OBRA FÁCIL
OBRA FÁCIL is a São Paulo-based multi-brand retailer selling bathroom, kitchen, and surfacing products through an OpenCart e-commerce site and ten physical showrooms across São Paulo state, serving residential homeowners, builders, contractors, and architects.
- Company typePrivate
- Founded2003
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What OBRA FÁCIL does
OBRA FÁCIL (legal name Loja Obra Fácil) is a São Paulo-based Brazilian multi-brand retailer of building materials, bathroom fixtures, kitchen products, and surfacing, founded in 2003 and operating through a hybrid e-commerce and physical-retail model. The company runs its storefront on a standard OpenCart e-commerce platform at lojaobrafacil.com.br, supported by ten brick-and-mortar showrooms distributed across São Paulo city (Pinheiros, Imirim, Itaim, Anália Franco), Greater São Paulo (Alphaville/Barueri, Santo André, Jundiaí), and interior São Paulo (Campinas, Sorocaba, São José dos Campos), with WhatsApp direct sales as a third engagement layer.
The assortment is organized by both brand and project stage, spanning rough-in (Sanitrit/SFA grinders, Rinnai gas heaters, plumbing), finish (Deca, Roca, Celite, Laufen bathroom fixtures; Tramontina kitchen; Portinari, Ceusa, Durafloor tiles and flooring; Jacuzzi, Don&Donna, Immersi bathtubs; Crismoe/Metalworks accessories), and customization/designer tiers (Deca You configurable line; Coleção Assinada collections with Arthur Casas, Jader Almeida, Belo Dias, and Osvaldo Tenório). Ticket sizes range from roughly R$2 utility items to over R$49,000 for premium bathtubs, and customers transact via PIX, boleto (5% discount), or credit-card installments up to 8x.
The business model is direct-to-consumer retail with contractor-side demand: residential homeowners and professional builders/contractors are the primary segments, with architects/interior designers (engaged through the Coleção Assinada collections) and public/institutional buyers (served via a dedicated USO PÚBLICO category with ABNT-compliant accessibility fixtures) as secondary segments. The firm is privately held, employs 51–100 people, discloses no revenue or funding history, and operates a secondary ObrafacilMais web property alongside the core storefront.
OBRA FÁCIL firmographics
Firmographics- Name
- OBRA FÁCIL
- Legal name
- Loja Obra Fácil
- Website
- https://lojaobrafacil.com.br
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OBRA FÁCIL is a São Paulo-based multi-brand retailer selling bathroom, kitchen, and surfacing products through an OpenCart e-commerce site and ten physical showrooms across São Paulo state, serving residential homeowners, builders, contractors, and architects.
- Ownership category
- akta.pro rank
Where OBRA FÁCIL is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices10 records
Markets served
OBRA FÁCIL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-commerce Product Sales: Online retail sales through the company's website, featuring comprehensive catalog of bathroom, kitchen, and building materials with online checkout, PIX/boleto payment options, and installment financing via credit card.
- Physical Store Retail Sales: In-person sales at 10 physical retail locations across São Paulo state, allowing customers to view and purchase products directly with immediate delivery or pickup options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail product pricing across categories including faucets, toilets, tiles, bathtubs, and appliances |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
OBRA FÁCIL product offering
Product offeringCore offering
OBRA FÁCIL operates as a hybrid omnichannel retailer in Brazil, selling bathroom fixtures, kitchen products, tiles, flooring, bathtubs, sanitary equipment, and building materials from leading brands including Deca, Roca, Tramontina, Portinari, Ceusa, Durafloor, and Jacuzzi. The business combines an e-commerce website at lojaobrafacil.com.br with 10 physical retail locations across São Paulo state and WhatsApp-based sales. Customers can purchase items individually with multiple payment options including PIX, boleto with 5% discount, and credit card installments up to 8x without interest.
Product overview
OBRA FÁCIL is a Brazilian e-commerce platform operating as a multi-brand online and physical retail store for construction and renovation materials. The portfolio encompasses bathroom fixtures (Deca, Roca, Celite, Laufen), kitchen appliances and sinks (Tramontina, Mekal), floor and wall tiles (Portinari, Ceusa, Durafloor), bathtubs and spas (Jacuzzi, Don&Donna, Immersi, Deca), sanitary pumping equipment (Sanitrit/SFA), and gas water heaters (Rinnai). The platform also offers designer collections (Coleção Assinada with architects like Arthur Casas and Jader Almeida) and the customizable Deca You line. Products span categories including ceramics, stainless steel, acrylic, and specialty materials like Roca's Fineceramic. OBRA FÁCIL serves both retail consumers and business customers through its online store and 10 physical locations across São Paulo state.
Differentiator
Problem solved
Functional benefit
Products and services
- Bathroom Fixtures (Deca) Leading Brazilian brand offering faucets, mixers, toilets, basins, bathtubs, shower systems, and bathroom accessories.
- Bathroom Ceramics (Roca and Celite) Spanish multinational Roca and subsidiary Celite offering toilets, basins, bidets, and bathroom furniture.
- Kitchen Appliances (Tramontina) Brazilian brand offering kitchen sinks, cooktops, hoods, ovens, microwaves, dishwashers, refrigerators, and home utensils.
- Floor and Wall Tiles (Portinari) Premium Brazilian tile and porcelain brand offering various textures, colors, sizes, and visual finishes for residential and commercial spaces.
- Bathtubs and Spas (Jacuzzi) Premium brand offering soaking tubs, whirlpool bathtubs, and spa systems with hydrotherapy features including the Avvio line with various models and configurations.
- Sanitary Grinding Equipment (Sanitrit SFA) French brand offering sanitary grinders, macerators, and pumping systems for bathrooms and kitchens in locations without gravity drainage, including SANIBEST Pro, SANICOMPACT, SANIGRIND Pro, SANIPACK UP, SANITOP UP, and SANITRIT UP.
- Coleção Assinada Designer Collections Signed designer collections featuring Arthur Casas, Bello Dias, Jader Almeida, and Osvaldo Tenório for bathroom products, plus Isabela Capeto and Pedro Franco for tiles.
- Deca You Customizable Bathroom Line Customizable Deca line allowing customers to choose colors, models, sizes, actuation types, and installation methods for their bathroom fixtures.
- Metalworks by Crismoe Bathroom Accessories Premium bathroom accessory lines including Cecilia, Kapa, Palermo, Quada, Round, Solution, and Unique collections, plus towel warmers in Jade, Ruby, Sapphire, and Quada models.
- Floor and Wall Tiles (Ceusa) Brazilian tile manufacturer offering ceramic and porcelain tiles with various textures and decorative patterns.
- Laminate and Vinyl Flooring (Durafloor) Brand specializing in laminate flooring and vinyl flooring solutions for residential and commercial applications.
- Gas Water Heaters (Rinnai) Japanese brand offering gas water heaters for LPG and natural gas applications.
Companies that use OBRA FÁCIL
Customer profileSegments4 records
Ideal customer profiles3 records
OBRA FÁCIL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OBRA FÁCIL partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major, standard and minor.
- DecacoreDeca is the primary brand partner for bathroom fixtures and metals, with dedicated sections and extensive product range. OBRA FÁCIL is an authorized retailer offering Deca products including faucets, toilets, bathtubs, and accessories with full manufacturer warranty support.
- RocacoreRoca is a major brand partner for bathroom ceramics including toilets, bidets, and washbasins. OBRA FÁCIL carries Roca and its subsidiary Celite products with dedicated brand sections.
- TramontinacoreTramontina is a key brand partner for kitchen products including sinks, cooktops, ovens, range hoods, dishwashers, refrigerators, and kitchen utensils. OBRA FÁCIL carries extensive Tramontina kitchen appliances and cookware.
- PortinarimajorPortinari is a primary brand for tiles and porcelain products with dedicated section. OBRA FÁCIL offers extensive Portinari porcelain collections in various sizes, colors, textures, and visual styles.
- JacuzzimajorJacuzzi is a premium brand partner for bathtubs and hydrotherapy products. OBRA FÁCIL carries Jacuzzi bathtubs including Avvio line with various models and configurations.
- SFA SanitritmajorSFA Sanitrit is a specialized brand for sanitary grinders and pumps. OBRA FÁCIL carries Sanitrit products including SANIBEST Pro, SANICOMPACT, SANIGRIND Pro, SANIPACK UP, SANITOP UP, and SANITRIT UP for residential and commercial applications.
- CeusamajorCeusa is a brand partner for tiles and wall coverings with dedicated section. OBRA FÁCIL offers Ceusa ceramic tiles and porcelain products.
- DurafloorstandardDurafloor is a brand partner for flooring products including laminated and vinyl flooring. OBRA FÁCIL offers Durafloor floor coverings for residential applications.
- LaufenstandardLaufen is a premium Swiss brand for bathroom ceramics available through OBRA FÁCIL, offering high-end toilets and washbasins.
- MekalstandardMekal is a brand for stainless steel kitchen sinks. OBRA FÁCIL carries Mekal sinks in various configurations including single, double, and workstation models.
- Don&DonnastandardDon&Donna is a brand for freestanding bathtubs. OBRA FÁCIL carries their Vaila and Nila bathtub collections in various sizes and finishes.
- ImmersiminorImmersi is a brand for acrylic bathtubs. OBRA FÁCIL carries their Xangri-Lá model with 10-year warranty.
- Crismoe (Metalworks)standardCrismoe Metalworks is a brand for bathroom accessories including towel warmers and accessory lines (Cecilia, Kapa, Palermo, Quada, Round, Solution, Unique). OBRA FÁCIL carries Metalworks by Crismoe products including Jade, Ruby, Sapphire, and Quada towel warmers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
OBRA FÁCIL competitors and assessment
Company assessmentDirect peers
- Telhanorte: Brazilian home improvement chain owned by Saint-Gobain, carrying building materials, bathroom fixtures, and finishing products. Directly comparable product categories and customer base, with multi-state presence in southeastern Brazil.
- Leroy Merlin (Brazil): Largest home improvement retailer in Brazil, operated by the French Adeo group. Sells bathroom fixtures, kitchen products, tiles, and building materials through a national chain of stores — directly comparable product mix and customer base to OBRA FÁCIL, but with materially larger scale and national footprint.
- C&C Casa e Construção: Brazilian home improvement chain carrying bathroom fixtures, tiles, kitchen products, and building materials from overlapping brands (Deca, Roca, Tramontina). Closely comparable omnichannel format with physical stores plus e-commerce in São Paulo and other states.
- Dicico: Brazilian home improvement chain focused on building materials, finishes, and bathroom/kitchen products. Comparable product mix with strong presence in São Paulo, often competing for the same contractor and homeowner segments.
- Cassol Centerlar: Brazilian home improvement and construction materials retailer with stores concentrated in southern and southeastern Brazil. Overlapping product categories (bathroom, kitchen, tiles) and similar B2C/B2B customer mix.
- Madeira Madeira: Brazilian online-first home improvement and furniture retailer headquartered in Curitiba. Comparable in selling bathroom, kitchen, and finishing products online, though without OBRA FÁCIL's physical store footprint in São Paulo.
Broad incumbents
- Mercado Livre: Latin America's largest marketplace, with extensive third-party listings of bathroom fixtures, tiles, and kitchen products from the same Brazilian suppliers. Provides price transparency and competition for OBRA FÁCIL's online assortment.
- Amazon Brasil: Brazilian operations of Amazon, offering bathroom fixtures, kitchen products, and building materials from many of the same brand partners (Deca, Tramontina, etc.) with national fulfillment. Competes for the same online renovation buyer, especially outside São Paulo.
- Magazine Luiza (Magalu): Major Brazilian multi-category retailer with a sizable home improvement, bathroom, and kitchen assortment sold online and through physical stores. Overlaps with OBRA FÁCIL in renovation and home goods categories but operates at much broader scale and category breadth.
Emerging players
- Westwing Brasil: Brazilian online home decor and furnishings retailer with curated designer-led assortments. Comparable premium positioning and content-driven commerce model, but focused on furniture and decor rather than the rough-in plumbing and tile categories central to OBRA FÁCIL.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
OBRA FÁCIL social profiles
Digital presenceOBRA FÁCIL financial estimates
Financial estimateRevenue estimate
Valuation estimate
OBRA FÁCIL leadership team
Management profileNumber of profiles
OBRA FÁCIL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OBRA FÁCIL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OBRA FÁCIL
What does OBRA FÁCIL do?
OBRA FÁCIL operates as a hybrid omnichannel retailer in Brazil, selling bathroom fixtures, kitchen products, tiles, flooring, bathtubs, sanitary equipment, and building materials from leading brands including Deca, Roca, Tramontina, Portinari, Ceusa, Durafloor, and Jacuzzi. The business combines an e-commerce website at lojaobrafacil.com.br with 10 physical retail locations across São Paulo state and WhatsApp-based sales. Customers can purchase items individually with multiple payment options including PIX, boleto with 5% discount, and credit card installments up to 8x without interest.
Is OBRA FÁCIL a public or private company?
OBRA FÁCIL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OBRA FÁCIL founded?
OBRA FÁCIL was founded in 2003. It employs 51 to 100 people.
Where is OBRA FÁCIL based?
OBRA FÁCIL is headquartered in São Paulo, Brazil, in the Latin America region.
How does OBRA FÁCIL make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are physical Store Retail Sales.
Who are OBRA FÁCIL's main competitors?
Direct peers on record are Telhanorte, Leroy Merlin (Brazil), C&C Casa e Construção, Dicico, Cassol Centerlar and Madeira Madeira. Broad incumbents are Mercado Livre, Amazon Brasil and Magazine Luiza (Magalu). Westwing Brasil is listed as an emerging player.
Does OBRA FÁCIL have an API?
No public API is recorded for OBRA FÁCIL.