring signage, vehicle branding, and printed materials.

Name

Calumma

Legal name

Calumma

Website

https://calumma.nl

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Calumma is a privately held Dutch signage and printing firm in Ermelo, Netherlands, offering design, production, and installation of facade, interior, outdoor, vehicle, and trade show advertising plus small- and large-format printing for regional SMBs.

Ownership category

akta.pro rank

Product category

Signage and Printing Services

NAICS

Sign Manufacturing (33995), Graphic Design Services (541430), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

Keywords

• Signage manufacturing
• Vehicle wrapping
• Large format printing
• Laser cutting engraving
• Facade advertising

Headquarters

HQ city

Ermelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Signage and Advertising Services: Design, production, and installation of custom signage including vehicle wrapping, facade lettering, light boxes, printed letters, banners, and displays. Revenue generated through project-based fees for design, materials, production, and installation services.
2. Printing Services: Digital printing services for business cards, letterhead, flyers, folders, brochures, magazines, packaging, and displays. Both small format and large format printing available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Calumma is a Dutch advertising and signage firm that designs, produces, and installs custom visual communication solutions including facade advertising (CNC-cut letters, light boxes, sign boards), indoor and outdoor signage, vehicle lettering and wrapping, trade show displays, and digital/offset printing. The company operates in-house production equipment (large format printers, laser cutter, cutting plotters, laminator) and a creative design team that manages projects from consultation through installation for primarily Dutch SMBs.

Product overview

Calumma is a full-service advertising and signage company offering comprehensive visual communication solutions. The core offering consists of gevelreclame (facade advertising), binnenreclame (indoor advertising), buitenreclame (outdoor advertising), voertuigreclame (vehicle advertising), and drukwerk (printing services). Production capabilities include groot formaat printen (large format printing), klein formaat printen (small format printing), and lasersnijden (laser cutting). Products are manufactured in-house with CNC machines, large format printers, laser cutters, and mounting teams, serving businesses throughout the Netherlands for over 25 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Gevelreclame (Facade Advertising) Facade advertising solutions including CNC-cut letters (freesletters), 3D box letters (doosletters), light boxes (lichtbakken), sign boards, and window lettering for commercial building exteriors.
• Binnenreclame (Indoor Advertising) Indoor advertising solutions including window film (raamfolie), interior lettering, photo walls (fotowanden), and directional signs for offices, showrooms, and retail interiors.
• Buitenreclame (Outdoor Advertising) Outdoor advertising including exterior lettering, fabric banners, signage pylons, flags, and parking signs for commercial properties and event venues.
• Voertuigreclame (Vehicle Advertising) Vehicle advertising solutions including car lettering, machine lettering, and trailer branding, with full car wrapping services using 3M and Avery wrap films for commercial fleets and individual vehicles.
• Beursreclame (Trade Show Advertising) Trade show advertising including exhibition stand construction, displays, fabric banners, and promotional print materials for booth presence at events and exhibitions.
• Drukwerk (Printing Services) Printing services including corporate identity print materials (business cards, letterhead), advertising printing, custom packaging, and promotional displays for business clients.
• Groot Formaat Printen (Large Format Printing) Large format digital printing services for direct-to-material printing on wood, plastics, glass, metals, leather up to 2500x1250mm with 6 colors plus white and high-gloss spot varnish, plus roll-fed 8-color printing on stickers, banners, and canvas.
• Klein Formaat Printen (Small Format Printing) Small format digital printing for business cards, brochures, reports, and books with database publishing and full personalization capabilities.
• Lasersnijden (Laser Cutting and Engraving) Laser cutting and engraving services using a 100W laser cutter with 900x1250mm bed and rotation unit, processing materials including acrylic, rubber, wood, MDF, leather, glass, marble, metals, textiles, and plastics.

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Pixartprinting: European large-format and digital printing platform with extensive product catalog spanning business printing, signage, and packaging. Comparable in printing and signage production; competes on scale and price rather than local service.
• Helloprint: Large European online printing marketplace with broad product catalog including signage, banners, and large-format print. Competes with Calumma for the same Dutch SMB print and signage spend, but at much larger scale and via digital channels.

Others

• Spandex: Global distributor of sign-making materials, vinyl films, and large-format digital printing supplies. Connected to Calumma as an upstream supplier of the wrap films (3M, Avery) and signage materials it consumes.
• 3M Commercial Solutions: Manufacturer of wrap films (including 3M Wrap Film Series 1080) and signage substrates. Adjacent to Calumma as a key materials supplier for its vehicle wrapping and facade signage product lines.

Direct peers

• Reclameland: Netherlands-based online printing platform for SMBs offering flyers, banners, signage, and printed advertising materials. Comparable end-customer (Dutch SMBs) and product overlap in printing and outdoor signage.
• Drukwerkdeal: Major Dutch online print platform serving SMEs with business cards, brochures, banners, and large-format prints. Direct overlap with Calumma's drukwerk and print product lines and shared Dutch SMB customer base.
• Aldus: Dutch sign-making and printing company offering signage, vehicle lettering, and printed materials to SMBs. Highly comparable to Calumma in service mix, customer type, and regional Dutch footprint.
• Vink VTS: Dutch visual communication and signage provider offering sign systems, digital printing, and visual branding solutions to businesses. Comparable product mix and SMB/mid-market customer base as Calumma.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/calummareclame
• Facebookfacebook.com/Calummareclame
• Instagraminstagram.com/calummareclame

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calumma