E-tasty

What E-tasty does

E-tasty is a privately held French manufacturer of e-liquids for electronic cigarettes, operating since 2018 from Saint-Jean-le-Blanc, France. The company produces a portfolio of over 20 themed sub-brands (Amalgam, Amazone, Bankiz, Godfall City, La Cueillette de Louise, Smoke Wars, and others) across flavor categories including fruity, mentholated, classic tobacco, and gourmet profiles. Products are manufactured in France using quality ingredients and vapological aromas under regular quality testing, and are compliant with the European Tobacco Products Directive (TPD). The catalog spans multiple bottle formats — 10ml, 20ml (the proprietary Twenty ready-to-boost format), 50ml, 100ml, and 170ml — alongside mono-aromas, DIY concentrates, nicotine salts, nicotine boosters, the EASY POD closed system, and e.Puffy disposable devices.

The business model is B2B wholesale: E-tasty sells exclusively through the pro.e-tasty.fr portal to registered resellers, primarily vape shop owners in France and select European markets. Public retail prices range from €5.90 for 10ml bottles to €25.90 for 100ml bottles. The company differentiates on French manufacturing origin, regulatory compliance, brand portfolio breadth, express 24-hour shipping, deferred payment terms, and a reseller loyalty points program. Multilingual labels on larger formats signal intent to serve export markets, and limited-edition seasonal SKUs indicate experimentation with premium merchandising. Trade show presence (including events such as Vape Fresh and Fun 2026) supplements the digital channel for partner acquisition.

E-tasty is founder/owner-operated, with M. Matheron listed as the legal representative and no disclosed external investors, parent company, or institutional capital. The firm has 11–50 employees, has executed an active product launch cadence through 2024–2025 (including the EASY POD hardware entry and Twenty format innovation), and operates in a regulated European vaping category subject to evolving TPD requirements and shifting consumer demand. Revenue, funding, and ownership details are not publicly disclosed.

Name

E-tasty

Legal name

e.tasty

Website

https://pro.e-tasty.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

E-tasty is a privately held French manufacturer of TPD-compliant e-liquids operating a B2B wholesale platform (pro.e-tasty.fr) that supplies over 20 branded sub-portfolios, multiple bottle formats, and hardware (POD systems and disposables) to vape shop resellers across France and Europe.

Ownership category

akta.pro rank

Product category

E-Liquid Manufacturing

NAICS

Beverage and Tobacco Product Manufacturing (312), Tobacco Product and Electronic Cigarette Merchant Wholesalers (424940)

SIC

Tobacco Products (2100)

akta.pro primary industry

E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)

Keywords

• E-liquid manufacturing
• Vape wholesale supply
• B2B vape distribution
• TPD compliant e-liquids
• Made in France eliquids

Headquarters

HQ city

Saint-jean-le-blanc

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-Liquid Product Sales: E-tasty generates revenue through the sale of e-liquids to resellers. Products are sold in various bottle sizes (10ml, 20ml, 50ml, 100ml, 170ml) with pricing varying by size and brand. The company operates on a B2B model where resellers must create an account and are offered wholesale pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

E-tasty manufactures and supplies French-made e-liquids for electronic cigarettes, distributing them wholesale to resellers and vape shops through its pro.e-tasty.fr B2B platform. The offering spans more than 20 brand portfolios across fruity, menthol, classic tobacco, and gourmet flavor profiles, available in 10ml, 20ml, 50ml, 100ml, and 170ml bottles, complemented by DIY concentrates, mono-aromas, nicotine salts, EASY POD closed systems, and e.Puffy disposable devices.

Product overview

E-tasty is a French manufacturer (fabricant Français) of e-liquids (eliquides) for vaping, operating primarily as a B2B platform (pro.e-tasty.fr) for resellers. The company offers a diverse portfolio of e-liquid brands including Amalgam, Amazone, Bankiz, Call Me Biggy, Deep Seas, Freezy Crush, Game Over, Gang Organisé, Godfall City, Inspiration, La Cueillette de Louise, Les Maxis Malins, Letters, Loly Yumy, Numbers, ONE Taste, Sept, Shootiz, Smoke Wars, Summer Spicy, Twenty, and Windy Juice. Products are available in multiple formats: 10ml, 20ml (Twenty format), 50ml, 100ml, and 170ml bottles. The company also offers the EASY POD closed system, e.Puffy disposable devices, DIY products (concentrates, boosters), mono-aromas, and nicotine salts. Goodies merchandise is available for branding purposes.

Differentiator

Problem solved

Functional benefit

Brands

• Amalgam: Flavor experimentation brand featuring unlimited taste transformation possibilities.
• Amazone
• Bankiz
• Call Me Biggy
• Deep Seas
• Do It Yourself (DIY)
• EASY
• Freezy Crush
• Game Over
• Gang Organisé
• Godfall City
• Inspiration
• La Cueillette de Louise
• Les Maxis Malins
• Letters
• Loly Yumy
• Numbers
• One Taste
• One Essentiel
• Sept
• Shootiz
• Smoke Wars
• Summer Spicy
• Twenty
• Windy Juice
• e.Puffy

Products and services

• EASY POD System Closed pod system for vaping consisting of pod refills and batteries, designed for convenient and portable e-liquid consumption. Aimed at vape resellers stocking hardware alongside e-liquids.
• e.Puffy Disposable Device Disposable ready-to-vape electronic cigarette with 600 puffs, recyclable, featuring fruity flavor variations. Distributed to resellers for single-use retail sale.
• Twenty 20ml E-Liquid Format 20ml ready-to-boost e-liquid format designed for convenience, allowing users to add nicotine boosters to reach up to 6mg strength. New-generation format offering an alternative to TPD-limited 10ml bottles.
• 10ml E-Liquid Bottles Standard TPD-compliant 10ml e-liquid bottles across multiple brand and flavor profiles. Distributed to resellers for retail sale to vapers.
• 50ml E-Liquid Bottles Larger 50ml shortfill e-liquid bottles offering increased value per unit. Distributed to resellers for retail sale.
• 100ml E-Liquid Bottles Large 100ml format e-liquid bottles with multilingual labels for international export markets. Distributed to resellers for retail sale.
• 170ml E-Liquid Bottles Extra-large 170ml format e-liquid bottles for extended use. Distributed to resellers for retail sale.
• Mono-Aromas Concentrates Single-flavor concentrated aromas (e.g., ONE Taste 48 flavors, ONE Essentiel sucralose-free range) for vapers building custom blends. Distributed to resellers.
• Nicotine Salts Nicotine salt formulations for smoother vaping experience. Distributed to resellers for retail sale.
• Nicotine Boosters Nicotine boosters to add to shortfill bottles for custom nicotine strength. Distributed to resellers.
• DIY Concentrates and Bases DIY concentrates allowing customers to create their own e-liquid flavors with concentrated aromas and boosters. Distributed to resellers.
• Branded Goodies / Merchandise Branded merchandise including t-shirts, caps, mugs, open/closed signs, and kraft bags, used as reseller loyalty rewards and branding support.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dinner Lady: UK-founded multi-category vape brand (e-liquids, disposables, devices) sold globally through vape retail. Comparable on multi-format portfolio (disposables + e-liquids) and reliance on resellers across European markets.
• Halo: Established US/UK e-liquid brand (Halo, Tribeca, Menthol) sold internationally through wholesale vape channels. Useful benchmark on portfolio structure and international B2B distribution outside France.

Emerging players

• Kurvana: US-based premium e-liquid and hemp extract brand distributed through vape retailers, with TPD-aligned formulation discipline. Comparable B2B-then-retail go-to-market and emphasis on compliance-grade manufacturing.

Others

• OVH: Disclosed technology partner of E-tasty, providing cloud hosting with SSL for the pro.e-tasty.fr B2B portal. Included as an ecosystem/infra relationship rather than a competitor.

Direct peers

• Le French Liquide: Independent French e-liquid brand (Cirkus, Viquid, Bordo, etc.) offering TPD-compliant flavors in multiple bottle sizes to French and international vape retailers. Closely comparable on TPD-ready positioning, French manufacturing, and reseller channel focus.
• Le Petit Vapoteur: Major French vape retailer and e-liquid distributor carrying both third-party brands and house labels. Comparable as a B2B-influenced French vape ecosystem player servicing the same reseller and end-consumer base.
• Liquideo: French e-liquid brand (Evolution, Havas, Révolte, etc.) and CBD player operating a multi-brand vaping portfolio distributed through vape shops. Same B2B reseller go-to-market and multi-brand architecture as E-tasty.
• Gaïatrend (Alfaliquid): Major French e-liquid and vape-device manufacturer behind Alfaliquid, Vaponaute, and Greeneo. Same French TPD-compliant manufacturing base and B2B reseller model; broader scale makes them the entrenched incumbent in the same niche.
• VDL (La Vape du Lub / Pulp): French vaping company producing Pulp e-liquid and Frost & Fuel lines for the French and European vape retail channel. Direct match on French-made, flavor-positioned e-liquids sold B2B into vape shops.
• Savourea: French e-liquid manufacturer with a multi-brand B2B portfolio (Monkey Inc., Crazy Nurse, etc.) serving vape resellers across France and Europe. Directly comparable to E-tasty on made-in-France positioning, B2B wholesale model, and broad flavor brand portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/e.tasty.liquide
• LinkedInlinkedin.com/company/etastyliquide

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-tasty