Generation R Holding
Generation R Holding is a Lebanon-based multi-brand hospitality and F&B consulting group operating Sage & Savvy (corporate/dietetic catering), Le 43 Catering (premium events), Chef Joe Rizk (culinary experiences), and Colibri Hotel, serving corporates, universities, financial institutions, and UN agencies in Lebanon and Egypt.
- Company typePrivate
- Founded2013
- HeadquartersBeirut, Lebanon
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Generation R Holding does
Generation R Holding is a Lebanon-based, privately held multi-brand catering, hospitality, and F&B consulting holding company headquartered in Baabdat, Mount Lebanon. Operating since 2004 (originally as The Diet Co. Catering, formalized as a holding entity in 2013), it owns and operates four principal sub-brands: Sage & Savvy (corporate and dietetic catering, holding an estimated 82% share of Lebanon's corporate catering market by 2019); Le 43 Catering (premium events and wedding catering, launched 2017); Chef Joe Rizk (culinary experiences and recipe development); and Colibri Hotel (hospitality, originally established 1940 and later acquired). It also extended into aviation F&B via 2018 acquisitions of the Ahlein Premium Lounge at Rafic Hariri International Airport (Beirut) and Cairo International Airport, where it additionally serves as F&B Consultant in Egypt.
Generation R Holding firmographics
Firmographics- Name
- Generation R Holding
- Legal name
- Generation R Holding
- Website
- https://generationrholding.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Generation R Holding is a Lebanon-based multi-brand hospitality and F&B consulting group operating Sage & Savvy (corporate/dietetic catering), Le 43 Catering (premium events), Chef Joe Rizk (culinary experiences), and Colibri Hotel, serving corporates, universities, financial institutions, and UN agencies in Lebanon and Egypt.
- Ownership category
- akta.pro rank
Where Generation R Holding is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Offices1 record
Markets served
Generation R Holding business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Culinary & Pastry Consultancy: Consultancy services for menu engineering, recipes, product development, cost control, concept creation, kitchen architecture, and culinary courses.
- Catering Services: Corporate and private catering services (B2B & B2C) providing food and hospitality experiences.
- Hospitality Services: Banqueting, restaurant operations, hotel operations, night life operations, clubs and health clubs operations, and finance services.
- Dietetic & Food Safety Services: Dietetic consultancy, dietetic training, ISO 22000 implementation, food safety, SOP development, nutritional facts development, and facility management.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Generation R Holding product offering
Product offeringCore offering
Generation R Holding is a Lebanese hospitality, catering, and F&B holding company that delivers culinary and pastry consultancy (menu engineering, recipe design, product development, cost control, kitchen architecture), dietetic and food safety services (ISO 22000 implementation, SOP development, nutritional facts), and hospitality operations (B2B and B2C catering, banqueting, restaurant, hotel, night life, and club management) through its brands Sage & Savvy, Le 43 Catering, Chef Joe Rizk, and Colibri Hotel. Its target customers are hotels, restaurants, F&B businesses, hospitals, corporates, universities, and individual consumers across the Middle East and select African markets.
Product overview
Generation R Holding operates as a multi-brand hospitality, catering, and F&B consulting holding company. The company was established in 2013 and owns several distinct brands: Le 43 Catering (premium corporate and private catering), Sage & Savvy (dietetic and corporate catering with 82% market share in Lebanon's corporate sector), Chef Joe Rizk (culinary experiences and consultancy), and Colibri Hotel (established in 1940). The core service offering includes three main pillars: Culinary & Pastry Consultancy (menu engineering, recipes, product development, cost control, kitchen architecture, concept creation), Dietetic/Food Safety & Operational Services (dietetic consultancy, ISO 22000 implementation, food safety, SOPs, facility management), and Hospitality Services (catering, banqueting, restaurant and hotel operations). The company also provides electronic tools to digitize processes and automate workflows, serving clients including universities, financial institutions, and UN agencies.
Differentiator
Problem solved
Functional benefit
Brands
- Sage & Savvy: Corporate and private catering services offering a broad range of F&B services.
- Le 43 Catering
- Colibri Hotel
- Chef Joe Rizk
Products and services
- Culinary & Pastry Consultancy Comprehensive culinary and pastry consultancy including menu engineering, product development, recipes, mass production, kitchen architecture, concept creation, and culinary courses for hotels, restaurants, F&B businesses, and hospitality venues.
- Dietetic, Food Safety & Operational Services Dietetic consultancy, ISO 22000 implementation, food safety management, SOP development, nutritional facts labeling, and facility management for healthcare, hospitality, and corporate clients needing certified food safety operations.
- Hospitality Services Full-service hospitality operations including B2B and B2C catering, banqueting, restaurant operations, hotel operations, night life operations, club and health club operations, and finance services for hospitality businesses and private clients.
- Le 43 Catering Premium catering brand offering corporate and private catering services, including event catering, weddings, and hospitality experiences.
- Sage & Savvy Dietetic and corporate catering brand providing healthy menu engineering, nutritional products, and food services for corporate clients and institutions.
- Chef Joe Rizk Culinary brand featuring the company's founder and culinary expert, offering culinary experiences, recipe development, and culinary consultancy services for hospitality operators and food brands.
- Colibri Hotel Hospitality establishment providing hotel operations, accommodation, banqueting, and hospitality services, established in 1940 and operated under Generation R Holding.
Quantifiable outcome
- 200% sales growth achieved by Sage & Savvy in 2015
- +1 more outcomes
Companies that use Generation R Holding
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Generation R Holding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Generation R Holding partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights5 records
Generation R Holding competitors and assessment
Company assessmentDirect peers
- Sodexo: Global B2B food services and facilities management company providing corporate catering, hospitality, and food safety consulting across enterprise clients — comparable scope and revenue model (services, not CPG manufacturing) to Generation R.
- Compass Group: World's largest contract food services and support services company serving corporate, healthcare, education, and aviation clients — directly analogous B2B catering model and customer mix to Generation R's Sage & Savvy operations.
- Aramark: Global provider of food, facilities, and uniform services to businesses, healthcare institutions, and sports/entertainment venues — comparable multi-segment B2B food services model with overlapping hospitality and institutional clients.
- ISS A/S: Danish facility services group with substantial food services offering including catering for corporate, healthcare, and institutional clients — comparable integrated facility/food services delivery model.
- Elior Group: French contract catering and food services group serving B2B clients in education, healthcare, and corporate segments — closely comparable business model in outsourced food services and facilities management.
- Gategroup: Specialist airline catering and hospitality provider operating premium airport lounges globally — directly comparable to Generation R/Le 43's airport lounge operations at Rafic Hariri and Cairo International.
Regional players
- Kuwait Catering Company (KCC): Leading corporate and institutional catering company in Kuwait with broad B2B client base across government and private sector — analogous regional B2B catering operating model in a GCC geography Generation R could expand into.
- Saudi Airlines Catering Company: Saudi Arabia's largest airline catering and hospitality services provider serving airports and premium lounges — directly relevant for Generation R's premium airport lounge playbook in MENA.
- Qatar Aircraft Catering Company: Subsidiary of Qatar Airways providing airline catering, inflight catering, and airport hospitality — peer reference for Generation R's growing premium lounge and aviation F&B segment.
- Americana Group: Leading MEA integrated food services group covering restaurants, bakery, and food manufacturing across the Middle East — useful regional peer reference for Generation R's broader catering and hospitality model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Generation R Holding social profiles
Digital presenceGeneration R Holding compliance and trust
Trust signalCompliance1 record
Generation R Holding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Generation R Holding leadership team
Management profileNumber of profiles
Profiles3 records
Generation R Holding subsidiaries and ownership
Company hierarchySubsidiaries3 records
Generation R Holding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Generation R Holding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Generation R Holding
What does Generation R Holding do?
Generation R Holding is a Lebanese hospitality, catering, and F&B holding company that delivers culinary and pastry consultancy (menu engineering, recipe design, product development, cost control, kitchen architecture), dietetic and food safety services (ISO 22000 implementation, SOP development, nutritional facts), and hospitality operations (B2B and B2C catering, banqueting, restaurant, hotel, night life, and club management) through its brands Sage & Savvy, Le 43 Catering, Chef Joe Rizk, and Colibri Hotel. Its target customers are hotels, restaurants, F&B businesses, hospitals, corporates, universities, and individual consumers across the Middle East and select African markets.
Is Generation R Holding a public or private company?
Generation R Holding is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Generation R Holding founded?
Generation R Holding was founded in 2013. It employs 101 to 250 people.
Where is Generation R Holding based?
Generation R Holding is headquartered in Beirut, Lebanon, in the Middle East region.
How does Generation R Holding make money?
Four revenue lines are on record. Culinary & Pastry Consultancy is the primary driver. The others are catering Services, hospitality Services and dietetic & Food Safety Services.
Who are Generation R Holding's main competitors?
Direct peers on record are Sodexo, Compass Group, Aramark, ISS A/S, Elior Group and Gategroup. Regional players are Kuwait Catering Company (KCC), Saudi Airlines Catering Company, Qatar Aircraft Catering Company and Americana Group.
Does Generation R Holding have an API?
No public API is recorded for Generation R Holding.